Early Views of Hollywood (1920 +)

Historical Photos of Early Hollywood
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(ca. 1920s)*^ - The HOLLYWOODLAND sign was erected in 1923 to advertise a new housing development in the hills above the Hollywood district of Los Angeles. In 1949 the Hollywood Chamber of Commerce contracted to repair and rebuild the sign. The contract stipulated that “LAND” be removed to reflect the district, not the housing development.  

 

Historical Notes

Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills". They contracted the Crescent Sign Company to erect thirteen letters on the hillside, each facing south. Each letter of the sign was 30 feet wide and 50 feet high, and the whole sign was studded with some 4,000 light bulbs. The sign would flash in segments; "HOLLY," "WOOD," and "LAND" would light up individually, before lighting up entirely. Below the Hollywoodland Sign was a searchlight to attract more attention.*^

 

 

 

 
(1923)* - Hillsides separated by a road. Three surveyors focus on the Hollywoodland Sign on the opposite hill.
 

 

Historical Notes

The sign was officially dedicated on July 13, 1923. It was not intended to be permanent. Restoration company Bay Cal Painting says on its website that the expected life was to be about a year and a half, but after the rise of the American cinema in Los Angeles during the Golden Age of Hollywood, the sign became an internationally recognized symbol, and was left there. Some Hollywood history enthusiasts hope to someday see the sign reverted to its original state.*^

 

 

 

 

 
(1923)^# - About a dozen men cheering for the camera in what seems to be the completion of an early phase of the new housing development project. At the same time, construction crews appear to still be working.  

 

 

 

 

 
(1923)*# - Close-up view of a tractor in front of the Hollywoodland Sign. Each letter of the sign is 30 feet wide and 50 feet high.  

 

 

 

 

 
(1923)^v^ - Close-up view showing construction workers near a staging area near the base of the Hollywoodland Sign.  

 

 

 

 
(1923)++* - Men in suits pose behind a horse-drawn plough as construction workers and surveyors stand in on the hillside with the Hollywoodland Sign in the background.  

 

 

 

 
(1923)*#*# - Closer view of the Hollywoodland Sign behind the construction workers and the men in suits.  

 

Historical Notes

Ironically, the real estate venture initially failed but they never got around to taking the sign down and it ended up becoming one of the most iconic signs in history.*#*#

 

 

 

 

 
(n.d.)^*^# – Night view showing a full moon behind the HOLLYWOODLAND sign.  

 

 

 

 

 
(ca. 1923)^.^ – Publicity shot showing several people on a steam shovel and early model car with the Hollywoodland Sign in the background.  

 

 

 

 
(1923)#**# – View showing a pair of Mack Sennett Bathing Beauties in a steam shovel posing for the cameras. It looks like the Hollywoodland Sign is still being built or just finished (which would make this photo from 1923) so this is probably a publicity stunt.  

 

 

 

 
(1924)**## - View showing one of the first homes built in the Hollywood Hills near the Hollywoodland Sign. Note the unpaved roads. Also note the large WHITE DOT directly below the sign.  

 

Historical Notes

THE WHITE DOT - Contrary to what has been written before, the white dot, located below the Hollywoodland sign was not installed as an “eye catcher.”  How that story got started is anyone’s guess.  But it’s absurd!  Why would an eye catcher be installed when there is a 543 foot long, 45 foot high white sign just above the dot?  The real story is a bit more complicated.

In 1920-21, the US Chamber of Commerce produced maps illustrating business conditions in areas of the country. Those shaded black were poor, white with black stripes (grey) were fair and white was good.  Los Angeles was a “white spot” in a sea of black and grey on the map in the early 1920s. Los Angeles Times publisher, Harry Chandler adopted the catchprase, “White Spot Of America” as being a city free of crime, corruption and communism. Chandler, who was vehemently anti-union, was an influential proponent of developing a strong economic base in Los Angeles.  It wasn’t long before the phrase  “keep the white spot white” was being commonly used. The term “white spot” typically referred to LA”s relative prosperity and low unemployment, and was not intended to have racial overtones.  So, for Los Angeles, the term, “keep the white spot white” meant keep L.A. prosperous.

In late 1924, in order to demonstrate support for the “keep the white spot white”, campaign, Hollywoodland  erected a 35 foot diameter “white dot” on the hillside, several feet below the Hollywoodland sign. The cost to erect the dot was $936.16. Contrary to popular belief, the white dot was not illuminated.*

 

 

 

 
(1930s)^ - "Hollywoodland" Sign with four homes in foreground set along a winding road. Also seen here is the large WHITE DOT under the sign.  

 

 

 

 

 
(1935)* – View showing the same home 11 years later. Still looks like a dirt road but now with curbs.  

 

 

 

 

 
(ca. 1950)** – View looking up Deronda Drive showing the Hollywood Sign in the background.  The HOLLYWOODLAND sign was shortened to HOLLYWOOD in 1949.  

 

Historical Notes

In 1949, the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign. The contract stipulated that "LAND" be removed to spell "Hollywood" and reflect the district, not the "Hollywoodland" housing development. The Parks Department dictated that all subsequent illumination would be at the Chamber's expense, so the Chamber opted not to replace the lightbulbs.^

 

 

 

Housing Development in the Hollywood Hills

 
(ca. 1929)* - View showing a steam shovel on a hillside overlooking the Hollywood Hills and newly carved winding roads. In the foreground can be seen the top of the brackets that support the Hollywoodland Sign.  The body of water on the right, partially hidden by the steam shovel, is the Hollywood Reservoir (completed in 1925). Click HERE to see more in Early Views of the Mulholland Dam and Hollywood Reservoir.  

 

 

 

 

 
(1923)* - View of the hills where roads are being graded for future homes in Hollywoodland. This will be Belden and Flagmoor Streets (looking north east).  

 

 

 

 

 
(1924)* - Two men in the cab and 2 outside watch as a steam shovel picks up dirt and a very large stone while clearing roads in the Hollywoodland area.  

 

 

 

 

 
(ca. 1924)* - Horses as well as heavy equipment being used to grade the land in the Hollywoodland real estate development, while workers do preparation for pouring concrete. A sign on a temporary building says "Western Construction Co."  

 

 

 

 

 
(ca. 1920s)* - An early view of the Hollywoodland sales office seen from the hill above it. In the upper background can be seen what appears to be the first letter 'H" of the HOLLYWOODLAND. It turns out, though, that it is a stand alone "H" not connected with the HOLLYWOODLAND sign.  

 

 

 

 

 
(ca. 1924)* - The construction sign in back reads "You are now in Hollywoodland, Tray E. Shoults Co.". In the street in front of the Tract Office and other buildings approx. 70 men in a line 2 to 3 rows deep stand at the gates of Beachwood Drive.  

 

Historical Notes

Albert Beach paved the way to the Hollywood Hills in 1911 and named Beachwood Drive after himself. Beach owned and developed much of the area in and around Beachwood Canyon in such tracts as Kentland Square and Beachwood Park.

 

 

 

 

 
(ca. 1924)* - A bus full of people is stopped in the street outside the real estate sales offices. Two men in the street point to something in the distance for the benefit of the bus. Electric busses like this one were promised for Beachwood Drive in Hollywoodland as soon as the street was paved. Part of the HOLLYWOODLAND Sign can be seen in the background.  

 

 

 

 

 
(ca. 1924)* - Three cars are parked in the street in front of a sign for Hollywoodland sales. To the right is the tract office building. Behind that another building is under construction. Another at the top of the hill looks nearly finished.
 

 

 

 

 

 
(1928)##^* - View showing how in just a few years the Beachwood Drive area began to grow.  

 

 

 

 

 
(ca. 1928)#**# - Homes sparsely dot the hillside of early Hollywoodland.  The gates of Beachwood Drive are seen at lower-left.  

 

 

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Wolf's Lair Castle

 
(1928)***^ - View of a nearly completed home (Wolf's Lair) sitting alone on top of a hill fronted by a large wall with a turret. The "Hollywoodland" Sign can be seen in the background. No other homes are seen in this photo.  

 

Historical Notes

This Norman Revival castle was constructed in 1928 by Hollywoodland art director and developer, L. Milton Wolf. The guesthouse was designed by architect John Lautner.

 

 

 
(ca. 1930s)* - Almost identical view of Wof's Lair as seen in the previous photo but taken approximately 10 years later. A multitude of new homes have sprung up throughout the Hollywood Hills in a relatively short time span.  

 

Historical Notes

According to Wolf’s grandson, Efram Zimbalist, Jr. briefly lived there in the 1970s. So did actress Shelley Duvall and her boyfriend, Patrick Reynolds. The mansion also became a filming location for Return from Witch Mountain (1978), starring Bette Davis and Christopher Lee.^

 

 

 

 
(ca. 1930s)* - Close-up view of the garage entrance to Wolf’s Lair located at 2869 Durand Drive in the Hollywood Hills.  Click HERE for contemporary view.  

 

Historical Notes

Around 1981, real estate broker Bob Crane bought the castle.  In 1996, Wolf’s Lair would be sold to Disney executive Phillip Barlow.

The castle would change hands several more times over the next decade.  In 2001, Barlow sold the property to Oprah producer Debra DiMaio.  A year later, DiMaio sold it to Lionsgate Entertainment executive Jay Faires and his wife, Debbie Matenopoulos, former co-host of “The View.” In 2008, Faires and Matenopoulos tried selling their castle for $7.5 million. However, they couldn’t find a buyer willing to pay that price.

In 2010, NYC techno music composer and musician Moby bought the castle for $3,925,000. He then spent an additional $2 million restoring it back to its 1920s roots. Moby would go on to sell Wolf Lair Castle in 2014 for $12.4 million.^^

 

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Castillo del Lago

 
(ca. 1926)^v^ - View showing the very large Mediterranean-style Castillo del Lago in the Hollywood Hills.  The Hollywoodland Sign can be seen in the distance at upper-right.  Another large letter H appears at upper-left.  

 

Historical Notes

The Spanish colonial style castle called Castillo del Lago was built by oil baron Patrick Longden in Beachwood Canyon in 1926.  It was designed by Architect John DeLario, the primary architect of the original Hollywoodland tract.

 

 

 

 
(1926)^.^ – Closer view showing the magnificent Castillo del Lago with part of the Hollywoodland Sign visible behind it.  

 

Historical Notes

At various times in its history, Castillo del Lago has been vacant, a white elephant during the Depression and beyond. Older adults who grew up in Beachwood tell stories of using it as a neighborhood clubhouse, entering through unlocked doors to play in the tower and on the stairs. *

 

 

 

 
(1926)^*– Driveway leading to the garage of the Spanish Colornial style Castillo del Lago.  

 

Historical Notes

In the late 1930’s, a newcomer to Beachwood leased the house: Benjamin “Bugsy” Siegel, the gangster best known for spearheading the post-war casino boom in Las Vegas. Though he later took up residence in Beverly Hills, Siegel apparently lived in Castillo del Lago for a time while running it as an illegal casino. (It was not a speakeasy, as many people have claimed, as Prohibition was repealed in 1933.)*

Castillo del Lago would later go through a succession of owners, most famous being "Material Girl" Madonna 1993 - 1997). Click HERE to see more early views and history of Castillo del Lago.

 

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(ca. 1920s)** - Aerial view of the Hollywoodland Sign showing the newly developed land in the foreground as well as the farmland of the San Fernando Valley behind the Hollywood Hills. The HOLLYWOODLAND Sign sits below Mt. Lee. Another sign ( just the letter 'H') is seen to the left on top of Mt. Cahuenga.  

 

Historical Notes

Built in 1923 by Harry Chandler as a billboard for his Hollywoodland real estate development, the Hollywood Sign located on the top of Mount Lee was declared Los Angeles Historic-Cultural Monument  No. 111 in 1973 (Click HERE to see complete listing).*

 

 

 

 
(ca. 1924)*# - Panoramic look over the “Hollywoodland” Sign and over the ridge of the Hollywood Hills showing a detailed view of Burbank with streets annotated. Note the vast amount of farmland and open fields.  

 

 

 

Click HERE to see more in Early Views of the San Fernando Valley

 

 

 

 

 
(ca. 1938)* - Panoramic view of Mount Lee and the Hollywoodland Sign from the peak of Mount Hollywood.  

 

Historical Notes

In 1896 Griffith J. Griffith donated over 3000 acres of Rancho Los Felis to the City of Los Angeles to create a public park in his name. Mount Hollywood, the highest peak of the park, rises to an elevation of 1640 feet. Griffith Park was declared Los Angeles Historic-Cultural Monument No. 942 in 2009 (Click HERE to see complete listing).*

 

 

 

 
(1920s)^** - Postcard view looking north showing the Hollywood Hills from Mulholland Drive, with a few houses in the foreground and a faint view of the "Hollywoodland" sign in the upper right.  Cahuenga Pass runs between the rolling hills at center and the mountains in the background.  

 

 

 

Cahuenga Pass

 
(ca. 1920)* - Cars travel on the road past a sign reading "This is Hollywood." Below and to the left is the rail line, which also goes through the Cahuenga Pass. A trolley car is traveling on the tracks.  

 

 

 

 

 
(1923)^^ - View of Cahuenga Pass from new road leading from Holly Crest Station to new dam in Weed Canyon.  

 

 

 

 

 
(1922)* - On the left are the railroad tracks, and paralleling them on the right is the road for cars, both going through the Cahuenga Pass.  

 

 

Click HERE to see more Early Views of Cahuenga Pass

 

 

 

 

 
(1924)^** – Panoramic view looking southwest showing Hollywood as it appeared in 1924.  Hollywood Boulevard is seen in the foreground running diagonally from lower-center to upper-right.  The large building at lower right is the Security Trust and Savings Bank, Hollywood Branch, located at the northeast corner of Cahuenga and Hollywood. At upper-right stands the 8-story, 3-tower Hotel Christie.  The tall white building at center-left is the newly constructed Hollywood Athletic Club located on Sunset Boulevard.  

 

 

 

 

 
(ca. 1924)* - View looking west on Sunset Boulevard from Cahuenga Boulevard with heavy traffic going in all directions. The tall tower in the center of the photo is the Hollywood Athletic Club.  

 

 

Hollywood Athletic Club

 
(ca. 1925)* - Exterior corner view of the Hollywood Athletic Club building, with 1920s-era cars on the street.  

 

Historical Notes

When the Hollywood Athletic Club was first built in 1924, Hollywood was entering its greatest and most productive period. The building was the tallest building in Hollywood and loomed above Sunset Boulevard. Membership was originally $150 for initiation fees and $10 for monthly dues.

During its early years as a health club, its membership included Johnny Weissmuller, Errol Flynn, Charlie Chaplin, John Wayne, Walt Disney, John Ford, Douglas Fairbanks Sr., Mary Pickford, Cecil B de Mille, Cornel Wilde, Humphrey Bogart, Clark Gable, Jean Harlow, Frances X. Bushman, Howard Hughes, Joan Crawford and Rudolph Valentino, Mae West, Walt Disney, and Buster Crabbe.*^

 

 

 

 
(1929)* - Street view of the Hollywood Athletic Club, located at 6525 Sunset Blvd.  

 

Historical Notes

The Hollywood Athletic Club was built in 1924 by Meyer & Holler, the same architectural firm that built the Grauman's Chinese Theatre and the Egyptian Theatre. At the time is was the tallest building in Hollywood. The building at 6525 Sunset Blvd has been known as the Hollywood Athletic Club, University of Judaism, Berwin Entertainment Complex, and Hollywood Landmark.*^

 

 

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(ca. 1920s)* - View of Franklin Avenue. Cars are parked on both sides of the street with light traffic, and a dentist sign can be seen to the right.  

 

 

 

 
(1920s)* - Looking west on Hollywood Blvd. toward Cahuenga Blvd. In the foreground is street car no. 493, in the background are 1920's cars and another street car. Over the street is a banner, reading: The Wayfarer at the Coliseum, Sept. 8-15.  

 

 

Vitagraph Studio (today, Prospect Studios)

 
(ca. 1926)*# – Panoramic aerial view looking northeasterly showing the Vitagraph Studio (today, Prospect Studios) at the corner of Prospect and Talmadge Avenues (named in honor of silent screen star Norma Talmadge), just east of Hollywood.   Prospect Avenue runs east-west and merges into Hollywood Boulevard as it heads west past Vermont Avenue.  In the upper-left can be seen the newly built (1926) Shakespeare Bridge on Franklin Avenue. Click HERE to see more of the Shakespeare Bridge.  

 

Historical Notes

Opening in 1915 as The Vitagraph Studio, the original silent film plant included two daylight film stages, support buildings and many exterior film sets. In 1925, Vitagraph's founder Albert Smith sold the company to the Warner brothers. In 1927, the facility became The Warner East Hollywood Annex and was used for many large-scale films. Here, in 1927, Warner Bros. shot portions of the historical first sound film, The Jazz Singer, using the Vitaphone process which synchronized audio and picture.

In 1948, the property was sold to the newly formed American Broadcasting Company, and the film lot was transitioned into the new world of television as the ABC Television Center.

In 1996, ABC became part of The Walt Disney Company, the origins of which trace back to its first studio in Silver Lake. As the television and film industry entered the next millennium, the lot was renamed The Prospect Studios.*^

 

 

 
(1917)^^ - View of an outdoor film set at Vitagraph Studios, showing a film shoot in progress. A film set sits in the grass at the center of the image, bounded by wooden walls on all sides except for the front. Several workers sit on the top of the set, while other crew members sit in the grass in front of the set. The camera sits on a platform in the left centerground of the image, along with the cameraman and director.  

 

 

Metro Studios

 
(1920)* - An early view of various stuctures and offices on the Metro Studios lot, located at 1025 Lillian Way in Hollywood.  

 

Historical Notes

Metro Pictures Corporation was founded in early 1915, with Richard A. Rowland as president, and Louis B. Mayer as secretary. Mayer left to form his own production unit in 1918.

Metro's biggest stars during the World War I period were the romantic teams of Francis X. Bushman and Beverly Bayne and Harold Lockwood and May Allison. Also in top echelons of importance was popular actress Viola Dana.*^

 

 

 
(1920s)* - Exterior view of Metro Studios, near the intersection of Romaine Street and Cahuenga Boulevard.  

 

Historical Notes

In 1920, the company was purchased by Marcus Loew as a supplier of product for his theater chain. A few years later in 1924, Loew merged it with his recently acquired Goldwyn Pictures, then renamed the new entity Metro-Goldwyn-Mayer in 1925 with Mayer in charge.

Although the Metro film library and stars were merged into MGM in 1924, Rowland's Los Angeles film studio continued a life of its own. It was known simply as Motion Picture Studios through the 1940s, General Service Studios, and Desilu Studios through the 1950s and 1960s. It became Ren-Mar Studios in 1974. In January 2010, Ren-Mar Studios was bought by Red Digital Cinema Camera Company. The complex was renamed "Red Studios – Hollywood" It is located on Cahuenga Blvd. north of Melrose Avenue in Hollywood (directly behind the Musicians AFM Local 47 on Vine Street).*^

 

 

University of California, Los Angeles (later Los Angeles City College)

 
(1922)* - Aerial view of the old Vermont Avenue campus of the University of California, Los Angeles, which later became Los Angeles City College. Vermont Avenue runs from the bottom of the photo to the right. Built in 1914, the East Hollywood campus was designed by Allison and Allison, architects.  

 

Historical Notes

The University of California, Los Angeles (also known as UCLA) evolved from the Los Angeles branch of the California State Normal School (founded in 1888). In 1919 the school obtained university status and became the Southern Branch of the University of California, located at 855 N. Vermont Avenue.

 

 

 

 
(ca. 1920)* - The ivy-covered Beaux-Arts style building with the flared polygonal dome (seen on the left) is Millspaugh Hall, the Administration building of the University of California, Southern Branch, located at 855 N. Vermont Avenue
 

 

Historical Notes

On May 31, 1929 the University of California, Los Angeles opened its new campus in Westwood.  Shortly thereafter, on September 9, 1929, Los Angeles Junior College was established on the Vermont Avenue campus.

 

 

Click HERE to see more Early Views of UCLA.

 

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Granada Theater (later Oriental Theater, Guitar Center)

 
(ca. 1921)^^* - View of the Granada Theater (later Oriental Theater) located at 7425 Sunset Boulevard, Hollywood.  

 

Historical Notes

Built in 1921, Architects Meyer & Holler designed the theatre in a fanciful Spanish style befitting its original name, the Granada. In 1929 it was known as the West Coast Hollywood Theater.  By 1932 it was the Oriental.^^*

 

 

 

 
(ca. 1932)*# - View of the north side of Sunset Boulevard east of Gardner Street. The Oriental Theater is running a movie starring Bette Davis and Pat O Brien.  

 

 

 

 

 
(1983)^^ – Night view of the Oriental Theatre located at 7425 Sunset Boulevard on the north side of Sunset between Vista and Gardner streets in Hollywood.  

 

Historical Notes

The Oriental Theater closed in 1985 and has been converted into the Guitar Center, with the building now altered. Clcik HERE for contemporary view.

 

 

 

Hollywood Bowl

 
(ca. 1918)* - View of the large hillside on which the Hollywood Bowl would be built. There are two or three small wooden buildings at center on a part of the hill that has been cleared of trees. The hillside at left is still wooded and in the distance at left, parts of the city of Hollywood are visible.  

 

Historical Notes

The site of the Hollywood Bowl was chosen in 1919 by William Reed and his son H. Ellis Reed, members of the newly formed Theatre Arts Alliance who were dispatched to find a suitable location for outdoor performances.*^

 

 

 
(1922)* - Around 50,000 people gathered for the Easter sunrise service in the Hollywood Bowl. An even larger crowd was expected there on Easter morning when the Los Angeles Philharmonic Orchestra played for the worshipers. The Hollywood Bowl would officially be opened four months later (July 11, 1922).  

 

 

 

 

 
(1922)*^#* – Postcard view of the Hollywood Bowl showing its new covered wooden stage.  The large open space to the right is a parking lot.  In the upper center-right can be seen the Pilgrimage Theatre (later John Anson Ford Theatre).  

 

Historical Notes

The Pilgrimage Amphitheatre was built in 1920. The author, Christine Wetherill Stevenson, believed the rugged beauty of the Cahuenga Pass would provide a dramatic outdoor setting for The Pilgrimage Play. Together with Mrs. Chauncey D. Clark, she purchased this land along with that on which the Hollywood Bowl now sits. A wooden, outdoor amphitheater was built on this site and the play was performed by noted actors every summer from 1920 to 1929, until the original structure was destroyed by a brush fire in October 1929.

In 1976, the Pilgrimage Theatre was renamed the John Anson Ford Theatre in honor of the late L.A. County Supervisor's significant support of the arts.*^

 

 

 

 
(ca. 1922)* - Concert by Rosa Paniella at the Hollywood Bowl prior to its official opening. Note the full parking lot to the right of the stage.  

 

 

 

 
(1922)* - Hollywood Bowl at first Symphony Under the Stars. This was the "Bowl's" official opening and was on the site of a natural amphitheater formerly known as the Daisy Dell.  

 

Historical Notes

On July 11, 1922, with the audience seated on simple wooden benches placed on the natural hillsides of Bolton Canyon, conductor Alfred Hertz and the Los Angeles Philharmonic inaugurated the first season of music under the stars at the Hollywood Bowl. While much has changed in the ensuing years, the tradition of presenting the world's greatest musicians and striving for musical excellence has remained a constant goal of this famed Los Angeles cultural landmark.*^

 

 

 
(1923)* - View of the Hollywood Bowl as seen from the top of the seating, looking down towards the stage.  

 

Historical Notes

At first, the Bowl was very close to its natural state, with only makeshift wooden benches for the audience, and eventually a simple awning over the stage. In 1926, a group known as the Allied Architects was contracted to re-grade the Bowl, providing permanent seating and a shell. These improvements did provide increased capacity (the all-time record for attendance was set in 1936, when 26,410 people crowded into the Bowl to hear opera singer Lily Pons), but were otherwise disappointing, as the re-grading noticeably degraded the natural acoustics, and the original shell was deemed acoustically unsatisfactory (as well as visually unfashionable, with its murals of sailing ships).

For the 1927 season, Lloyd Wright built a pyramidal shell, with a vaguely Southwestern look, out of left-over lumber from a production of Robin Hood. This was generally regarded as the best shell the Bowl ever had from an acoustic standpoint; unfortunately, its appearance was deemed too avant-garde, and it was demolished at the end of the season. It did, however, get Wright a second chance, this time with the stipulation that the shell was to have an arch shape.*^

 

Click HERE to see more in Early Views of the Hollywood Bowl

 

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Hollywood Boulevard

 
(1921)* - In this aerial view a church can be seen behind the trees in the lower left corner of the picture. This is the South Methodist Church, located on the S.W. corner of Hollywood Blvd. at Ivar Avenue. This church was later moved to the vicinity of Sunset Blvd. & Vista where it now stands. Cars and a trolley are on the street, while a paint company is located on the right side of the picture.   

 

 

 

 
(1922)* - An aerial view of Hollywood Boulevard looking west from above Cahuenga Boulevard. On the corner on the right (NW corner) is the Kress Drug Co. Other businesses extend on down the street, broken in the middle of the picture by a block of trees. The Hollywood Hills are seen in he background.  

 

 

 

 
(1922)* - Aerial view looking northeast above the intersection of Hollywood and Cahuenga boulevards.  The newly constructed Security Trust and Savings Bank is seen on the NE corner.  

 

Historical Notes

Until August 3, 1887, the NE corner of Hollywood and Chahuenga was a fig and apricot orchard. As late as 1912 Paul de Longpre's flower garden was on one corner and tennis courts were where the bank stands.^^

 

 

 
(1922)* - Panoramic view of Hollywood looking north showing the Hollywood Branch of Security Trust & Savings Bank (NE corner of Hollywood and Cahuenga), Hollywood News, and a Nash automobile dealership. Behind is the Hollywood Auto Transfer & Storage Co.  

 

 

Security Trust and Savings Bank (aka Security Pacific Bank)

 
(ca. 1922)* - View looking at the northeast corner of Hollywood and Cahuenga boulevards showing the new Security Trust and Savings Bank at 6381 Hollywood Boulevard.      

 

Historical Notes

Also known as Security Pacific Bank, this Italian Romanesque / Beaux Arts block of a building was the pioneer of Hollywood’s “skyscrapers.” Built in 1921 by the famous father son duo John and Donald Parkinson (notable for the Title Guarantee Building, LA Memorial Coliseum, LA City Hall, LA Union Station), the Security Trust & Savings building was the tallest building in Hollywood at the time of its grand opening in 1922. As was fitting for the unveiling of such a landmark, the opening was attended by thousands of Los Angeles bigwigs and was complete with a live orchestra, performance artists, and tours of the bank and its vaults.^##

Originally founded at Main Street in downtown Los Angeles as the Security Savings Bank by Joseph F. Sartori in 1888, the institution soon changed its name to Security Trust and Savings Bank. As the city and surrounding areas exploded with new residents, the bank quickly built new branches, extending tentacles all over Southern California.

The outlying area of Hollywood mushroomed in size from a tiny farming village in 1900 to a more fashionable suburban town in 1920, with new film studios seeming to open virtually every day. Security’s small branch at Hollywood and Cahuenga overflowed with customers, and the bank decided to build a fashionable, larger building across the street at 6381 Hollywood Blvd. that would allow it to grow over the years. ##*

 

 

 
(1920s)* - A movie company can be seen at work in front of the Security Trust and Savings Bank, located at Hollywood Boulevard and Cahuenga. A large crowd has gathered to watch the crew film this scene, which appears to have three young men dressed in some type of uniform. The Hollywood News Building is adjacent on the right, at 6379 Hollywood Boulevard.  

 

Historical Notes

Almost as soon as it opened, the building and its surrounding area became a favorite filming location for comedians Buster Keaton, Harold Lloyd, and Charlie Chaplin. Film Historian John Bengtson notes that the area featured frequent filmmaking because of its close proximity to each comedian’s studio. ##*

 

 

 

 
(ca. 1927)^^ – View looking west on Hollywood Boulevard at Chauenga Boulevard.  The Security Trust & Savings Bank building stands on the NE corner.  The building has most of its Venetian blinds drawn, even in the arched windows on the top floor. Shorter, commercial buildings line the boulevard to the right, advertising themselves. Two traffic signs in the extreme foreground read "Right or Left". Other signs include: "Hollywood News Bldg.", "Billiards", "John's Café / Open All Night", "Dairy Lunch", and "Western Union".  

 

Historical Notes

Allegedly this bank branch was where Howard Hughes stored his prized jewels, Cecil B DeMille sought film financing, and Charlie Chaplin and the Three Stooges did their regular banking. These days, the intersection of Hollywood and Cahuenga, where the former bank stands, has been dubbed “Raymond Chandler square,” in homage to the iconic LA crime novelist whose legendary private detective protagonist Philip Marlowe was purported to have held his fictional office in the Security Trust & Savings building.^##

 

 

 

 
(2008)*^ – View showing the Security Trust and Savings building as it appears today, 6381-85 Hollywood Blvd.  

 

Historical Notes

Over the later decades of the 20th century, as Hollywood largely slid into disrepair, the building suffered some dark years, hosting more transients than actual tenants. The building remains boarded up on the first floor, but is home to a collection of random office tenants on the floors above.^##

In 1983, the Security Trust and Savings building was listed on the National Register of Historic Places.

 

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Charlie Chaplin Studios (later A&M Records and The Jim Henson Company)

 
(1921)* - Snow in Hollywood! View looking north on La Brea Avenue toward the Hollywood Hills. The street is covered with snow with the Charlie Chaplin Studios seen on the right.  

 

Historical Notes

In October 1917, Charlie Chaplin announced plans to build his own motion picture studio at the southeast corner of La Brea and Sunset Boulevard.  The location was at that time a residential neighborhood, and Chaplin's application for a building permit was opposed by area residents, some of whom complained that it was too near the Hollywood High School. However, the City Council voted 8–1 to approve Chaplin's permit.

Chaplin purchased the site from R.S. McClellan, who lived on the site and had a large grove of old orange trees on the property. The lot had 300 feet of frontage on Sunset and 600 feet on La Brea, extending south to De Longpre. Chaplin announced he would make his home on the northern part of the property, and build his own motion picture plant on the south part of the property, cornering at La Brea and De Longpre. Chaplin's plans for six English-style buildings, "arranged as to give the effect of a picturesque English village street," were published in the Los Angeles Times in October 1917.  The plans were prepared by the Milwaukee Building Company (Meyer & Holler), and the total investment was estimated to be approximately $100,000. The layout of the buildings was described by the Los Angeles Times in 2002 as a "fairy-tale cottage complex."Another writer has described the style as "eccentric Peter Pan architecture." *^

 

 

 

 
(1922)*^ -  Postcard view of the entrance to the Charlie Chaplin Studios located at 1416 N. La Brea Avenue, just south of the southeast corner of La Brea and Sunset Boulevard in Hollywood. Note how narrow La Brea Ave is (it was widened in 1929).  

 

Historical Notes

Many of Chaplin's classic films were shot at the studios, including The Kid (1921), The Gold Rush (1925), City Lights (1931), Modern Times (1936), The Great Dictator (1940), Monsieur Verdoux (1947), and Limelight (1952).

 

 

 

 
(1929)#**# – View showing workers uplifting the Charlie Chaplin Studio buildings on the east side of La Brea Ave and moving them back as part of a street widening project. Click HERE to see contemporary view.  

 

Historical Notes

Due to the growth Los Angeles was experiencing in 1929, it was deemed that La Brea Ave needed to be widened. And so the buildings on the east side of the street were picked up and moved back 15 feet.

 

 

 

 
(1960s)^ – View showing the Perry Mason Studios, previously Charlie Chaplin Studios. Photo Courtesy of Bison Archives  

 

Historical Notes

Chaplin sold the studio in 1953 to some television producers, the "New Adventures of Superman," was shot there. Then it was purchased by Red Skelton, and he used it for his show, "The Red Skelton Hour," one thing Skelton did, was to remove the cement with Chaplin's hand and foot prints in it from 1918, and he moved it to his home in Palm Springs. Skelton sold the studio to CBS and from 1962-1966 it was called the Perry Mason Studios, where the show was shot. It later became the headquarters for A&M Records and The Jim Henson Company.

 

 

 

 
(1988)^ – View showing the A&M Studios Main Gate on La Brea in Hollywood.  

 

Historical Notes

In 1966, Herb Alpert and Jerry Moss purchased the studio from CBS to serve as a headquarters for A&M Records. A&M Records had grown from $500,000 in revenues in 1964 to $30 million in 1967. Alpert and Moss reportedly "astonished the big network by having their bank deliver a cashier's check for more than $1 million, the full amount. A&M converted two of the old soundstages and Chaplin's swimming pool into a recording studio.

The elderly Chaplin briefly revisited his former studio in 1972, when he made his only return trip to America to accept an honorary Academy Award. A&M had hoped to welcome him back with a ceremony, but instead he chose to avoid the attention and arranged to drive by the studio gates on a weekend.*

 

 

 

 
(2016)^ - Jim Henson Studios at 1416 N. La Brea Avenue, Hollywood, CA (Originally Chaplin Studios).  

 

Historical Notes

In February 2000, Jim Henson's children purchased the studio for $12.5 million to serve as the new home of The Jim Henson Company. Henson's daughter, Lisa Henson, said, "The buildings are a lovable hodge-podge of quirky, unusual spaces. There are unexpected elements in some of the offices like original vaults and fish tank-like bathrooms. It's not your typical corporate space, but it's ideal for the Muppets." At a ceremony in June 2000, the Henson Company unveiled a 12-foot  color statue of Kermit the Frog, dressed as Chaplin's character The Tramp, above the studio's main gate.

Henson's son, Brian Henson, said at the time, "When we heard that the Chaplin lot was for sale, we had to have it. It's the perfect home for the Muppets and our particular brand of classy, but eccentric entertainment. When people walk onto our lot, they fall in love with Hollywood again."*

 

 

 

Then and Now

 
(1920s vs. 2018)^.^ - Charlie Chaplin standing in front of his studios at 1416 N. La Brea Avenue in Hollywood. On the right is same view today.  Photo courtesy Ray Durlav  

 

Historical Notes

In 1969, the former Charlie Chaplin Studio was designated Los Angeles Historic-Cultural Monument No. 58 (Click HERE to see complete listing).

 

* * * * *

 

 

 

 
(ca. 1922)* - Looking west from Sunset Boulevard where it meets Highland Avenue. Hollywood High School can be seen on the northwest corner to the right.  

 

 

 

Hollywood High School

 
(1922)* - An aerial view of Hollywood High School from the southwest. There is practice of some kind on the athletic field. Palm trees line the campus on Sunset and Highland. The original 1905 building is on the bottom right. The Household & Fine Arts building is in the middle of the quadrangle and the gymnasium is to its left when facing Highland.  

 

Historical Notes

The school with a student body of 2500 was three blocks from Charlie Chaplin's studio and six blocks from Mary Pickford's and Douglas Fairbanks' studios. The homes bordering the upper side of the campus were just condemned by the city to make room for additional buildings. The original 1905 building is on the bottom right, the Household & Fine Arts building is in the middle of the quadrangle, and the gymnasium is top, center.*

 

 

 
(ca. 1920s)* - Each desk has a typewriter and textbook "New Intensive Typing" in this view of Hollywood High's typing classroom. A keyboard chart displays prominently in front and the lid is open on the record player that stands next to the door. There is a sign for the Science Club and a "Wanted: a Safe Driver" poster on the wall. The various typewriters are "Underwood", "L.C. Smith", "Remington" and "Woodstock".   

 

Historical Notes

After their invention in the 1860s, typewriters quickly became indispensable tools for practically all writing other than personal correspondence. They were widely used by professional writers, in offices, and for business correspondence in private homes. By the end of the 1980s, word processors and personal computers had largely displaced typewriters in most of these uses in the Western world, but as of the 2010s the typewriter is still prominent in many parts of the world, including India.*^

 

 

 
(ca. 1929)^^ - View of the Hollywood High School Memorial Auditorium located on the southwest corner of Highland and Hawthorn avenues. A long stretch of stairs can be seen in front of the auditorium, leading up to five front entrances separated by eight Romanesque columns. Seven windows can be seen above the five front entrances. The words, "Memorial Auditorium" can be seen above the windows, at the top of the building, engraved in capital letters.  

 

Historical Notes

The Auditorium was originally constructed in 1924. It was formally dedicated at commencement exercises on June 25, 1924 and named the Memorial Auditorium to honor the Hollywood High School graduates who died in World War I. The Auditorium is the second of only two buildings on campus that survived the Long Beach Earthquake of 1933. The original building was a Beaux Arts design that included a flat roof, masonry walls, and a symmetrical façade.*^#^

 

 

 
(2010)^#*^ -  The Hollywood High School mural, painted by Eloy Torrez.  

 

Historical Notes

In 1956 the original Beaux Arts façade was altered to be Mid-Century Modern in style. The façade was refinished in concrete and gunnite.

In 2002 artist Elroy Torrez painted the mural "Portrait of Hollywood" on the east-facing (primary) façade that features prominent graduates throughout Hollywood High School’s history. In 2008, to commemorate the 2003 death of John Ritter, a fifty-foot portrait of the actor was added to the mural on the north façade.*^#^

 

Click HERE to see more Early Views of Hollywood High School

 

* * * * *

 

 

 

Masonic Temple

 
(ca. 1922)^^^ – Postcard view looking west on Hollywood Boulevard showing the newly constructed Masonic Temple located at  6840 Hollywood Boulevard.  

 

Historical Notes

In 1921, the Hollywood lodge of the Masons relocated from their existing lodge on the current site of the Kodak Theatre. The construction of the new three-story building was led by lodge master, Charles E. Toberman, who was responsible for the Hollywood Bowl, Grauman's Chinese Theatre, the Roosevelt Hotel and the Max Factor Building.

 

 

 

 
(1922)* - Exterior view of the Masonic Temple located on Hollywood Boulevard between Highland and La Brea, in Hollywood. Building was built in 1922 and designed by Architects Austin, Field & Fry in a Greek Revival design with six tall pillars decorating the front entrance of the building. Note the two ornate 5-bulb streetlights in front of the building. Click HERE to see more in Early L.A. Street Lights.
 

 

Historical Notes

When the new temple opened, it was one of the most substantial structures in Hollywood. It had a billiard room, pipe organ, ladies parlor, ballroom and lodge rooms. One writer described the building as "unsurpassed for beauty, attractiveness and richness of equipment. The architect, John C. Austin also worked on the Shrine Auditorium, Griffith Observatory and Los Angeles City Hall.*^

In 1984, the Hollywood Masonic Temple was dedicated LA HIstoric-Cultural Monument No. 277 (Click HERE to see complete listing). The building, now known as the El Capitan Entertainment Centre, was also listed in the National Register of Historic Places in 1985. Click HERE to see contemporary view.

 

* * * * *

 

 

Santa Monica Boulevard

 
(1922)* - Passengers getting on a streetcar at Santa Monica Boulevard and Gower Street.  

 

 

 

 
(1922)* - View looking east showing two streetcars running down the center of Santa Monica Boulevard near Western Avenue.  

 

 

 

 
(1923)* - View looking west on Santa Monica Blvd. at Western Ave.  On the northwest corner (right) is future home of a branch of Security Trust & Savings Bank.  The building is still under construction.  

 

 

 

 
(1923)* - View looking north at the intersection of Western Avenue and Santa Monica Boulevard. Pedestrians are seen crossing the street despite the heavy traffic. Note the sporty roadster convertible heading north on Western. The building on the left (NW corner) is still under construction and will become a Security Trust & Savings Bank.  

 

 

 

 
(1920s)* - View of Western Avenue looking north at its intersection with Santa Monica Boulevard. The Security Trust & Savings Bank Building is on the left hand side; billboards and businesses are across the street. Mt. Hollywood, the tallest peak in Griffith Park, can be seen in the distance.  

 

 

 

 
(ca. 1924)^^ - View of Santa Monica Boulevard looking east toward Western Avenue, Hollywood. At left, the Security Trust & Savings Bank Building can be seen on the northwest corner of Western and Santa Monica. On the right, southwest corner, is the Taft Public Market.  

 

 

 

 

 
(1930)^^ – View looking east on Santa Monica Boulevard toward Western Avenue with the Security Pacific Bank on the N/W corner.  To the right is the Marsh Music Co. store at 5522 Santa Monica Boulevard.  American flag banners are seen throughout.  

 

 

 

 

 
(1920s)^^ - Panoramic view of Hollywood looking northeast from Santa Monica Boulevard and Highland Avenue. The Hollywood State Bank and the Standard Fence Company are visible in the foreground to the left along the boulevard to the other side of which is a Shell Gas Station and other commercial buildings.  

 

* * * * *

 

 

 

 
(1922)* - View of Wilcox Avenue in Hollywood, with curbs on the street and houses built along it.  

 

 

 

 
(1922)* - Aerial view looking north of Wilshire at La Brea. Oil wells may be seen throughout the area while Hollywood and the Hollywood HIlls can be seen in the distance.  

 

 

 

 
(1922)^ - Aerial view of Santa Monica Boulevard looking northeast from Sherman (now, West Hollywood). The buildings in the bottom-left stand at the present-day site of the Pacific Design Center. Santa Monica Boulevard runs left-right, intersecting with Holloway Drive at roughly the center of the photograph. Hollywood is visible in the top-right.  

 

Historical Notes

During the final decade years of the nineteenth century, the first large land development in what would later become West Hollywood—the town of "Sherman"—was established by Moses Sherman and his partners of the Los Angeles and Pacific Railway, an interurban railroad line which later became part of the Pacific Electric Railway system. Sherman became the location of the railroad's main shops, railroad yards, and "car barns". Many working-class employees of the railroad settled in this town. It was during this time that the city began to earn its reputation as a loosely regulated, liquor-friendly (during Prohibition) place for eccentric people wary of government interference.*^

 

 

 
(ca. 1928)^^ - Aerial view showing the area around the intersection of Santa Monica Boulevard and San Vicente Boulevard. In the foreground at center is a compound consisting of several large rectangular buildings very close together. In the foreground at right is a large dirt arena and a stable housing the Los Angeles Riding Academy. In the middle ground is a city composed of many densely packed, small buildings along broad streets. What appears to be a railroad yard is at center. In the background is a mountain range with several roads leading up the slopes. Streets in view are Sunset Boulevard, Holloway Drive, La Cienega Boulevard, Santa Monica Boulevard, Melrose Avenue, San Vincente Boulevard, Beverly Drive, and 3rd Street. The Gold Seal Dairy and the Cedars Sinai Hospital site can be seen as well.  

 

Historical Notes

Despite several annexation attempts, the town elected not to become part of the City of Los Angeles.  In a controversial decision, in 1925 Sherman adopted "West Hollywood", "...a moniker pioneered earlier in the decade by the West Hollywood Realty Board" as its informal name, though it remained under the governance of Los Angeles County.*^

 

 

 
(n.d.)* - Residential neighborhood near Santa Monica Blvd. and Gardner Street. A house with greenery on each side is in the foreground and the background shows additional houses, trees and open spaces.  

 

 

 

 
(1924)* - View of Hollywood, looking southwest from Gardner Street, just from above Hollywood Boulevard. An orchard field is surrounded by residential homes.
 

 

 

 

 
(1923)##++ – Aerial view showing where Laurel Canyon Rd emerges from the Hollywood hills into West Hollywood. Laurel Canyon isn’t the curving road in the middle of the shot, but the one trailing out of the hills on the right. Sunset Boulevard is at lower-left.  

 

 

 

 

 
(1924)* - Aerial view of West Hollywood in 1924, with Sunset Boulevard at Kings Road in center.  

 

 

 

Bryn Mawr

 
(1924)^** – Panoramic view looking north showing the Hollywood Hills with several large signs on display.  The “Hollywoodland” Sign is in the upper-right, a large letter “H” is at top-center, and just below it and to the left can be seen a sign reading “Bryn Mawr”.  At center-left is the new Mulholland Dam, still under construction.  

 

Historical Notes

Similar to the “Hollywoodland” sign, the "Bryn Mawr" sign was put up to advertise a new housing development below and around the Mulholland Dam (completed Dec. 1924) in the Hollywood Hills.  The development was owned by George Newberger and developed by R.W. Neiswendler.  A 1925 LA Times article brags of home lots with views of Catalina, Long Beach and Venice, and Hollywood at night like a "twinkling like a sea of stars" and by day a "beautiful garden". *#

 

 

 

 
(1924)* - Aerial view showing a nearly completed Mulholland Dam at the upper-left with the Bryn Mawr residential subdivision below it.  The "Bryn Mawr" sign can be seen to the right of the dam on the hillside.  

 

 

 

 

 
(ca. 1905)^^ - View as seen from Cahuenga Blvd looking down at a farm with man behind a horse-drawn plow.  Today Holly Drive runs north in this area surrounded by a 1920s-built tract of homes (Bryn Mawr).  Also seen in the distance is Cahuenga Peak and the future location of 1925-built Lake Hollywood Dam (aka Mulholland Dam).  

 

 

 

 

 
(1924)* - Aerial view showing location where the previous photo was taken.  The highlighted trees act as a good reference point for comparison.  

 

 

 

 

Mulholland Dam and Hollywood Reservoir

 
(1925)#^^* - View of Mulholland Dam shortly after it was completed. It was named after the designer William Mulholland, who was also responsible for the design of the aqueducts and reservoirs for Los Angeles.  

 

Historical Notes

The Mulholland Dam was built between August 1923 and December 1924 in the Hollywood Hills.  It is a concrete-arched gravity dam constructed for the sole purpose of creating a water reservoir for the City of Los Angeles.   It was built under the supervision of William Mulholland, chief engineer for the City's Bureau of Water Works and Supply (later DWP).

 

 

 

 
(1920s)* - Front view of Mulholland dam in the Hollywood Hills, the most beautiful of a score of storage basins in Los Angeles' water system. The HOLLYWOODLAND Sign can be seen in the background.  

 

Historical Notes

The reservoir formed behind the dam was called the Hollywood Reservoir (later Lake Hollywood) and would hold up to 2.5 billion gallons of water from the Owens River Aqueduct System (LA Aqueduct) and from the groundwater of the San Fernando Valley.

 

 

 

 
(1930s)*^#* – Postcard view showing the Mulholland Dam in the Hollywood Hills. Note how the front of the dam was filled in with dirt for additonal reinforcement (compare to previous photo).  

 

Historical Notes

The Mulholland Dam was reinforced with tons of earth on the downstream side as a precaution after the similar St. Francis Dam burst in 1928. Later studies confirmed that the St. Francis Disaster was not caused by a faulty design.

 

Click HERE to see more in Mulholland Dam and Hollywood Reservoir

 

* * * * *

 

 

 

East Hollywood

 
(1923)* - Looking west from Olive Hill, down Hollywood Boulevard on the East side of Hollywood in what appears to be a residential area.  

 

Historical Notes

The famous street was named Prospect Avenue from 1887 to 1910, when the town of Hollywood was annexed to the city of Los Angeles. After annexation, the street numbers changed from 100 Prospect Avenue, at Vermont Avenue, to 6400 Hollywood Boulevard.*^

 

 

 
(ca. 1920s)* - Panoramic view of a residential area in East Hollywood in the early 1920s, looking southwest from Sunset Boulevard and Edgemont Street. In the foreground are the olive trees of Olive Hill. Today, Kaiser Permanente Hospital stands at this corner.  

 

Historical Notes

Olive Hill is located in the East Hollywood district.  Barnsdall Park sits on top of Olive Hill near the intersection of Hollywood and Vermont, and is home to the famous Hollyhock House that was designed in the 1920's by the internationally acclaimed architect Frank Lloyd Wright.

 

 

 
(1928)* - View looking north from Olive Hill showing a residential area in East Hollywood with the Hollywood Hills in the background. The tallest peak (top left) is Mt. Hollywood, near where the Griffith Park Observatory would be built in 1933.  

 

 

 

 
(ca. 1925)* - Aerial view of Hollywood Presbyterian Hospital, located at 1300 North Vermont Avenue. There is a fire station at right, and open space is seen at left and behind the hospital. Duplexes and apartment buildings are seen as well, and possibly a nursery growing ground at left.  

 

Historical Notes

Hollywood Presbytarian Hospital was founded as Hollywood Hospital in 1924.  It was later known as Queen of Angels-Hollywood Presbyterian Medical Center.  In 2004, it was sold to the CHA Medical Group of South Korea for $69 million.^*

 

* * * * *

 

 

Hollywood Boulevard

 
(1922)* - View of the Hollywood Public Market located on the southwest corner of Hollywood Blvd. and Wilcox Ave.  

 

Historical Notes

The Hollywood Public Market catered to automobile-driving customers when it opened in 1920. Located on Hollywood Boulevard (foreground) at Wilcox Street, it had eight departments and 5,000 square feet, which was large for the time. Soon, however, larger markets were built nearby.*

 

 

 
(1923)* - Looking west down Hollywood Boulevard, a banner hangs over the street with the message "Welcome Will H. Hayes ... See you Saturday at Hollywood Bowl".  

 

Historical Notes

Will H. Hays left President Harding's cabinet to clean up movie morals in the roaring '20s and in the film industry itself.

He was best known as the author of Hollywood self-censorship with the Hays Code. While some industry heavyweights objected to Hays as the moral arbiter, he was recognized for guarding filmmakers' right to self-regulate at a time when seven states already had provisions for government censorship.

Hays became president of the newly formed Motion Picture Assn. at a time when scandals in Hollywood had brought sharp public reactions. He retired in 1945, with his Hays Office the recognized arbiter of good taste in an industry that had accepted the principle of self- regulation.^^#

 

 

 
(ca. 1923)* - Bird's eye view looking west on Hollywood Boulevard at Cahuenga. The Hollywood Public Market can be seen in the top center of photo at the corner of Wilcox. In the distance can be seen the three-towered Christie Hotel.  

 

Historical Notes

The eight-story Christie Hotel was considered Hollywood's first skyscraper when it opened in 1922.

 

Hollywood and Vine

 
(1920)*# - Aerial view looking northwest showing the intersection of Hollywood and Vine.  On the southeast corner stands the Hollywood Methodist Episcopal Church, future home of the Taft Building. The very large lot at center-left is Jacob Stern’s estate. Jacob Stern had been selling off his land for over a decade by the time this photo was taken in 1920, but even so, his property still takes up ALL the land between Hollywood Blvd and Selma Ave on Vine! Three major buildings would occupy the Vine Street edge of Stern's property: B. H. Dyas Building (later Broadway-Hollywood), Hollywood Plaza Hotel, and the Vine Street Theatre.  

 

Historical Notes

“Hollywood & Vine” became famous because of the 4 buildings that were built at that intersection between 1923 and 1930, the biggest ones in town at the time. Before that, real estate developer Jacob Stern owned a lot of the land around it, with his estate taking up the entire BLOCK from Hollywood to Selma!  In 1913 he rented the Barn (on the SE corner of Vine/Selma) to Cecil B. DeMille which evolved into Paramount.

The Taft building was first up, built in 1923 (they dismantled the church on the SE corner and reconstructed it down Vine below Santa Monica Blvd., then the Plaza Hotel (1925), with Dyas Dept Store (1927) which later became the Hollywood-Broadway Store on the SW corner, and finally the Equitable Building in 1930 (same time as The Pantages Theatre) on the NE corner.

 

Jacob Stern Estate

 
(1920)^^ - Postcard view showing the Jacob Stern’s Residence located on center of block at southwest corner of Hollywood Blvd. and Vine Street, where now stand the Broadway-Hollywood, Plaza Hotel and other buildings in the block from Vine to Ivar and Hollywood Blvd. to Selma.  

 

Historical Notes

German-born Jacob Stern was one of the most powerful movers and shakers in the village of Hollywood. In the early 1900s, Stern bought a five-acre tract at Hollywood and Vine for $30,000. Confident in Hollywood’s future, he told friends that his land would one day be worth $1 million. The Sterns lived in a grand home at Selma and Vine, and grew citrus trees and planted gardens on the remaining acres.

Stern leased an old horse Barn (now the Hollywood Heritage Museum) to Jesse Lasky, the future founder of Paramount Pictures, officially bringing the movie industry to Hollywood. The Sterns were active in Hollywood’s genteel social life (in 1913 Mrs. Stern won first prize at the Hollywood Chrysanthemum Show for best display). When Stern sold his estate in the 1920s, it was worth not $1 million—but $3 million.^

 

* * * * *

 

 

 

 
(1921)*# – View looking east on Hollywood Boulevard toward Vine Street.  The Hollywood Methodist Episcopal Church on the southeast corner (to the right of the banner) was built in 1903 and remained until 1923 when it was replaced by the Taft Building.  

 

 

 

 
(ca. 1923)^^ - View looking west on Hollywood Boulevard at Vine Street. Two-story buildings can be seen on both sides of Hollywood Boulevard, and the very tall, rectangular Guaranty Building can be seen at right at the northeast corner of Hollywood and Ivar.  

 

Historical Notes

The 12-story Guaranty Building is a Beaux Arts office building built in 1923. It's currently owned by the Church of Scientology.*^

 

 

 

 
(ca. 1923)^^ - View looking west on Hollywood Boulevard from Vine Street.  A crowd of people appear to be watching some type of parade along the Boulevard.  The tall building with the columns (center) is the Guaranty Building.  The multi-story building in the distance is the Security Trust and Savings Bank located on the northeast corner of Hollywood and Cahuenga.  

 

 

 

 

 
(1923)* - View looking east on Hollywood Boulevard at Cahuenga showing traffic and pedestrians waiting to cross. The Security Trust and Savings Bank is on the left side of the photograph. In the distance is the Guaranty Building flying an American Flag.  

 

 

 

 
(1923)^##* – Close-up street view looking east on Hollywood Boulevard at Cahuenga with the Majestic Bowling and Billiard Academy at 6830 Hollywood Boulevard on the southeast corner.  

 

Historical Notes

Down the street is Western Union, Dairy Lunch and John's Café one of the first (if not 'the' first) celebrity restaurants. This corner building was Wilcox Hall and housed the early Hollywood Civic Center (municipal offices). It was be torn down in 1934.^##*

 

Hollywood Branch Library

 
(1929)* - View from the top of the Dyas Building showing the Hollywood Branch Library (center-left), located on the NW corner of Hollywood and Ivar. The 12-story Guaranty Building can be seen on the NE corner (on the right).  

 

Historical Notes

Designed by Dodd & Richards, the Spanish style building housed the Hollywood Branch of LAPL from 1923-1939.*

 

 

 

 
(1923)* - Exterior view of Hollywood Branch Library at 6357 Hollywood Boulevard, northwest corner of Hollywood Boulevard and Ivar Avenue*.  

 

Historical Notes

*Ivar Avenue was named after Ivar Weid, owner of Weid Ranch.

 

 

 
(ca. 1939)* - View looking at the northwest corner of Hollywood Boulevard and Ivar Ave showing the Hollywood Branch Library. Click HERE for contemporary view of the corner.  

 

 

 

 
(ca. 1939)* - View looking at the Ivar Avenue side of the Hollywood Branch Library at 6357 Hollywood Boulevard.  

 

Historical Notes

In 1939, this Spanish style building was cut into two sections and moved to a new location at Ivar and Selma Avenues.

 

* * * * *

 

William Fox Studios

 
(ca. 1923)* - Looking north at the intersection of  Western and Fernwood avenues (just south of Sunset Boulevard), The William Fox Studios operated out of Hollywood from 1917-1924 before moving west to what is now Century City.  

 

Historical Notes

The Fox Film Corporation was formed in 1915 by the theater chain pioneer William Fox, who merged two companies he had established just two years earlier in 1913: Greater New York Film Rental, a distribution firm, which was part of the Independents; and Fox (or Box, depending on the source) Office Attractions Company, a production company.

Fox concentrated on acquiring and building theaters; pictures were secondary. The company's first film studios were set up in Fort Lee, New Jersey where it and many other early film studios in America's first motion picture industry were based at the beginning of the 20th century. William Fox sent Sol M. Wurtzel to Hollywood to oversee the studio's West Coast production facilities where a more hospitable and cost-effective climate existed for filmmaking. Fox had purchased the Edendale studio of the failing Selig Polyscope Company, which had been making films in Los Angeles since 1909 and was the first motion picture studio in Los Angeles.

20th Century Fox was founded on May 31, 1935, as the result of the merger of Fox Film Corporation, founded by William Fox in 1915, and Twentieth Century Pictures, founded in 1933 by Darryl F. Zanuck, Joseph Schenck, Raymond Griffith and William Goetz.*^

 

 

* * * * *

 

Pickford_Fairbanks Studios

 
(1922)*^ - Mary Pickford and Douglas Fairbanks hang the entrance signs for their Pickford-Fairbanks Studios in Hollywood.  

 

Historical Notes

When United Artists was formed in 1919 by  Charlie Chaplin,  Mary Pickford, Douglas Fairbanks, and  D. W. Griffith, the founders never intended the company to be like a regular Hollywood studio. It started solely as a distribution company. Its mission was to release films made by independent producers, therefore it had no studio lot. However, many of the independent producers owned their own property, like the  Charlie Chaplin Studio on Sunset Boulevard.  The closest thing to a studio lot was the property owned by Pickford and Fairbanks on the corner of Santa Monica Boulevard and Formosa Avenue in Hollywood.**+

 

 

 

 
(1923)#**# -  Aerial view of the Pickford-Fairbanks Studios located at the corner Santa Monica Boulevard and Formosa Avenue, showing the amazing set for Douglas Fairbanks’ “Thief of Bagdad”.  Note all the open land surrounding the studio.  

 

Historical Notes

The 18-acre property on the corner of Santa Monica Boulevard and Formosa Avenue was originally owned by Jesse Durham Hampton, and then became known as the Pickford-Fairbanks Studio. As United Artists began to lure independent producers away from the major studios, many of the producers like Samuel Goldwyn and Joseph Schenck rented offices and stages on the property. In the early 1920s, the lot was renamed the United Artists Studio, though it was operated as a separate entity from United Artists the distribution company.**+

 

 

 

 
(ca. 1924)* - Aerial view of the Thief of Bagdad set at the Pickford-Fairbanks Studios. The Studio was located at Santa Monica Blvd. and Formosa. The Hollywoodland Sign is seen in the distance (upper-right). Note the large circular structure at center-right. It is a gas holder (or gasometer) which holds natural gas.  

 

Historical Notes

Goldwyn and Schenck financed the expansion of the studio, creating an awkward ownership structure. Pickford and Fairbanks controlled the deed to the land, but Goldwyn and Schenck owned the actual facilities on the lot. In 1935 when Scheck left United Artists, Goldwyn took over his share.

After Douglas Fairbanks died in 1939, leaving his share of the deed to Mary Pickford, Goldwyn sought to rename the lot "Samuel Goldwyn Studio." Pickford and Goldwyn fought over the name and ownership of the property until a court ordered that the lot be auctioned in 1955.

James Mulvey, Goldwyn's most trusted business confidant and president of Samuel Goldwyn Inc., outbid Pickford for the property. The lot officially became Samuel Goldwyn Studio and remained so until Warner Brothers purchased the site in 1980.*^

 

 

 

 
(1926)*# - View of the Pickford-Fairbanks Studios lot on Santa Monica Boulevard in West Hollywood, showing the nearby gasometer towering in the background.  

 

Historical Notes

Warner Bros. sold the studio lot in 1999 and the name of this studio lot was changed to "The Lot." *^

Across the street is the Formosa Cafe, a legendary Hollywood hangout.

 

 

* * * * *

 

 

Grauman's Egyptian Theatre

 
(1922)^*^# - The Grauman's Egyptian Theatre on opening night. The film was Douglas Fairbanks' "Robin Hood," which was the first-ever Hollywood premiere.  

 

Historical Notes

The Egyptian Theatre was the venue for the first-ever Hollywood premiere, Robin Hood, starring Douglas Fairbanks, on Wednesday, October 18, 1922. As the film reportedly cost over $1 million to produce, the admission price to the premiere was $5.00. One could reserve a seat up to two weeks in advance for the daily performances. Evening admission was 75¢, $1.00 or $1.50. The film was not shown in any other Los Angeles theater during that year.*^

The address 6712 Hollywood Boulevard, now the site of the Egyptian Theatre, was once the address of Gilbert F. Stevenson and his wife. In 1903, Stevenson, the Secretary and General Manager of the Western Masons Mutual Life Insurance Association, moved from downtown Los Angeles to a five acre lemon ranch on the corner of Prospect (now Hollywood Boulevard) and Dakota (now McCadden Place) Avenues.^#**

McCadden Place was named after developer and subdivider W. C. McCadden.

 

 

 
(ca. 1923)* - A view of the courtyard of Grauman's Egyptian Theatre with statues of an Egyptian king, Indian elephants. Billboard advertising for Douglas Fairbanks "The Thief of Bagdad."  

 

Historical Notes

The Egyptian Theatre was built by showman Sid Grauman and real estate developer Charles E. Toberman, who subsequently built the nearby El Capitan Theatre and Chinese Theatre on Hollywood Boulevard. Grauman had previously opened one of the United States' first movie palaces, the Million Dollar Theatre, on Broadway in Downtown Los Angeles in 1918. The Egyptian Theatre cost $800,000 to build and took eighteen months to construct.*^

King Tutankhamen’s tomb was discovered in Egypt on November 26, 1922 and an Egyptian craze swept the nation.^#**

 

 

 

 
(1922)* - Looking toward the stage across the seats in the auditorium, you can see the delicately carved arches around the stage as well as the ornate ceiling above it.  

 

Historical Notes

Architects Meyer & Holler designed the Egyptian Theatre. The Milwaukee Building Company built it.^#**

 

 

 

 
(1924)* - Interior view of the Egyptian Theatre as seen from the stage.  

 

Historical Notes

The original seating capacity of the theatre was close to 2,071 in a 115 by 125 foot auditorium.^#**

 

 

 

 
(1924)* - View of the Grauman's Egyptian Theatre in 1924. Railroad tracks can be seen on Hollywood Boulevard in front of the theatre.  

 

Historical Notes

The courtyard of the Egyptian is 45 feet wide and 150 feet long. The store fronts along the east side of the courtyard were described as having an "Oriental motif" and apparently sold imports. On the west side, the Pig ‘n Whistle restaurant, which opened on July 22, 1927 and operated until the late 1940s, had a side entrance onto the Egyptian Theatre courtyard. A small tiled area featuring the "pig ‘n whistle" motif still exists in the courtyard on the west wall near the fountain.^#**

 

 

 

 
(1932)*^#* – Postcard view of the front entrance to the Egyptian Theatre on Hollywood Boulevard.  Now Playing:  “Back Street” starring Irene Dunne and John Boles.  

 

Historical Notes

In 1927, Grauman opened a second movie theater further west on Hollywood Boulevard. In keeping with the public fascination in that era with international themes, he named his new theater the Chinese Theatre. Its popularity eventually rivaled and surpassed the Egyptian because of its numerous celebrity handprints, footprints and signatures in the cement of its forecourt.*^

 

* * * * *

 

 

Bard's Hollywood Theatre (later Vista Theatre)

 
(1923)* – View showing the opening of Bard’s Hollywood Theatre (later Vista Theatre), located at 4473 Sunset Drive in East Hollywood. Featuring Baby Peggy in "Tips".  

 

Historical Notes

After the famous impresario Sid Grauman opened the Grauman's Egyptian Theatre in 1922, there appeared several movie palaces done in the Egyptian Revival Style in Los Angeles, Bard's Hollywood being one of the first; this wave of interest in Egyptian antiquities corresponded with the discovery of the tomb of King Tutankhamen in November 1922 by Howard Carter and the Earl of Carnarvon in the Valley of the Tombs near Luxor; their expedition electrified the world having recovered over 5000 relics, many composed of gold and alabaster; the theatre's exterior, done in the Spanish Colonial Revival Style, clashed notably with its Egyptian interior.**^*^

 

 

 
(1930)* – View looking east showing the junction of Hollywood and Sunset. The marquee of the Vista Theatre (previously the Bard) is visible at top center.  

 

Historical Notes

By the late 1920s, Bard's Hollywood Theatre became known as the "Vista."

 

 

 

 
(ca. 1938)* - Nighttime view of the Vista Theatre (previously Bard's Hollywood Theatre) with its new neon marquee, erected in 1938 for $1,000.  

 

Historical Notes

The Vista also features a variety of hand and foot prints in cement that commemorate some of the cast and crew members of films screened at the theatre. 

 

* * * * *

 

 

Garden Court Apartments

 
(1924)* - Aerial view of the Garden Court Apartments located at 7021 Hollywood Blvd.  

 

Historical Notes

Built in 1917, the Garden Court Apartments were designed by architect Frank S. Meline in Beaux Arts style. They were built to accommodate the movie industry. Among its residents were Louis B. Mayer, Mae Murray, and John Gilbert.*

 

Bernheimer Estate and Gardens (currently Yamashiro Restaurant)

 
(ca. 1924)* - Aerial view looking north on Orange Drive toward Franklin Avenue.  On top of the hill (top-center) sits the Japanese estate and gardens of Charles and Adolph Bernheimer.  

 

Historical Notes

This 1914 hilltop estate was built to house the Bernheimers' priceless collection of Asian treasures. In order to have an authentic Japanese design, hundreds of skilled craftsmen were brought from Asia to recreate an exact replica of a palace located in the Yamashiro mountains near Kyoto, Japan. The original Bernheimer structure included a 10-room teak and cedar mansion, where carved rafters were lacquered in gold and tipped with bronze dragons.*

Also seen in photo are two other famous early Hollywood buildings. The Lane Mansion (now Magic Castle) is directly below the Bermheimer Estate at the T-intersection of Orange and Franklin. Also, the white building at lower-left is the Garden Court Apartments.

 

 

 
(ca. 1924)* - Aerial postcard view of the Japanese estate and gardens of brothers Charles and Adolph Bernheimer located in the Hollywood Hills.  

 

Historical Notes

In an act of bad timing, Adolph Bernheimer, a multi-millionaire silk importer, and his brother built a replica of a Japanese palace and garden on a hill overlooking Hollywood.  Not only was the Bernheimer’s Teutonic name very suspicious, but so was their fluency in foreign languages.  The new home’s large concrete retaining walls led some locals to suspect an armory or wireless station in the bowels.  Under constant observation from a group of patriotic citizens, the brothers pacified neighbors by buying a $5,000 war bond.  They spent little time in Hollywood after that.***

 

 

 

 
(ca. 1920s)* - Postcard view of the hilltop Japanese estate and gardens of brothers Charles and Adolph Bernheimer.  

 

Historical Notes

After the death of one of the brothers in 1922, the art collections were auctioned off. A few years later, the estate served as headquarters for the exclusive Hollywood "400 Club," an organization for the elite of the motion picture industry.*

 

 

 
(ca. 1925)* - Closer aerial view of the Japanese estate and gardens showing the hillside terraces.  

 

Historical Notes

The hillside terraces included 30,000 varieties of trees, shrubs, waterfalls, hundreds of goldfish, and even exotic birds and monkeys.*

 

 

 
(1920s)* - View of the miniature Japanese village on the grounds of the estate of brothers Charles and Adolph Bernheimer, located at 1999 N. Sycamore Avenue in Hollywood.  

 

Historical Notes

Surrounding the village are canals, in which small bronze houseboats float. Below the miniature village are a small lake and a 600 year old pagoda from Japan.*

 

 

 
(ca. 1920s)* - Hillside view from the northwest looking down upon the Japanese estate, gardens and carriage house (smaller structure closer to the hillside).  

 

 

 

 
(1914)*^^* - Close-up view of the Bernheimer Brother's Japanese Palace the year it was built.  

 

 

 

 
(ca. 1937)* - Bernheimer residence in background with part of the garden and statue of Ten-Jin on his ox in foreground.  

 

 

 

 

 
(1934)#*^ – Looking up showing a side view of the Bernheimer Mansion as it appeared in the 1930s.  

 

 

 

 

 
(ca. 1930s)^v^ - Interior view of the Bernheimer Mansion showing the teak and cedar carved rafters and antique tapestries covering the walls.  

 

Historical Notes

The Bernheimer Mansion was accessed by 300 steps that led up the hillside through landscaped Japanese gardens. Inside the 10-room teak and cedar mansion, carved rafters were lacquered in gold and tipped with bronze dragons. The walls were covered with lustrous silks and antique tapestries.

 

 

 
(ca. 1930s)^v^ – View showing the inner courtyard, with a garden in the center filled with sculpted plants, stone-hewn pools, and rare fish.  

 

 

 

 

 
(ca. 1920s)* - Postcard front view of the Japanese estate and gardens of brothers Charles and Adolph Bernheimer.  

 

 

 

 

 
(2017)^v^ - Night view Bernheimer Mansion, now the Yamashiro Restaurant ,as it appears today.  

 

Historical Notes

After WWII, the Bernheimer home was remodeled and converted into apartments. Soon thereafter, Thomas O. Glover purchased the property and began the restoration of what was to become the Yamashiro Restaurant.*

 

 

 

 

 
(2017)^v^ - Yamashiro's courtyard as it appears today with dining area seen in the background.  

 

Historical Notes

In 2012, the Yamashiro Historic District was added to the National Register of Historic Places. According to the National Park Service, the Yamashiro Historic District includes "nine contributing buildings, sites, and structures on the estate property."

 

 

 

 
(2017)^v^ - View showing the Summer House with seated Buddha, used as a resting place when climbing the stairs up to the original mansion.  

 

Historical Notes

The ceremonial Summer House was placed just below the top of the hill as a resting place for guests who were climbing the stairs. The antique Buddha seated there became so popular with guests, a sign hangs from a post to warn visitors, "Do Not Climb On Buddha." The Yamashiro Buddha now faces west as a sign of good luck and prosperity.

 

 

 

 
(2017)^v^ - Detailed view showing the Pagoda-style architecture.  

 

Historical Notes

In 2016, the property that contains Yamashiro was sold to JE Group, a Beijing-based hotel operator.  The restaurant is operated by the BNG Group and Sugar Factory.

 

 

* * * * *

 

 

Hollywood and Highland

 
(ca. 1924)^^ - View looking east showing the flooded dirt intersection of Hollywood Boulevard and Highland Avenue.  The First National Bank Building stands on the northeast corner (future location of the iconic 13-story Hollywood First National Bank Building which still stands today).  The Hollywood Hotel is just out-of-frame to the left. The two story building with the arched windows just beyond the intersection is still there, 6757-6763 Hollywood Boulevard.  

 

 

 

 
(1924)^^ - View showing First National Bank and The Frank Meline Co. on the northeast corner of Hollywood Boulevard and Highland Avenue.  A Hollywood Storage Co. truck is seen backed-up against the curb in front of the building. A man is standing in front of the bank entrance while a woman appears to be crossing the street.  

 

Historical Notes

This would be the site of the iconic 13-story Hollywood First National Bank Building, built in 1927.

 

 

 

 
(1924)#^* – View looking east on Hollywood Boulevard at Highland Avenue showing a busy intersection.  The Hollywood branch of the First National Bank stands on the northeast corner (left). This would be the future home of the thirteen story Art Deco First National Bank Building (built in 1927). The 8-story Hotel Christie (built in 1922) can be seen in the distance on the right. On the right can also be seen the construction of the Bank of America Building, located on the southeast corner of Hollywood and Highland.  

 

 

 

 
(1920s)* - A policeman stands on a low box in the middle of the intersection at Hollywood and Highland, directing traffic, including a streetcar with a sign on the front for Santa Monica. View is looking east on Hollywood Boulevard. In the background can be seen the back of the Hotel Christie. On the right (SE corner of Hollywood and Highland) is the Bank of America Building.  

 

 

Bank of America Building

 
(1931)^^ - View looking south across Hollywood Boulevard showing the Bank of America Building located on the southeast corner of Hollywood and Highland.  The first floor of this building still stands today and is occupied by Ripley’s Believe It or Not.   

 

Historical Notes

Originally a four-story apartment building, in 1935 the owner removed the top three stories in order to rid the building of shabby apartments with struggling tenants.  After the remodel, Bank of America became the building’s sole tenant.  The exterior of today’s building appears much as it did following the remodel.^

Click HERE for contemporary view.

 

 

 

 

 
(1931)^^ – Looking east across Highland Avenue showing the Bank of America Building, 6780 Hollywood Blvd, on the southeast corner of Hollywood and Highland.  The top three floors were later removed and today the building is occupied by Ripley’s Believe It or Not.  The Max Factor Building (out of view) is the next building to the south on the right. Click HERE for contemporary view.  

 

 

 

Hollywood Boulevard

 
(1920s)* - From across Hollywood Blvd. two banks are seen at the corner of Hollywood and Hudson*. On the left the Pacific-Southwest Bank and across the street the California Bank. Also located on the street to the left of the Pacific-Southwest is the Hollywood Chamber of Commerce with a flag mounted out front.  

 

Historical Notes

*Hudson Avenue was named for Thomas Hudson, a rancher in the 1880s.

 

 

 

 
(1924)^^ - View showing the Pacific Southwest Bank, located on the corner of Hudson Avenue and Hollywood Boulevard.  

 

 

 

 
(1925)* - View looking east on Hollywood Boulevard from Cherokee Avenue.  

 

* * * * *

 

 

 

 
(ca. 1925)* - The Gilmore Oil Co. entry in the Hollywood Old Settlers Parade is a horse-drawn wagon bearing an oil drum and bearing a sign, "Some Day You Will Own a Horseless Carriage. Our Gasoline will Run it. Gilmore Oil Co." The driver is shielded from the sun by an umbrella. In the background is a sign for the Hollywood Playhouse.
 

 

Historical Notes

Earl Bell Gilmore (1887-1964), whose family had owned the land surrounding the corner of Third and Fairfax in Los Angeles since 1880, was a legendary entrepreneur who with his father (Arthur F. Gilmore) built Gilmore Oil Company, the largest distributor of petroleum products in the Western U.S. He is noted with having invented the self-serve gas station, the "gas-a-teria", where customers saved .05 cents per gallon by filling their own tanks. Gilmore also built Gilmore Field, and Gilmore Stadium, as well as turning the family dairy farm into one of the world's most beloved destinations, the original Farmers Market. In 1944, Gilmore's 1,200 filling stations became Mobil stations.*

Click HERE to see Gilmore's Self-Serving Gas Station.

 

 

* * * * *

 

 

 

 
(1925)* - Cars cross the street car tracks, a streetcar is seen on the far left. A row of businesses can be seen on the far side: Troy Laundry, Richfield Oil Co., Silverwoods Signboard, Hollywood Auto Service, etc  

 

 

 

 
(1925)* - View reveals numerous homes throughout Hollywood and the Hollywood Hills. Near the center of the image is the Mission Revival/Islamic style Hollywood residence and art gallery once owned by artist Paul de Longpré (1855-1911).  

 

Historical Notes

The home, located on the west side of Cahuenga Blvd. at Hollywood Blvd., is on property Longpré obtained from Mrs. Wilcox Beveridge after he moved to Los Angeles in 1889. The once open areas and gardens around the residence were gradually filled in with homes and apartment buildings, as indicated by this photo. The residence was a popular tourist destination between the late 1890s and the late 1910s. It was demolished in 1927.*

Click HERE to see more of the Paul de Longpre Residence.

 

 

 

Vine Street

Early_Views_of_Hollywood_(1850-1920)  
(1925)^^ – View looking south on Vine Street toward Selma Avenue, showing the Famous Players Lasky Studio. Four lanes of automobiles make their way up and down the unlined street, while still others are visible parked along the sidewalks to the left and the right. Draping trees hang into the frame in the left and right foreground, obscuring the buildings behind them: to the left, a white two-story commercial building can be seen, while deeper into the frame, the overhung windows of the Famous Players Lasky Studio can be seen on the corner.  

 

Historical Notes

The Famous Players Lasky Studio is most reknowned for its entanglement in antitrust investigations during the twenties, which scrutinized the studio for involvement in a monopoly involving domestic film distribution.^^

 

 

 

The Squaw Man (1st feature-length motion picture in Hollywood)

 
(1913)^*^ - On December 29, 1913, Cecil B. DeMille began Hollywood’s first feature film. The above panoramic photo was taken on the first day of filming.  

 

Historical Notes

The building on the left is the old Lasky Barn (aka "The Old Barn"), once situated in a lemon and orange grove on Vine Street and Selma Avenue.

Click HERE to see the above photo with almost every actor identified.  DeMille had annotated it for his biographer on 5/21/1957.

 

 

 

 

 
(1913)* – View showing the filming of the first scene of "The Squaw Man" at Lasky Feature Play Company, which later combined with the Famous Players Co., later the Paramount Famous Lasky Corporation. The man near the camera with his arms up is Oscar Apfel (co-director of The Squaw Man). Apparently hired by DeMille to teach him how to direct since he hadn’t really directed before. The man behind him working the camera is cinematographer Al Gandolfi and behind him is someone that DeMille identified as “a boy named Kramer”. The film’s star, Dustin Farmum is in the shot, standing in the middle at the head of the table (under the flag) while the other actors raise their glasses in a toast to him.  

 

 

 

 

 
(1913)^*^ - Cecil B. DeMille, director of the film, is in the center of the picture, wearing boots and a light suit. The building on the left is the old Lasky Barn (aka The "Old Barn").  

 

Historical Notes

The "Old Barn" occupied a place of honor on the new studio lot and is now open to the public at its new location on Highland Avenue across the street from the Hollywood Bowl. It has been converted into the Hollywood Heritage Museum..

 

 

 

The "Old Barn"

 
(ca. 1920s)* – View looking north showing of the original barn leased in 1913 by Lasky Studio, on the corner of Selma and Vine. The tall building in the background is the Taft Building (built 1923) located on the SE corner of Hollywood and Vine.  

 

Historical Notes

The barn was built in about 1895 on the Hollywood citrus ranch of Robert Northam. It housed horses, carriages, hay, and other farm supplies. It was sold in 1904 to Jacob Stern.

The barn was at the southeast corner of Selma and Vine Streets. In March 1913, the Burns and Revier Studio and Laboratory was established in the barn. In December of that year, Cecil B. DeMille, in association with Jesse Lasky, leased the barn and studio facilities for $250.00 a month establishing the Jesse L. Lasky Feature Play Company and began production of The Squaw Man (1914), the first feature film to be produced in the Hollywood area.*^

 

 

 

 
(1938)* - View on Paramount Studios lot of "The Old Barn" also known as "Lasky's Barn" where Cecil B. DeMille and Jesse L. Lasky started the first picture studio.  

 

Historical Notes

Cecil B. DeMille rented half of this structure, then used as a barn, as the studio in which was made the first feature-length motion picture in Hollywood-The Squaw Man-in 1913. Associated with Mr. DeMille in making The Squaw Man were Samuel Goldwyn and Jesse Lasky, Sr. Originally located at the corner of Selma and Vine Streets, in 1927 the barn was transferred to Paramount Studios.*

 

 

 
(1956)* - View of celebrities standing on the porch of ‘The Old Barn’ during the California Historical Landmark plaque dedication. From left to right are: Samuel Goldwyn; Jesse Lasky; Cecil B. DeMille; Adolph Zukor; Leo Carrillo and Y. Frank Freeman.  

 

Historical Notes

In a ceremony attended by its founders, the Lasky-DeMille Barn was dedicated on December 27, 1956, as "Hollywood's First Major Film Company Studio" and designated California State Historic Landmark No. 554, representing the birth of the Hollywood motion picture industry and becoming the first landmark associated with it.*^

(Click HERE to see more California Historical Landmarks in Los Angeles).

 

 

 
(ca. 1979)#**# - View showing the Lasky-Demille Barn in a staging area adjacent to the Hollywood Palace Theatre with the Capitol Records Building seen in the background.  

 

Historical Notes

In October 1979, the barn was moved off the Paramount lot to a vacant lot in Hollywood. It was then moved by the Hollywood Chamber of Commerce to the parking lot of The Hollywood Palace theater (aka Hollywood Playhouse), where it was boarded up and fenced in until a permanent site could be found.*^

 

 

 
(2007)*^ - View of The Lasky-DeMille Barn at its present day location, 2100 North Highland Avenue (Across from the Hollywood Bowl).  

 

Historical Notes

The Lasky-DeMille Barn was acquired by Hollywood Heritage, Inc., in February 1983. It was then moved to its present site at the southern end of the parking lot of the Hollywood Bowl, where it was restored and made into the Hollywood Heritage Museum.*^

 

* * * * *

 

 

Vine Street

(1925)^^ -  View of Hollywood looking north from Rossmore and Rosewood avenues showing Vine Street from Rossmore's north turn near Melrose Avenue. In the distance is the “Hollywoodland” sign.  At top center-left can be seen the Mulholland Dam shortly after it was completed (Dec. 1924).

 

Historical Notes

Rossmore turns into Vine Street north of Melrose Ave in Hollywood.

Vine Street is so named because it went through the vineyard of 1880s US Senator Cornelius Cole. Rossmore was named after Miracle Mile's developer, A.W. Ross. ##^#

 

 

 

 
(ca. 1925)^^ - View looking north on Vine Street from Barton Avenue* with the Hollywoodland Sign seen in the distance at the top of the Hollywood Hills. On the left is Vine Street Elementary School. Further up on the northwest corner of Vine and Romaine streets stands DWP's Power Distribution Station No. 6. (Click HERE to see more Early Power Distribution Stations).  

 

Historical Notes

*Barton Avenue was named for Barton Jones, grandson of Cornelius Cole.

Cornelius Cole owned one of the original Spanish/Mexican landgrants, what is now known as Hollywood, then was dubbed Colegrove after his wife, Olive Colegrove. There are several streets now named after the family; Cole St., Willoughby Ave., Eleanor St. and Seward St.*^

 

 

 

 
(ca. 1925)^^ - Panoramic view of Hollywood looking north on Vine Street from Clinton Street. Residential blocks full of one-story houses fill the foreground, turning into high rise hotel buildings as Vine Street approaches the mountains.  A single “H” as well as the “Hollywoodland” sign are visible. A small section of the Mulholland Dam is visible at left.  

 

Historical Notes

The Mulholland Dam, built in 1924, can be seen at left-center. The dam still exists today but can no longer be seen from this view or from just about anywhere in Hollywood. Click HERE to see more in Mulholland Dam and Hollywood Reservoir.

 

 

Hollywood Hills

 
(1926)^##* - View of the Hollywood Hills with the Hollywoodland Sign in the background.  

 

 

 

 
(ca. 1926)* – View of various streets and homes in the Hollywood Hills. Three early-model automobiles are parked in the foreground and the "Hollywoodland" Sign is seen in the distance.  

 

 

 

 
(ca. 1926)* - Closer view of the HOLLYWOODLAND sign with homes seen in the foothills. Note the single-bulb streetlight on the right. This was the type of lamp used in Hollywood's residential neighborhoods during this time period.  

 

 

 

 
(1926)* - Looking north towards the Hollywood Hills in the 1500 block of Genesee Street (now Genesee Avenue) just before the street dead-ends. Note the ornate single-lamp streetlights. Click HERE to see more in Early L.A. Street Lights.  

 

* * * * *

 

 

First Presbyterian Church of Hollywood

 
(ca. 1926)^^- View looking north on an unpaved Gower Street showing the First Presbyterian Church of Hollywood located on the northeast corner of Gower and Carlos Ave.  

 

Historical Notes

The First Presbyterian Church of Hollywood was found in 1903.  A large brick gothic sanctuary was built in 1923.  “Hollywood Pres," as it is informally known, grew to be the largest Presbyterian Church in the world during the 1950s. *^

Click HERE to see more on the First Presbyterian Church of Hollywood.

 

* * * * *

 

Hotel Iris (later Hotel El Dorado and St. Moritz Hotel)

 
(1923)^^ – View showing the Hotel Iris (later the Hotel El Dorado and the St. Moritz Hotel), located on the north side of Sunset Boulevard just east of Bronson Avenue. This is where Judy Garland once stayed.  There are several stores on the ground floor with signs reading:   C.H. Connor & Son; Henry Creamery; Iris Confectionery and Cafe; A. Jack Silverberg Co.; C.S. Albright Co.  

 

Historical Notes

The Hotel Iris is where Judy Garland (back then her name was still Frances Gumm) and her family stayed on vacation in 1926. Judy’s very first performance in Los Angeles was at the Earlanger’s Mason Theatre on July 10, 1926 during an afternoon kidee’s matinee of Topsy and Eva with the Duncan sisters. It was during this trip that the Gumms decided to move to California, soon after settling in the town of Lancaster, north of Los Angeles.**##

 

 

 

 
(2014)*### - Google street view showing theSt. Mortiz Hotel (Previously Hotel Iris and Hotel Eldorado), located at 5849 West Sunset Boulevard.  

 

Historical Notes

The St. Moritz Hotel is located on Sunset Boulevard, across from the former Warner Bros West Coast Studios, site of the filming of the first talking film.

 

 

 

 
(ca. 1926)^^ - View of Sunset Boulevard looking west from near Van Ness Avenue showing the Warner Brothers Studio.  Automobiles are parked along the left sidewalk while still others navigate the boulevard. To the left, the Romanesque architecture of the Warner Bros. West Coast Studio building can be seen flanked to either side by tall radio towers, with its entranceway supported by Doric columns.  Hotel Iris can be seen across the street.  

 

Historical Notes

The studio was the site where the first talking feature film, The Jazz Singer, was filmed in 1927.*

 

 

 

Warner Brothers West Coast Studios

 
(ca. 1920)* - View showing the original "Barn" filming stage at the Warner Brothers West Coast Studio at Sunset and Bronson in Hollywood.  

 

Historical Notes

In 1918, the Brothers Warner (Harry, Albert, Sam and Jack) bought 10.2-acres of land in Hollywood from the Beesmyer family at a cost of $25,000. In 1919 they built a giant stage nicknamed The Barn, which measured 50-feet wide by 100- feet long. This stage was torn down in 1923 and was replaced by a collection of smaller stages and buildings.*

 

 

 

 

 
(1927)* - View looking southeast from the intersection of Sunset and Bronson Ave showing the Warner Brothers West Coast Studios, located at 5858 Sunset Boulevard.  

 

Historical Notes

In 1925, Sam Warner started KFWB radio station on the lot. Note the station’s two 150-foot towers in the above photo.*

 

 

 

 

 
(1928)**## – Aerial view showing the Warner Bros Studios in Hollywood.  Sunset Boulevard runs diagonally at bottom, where the two KFWB transmitting towers stand.  

 

Historical Notes

Warner Bros bought a majority interest in First National Pictures in 1928, consolidating its executive offices into that company’s 1926 Burbank lot after a $500,000 building program was completed in January 1930. Production followed over the hills shortly thereafter. While filming primarily occurred at the Burbank location, some shooting and phonograph recording continued at the Hollywood lot.^###*

 

 

 

 
(1930)* - Sunset Boulevard looking west from Van Ness. To the left is Warner Brothers West Coast Studios; to the right is the Hotel Eldorado, which was prviously the Hotel Iris.  

 

Historical Notes

In the 1930s, Termite Terrace, the animation production unit behind the Merrie Melodies and Looney Tunes cartoons operated out of the Warner Bros Hollywood studio.

By the end of 1937, the Warner Bros had vacated their Hollywood home.^###*

 

 

 

 
(1937)^^** - View of the site of the filming of The Jazz Singer, the first feature film with synchronized sound. Converted to a bowling alley and sports center.  

 

Historical Notes

In 1937, Sam Warner's brother-in-law, Harry Charnas, opened Sunset Bowling Center behind the old executive offices of Warner Bros. Studios. The Sunset Bowling Center was part of a "sports palace" that also contained badminton courts and a skating rink.*

 

 

 

 
(ca. 1941)* - Facade of the Sunset Bowling Center on Sunset Blvd. in Hollywood most likely taken during a bowling tournament held there in 1941. The 1922 building served as the West Coast headquarters of the Warner brothers, Harry, Albert, Sam, and Jack, until 1929.  

 

Historical Notes

With 52 bowling lanes, the Sunset Bowling Center was the largest in the world at that time. Pin boys lived in the loft of the building. The bowling center operated for ten years.*

 

 

 

 
(ca. 1940)* - Exterior view of neoclassical style Sunset Bowling Center, located at 5858 Sunset Boulevard in Hollywood.  

 

Historical Notes

In 1954, Paramount bought the site to provide television production facilities for KTLA, which moved to the site in 1958. Gene Autry bought KTLA in 1964, and leased the space from Paramount for three years, after which he bought the property for a whopping $5 million dollars.*

In June 1968, radio station KMPC, of which Autry was a principal owner since 1952, also moved to the site.^###*

 

 

 
(2008)*^ - View of the Executive Office Building at the Old Warner Brothers Studio — on Sunset Boulevard, in Hollywood. It is officially called today Sunset Bronson Studios and also known as KTLA Studios and Tribune Studios.  

 

Historical Notes

In 1982, an investment-banking firm bought the lot and KTLA, and three years later, sold out to the Tribune Company. In January of 2008, Hudson Capital purchased the landmark 1920s Warner Bros. Studio for an astounding $130 million dollars.*

 

 

 
(ca. 2014)^^^## - View of the Sunset Bronson Studios, also known as KTLA Studios and Tribune Studios.  

 

Historical Notes

This beautiful building of classical design, which boasts of a big colonnade of Doric columns, was declared Historic-Cultural Monument No. 180 in 1977 by the city of Los Angeles (Click HERE to see complete listing).

Being the "Site of the Filming of the First Talking Film”, the facilities were also listed on the National Register of Historic Places in 2002.*^

 

* * * * *

 

 

 

 
(1927)* - A Pacific Electric "red car" is seen crossing Sunset Boulevard diagonally at Gardner Street . "Gardner Junction" was a major stop for Pacific Electric streetcars. View is looking east toward La Brea Ave.  

 

Historical Notes

To get from Hollywood and La Brea to Santa Monica and Fairfax the PE ran on a private way diagonal to the street grid as seen in map below.

 

 

 

 
(1954)** – Aerial view looking at the Gardner Junction.  Three Hollywood streetcars can be seen at lower-left where the tracks cross Sunset Boulevard near Gardner Street.  The Oriental Theater can be seen at center-left on Sunset Blvd. Photo courtesy of Ralph Cantos  

 

Historical Notes

Gardner Junction was so named because of its location at Gardner Street and Sunset Boulevard. Click HERE to see more Early Views of Gardner Junction. 

 

 

 

 
Early map showing routing of Pacific Electric streetcars from Hollywood and La Brea (upper-right) to Santa Monica and Fairfax (lower-left). Note that the tracks make a turn near Gardner Elementary School. The 'x' marks the spot of Gardner Junction as seen in previous photo. Grauman's Chinese Theatre and Hollywood High School are located at upper-right.  

 

 

 

 
(ca. 1926)* - Aerial view of Hollywood Blvd. looking to the east from above the Chinese Theatre. Marked on the photograph are some cross streets: Highland Ave., Cahuenga Blvd. and Vine Street.  

 

 

* * * * *

 

 

Hollywood and Highland

 
(ca. 1926)* - View looking east on Hollywood Boulevard at the intersection of Highland Avenue. The streets are intersected by several streetcar tracks. On the northeast corner can be seen the Hollywood Branch of the Los Angeles-First National Trust & Savings Bank.  

 

Historical Notes

Within a year of when the above photo was taken, the bank building on the northeast corner of Hollywood and Highland would be demolished to make room for the new thirteen story Art Deco First National Bank Building.*

 

 

First National Bank

 
(ca. 1927)* - Exterior view of Hollywood First National Bank, located on the northeast corner of Highland Avenue and Hollywood Blvd.  

 

Historical Notes

Built in 1927, the First National Bank building located at 6777 Hollywood Boulevard was designed/constructed by architects Meyer and Holler who are also known for having built Grauman's Chinese Theatre, Grauman’s Egyptian Theatre, and Culver Studios. The same firm served as engineers and also did the construction.*

 

 

 
(ca. 1928)* - Exterior night view of Hollywood First National Bank, located at 6777 Hollywood Boulevard..  

 

Historical Notes

The thirteen story building with Gothic/Renaissance elements a la Art Deco is one of a handful of structures in the city that is adorned with gargoyles.  It was the tallest building in Los Angeles from 1927 to 1932.*

 

 

 
(1928)^^ - Night view showing the illuminated Gothic-Style tower of the First National Bank Building in Hollywood.  

 

Historical Notes

The building was occupied by Security Pacific Bank until 2008 and has been vacant since.

 

* * * * *

 

Hollywood Plaza Hotel

 
(1927)* - Exterior view, Hollywood Plaza Hotel, located at 1637 North Vine Street, showing the entire front of the building, with cars parked outside.   

 

Historical Notes

Designed by architects Walker & Eisen in 1924, this building was one of four major hotels built in Hollywood in the 1920s and once housed one of the most glamorous nightspots, Clara Bow's "It" Cafe named for and operated by the silent film star.*#^#

 

 

 

 
(ca. 1927)^^^ - Postcard view showing the Hollywood Plaza Hotel with large signboard on building corner. Note that the overhead power lines have been removed on Vine Street (see previous photo).  

 

 

 

 
(1937)* - View of the ground floor of the Hollywood Plaza Hotel showing Clara Bow's "IT" Cafe (bar and dining room) and Disney Hats (far right).  

 

Historical Notes

Clara Bow and her husband and Rex Bell opened the 'It' Cafe on the ground floor of the Hollywood Plaza Hotel on October 14, 1937; it closed sometime in 1943.*

Clara Gordon Bow rose to stardom in silent film during the 1920s. It was her appearance as a plucky shop girl in the film It that brought her global fame and the nickname "The It Girl". Bow came to personify the Roaring Twenties and is described as its leading sex symbol.

She appeared in 46 silent films and 11 talkies, including hits such as Mantrap (1926), It (1927) and Wings (1927). She was named first box-office draw in 1928 and 1929 and second box-office draw in 1927 and 1930. Her presence in a motion picture was said to have ensured investors, by odds of almost 2-to-1, a "safe return". At the apex of her stardom, she received more than 45,000 fan letters in a single month (January 1929).*^

 

 

 

 

(ca. 1937)*# - View of the front entrance to Clara Bow and Rex Bell's "It" Cafe located on the ground floor of the Hollywood Plaza Hotel at 1637 N. Vine Street.

 

 

 

 

 

 

 

 
(1930s)^^^ – Postcard view looking north on Vine Street showing the Plaza Hotel with large sign on corner of building.  Also seen from left to right are: KNX (aka Vine Street Theatre), Broadway-Hollywood, Equitable Building, Taft Building, and the Brown Derby.  

 

 

 

 

 
(1945)* - View looking north on Vine Street from Selma Avenue. The Plaza Hotel with its large roof-mounted PLAZA neon signboard stands between the Studio Theater (aka Vine Street Theatre) and The Broadway-Hollywood on the west side of Vine. Across the street is the Taft Building and The Brown Derby.  

 

Historical Notes

In the 1940s and 1950s when many broadcast studios were located on or near Vine Street the Hollywood Plaza Hotel became popular with radio people. George Burns even had offices at the top of the hotel. The popular radio DJ Johnny Grant did his show from the Hollywood Plaza Bar. Grant also did a radio show from midnight - 4:00 a.m. in the nearby Ham and Eggers Restaurant.

 

 

 

 
(2005)* – View looking toward West Los Angeles at sunset through the rooftop sign of the Plaza Hotel in Hollywood.  Photo by Gary Leonard  

 

Historical Notes

The Hollywood Plaza Hotel and its neon sign were designated Los Angeles Historic-Cultural Monument No. 665 in 1999 (Click HERE to see complete listing).

 

 

* * * * *

 

 

 

 
(1930)* – View looking at the northeast corner of Vine Street and Selma Avenue showing an "auto park" where a complete greasing for all cars is seventy-five cents, and parking all day is fifteen cents.  

 

 

 

 
(1920s)* - The Hollywood Flower Pot florist in the shape of a flower pot with a plant growing in it, located 1124 N. Vine Street (S/E corner of Vine St and Banner Ave).  

 

Historical Notes

In the 1920s, as the automobile was becoming the default way to get around Los Angeles, buildings and structures in the area became more unique, often resembling the merchandise or services they hawked.  These “hey-you-can’t miss-me!” buildings (referred to as Novelty or Programmatic Architecture) were made to pull automobile drivers right off the road.

Click HERE to see more examples of Programmatic Architecture.

 

 

 

 
(ca. 1927)* - Entries in either the 1927 or 1928 Hollywood Old Settlers Parade include a horse-drawn vehicle with "B.H. Dyas Co." printed on the side, followed by a light-colored truck with the same sign, driven by two uniformed men. The windshield on the truck has been cranked open.  

 

Historical Notes

The B.H. Dyas Co. celebrated its 34th anniversary in 1927. It owned the store in Hollywood at Hollywood and Vine that was later purchased by The Broadway, as well as other stores and restaurants. At one time it owned the largest sporting goods establishment in the United States. Bernal H. Dyas was the owner.*

 

 

 

 
(1930s)* - View looking north on Vine Street from Sunset Boulevard. In the distance, near Hollywood Boulevard, can be seen two tall buildings with large roof mounted signboards: The Plaza and B. H. Dyas (later Broadway-Hollywood)  

 

 

 

B. H. Dyas Department Store

 
(1929)* - View showing the B. H. Dyas Department Store located at 6300 Hollywood Boulevard, on the S/W corner of Hollywood & Vine. Street-railroad tracks run in both directions down Hollywood Blvd. This store later became Broadway-Hollywood, after Broadway purchased B. H. Dyas Co.  

 

Historical Notes

The ten-story B. H. Dyas Building's (later the Broadway-Hollywood Building) construction in 1928 helped to usher in a spatial shift that opened the doors for large-scale retail development outside of downtown Los Angeles. It also was the first department store to introduce women’s slacks.^#*

 

 

 

 
(1929)* - View looking southwest at the B. H. Dyas Co. Department Store located on the corner of Hollywood Boulevard and Vine Street.  

 

Historical Notes

Built by local businessman Frank R. Strong and designed in the Classical Revival Style by architect Frederick Rice Dorn, the building initially housed the B. H. Dyas Company Department Store. The move by B. H. Dyas to Hollywood was the first case of a department store developing a branch outside of the downtown core and helped to cement the idea of Hollywood as a retail destination. The store prospered for just a few short years until the Depression did the B. H. Dyas Company in and Broadway jumped in to take it over. ^#*

 

 

 

 
(1929)#**# – View looking west on Hollywood Boulevard as seen from the Dyas Department Store on the S/W corner of Hollywood and Vine. Shoppers and cars fill the street with the Nichols Dollar Store and I. Magnin & Co. seen further down the block. Note the very rare 1932 Lincoln parked in left front.  

 

Historical Notes

In 1931-32, Dyas Department Store became the Broadway-Hollywood.

 

 

I. Magnin & Co.

 
(1930s)^.^ – View looking at I. Magnin’s & Co. located at 6340 Hollywood Boulevard, built 1923.  

 

Historical Notes

In the early 1870s, Dutch-born Mary Ann Magnin and her husband Isaac Magnin left England and settled in San Francisco. Mary Ann opened a shop in 1876 selling lotions and high-end clothing for infants. Later, she expanded into bridal wear. As her business grew, her exclusive clientele relied on her for the newest fashions from Paris. I. Magnin imported clothing by major designers including Jeanne Lanvin, Hattie Carnegie, and Christian Dior.

At the turn of the century, Mary Ann’s four sons entered the business. While John Magnin, Grover Magnin, and Sam Magnin became associated with the I. Magnin store, the fourth son, Joseph Magnin, became known for his own store (Joseph Magnin Co.).

Daughter Flora married Myer Siegel, who launched a namesake department store in Los Angeles, which would later become a chain.

In Los Angeles in 1897 and 1898, I. Magnin & Co. advertised its wares for retail sale at 237 S. Spring St., noting that Mr. Myer Siegel was the manager. The I. Magnin store that Siegel managed moved to 251 S. Broadway on January 2, 1899; on June 19, 1904, I. Magnin announced that the Los Angeles store would henceforth be known as "Myer Siegel".   I. Magnin would return with its own Los Angeles-area retail store later when it opened boutiques in the Maryland Hotel in Pasadena and the Ambassador Hotel in Mid-Wilshire, Los Angeles, and in Hollywood (seen above).

In 1939, I. Magnin left Hollywood and moved to a landmark store at 3240 Wilshire Boulevard near Bullocks Wilshire, designed by Myron Hunt, architect of the Ambassador Hotel.)^

 

 

 

The Broadway-Hollywood

 
(ca. 1932)* - View of the south side of Hollywood Boulevard looking east between Ivar and Vine. The Broadway Hollywood (previously B. H. Dyas) is on the corner of Vine, with the Taft Building across the street. I, Magnin & Co. is seen on the right.  

 

Historical Notes

In 1932, the building became the keystone to the Broadway Department Store chain. In 1938, fueled by increased revenues, The Broadway Department Store constructed a seven-story addition to the building’s south side providing 52,000 square feet of additional retail space. ^#*

 

 

 

 
(ca. 1939)^^ – View looking east on Hollywood Boulevard showing The Broadway-Hollywood Building with its new roof-mounted sign and its new 8-story annex to the west. The Equitable Building is seen on the left (N/E corner of Hollywood and Vine).  

 

Historical Notes

In 1939, an eight-story modern annex designed by Parkinson and Parkinson was built immediately to the west. The Broadway Department Store served as a tenant until the 1970s. In the 1980s, the building was reconfigured for office use. By 1987 the building was abandoned.*^

 

 

 

 
(2014)*### – Google street view showing the Broadway Hollywood Building located on the southwest corner of Hollywood and Vine.  

 

Historical Notes

More recently, the building has been converted to condominiums on the top eight floors and is now called The Broadway Hollywood. Atop the main building is the large, metal-formed, neon sign reading: “The Broadway Hollywood". ^#*

 

 

 

 
(2005)* - Rooftop of the Broadway-Hollywood on Vine Street in Hollywood. The neon sign that reads "The Broadway - Hollywood" is lit and looks crisp against the gray sky. Architects were Walker and Eisen.  

 

Historical Notes

In 1999, the Broadway Department Store and Neon Sign were designated Los Angeles Historic-Cultural Monument No. 664 (Click HERE to see complete listing).

 

 

Grauman's Chinese Theatre

 
(1927)* - Night view shows theater lights and throngs of fans packing the streets for blocks around Grauman's Chinese Theatre. Publicity of Hollywood premiers usually brought stars and other distinguished visitors to magnificent events such as the one seen here - possibly the opening night of a movie starring Douglas Fairbanks.  

 

Historical Notes

After his success with the Egyptian Theatre, Sid Grauman turned to Charles E. Toberman to secure a long term lease on property at 6925 Hollywood Blvd. Toberman contracted the architectural firm of Meyer & Holler (who had also designed the Egyptian) to design a "palace type theatre" of Chinese design. Grauman's Chinese Theatre was financed by Grauman, who owned a one-third interest, and his partners: Mary Pickford, Douglas Fairbanks, and Howard Schenck. The principal architect of the Chinese Theatre was Raymond M. Kennedy, of Meyer and Holler.*^

 

 

 

 

 
(ca. 1930s)* - Footprints of the stars at Grauman's Chinese Theater in Hollywood.  

 

Historical Notes

During construction, Grauman hired Jean Klossner to formulate an extremely hard concrete for the forecourt of the theatre. Klossner later became known as "Mr. Footprint," performing the footprint ceremonies from 1927 through 1957.*^

 

 

 

 
(1927)*^^^ - View of Douglas Fairbanks putting his shoe print in the fresh concrete in front of the Grauman's Chinese Theater. Mary Pickford is by his side.  

 

Historical Notes

Douglas Fairbanks and Mary Pickford were the inaugural celebrities to put their feet and handprints into fresh concrete at Grauman's Chinese Theater on April 30, 1927. This picture shows the two stars, exhibitor Sid Grauman, a workman, and how the event was apparently not open to the public.*^^^

 

 

 
(1927)#^* - View of Grauman's Chinese Theatre the year it opened, with its one-of-a-kind grandeur and décor.  

 

Historical Notes

Previously, Grauman built the Million Dollar Theatre in downtown Los Angeles and the lavish Egyptian Theatre a few blocks from the Chinese, but this would be his dream theatre.

Norma Talmadge turned the first spade full of dirt in January 1926 and beautiful Chinese actress Anna May Wong drove the first rivet in the steel girders. Built at a cost of $2,000,000, eighteen months later the Chinese Theatre opened. #***

 

 

 

 
(1927)* - Exterior front view of the Grauman's Chinese Theater located at 6925 Hollywood Boulevard.  

 

Historical Notes

Grauman's Chinese Theatre opened in May 18, 1927, after a construction period of 18 months. Built to resemble a giant, red Chinese pagoda, the architecture features a huge Chinese dragon across the front, two stone lion-dogs guarding the main entrance, and the silhouettes of tiny dragons up and down the sides of the copper roof.*

 

 

 

 
(1930)* - Premiere of "Morocco" starring Marlene Dietrich and Gary Cooper at the Grauman's Chinese Theatre.  

 

Historical Notes

Morocco is a 1930 American romance drama film directed by Josef von Sternberg and starring Gary Cooper, Marlene Dietrich, and Adolphe Menjou. The film is about a cabaret singer and a Legionnaire who fall in love. The film is most famous for the scene in which Dietrich performs a song dressed in a man's tailcoat and kisses another woman, both of which were rather scandalous for the period.

In 1992, Morocco was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant".*^

 

 

 

 
(1930)* - Premier night of "Hell's Angels" at Grauman's Chinese Theatre. View is looking down from the top of the Roosevelt Hotel. The iconic First National Bank Tower can be seen in the background.  

 

Historical Notes

Hell's Angels is a 1930 American war film, directed by Howard Hughes and starring Jean Harlow, Ben Lyon, and James Hall. The film, which was produced by Hughes and written by Harry Behn and Howard Estabrook, centers on the combat pilots of World War I.

Originally shot as a silent film, Hughes retooled the film over a lengthy gestation period. Most of the film is in black and white, but there is one color sequence - the only color footage of Harlow's career. Hell's Angels is now hailed as one of the first sound blockbuster action films.*^

 

 

 

 
(1930)^^- The premiere of “Hell’s Angels” at Grauman’s Chinese Theatre in Hollywood as seen from across the street.  

 

Historical Notes

Producer/director Howard Hughes poured nearly $4 million into his production of “Hell’s Angels” so he wanted to make sure everybody knew about it. On May 24, 1930 he threw a premiere the likes of which Hollywood had never seen before. And for the movie’s run at Grauman's Chinese Theatre, he had the title emblazoned on the columns, just in case, you know, there was anyone left who hadn’t heard of his movie. #**#

 

 

 

 
(1930)^^ - View of the nighttime movie premier of "Hell's Angels" at Grauman's Chinese Theater.  

 

Historical Notes

After being signed by director Howard Hughes, Harlow's first major appearance was in Hell's Angels, followed by a series of critically unsuccessful films, before signing with Metro-Goldwyn-Mayer in 1932. Harlow became a leading lady for MGM, starring in a string of hit films including Red Dust (1932), Dinner at Eight (1933), Reckless (1935) and Suzy (1936). Among her frequent co-stars were William Powell, Spencer Tracy and, in six films, Clark Gable.

Harlow's popularity rivaled and soon surpassed that of her MGM colleagues Joan Crawford and Norma Shearer. She had become one of the biggest movie stars in the world by the late 1930s, often nicknamed the "Blond Bombshell" and the "Platinum Blonde", and popular for her "Laughing Vamp" movie persona. She died during the filming of Saratoga in 1937 at the age of 26.*^
 

 

 

 
(1930)^ - Hollywood at night as seen from the Hollywood Hills. Spotlights can be seen in the background as Hollywood premiers another movie.  

 

 

 

 

 
(ca. 1932)^*^# - A postcard view of Hollywood Blvd. at night, circa 1932.  

 

 

Outpost Sign

 
(1920s)*# – View looking north over Grauman's Chinese Theatre showing a large sign in the Hollywood Hills reading:  OUTPOST  

 

Historical Notes

In the 1920s, in the hills above the Outpost Estates development, a large sign spelled out "Outpost" in red neon letters 30 feet high. It was intended to compete with the Hollywoodland Sign, (which later became the Hollywood sign). At the time, it was the largest neon sign in the United States. *^

 

 

 

 
(1928)*# – View of Outpost Drive as it winds its up through the Hollywood Hills towards Outpost Estates.  The OUTPOST sign can be seen in the background, high up on the hill.  

 

Historical Notes

The area was the site of the first building in what is now Hollywood, a three-room adobe house built in 1853 by Don Tomas Urquidez, near what is now the intersection of Outpost Drive and Hillside Avenue. General Harrison Grey Otis, the owner of the Los Angeles Times, acquired the estate from Don Tomás through legal wrangling associated with California's secession to the United States. Near Casa Don Tomás, Otis built a clubhouse on the property for entertaining, which he called "The Outpost."

In 1924, Charles E. Toberman acquired the property. He kept the Outpost name and developed the property as one of several 1920s Hollywood luxury residential neighborhoods. *^

 

 

 

 
(ca. 1920s) )#++#– Close-up view showing the OUTPOST sign on the ridge of the mountain.  

 

Historical Notes

The Outpost sign was dismantled during World War II, and the wreckage of the sign was left in place, buried in the weeds. Even the original foundation and electrical junction boxes survived. The twisted remains were identified by hikers in 2002. *^

 

 

 

 
(1920s)#++# – View showing a Foster and Kleiser Signboard advertising the Oupost Estates.  Sign reads:  HAPPINESS for the whole family - A Development of the C. E. Toberman Company - As Convenient as a Downtown Hotel - As Restful as a Mountain Lodge  

 

Historical Notes

The area became known as an affluent area with many rich and famous residents. Homes had to be designed in Spanish, Mediterranean or California modern style, have red tile roofs, plenty of patios for "outdoor living," and be approved by architectural committee before being built. Most of the original houses have been preserved, and Lower Outpost looks much like it did in the 1920s. *^

Today, the Outpost Estates consists of about 450 homes. It is bordered by Mulholland Drive to the north, Franklin Avenue to the south, Runyon Canyon Park to the west, and Hollywood Heights and the Hollywood Bowl to the east.

 

 

* * * * *

 

 

 

 

 
(1927)^** -  A slightly elevated panoramic view of Hollywood facing northeast as seen from the Roosevelt Hotel.  The street in the middle of the photograph is Hollywood Boulevard, with (Mann's or Grauman's) Chinese Theatre at the bottom of the picture, and the El Capitan Theatre farther away. The "Hollywoodland" sign is visible in the distance. The "Outpost" sign is to the left but out of view.   

 

 

 

 

 

 
(1929)^^ – Closer view looking northeast from the Roosevelt Hotel.  The stage house for the Chinese Theatre stands in the center foreground, terminating in a rectangular structure with eight metal chimney stacks aligned in two rows. Further back, an apartment or office building of approximately five stories stands in the midst of two-story condominium residences. A radio tower can be seen to the right of it. The terrain is hilly and covered with trees, while the Hollywood Hills and  the Hollywoodland Sign can be seen in the background.  

 

 

 

Barnsdall Park

 
(ca. 1930s)* – Aerial view looking east showing Barnsdall Park. Hollywood Boulevard runs away from the camera on the left. Vermont runs horizontally on the east side of the park. The park is centered on the Barnsdall's Hollyhock House designed by architect Frank Lloyd Wright.  

 

Historical Notes

The fortunes of Pennsylvania oil baron William Barnsdall and his son, Theodore Newton, financed the artistic ambitions of Newton’s daughter, Aline. Well-travelled and unconventional, Aline possessed a passion for the arts. Her interest in experimental theater led her to Chicago, where she met the equally unconventional architect Frank Lloyd Wright who’d just finished his Midway Gardens project. Barnsdall envisioned her own arts complex years before she found her perfect site in Hollywood. Chicago, Seattle, and San Francisco had also been contenders. She finally decided that Los Angeles would be the ideal location for the ambitious and innovative development, so in 1919 she purchased a Hollywood hilltop known as Olive Hill, on the east end of Hollywood. The thirty-six-acre site had panoramic views of the Cahuenga Valley, the Hollywood Hills and downtown. Wright had already been doing conceptual designs as early as 1915 and took full advantage of this prominent canvas, designing a series of structures and terraces staggered on the hillside.*

 

 

 

 
(ca. 1927)* - View looking north from Barnsdall Park at the intersection of New Hampshire Avenue and Hollywood Boulevard.   Los Feliz Elementary School is at the northeast corner.  Vermont is the next street to the right (out of view). The Hollywood Hills can be seen in the distance, with the tallest peak being Mt. Hollywood.  

 

Historical Notes

Aline Barnsdall donated Barnsdall Park to the City of Los Angeles for arts and recreational purposes, including the preservation of the historic architecture and landscape features. Located at the crest of Olive Hill, Barnsdall Art Park overlooks the city of Los Angeles, and the Hollywood Hills, including Griffith Park. The park is centered on the Barnsdall's Hollyhock House designed by architect Frank Lloyd Wright, a National Historic Landmark, Los Angeles Historic-Cultural Monument, and on the National Register of Historic Places in Los Angeles.*

 

 

 

Hollyhock House

 
(ca. 1927)* - Aerial view showing Barnsdall Art Park and the Frank Lloyd Wright designed Hollyhock House.  At upper center-left is Los Feliz Elementary School.  At upper-right corner is the intersection of Hollywood Boulevard and Vermont Ave.  

 

Historical Notes

Originally designed by Frank Lloyd Wright as a residence for oil heiress Aline Barnsdall, The Hollyhock House was built in 1919–1921. Barnsdall originally intended the house to be part of an arts and theater complex on a property known as Olive Hill, but the larger project was never completed.

Disillusioned by the costs of construction and maintenance, Barnsdall donated the house to the city of Los Angeles in 1927 under the stipulation that a fifteen-year lease be given to the California Art Club for its headquarters, which it maintained until 1942. The house has been used as an art gallery and as a United Service Organizations (USO) facility over the years. Beginning in 1974, the city sponsored a series of restorations, but the structure was damaged in the 1994 Northridge earthquake. It was again restored, and was open to the public as of June 2005.*

 

 

 

 
(1939)* - View of archway and greenery, Hollyhock House located at 4808 Hollywood Boulevard in Barnsdall Park. The home was built between 1919-1921. Architect: Frank Lloyd Wright. Home has a "pre-Columbian air and stylized hollyhock ornamentation" - Gebhard & Winter, restored by Lloyd Wright (his son).  

 

Historical Notes

Like many houses designed by Wright, it proved to be better as an aesthetic work than as a livable dwelling. Water tended to flow over the central lawn and into the living room, and the flat roof terraces were conceived without an understanding of Los Angeles' rains. The cantilevered concrete also has not stood up well to the area's earthquakes.*

 

 

 

 
(n.d.)* - Western exterior of Hollyhock House with the pond full of water.  

 

Historical Notes

Like many houses designed by Wright, it proved to be better as an aesthetic work than as a livable dwelling. Water tended to flow over the central lawn and into the living room, and the flat roof terraces were conceived without an understanding of Los Angeles' rains. The cantilevered concrete also has not stood up well to the area's earthquakes.*

 

 

 

 
(2005)*^ – Close-up view of Frank Lloyd Wright's Hollyhock House, located at 4808 Hollywood Boulevard.  

 

Historical Notes

Hollyhock House was added to the National Register of Historical Places in 1971 - Building #71000143 and designated Los Angeles Historic-Cultural Monument #12 in 1963. The 12-acre Barnsdall Park was designated Los Angeles Historic-Cultural Monument #34 in 1965 and Residence A (Barnsdall Park Arts Center) was designated Los Angeles Historic-Cultural Monument #33 in 1965.

Click HERE to see complete listing of LA Historic-Cultural Monuments.

 

 

 

NE Corner of Hollywood and Vine

 
(1927)^ - View looking toward the northeast corner of Hollywood Boulevard and Vine Street. Pedestrians cross the street as autos and streetcar wait for light to change. This would be the future home of the 12-story Equitable Building, built in 1929.  

 

 

 

Hollywood Playhouse (later El Capitan Theatre and Avalon Nightclub)

 
(1927)* - Exterior view of the Spanish style Hollywood Playhouse, located at 1735 N. Vine, near the intersection of Hollywood and Vine.  

 

Historical Notes

The Hollywood Playhouse opened for the first time on January 24, 1927.  It was designed in the Spanish Baroque style by the architectural team of Henry L. Gogerty and Carl Jules Weyl in 1926-1927.

Henry L. Gogerty (1894–1990) is best known for designing over 350 schools and industrial buildings in Southern California. 

In 1901, he began construction on Gardena High School which opened in 1907, and is still open to this day. Together with Carl Jules Weyl, he designed the Spanish Baroque Palace Theater, now known as the Avalon Hollywood, located at 1735 North Vine Street in Hollywood, in 1926-1927. Alternatively, in 1926, they designed the Spanish Colonial Baine Building located at 6601-09 Hollywood Boulevard, built for Colonel Harry Baine (1884-1945).  In 1927, they designed a building located at 6654 Hollywood Boulevard.  In 1928, they designed shops and studios for Fred Thomson (1890-1928).  In 1929, they designed the Yucca Vine Tower, a 112-foot, eight-floor building located at 6305-09 Yucca Street in the Yucca Corridor area of Hollywood.  In 1928, he designed the Grand Central Air Terminal of the Glendale Airport in Glendale.

Carl Jules Weyl (1890 – 1948) moved to Los Angeles in 1923, where he designed the Brown Derby Restaurant #2, the Hollywood Playhouse, the Gaylord Apartments, as well as many other buildings and Hollywood estates.*^

 

 

 

 
(ca. 1927)* - Facade of the Spanish Baroque style Hollywood Playhouse entrance, designed by Gogerty & Weyl.  

 

Historical Notes

During the Great Depression, the theatre was renamed The WPA Federal Theatre (after the Works Progress Administration), and used for government-sponsored programs.  Later, the theatre hosted numerous CBS Radio Network programs, including Fanny Brice's Baby Snooks show and Lucille Ball's My Favorite Husband program. Lux Radio Theater broadcast condensed movie scripted versions, usually with the movie's original cast performing their movie roles. Ginger Rogers and Ray Milland performed "Lady in the Dark" in 1945.*^

 

 

 

 
(ca. 1927)^^^ – Interior view of the Hollywood Playouse Theatre showing the ornate Baroque designs on walls, ceiling and balcony.  

 

 

 

 
(ca. 1936)* - Exterior view of the Spanish style Hollywood Playhouse, located at 1735 N. Vine St. Gogerty & Weyl designed the theater in 1926. The musical "Ready! Aim! Fire!" is the current show being performed at the theater. Neighboring businesses included a beauty salon (left) and a shirt maker (right). Vine Street streetcar tracks are visible in the foreground.  

 

 

 

 
(1948)*# - Postcard view of the El Capitan Theatre (previously Hollywood Playhouse) featuring Ken Murray's "Blackouts", not to be confused with the El Capitan Theatre on Hollywood Boulevard.  

 

Historical Notes

In the 1940s, 1735 Vine was renamed The El Capitan Theatre, and was used for a long-running live burlesque variety show called Ken Murray's Blackouts. This should not be confused with the nearby movie theatre of the same name and age, the El Capitan Theatre on Hollywood Boulevard, which at the time was known as the Paramount Theatre.

In the 1950s, still under the name of El Capitan, the theatre became a television studio, and it was from a set on its stage that Richard Nixon delivered his famous "Checkers speech" on September 23, 1952. This event is often mistakenly said (especially on the Internet) to have taken place at the El Capitan Theatre on Hollywood Boulevard, though that theater was never a television studio, and in 1952 was operating as a movie house called the Paramount Theatre.

The theater was also home to The Colgate Comedy Hour, the Lawrence Welk Show, and This is Your Life.*^

 

 

 

 
(2007)*^ - Front view of the Avalon (formerly the Hollywood Playhouse) at 1735 N. Vine St.  

 

Historical Notes

The Avalon (or Avalon Hollywood) is a night club and music venue. Located at 1735 N. Vine Street, it has previously been known as The Hollywood Playhouse, The WPA Federal Theatre, El Capitan Theatre, The Jerry Lewis Theatre, The Hollywood Palace and The Palace. It has a capacity of 2,000.*^

Click HERE for a more contemporary view.

 

 

* * * * *

 

 

Baine Studio Building

 
(1927)^^ – A man is seen standing on the northwest corner of Hollywood Boulevard and Whitley Avenue in front of the Baine Studio Building.  Written on the face of the building is:  WATSON & SON, TAILORS.   A large sign on top of the building reads:  BANK  

 

Historical Notes

The Baine Building was built in the Spanish Revival style by businessman Harry M. Baine and designed by architecture firm Gogerty & Weyl in 1926.  Harry M. Baine, a prominent businessman and Los Angeles County Supervisor, was also the man responsible for the creation of the annual Hollywood Christmas Parade.  During Christmastime in 1928, hoping to promote his business and drive sales, Baine renamed Hollywood Boulevard “Santa Claus Lane” and hired real reindeer to pull sleighs down the street.  And thus a tradition was born.^

Baine was "the first person to live in a penthouse on Hollywood Boulevard," and his downstairs tenants were the Merchants National Trust and Savings Bank.

The Baine Building still exists today. Click HERE for contemporary view.

 

 

 

 

 
(ca. 1928)^^^ – View showing the Baine Studio Building, 6601-6609 Hollywood Blvd. (Hollywood and Whitley) housing Merchants National Trust and Savings Bank; Watson & Son Tailors, Importers; Dr. Wm. T. Sherman, dentist; N.B. Rose M.D.; Hamilton’s shoe store, Friend, Ind., and a barber shop. Gogerty & Weyl, architects; J.C. Kubic, iron works; Henry I. Beller, contractor.  

 

Historical Notes

Completed in 1926, the Spanish Baroque-style building was designed by Architects Henry Gogerty & Carl Weyl.

Henry L. Gogerty (1894–1990) is best known for designing over 350 schools and industrial buildings in Southern California. 

In 1901, he began construction on Gardena High School which opened in 1907, and is still open to this day. Together with Carl Jules Weyl, he designed the Spanish Baroque Palace Theater, now known as the Avalon Hollywood, located at 1735 North Vine Street in Hollywood, in 1926-1927. Alternatively, in 1926, they designed the Spanish Colonial Baine Building located at 6601-09 Hollywood Boulevard, built for Colonel Harry Baine (1884-1945).  In 1927, they designed a building located at 6654 Hollywood Boulevard.  In 1928, they designed shops and studios for Fred Thomson (1890-1928).  In 1929, they designed the Yucca Vine Tower, a 112-foot, eight-floor building located at 6305-09 Yucca Street in the Yucca Corridor area of Hollywood.  In 1928, he designed the Grand Central Air Terminal of the Glendale Airport in Glendale.

Carl Jules Weyl (1890 – 1948) moved to Los Angeles in 1923, where he designed the Brown Derby Restaurant #2, the Hollywood Playhouse, the Gaylord Apartments, as well as many other buildings and Hollywood estates.*^

 

 

 

 

 
(1927)^^ – View showin the main entrance to the Baine Studio Building at 6605 Hollywood Boulevard.  Note the barber pole* to the side of the entrance.  

 

Historical Notes

*The red and white pole outside barber shops references a time when barbers were expected to perform bloodletting and other medical procedures to heal the sick; red may have represented blood and white may have been bandages.

 

 

 

 

 
(ca. 1928)^^^ – Close-up view showing the detail iron work design of the front gate entrance to the Baine Building.  

 

 

 

 

 
(ca. 1928)^^^ – View showing the Baine Studio Building, 6605 Hollywood Boulevard, located on the NW corner of Hollywood and Whitley) with Harry M. Baine's penthouse seen on the 3rd floor. Architects: Henry Gogerty & Carl Weyl   (2008)^v^ - View showing the Disney version of the Baine Building at Disney’s Hollywood Studios, where its function and location are equivalent to the Main Street Emporium at Disneyland Park and Magic Kingdom Park.

 

Historical Notes

The name above the corner door in the Disney version says Whitley. That’s a reference to the location of the building after which it was modeled—the corner of Hollywood Blvd. and Whitley Ave.

 

 

* * * * *

 

 

El Capitan Theatre (Also Paramount Theatre)

 
(1926)* - View showing the newly completed El Capitan Theatre, located at 6838 Hollywood Boulevard adjacent to the Hollywood Masonic Temple (partially in view on the right).  

 

Historical Notes

Completed in 1926, the El Capitan Theatre and Office Building is the third of four major theatres constructed by prominent real estate developer C. E. Toberman, known as the “Father of Hollywood.” +##

 

 

 

 
(ca. 1926)^^^ - Close-up view showing the Spanish Baroque style designs on the west face of the El Capitan Building.  

 

Historical Notes

The six-story building was designed in the elaborate Spanish Baroque style by the renowned firm of Morgan, Walls, & Clements, who incorporated retail and office space into the upper floors. Noted theatre architect G. Albert Lansburgh designed the elaborate interior.+##

 

 

 

 
(1926)* - View of the auditorium and ceiling of the El Capitan Theatre, designed by Morgan, Walls and Clements Architects in east Indian-inspired style. Interior is designed by G. Albert Lansburgh. The orchestra pit is also in view.  

 

Historical Notes

The El Capitan Theatre opened as a playhouse and was one of the premier dramatic stages in the area throughout the 1920s and most of the 1930s, hosting over 120 plays. The 1,550-seat theatre didn’t screen its first movie until 1941, when it hosted the world premiere of Citizen Kane.+##

 

 

 

 
(1926)* - View of the auditorium of the El Capitan Theatre from the stage, looking toward the orchestra and balcony seating.  

 

Historical Notes

For a decade it presented live plays with productions including such legends as Clark Gable and Joan Fontaine. By the late 1930s, El Capitan felt the economic effects of the Depression, showcasing fewer and fewer productions. This period saw a cycle of experimentation with entertainment. In an effort to boost attendance at the theatre, its management attempted to lure revues, road shows and benefits. Despite these efforts, business was faltering.*^

 

 

 

 
(ca. 1937)* – View looking southwest across Hollywood Boulevard showing various businesses, including the Spanish Colonial revival style building that is occupied by both Barker Bros. and the El Capitan Theatre.  

 

Historical Notes

When Orson Welles was unable to locate a theatre owner willing to risk screening Citizen Kane, he turned to El Capitan, and in 1941, Citizen Kane had its world premiere there. The theater then closed for one year.*^

 

 

 

 
(1942)* - View of the box office at the Paramount Theatre (previously El Capitan) in Hollywood.  

 

Historical Notes

The building was remodeled in the modern style, and reopened on March 18, 1942 as the Hollywood Paramount Theatre. Its inaugural film presentation was Cecil B. DeMille's Technicolor feature Reap the Wild Wind, starring Ray Milland, John Wayne, Paulette Goddard and Raymond Massey.

The theater remained the West Coast flagship for Paramount Pictures until the studio was forced by the U.S. Supreme Court's decision in the antitrust case U.S. vs. Paramount Pictures, et al. to divest itself of its theater holdings. After this, the Hollywood Paramount was operated by United Paramount Theatres for some years, then by a series of other companies, culminating with ownership by the Pacific Theatres Circuit in the 1980s.

By the late 1980s, movie studios were once again being allowed to own theatres, and in 1989 the Walt Disney Company entered into a lease agreement with the Pacific Circuit for the Paramount and the smaller Crest Theatre in Westwood. These theaters became Disney's flagship houses. They spent $14 million on a complete renovation of the Paramount, restoring much of the building's original decor as well as the theater's original name. El Capitan reopened in 1991 with the premiere of The Rocketeer.*^

 

 

 

 
(ca. 2009)+## - View showing the El Capitan Theatre as seen from in front of the Dolby Theatre and Hollywood-Highland Complex. Now showing: A Christmas Carol. The Disney Soda Fountain and Studio Store is seen on the left.  

 

Historical Notes

The theatre reopened in 1991 with 998 seats and has since been the showcase for Disney motion pictures. Screenings are often preceded by live stage show productions, most using the theatre’s Wurlitzer organ, which once graced the now-demolished San Francisco Fox Theatre. Street-level office space, once home to a Barker Brothers furniture store, is now a Disney Store and fountain shop.+##

In 1990, the El Capitan Theatre Building was declared LA Cultural-Monument No. 495.

 

 

* * * * *

 

 

Roosevelt Hotel

 
(ca. 1929)*# - Street view looking west showing the Roosevelt Hotel located at 7000 Hollywood Boulevard. Cars are parked in front of the one-story shops along the south side of Hollywood Boulevard. The blade sign of Grauman's Chinese Theatre can be seen on the right edge of photo.  

 

Historical Notes

The historic Hollywood Roosevelt Hotel was designed by Architects Fisher, Lake & Traver in Spanish Colonial Revival style.  Named after United States president Theodore Roosevelt, the hotel was financed by a group including Douglas Fairbanks, Mary Pickford and Louis B. Mayer.*^

 

 

 
(1927)^*^# – View looking south on Orange Drive toward Hollywood Boulevard where The Hollywood Roosevelt Hotel stands tall. The hotel is located at 7000 Hollywood Boulevard. Click HERE for contemporary view.  

 

Historical Notes

The hotel first opened its doors on May 15, 1927. It cost $2.5 million ($33.9 million in today's money or dollars) to complete this twelve-story building, which holds 300 rooms and suites.*^

 

 

 
(1930s)* - Exterior night view of the Roosevelt Hotel located on the southwest corner of Hollywood Boulevard and Orange Drive.  

 

Historical Notes

The Hollywood Roosevelt Hotel hosted the presentation of the 1st Academy Awards in 1929 inside its Blossom ballroom. Later ceremonies were much larger than this banquet for 250, so there was never an attempt to host the awards at the hotel a third time.*^

 

 

 

 
(1935)#**# - Film fans stand on the roof of the Roosevelt Hotel and watch a big Hollywood movie premiere take place across the road at Grauman’s Chinese.  

 

 

 

 

 
(ca. 1930s)#^* - View of the Roosevelt Hotel located 7000 Hollywood Boulevard as seen from the courtyard of Grauman's Chinese Theatre.  

 

Historical Notes

Marilyn Monroe was a resident at the Hollywood Roosevelt for two years when her modeling career took off. Her first magazine shoot was taken in the Roosevelt.

Clark Gable and Carole Lombard paid five dollars a night for their penthouse; it is now named the Gable & Lombard Penthouse. There is also a Marilyn Monroe Suite at the hotel.*^

 

 

 
(2016)++# - View looking across Hollywood Boulevard toward the Roosevelt Hotel as seen from the front of the Chinese Theatre.  

 

 

 

 

 
(2016)++++ - View looking up toward the Hollywood Roosevelt Hotel with mature palm tree in the foreground.  

 

Historical Notes

There have been many rumors of hauntings at this hotel. Some involve celebrities, such as Marilyn Monroe, Montgomery Clift, and Errol Flynn.  Others involve a little girl in a blue dress.  There have also been reports of cold spots, photographic "orbs", and mysterious phone calls to the hotel operator.*^

 

* * * * *

 

 

Hollywood Boulevard

 
(1928)#**# – View looking east on Hollywood Boulevard from McCadden Place.   The vertical sign for Grauman's Egyptian Theatre can be seen on the right, with the Pig ‘n’ Whistle restaurant next door—both are still there. Across the street is a sign for the Myer Siegel & Co. department store.  

 

 

 

 

 
(1928)* - View of traffic traveling on Hollywood Blvd. at Cahuenga in 1928. The Security Trust & Savings Bank building is on the far left side of the photograph.  

 

 

 

 
(1928)* – View looking north on Wilcox Avenue toward Hollywood Boulevard, where the Warner Bros. Theatre on the NE corner is under construction. The Bank of Italy is on the right, SE corner.  

 

 

Warner Bros. Theatre

 
(1928)^^^ - Postcard view showing the Warner Bros. Theatrre on the NE corner of Hollywood and Wilcox at the time of its opening. Banners hang from the face of the building.  

 

Historical Notes

Originally known as the Warner Bros. Theatre or Warner Hollywood Theatre, the Italianate beaux arts building was designed by architect G. Albert Lansburgh with approximately 2,700 seats. It opened on April 26, 1928, showcasing the studio's early Vitaphone talking film Glorious Betsy, starring Conrad Nagel and Dolores Costello.*^

 

 

 
(ca. 1928)* - Full exterior view of the Warner Bros. Building and Theatre (Later the Hollywood Pacific Theatre), located at 6423-6445 Hollywood Boulevard. This photo was taken shortly before Warner Bros. installed two radio transmitting towers on top of the building.  

 

Historical Notes

The Warner Bros. Building still stands today. In 1993 it was designated Los Angeles Historic-Cultural Monument No. 572 (Click HERE to see complete listing).

 

 

 
(1928)*** - View showing the entrance to the Warner Bros. Theatre.  Now Playing:  Tenderloin with Dolores Costello and Conrad Nagel, “On the Vitaphone”.  

 

Historical Notes

On the great stage between screenings of the feature was the Ceballos Revue with Daphne Pollard, Harry Kelly and the girls. #*^#

 

 

 
(1928)* - Interior view of the Warner Bros. Theatre at the time of its opening. A very large organ can be seen to the left in the orchestra pit.  

 

Historical Notes

The  murals were designed by Albert Herter.*^

 

 

 
(1930)##^* – View looking west on Hollywood Boulevard showing the Warner Bros. Building and Theatre on the right with its two newly installed roof-mounted radio transmitter towers. The call letters 'KFWB' can bee seen on one of the towers.  

 

Historical Notes

Warner Bros. owned radio station KFWB and in 1930 installed its radio transmitter towers on top of the Warner building, which remain to this day. Though covered by "PACIFIC" lettering, the original "WARNERS" lettering can still be seen inside each tower.*^

 

 

 
(1930)* - View of the intersection looking north on Wilcox Avenue at Hollywood Boulevard. A sign announces Warners Theatre and KFWB at the intersection, along with Hendrickson and Landstrom Clothing and William Stromberg Jeweler in the building on the northeast corner.  

 

Historical Notes

Warner Bros. Hollywood Theatre has also been known as Warner's, the Warner, Warner Cinerama, Warner Hollywood Cinerama, the Hollywood Pacific and the Hollywood Pacific 1-2-3. #*^#

 

 

 
(1930)* - Exterior with crowds for matinee performance of Joe E. Brown in "Top Speed" at the Warner Bros. Theatre on Hollywood Boulevard.  

 

Historical Notes

Warner Bros was riding high in the late 1920s as a result of their Vitaphone sound-on-disc process. They got their studios converted first, their theatres wired for sound, and a long string of hit sound films into theatres around the country. #*^#

 

 

 

 
(1936)^^^ – Postcard view showing a premier night at the Warner Bros. Theatre on Hollywood Boulevard.  

 

 

 

 

 
(1941)* - Crowds in front of theatre on night of March 12, 1941, for world premiere of "Meet John Doe".  

 

Historical Notes

The Hollywood Pacific Theater (previously Warner Bros.) finally closed its doors as a full-time cinema on August 15, 1994. This was mostly due to water damage to the basement caused by the construction of the Hollywood Subway Red Line and structural damage caused by the 1994 Northridge earthquake.

The theatre is now occupied by Ecclesia Hollywood Church. Given the recent revitalization of Hollywood Boulevard in the early 21st century, it is often speculated that the theatre will one day be restored as a film palace.*^

 

* * * * *

 

 

Highland and Franklin

 
 (1928)^^ - View of Hollywood looking south from the head of Highland Avenue near Franklin Avenue. Automobiles navigate the unlined road that curves to the right through residential Hollywood. A street sign reads: "Caution Speed Limit 15 Miles".  

 

 

 

 
(ca. 1903)^ - Panoramic view of Hollywood from Whitley Heights circa 1903, looking southwest from Highland and Franklin Avenues 25 years earlier. The curved configuration of Highland between the East and West sections of Franklin Ave still exists today. The larger structure, seen on the left side of the photo, is the famous Hollywood Hotel. It is situated on the Northwest corner of Hollywood Blvd. and Highland Ave. Today, this is the site of the Hollywood and Highland Center, the current home of the Academy Awards.  

 

 

 

 

 
(ca. 1903)#^* – Same image as above but annotated to show street names and significant building locations.  

 

 

 

Before and After

 
(ca. 1903)* - Highland at Franklin Ave looking southwest.    (1928)^^ - Highland at Franklin Ave looking southwestly.

 

 

 

 

 
(ca. 1970)##^* – View looking north on Highland Ave as seen from the top of the 12-story First Federal Savings and Loan Building.  The Hollywood United Methodist Church can be seen on the northwest corner of Highland and Franklin avenues.  

 

 

 

 

Cahuenga Pass

 
(1928)* - View of Cahuenga Pass in 1928. There appears to be no lanes for the cars to travel in.  

 

 

 

 
(1928)^** - View of Cahuenga Pass Road, south from the Summit. Railway tracks are on the left.  

 

 

 

 
(ca.1928)* - Cars travel in both directions through the Cahuenga Pass near the Hollywood Bowl. The roadway through the Pass, the lowest through the Santa Monica Mountains, connects the Los Angeles Basin to the San Fernando Valley. The hills are truncated where they were excavated for the road bed. On the left, a large hillside billboard advertises the The Outpost development in the Hollywood Hills. A roadside vendor is setup near the Hollywood Bowl parking sign on the right.  

 

 

 

 
(ca. 1930)#^ - Aerial view of Cahuenga Pass looking northwest. Whitley Heights is at the left. The Hollywood Bowl is located at center left (out of view).  

 

 

 

 

 
(ca. 1930)##+ – View showing Pacific Electric car #710 inbound from the San Fernando Valley through Cahuenga Pass.  The streetcar is at the Hollywood Bowl exit at the corner of Highland Ave and Cahuenga Blvd., heading south on Highland to Santa Monica Blvd.    

 

 

Click HERE to see more Early Views of Cahuenga Pass

 

 

 

Annetta Court Apartments

 
(ca. 1928)^^ - View of the Annetta Court Apartments at 5154 Sunset Boulevard in Hollywood. A divided sidewalk runs from the foreground to the background at center. A light-colored archway with the name of the apartments can be seen over the sidewalk in the foreground. And although the apartments themselves are long gone, the street side palms survive and are among the tallest in Hollywood.  

 

Historical Notes

Today a Retirement and Assisted Living Home (Brier Oak on Sunset) stands at the 5154 Sunset location. Click HERE for contemporary view.

 

 

Muller Bros. Service Station

 
(1928)* - A customer gets full service at the gas pumps at Muller Bros. Service Station on Sunset Blvd.  

 

Historical Notes

The Muller family is one of Hollywood’s pioneers. Jacob Muller came to Hollywood in 1893, establishing the first meat market in Hollywood, across from the present Cinerama Dome on Sunset Boulevard. He sold the market in 1907 and established the first ice company in Hollywood, selling that business in 1913. The family’s original house was built Sunset Boulevard at Ivar. This site later became the location of  the RCA Building, built by the Muller Family in 1963. (currently the Los Angeles Film School Building).

Jacob Muller’s sons, Walter and Frank, opened the Muller Bros. Service Station in 1920.^*^*

 

 

 
(1938)*# - View of what appears to be a 1937 Cadillac LaSalle Opera Coupe being attended to in "full service" at the Muller Brothers Service Station at 6380 Sunset Boulevard in Hollywood.  

 

Historical Notes

The Muller Brothers Service Station was located on the south side of Sunset Boulevard on 4 acres, where the Cinerama Dome Theater is now located. Opened in 1920 by the Muller brothers, Walter and Frank, this became the largest service station in the world (including a large automobile supply center), employing 120 people by 1937. Celebrities, from Rudolph Valentino to Clark Gable, came by regularly to get gas or just work on their cars. In 1963 the site was sold for the Cinerama Dome Theater, and, at that time, an eventual hotel.^*^*

Click HERE to see more Early Views of LA Gas Stations.

 

* * * * *

 

Hotel Christie

 
(1928)* - Panoramic view of Hollywood, looking east over Hollywood Blvd. from the tower of Hollywood First National Bank Building's northeast corner at Highland Avenue. The Hotel Christie, at 6724 Hollywood Boulevard, is at right. The hotel is divided into three towers. Three dormers with rounded pediments project above the roofline.   

 

Historical Notes

Haldane H. Christie was a pioneering auto parts manufacturer who started out producing axles and springs. In 1914, he sold his Michigan-based car top company to Henry Ford and moved to Los Angeles.

Here, he quickly became a real estate developer specializing in property along Hollywood Boulevard and in the Hollywood Hills.

In 1920, he commissioned construction of Hollywood's first 'modern' luxury hotel (Hotel Christie) at the southwest corner of Hollywood Boulevard and McCadden Place.^^#

 

 

 
(ca. 1928)* - Looking west on the blvd. from Grauman's Egyptian Theatre. On the left street side are signs for: Grauman's, Citizen's National Trust & Savings Bank, the Hotel Christie and in the distance the El Capitan Theatre. On the right side in the distance is the First National Bank Building.
 

 

Historical Notes

The eight-story Georgian Revival building with steeply pitched gable roofs was considered Hollywood's first skyscraper when it opened in 1922. Architect Arthur R. Kelly, best known at the time for his residential designs, created three brick towers connected to ground-level shops.

The Christie Hotel boasted amenities that included steam heat and individual bathrooms for each of its 100 guest rooms — a first for Hollywood. The hotel’s Greenwich Village Café was a popular gathering spot for the film industry people in the 1920s.^^#

 

 

 
(ca. 1925)^^ - View looking at the southwest corner of Hollywood Boulevard and Las Palmas Avenue showing the Paulais Café. The cafe has a large, elaborate sign affixed to its roof, which reads "Paulais" in underlined script letters. Three women and one man can be seen sitting on a bench outside the cafe, and several other people can be seen standing on the sidewalk, near several early model automobiles parked on the side of the road. Next to the cafe, a sign reading "Graumans" can be read vertically in front of a theater. The Christie Hotel can be seen west of the theatre.  

 

Historical Notes

Haldane Christie continued his ownership of the hotel and his realty work until his death in 1941 at age 71. In 1945, the Hotel Christie was renamed the Drake Hotel and later became the Hollywood Inn.  These days, the structure is owned by the Church of Scientology.^^#

 

* * * * *

 

 

 

 
(ca. 1928)#**# – View looking southeast toward Hollywood Boulevard as seen from the Hollywood Hills showing from left to right: First National Bank Building, Hollywood Hotel, El Capitan Theatre, Grauman's Chinese Theatre, and Roosevelt Hotel.  

 

Historical Notes

The above photo was taken from just behind the Pagoda that was/is slightly down the hill from the Bernheimer Mansion (currently the Yamashiro Restaurant).

 

 

 

 
(1928)^^ - View of Hollywood Boulevard looking west from McCadden Place. In the distance can be seen Grauman's Chinese Theatre.  To the right is the 13-story Art Deco/Gothic style First National Bank Building located on the northeast corner of Highland and Hollywood Blvd.  

 

 

 

 
(1928)^ - View of Hollywood Boulevard west from McCadden Place. First National Bank Building stands tall on the northeast corner of Highland and Hollywood Blvd. In center of the photo is the Montmartre Cafe, the first nightclub in Hollywood.  

 

 

Montmartre Cafe

 
(1924)* - The Montmartre name is on the top and the corner of the building, and over the doorway on the right. To the left are the doorways of a hair store, and of the C.E. Toberman Co. Six windows across on the second floor each have individual shade awnings.  

 

Historical Notes

Eddie Brandstatter was one of Hollywood's greatest early restaurateurs. A native of France, he worked in Paris, London and New York restaurants before moving to Los Angeles in the 1910s. In 1923 he built the famous Cafe Montmartre, designed by Meyer and Holler, at a cost of $150,000. This establishment was described as "the center of Hollywood life", where stars usually frequented, and which was the place to see and be seen.

 

 

 
(ca. 1928)* - Exterior view of the Montmartre Cafe, located at on Hollywood Blvd. between Highland and McCadden. It has a large lighted sign on top, and another which features Roy Fox's Orchestra. Crowds of people are waiting in line to get into the Cafe.  

 

Historical Notes

Eddie Brandstatter was "Host of Hollywood" and catered to Hollywood stars in the 1920s and 1930s. He was owner and manager of the fashionable Montmartre Cafe, Embassy Club and Sardi's.*

 

 

 
(1930)* - A large crowd in the Montmartre Cafe is variously standing, dancing or seated at tables.  

 

Historical Notes

in 1932 Brandstatter declared bankruptcy and sold Montmartre. At one point, he was charged with grand theft in a dispute with Hollywood real estate developer C.E. Toberman for having stolen furnishings, drapes, china, and a large "nude statue" of a woman, as well as other valuables and was convicted, though he was given two years probation after returning the property. In 1933 he bounced back and opened Sardi's, only to be again convicted for illegally selling "stimulants" at the establishment. Sadly, Sardi's Restaurant was destroyed by fire on November 2, 1936. The last venue Brandstatter opened and operated was the Bohemian Grill on Vine. On January 20, 1940 Brandstatter's wife, Helen, found the once-famous restaurateur dead in their home garage in Sherman Oaks. He had committed suicide by carbon monoxide poisoning in his car. He was 54.*

 

 

RKO Studios

 
(ca. 1928)* - Exterior view of the Gower Street entrance of the RKO Studios, located on Gower Street and Melrose Avenue in Hollywood, 789 N. Gower St.  

 

Historical Notes

RKO (Radio-Keith-Orpheum) was one of the Big Five studios of Hollywood's Golden Age. The business was formed after the Keith-Albee-Orpheum (KAO) theater chains and Joseph P. Kennedy's Film Booking Offices of America (FBO) studio were brought together under the control of the Radio Corporation of America (RCA) in October 1928.  RCA chief David Sarnoff engineered the merger to create a market for the company's sound-on-film technology, RCA Photophone. By the mid-1940s, the studio was under the control of investor Floyd Odlum.*^

 

 

 
(1932)#^* – View showing the working model built for King Kong at RKO being transported by flatcar to another filming location.  

 

Historical Notes

A huge bust of King Kong's head, neck, and upper chest was made of wood, cloth, rubber, and bearskin. Inside the structure, metal levers, hinges, and an air compressor were operated by three men to control the mouth and facial expressions. Its fangs were 10 inches in length and its eyeballs 12 inches in diameter. The bust was moved from set to set on a flatcar. Its scale, if fully realized, would have made Kong thirty to forty feet tall.*^

The film production took more than a year (Jan 1932 to early Feb 1933) at RKO, with the native village and great wall scenes shot at the Culver Studios on Washington Blvd. The landing on ‘Skull Island’ was filmed at San Pedro, near Los Angeles Harbor, the mountains were painted on glass. The interior of the ‘New York’ theatre, in which Kong is exhibited, is Los Angeles' Shrine Auditorium.

The original King Kong movie was deemed "culturally, historically and aesthetically significant" by the Library of Congress and selected for preservation in the National Film Registry. It was also ranked by Rotten Tomatoes as the greatest horror film of all time.

 

 

 

 
(ca. 1940)^^^ - Postcard view of the RKO Studios located on the northeast corner of Melrose Ave and Gower St.  

 

Historical Notes

RKO has long been celebrated for its series of musicals starring Fred Astaire and Ginger Rogers in the mid-to-late 1930s. Actors Katharine Hepburn and, later, Robert Mitchum had their first major successes at the studio. Cary Grant was a mainstay for years. The work of producer Val Lewton's low-budget horror unit and RKO's many ventures into the field now known as film noir have been acclaimed, largely after the fact, by film critics and historians.*^

 

 

 

 
(ca. 1940)##^* – Closer view showing the RKO (Radio-Keith-Orpheum)Studios at Melrose and Gower, N/E corner. The film "Victoria the Great" is being advertised. Click HERE for contemporary view.  

 

Historical Notes

The RKO Sutdios produced two of the most famous films in motion picture history: King Kong and Citizen Kane.

 

 

 

 
(1940s)* - Aerial view looking north showing the RKO Radio Pictures' lot in Hollywood.  The intersection of Melrose Avenue and Gower Street is at lower-left.  

 

Historical Notes

Adjacent to the lot on the east was Paramount Studios, and the property line to the north is still Hollywood's oldest cemetery.

 

 

Hollywood Storage Co. Building

 
(1928)* - Front view of the Hollywood Storage Co. Building, located at Highland Avenue and Santa Monica Boulevard.  

 

Historical Notes

The 11-story Hollywood Storage Co. building at 1025 N. Highland Ave. was the tallest structure in Hollywood when erected in 1925.  It was purchased by Bekins in 1939. The building was also home of the Evening Herald radio station, KMTR.*

 

 

 
(1928)* - Side view of the Hollywood Storage Co. Building, located at 1025 N. Highland Ave.   

 

Historical Notes

Morgan, Walls & Clements designed this Spanish revival style building, completed in 1925.*

 

 

 

 
(ca. 1929)^^ - Panoramic view of Hollywood looking north from the Hollywood Storage Co. Building, located at Santa Monica Boulevard and Highland Avenue. Several commercial lots and buildings fill the foreground half of the image, while residential blocks full of houses fill the rest, terminating in several high rise buildings in background right before the mountains. Highland Avenue is visible on the right. A lone "H" stands legible on the mountains to the right.  

 

 

 

 

 
(1929)^^ - Panoramic view of Hollywood looking southwest from the top of the Hollywood Storage Co. Building.   The intersection of Romaine Street and Mansfield Avenue is seen at lower left.  Click HERE for contemporary view.  

 

 

 

 

 
(1930)* - Panoramic view of Hollywood looking northwest on a very clear day. The Hollywood Storage Co. Building, located at Santa Monica Boulevard and Highland Avenue, is the tallest building in the area.  

 

 

 

 

Lockheed Aircraft Company (Hollywood)

 

(1927)#** – On July 4, 1927 the first Lockheed Aircraft Company Vega 1, NX913, Golden Eagle, made its maiden flight with test pilot Edward Antoine (Eddie) Bellande at Rogers Airport (The airport was at the present location of Wilshire Boulevard and Fairfax Avenue).

 

 

 

 

 
(1927)#** - The first Vega 1, NX913, Golden Eagle, nears completion at the Lockheed Aircraft Company, Hollywood.  

 

Historical Notes

Twenty-eight Vega 1 airplanes were built by Lockheed Aircraft Company at the factory on Sycamore Street in Hollywood before production of the improved Lockheed Vega 5 began in 1928 and the company moved to its new location at Burbank, California. #**

 

 

 

 
(1928)* - Seven men, identified as the "old gang", stand next to a plane at the Lockheed plant in Hollywood. From left to right: Frank Crane, Jimmy Gerschler, Dan Egger, Jerry Vultee, Dick Von Hake and Vard Wallace.  

 

Historical Notes

Originally called the Alco Hydro-Aeroplane Company, Lockheed was founded in 1912 by brothers Malcolm and Allan Loughead. Its next incarnation was Loughead Aircraft Manufacturing Company and was located in Santa Barbara. In 1926, following the failure of Loughead, Allan Loughead formed the Lockheed Aircraft Company in Hollywood. The Great Depression greatly changed the aircraft industry and in 1934, Robert E. Gross was named chairman of the new company, the Lockheed Corporation, which had relocated to Union Airport (Bob Hope Airport) in Burbank, California.*

Click HERE to see more in Aviation in Early L.A.

 

 

Hollywood Bowl

 
(1928)* - View of Hollywood Bowl's shell, stage, seating and adjacent hills with development. Built in 1928. Architect: Lloyd Wright.  

 

Historical Notes

For the 1928 season, Wright built a fiberglass shell in the shape of concentric 120-degree arches, with movable panels inside that could be used to tune the acoustics. It was designed to be easily dismantled and stored between concert seasons; apparently for political reasons this was not done, and it did not survive the winter.*^

 

 

 
(1929)* - Closeup view of the Hollywood Bowl. An orchestra rehearses on stage. Photograph dated July 12, 1929.  

 

Historical Notes

For the 1929 season, the Allied Architects built the shell that stood until 2003, using a transite skin over a metal frame. Its acoustics, though not nearly as good as those of the Lloyd Wright shells, were deemed satisfactory at first, and its clean lines and white, almost-semicircular arches were copied for music shells elsewhere. As the acoustics deteriorated, various measures were used to mitigate the problems, starting with an inner shell made from large cardboard tubes (of the sort used as forms for round concrete pillars) in the 1970s, which were replaced in the early 1980s by large fiberglass spheres (both designed by Frank Gehry) that remained until 2003. These dampened out the unfavorable acoustics, but required massive use of electronic amplification to reach the full audience, particularly since the background noise level had risen sharply since the 1920s.

The appearance underwent other, purely visual, changes as well, including the addition of a broad outer arch (forming a proscenium) where it had once had only a narrow rim and the reflecting pool in front of the stage that lasted from 1953 till 1972. Sculptor George Stanley designed the Muse Fountain. He had previously done the Oscar statuette.*^

 

 

 
(1929)* - Closeup view of the Hollywood Bowl. An orchestra rehearses on stage. Photograph dated July 12, 1929.  

 

 

 

 
(1929)* - A slightly higher aerial view of the Hollywood Bowl during the same rehearsal.  

 

 

Click HERE to see more in Early Views of the Hollywood Bowl

 

 

 

Santa Monica Boulevard

 
(1929)* - An early picture of Hollywood looking northeast from Santa Monica Boulevard and Highland Avenue. An electric steetcar is seen in the distance.  

 

 

 

 
(1929)^^ - View looking west on Santa Monica Boulevard from Gower Street.  Cable-car tracks are seen running though its center.  

 

* * * * *

 

 

 

 
(ca. 1929)^^ – View showing four men standing by the entrance to the Thomas J. Dunnigan Real Estate Office located at 926 Vine Street, on the southeast corner of Vine and Barton.  

 

 

Vine Street Theatre

 
(1929)* - View looking south on Vine Street showing the Vine Street Theatre (today the Ricardo Montalbán Theater) located at 1615 North Vine Street. Banner hanging from the front of the theatre reads. "Andy Wright presents, Philadelphia, all star cast. Matinees, Thurs. and Sat." Note the Savoy Auto Park adjacent to the theatre. Parking rates are 15 cents a day or $4.00 a month.
 

 

Historical Notes

Named the Wilkes Brothers Vine Street Theatre in honor of its builders, the Beaux Arts live-performance theater was built in 1926-1927. It was the first legitimate Broadway-style theatre in Hollywood. The theatre was designed by architect Myron Hunt, also known for other notable buildings including the Rose Bowl, Cal Tech, and the Ambassador Hotel. 

The premier performance was “An American Tragedy” by Theodore Dreiser. The theater also had a memorable run of the play “Philadelphia” during its early years. The theater features orchestra, mezzanine, loge and balcony seating.^^*

 

 

 
(1929)* - View looking north on Vine Street showing the Vine Street Theatre. The Taft Building is seen on the right, located at the southeast corner of Hollywood and Vine. Banner reads, "Andy Wright presents, Philadelphia, all star cast, Matinees Thurs. and Sat."
 

 

Historical Notes

During the depression of the 1930’s, the theater was renamed Mirror and became a cinema. It later became the Lux Theatre when it was purchased by the Columbia Broadcasting (CBS) for local affiliate KNX radio and was used as a live performance radio auditorium and local radio station.^^*

 

 

 

 
(1932)#**# – Panoramic view showing the Mirror Theatre (previously Vine Street Theatre).  Now showing: “Ladies of the Jury”, “Freaks” with Leila Hyams, and a Laurel & Hardy short. Large sign on top face of building reads: "ALL THE BEST TALKIES...AND ONLY 25 CENTS.....KIDDIES 10 CENTS"  

 

Historical Notes

When the Vine Street Theater opened at 1615 Vine St, just south of the Hollywood and Vine corner, it was a legitimate live theater. In March, 1931 it became a cinema called the Mirror, under the direction of Howard Hughes' Hughes-Franklin circuit.

In 1936 the theatre became the Lux Radio Playhouse where the long-running “Lux Radio Theater” hosted by Cecil B. DeMille was made.*^

 

 

 

 
(ca. 1930s)*^ - A studio audience gathers prior to a live production at Hollywood's Lux Radio Playhouse (previously the Vine St. Theatre and Mirror Cinema).  

 

Historical Notes

Lux Radio Theatre was a long-run classic radio anthology series that was broadcast on the NBC Blue Network (1934-35); CBS Radio (1935-54), and NBC Radio (1954-55). Initially the series adapted Broadway plays during its first two seasons in New York before it began adapting films after moving to its Hollywood Vine Street location (1936). These hour-long radio programs were performed live before studio audiences. The series became the most popular dramatic anthology series on radio, broadcast for more than 20 years and continued on television as the Lux Video Theatre through most of the 1950s.*^

 

 

 

 
(1948)*^ - Composite wide-angle view showing performance of Lux Radio Theatre before a studio audience. The actor standing at center-right is future U.S. President Ronald Reagan.  

 

Historical Notes

Lux Radio Theatre strove to feature as many of the original stars of the original stage and film productions as possible, usually paying them $5,000 an appearance. In 1936, when sponsor Lever Brothers (who made Lux soap and detergent) moved the show from New York City to Hollywood, the program began to emphasize adaptations of films rather than plays. The first Lux film adaptation was The Legionnaire and the Lady, with Marlene Dietrich and Clark Gable, based on the film Morocco. That was followed by a Lux adaptation of The Thin Man, featuring the movie's stars, Myrna Loy and William Powell.*^

 

 

 

 
(1954)* - Opening night--celebrities and first nighters are shown arriving at the new million dollar theater, the Huntington Hartford Theater, for its premiere performance. Movie fans standing in bleachers cheer as screen stars enter the lobby of the theater. Photo dated: October 2, 1954.  

 

Historical Notes

In 1954, George Huntington Hartford bought the building for $200,000 from Columbia Broadcasting and extensively remodeled and “modernized” the theater at an additional cost of $750,000. He streamlined the building from the facade, to the lobby and through the auditorium. Hartford ran the theater successfully for ten years.^^*

 

 

 
(1954)^^ – Interior view of the Huntington Hartford Theater during the opening of "What Every Woman Knows" with Helen Hayes. Location: 1615 North Vine Street  

 

Historical Notes

In 1964 Hartford sold the theater to James Doolittle (owner of the Greek Theater in the Hollywood Hills) for $850,000. Cary Grant had tried to buy the building, but lost over Doolittle. The theater was (not surprisingly) renamed the Doolittle Theater.

Eventually, the theater would run down into disrepair. Until bought in 2000 by the U.C.L.A. performing arts group “Nosotros”, an organization founded in 1970 by actor Ricardo Montalban “to help fulfill the goals of persons of Spanish-speaking origin in the motion picture and television industry”. The founding board included members Desi Arnaz, Vicki Carr and Anthony Quinn. In May 2004 the theatre reopened as The Montalbán. ^^*

 

 

 

 
(2010s)###^- Bird's-eye view of the Montalbán Theatre located at 1615 N. Vine Street.  The Broadway Hollywood can be seen on the southwest corner of Hollywood and Vine.  

 

Historical Notes

In 2005, Nike entered into a partnership with the Montalbán Theatre and the theatre has since been used for special venues such as promotional events.

 

* * * * *

 

 

 

 
(n.d..)#**# – A shot taken from up in the Hollywood hills overlooking a nighttime Hollywood, its glowing lights illuminating the brightest and shiniest, while its shadows cloaks its secrets and shame.  The American Legion Building (built in 1929), with its pyramid-shaped roof, can be seen in the foreground.  

 

 

American Legion Building

 
(1929)^^# – Front view of the new American Legion Building located at 2035 N. Highland Avenue on the day of its dedication, July 4, 1929.  

 

Historical Notes

Hollywood Post 43 began in an old church building on El Centro Street near Hollywood Boulevard and grew to the largest in the State, having 1,285 registered members. It was organized in 1920.^^#

The American Legion is an organization of U.S. war veterans formed in Paris on March 15–17, 1919, by delegates from all units of the American Expeditionary Forces. Their main mission is to sponsor programs that improve veterans communities, such as scholarships, veterans help programs (i.e. ending veterans homelessness), and youth sports. They also promote national security, patriotism, and devotion to veterans.*^

 

 

 
(1929)^^# - Visitors enter the new American Legion Post No. 43 building in Hollywood, located on the west side of Highland Avenue, one block south of the Hollywood Bowl.  

 

Historical Notes

The Egytian Revival-Morroccan Deco building was designed by architects Gene and Joe Weston and completed in 1929 at a cost of $270,000. The three-story 33,000 square foot facility has an ornamental entrance of colored terra cotta, set in a solid concrete, with broad steps and terraces in the foreground and graceful tower and pyramid surmounting it. 

In 1989, the Hollywood American Legion Building was dedicated LA Historic-Cultural Monument No. 462 (Click HERE to see complete listing).

 

* * * * *

 

 

Hollywood Ralphs

 
(1929)* - Exterior view of a Ralphs Grocery Store located at 5711-17 Hollywood Boulevard, in Hollywood. The market, built in 1929, was designed by Morgan, Walls & Clements in a Gothic and churrigueresque revival design.  

 

Historical Notes

Ralphs Grocery Company was founded in 1873 by George Albert Ralphs with the original store being located at Sixth and Spring Streets. The company employed notable architects in designing its stores.*^

 

 

 
(ca. 1937)* - View of the Ralphs Market on Hollywood Boulevard as it appeared circa 1937. Photo by Herman J. Schultheis.  

 

Historical Notes

Click HERE to see an 1886 photo of George Ralphs standing in front of his original store in the Early LA Buildings (1800s) Section.

 

* * * * *

 

Hollywood Mandarin Market

 
(1929)* - Corner view of the Mandarin Market, a Chinese-style drive-in market located at 1234-1248 Vine Street, in Hollywood. A delivery truck full of crates of "Dorado Club," a brand of club soda, is parked on the street.
 

 

Historical Notes

The Mandarin Market on Vine Street, built in 1929, was touted as being one of the first drive-in markets of its kind in Los Angeles. The architect was Henry L. Gogerty, who later designed "gliding acoustical walls" for classrooms, and assembly line buildings for Howard Hughes' Spruce Goose project.^*^#

 

 

 
(ca. 1929)^^ - Closer view of the Mandarin Market located on the northeast corner of La Mirada Avenue and Vine Street. The complex includes a Texaco service kiosk (center), a bakery (far right), a full meat and produce market, and a restaurant (left) known at this time as "Chinatown." Note the ornate two-lamp streetlight on the corner.  

 

Historical Notes

In the late 1920s and 1930s, the two-lamp streetlight seen above was installed at various locations throughout the City, but nowhere more than in the Hollywood area. Click HERE to see more in Early Los Angeles Streetlights.

 

 

 
(1931)##^ – Postcard view of the Mandarin Market showing the details of its pagoda-style design. In the foregrond can be seen the Mandarin Bakery.  

 

Historical Notes

Rather than have delivery trucks crowding the front of the marketplace, each store had a back entrance for deliveries.^*^#

 

 

 
(1929)* - View of the Mandarin Market, a Chinese-style drive-in market located at 1234-1248 Vine Street, in Hollywood The meat and produce sections, identified by signs placed up high near the roof line, are labeled from left to right: Meats, Vegetables and Fruits. The market's "The Mandarin" sign mounted on the roof states that the market is a "Wm. M. Davey Co. Enterprise."  

 

Historical Notes

The property sold in 1932 for $175,000 and, after some modifications, became Hollywood Ranch Market.^*^#

 

 

Hollywood Ranch Market (Mandarin Market)

 
(ca. 1932)* - Street view of the Hollywood Ranch Market (previously Mandarin Market). Note how the rooftop pagoda-style elements remain from the original structure.  

 

Historical Notes

The Hollywood Ranch Market (Mandarin Market) took on a new look when the original outdoor area was enclosed. The Pagoda-style roofline remained intact around the periphery.

 

 

 
(1961)* - Exterior view of the Hollywood Ranch Market, located at 1234-1248 Vine Street. The market with its large neon sign and the neighboring Art Linkletter Playhouse are clearly visible. Remnants of the original Chinese influenced architecture from when the building served as the Mandarin Market are visible above the roof line in the center of the photograph.  

 

Historical Notes

It wasn’t unusual to see such personalities as Frank Sinatra, Ava Gardner or Red Skelton or at the Hollywood Ranch Market’s snack bar. Steve Allen used to broadcast his shows from his studio close by. ^#^^

Click HERE to see more Early Views of the Hollywood Ranch Market.

 

* * * * *

 

 

 

 
(1929)* - Exterior view of Mullen and Bluett Clothing Company, located on Hollywood Boulevard and Vine. It is a two-story brick building with shingled roof showing three prominent peaks and numerous windows. A plaque for Roos Bros. is located on the building to the right, and a plaque for B. H. Dyas Co. is located on the building to the left. Note the street-railroad tracks in middle of the main road.  

 

 

 

 
(1920s)**## – View showing the upscale clothing store, Roos Brothers at 6320 Hollywood Boulevard near Vine Street.  Note the Art Deco detailing applied to the façade of the building. The Mullen & Bluett Building is at left.  

 

Historical Notes

In a later incarnation, the Roos Brothers building became the second Newberry five-and-dime located in Hollywood.**##

Click HERE to see the first J.J. Newberry in Hollywood.

 

 

 
(ca. 1930)^^^ - Close-up view showing the Roos Bros storefront entrance with its Art Deco zig-zag columns.  

 

 

 

 
(ca. 1929)* - Exterior view of Hollywood Chamber of Commerce at 6520 Sunset Boulevard. View shows the cast stone ornament over the main entrance and lower windows. Designed by Morgan, Walls & Clements, the building has a Spanish Colonial Churriqueresque design. Date built: 1925.  

 

Historical Notes

The Hollywood Chamber of Commerce was formed in 1921 to replace the old Board of Trade. A five-day membership drive resulted in 2,517 members. The first order of business for the new organization was to raise funds for the grading and installation of 20,000 seats to create the Hollywood Bowl.

In 1932, the Santa Claus Lane Parade was first sponsored by the Chamber. In 1978, the parade was given a new look, renamed the Hollywood Christmas Parade and grew to national prominence as the nation’s largest celebrity parade with national television distribution for the first time.

In 1949, the Chamber entered into an agreement with the Department of Recreation and Parks to repair and rebuild the Hollywood Sign and to remove the “land” so that it would spell “Hollywood”. The cost was $4,000. A second restoration was done by the Chamber in 1973. #*^

 

 

 
(1929)* - View of the Out of Door Bowling Alley, located on Sunset Boulevard and Ivar Avenue. Several people are shown standing at the base of their lanes, taking aim with their bowling balls. Behind them, bowlers wait for their turn or just watch the progress of the game. The Hollywood Laundry Service Co., Inc., a very large laundry and dry cleaning building, can be seen across the way, which runs the length of the street.  

 

 

 

 
(1929)* - Ten pins are neatly lined in the foreground as if anticipating their doom.  A woman with a hat can be seen ready to release her bowling ball down the lane.  

 

Historical Notes

The Muller Bros. Service Station can be seen in the background. It was located on Sunset Boulevard right where the Cinerama Dome stands today.

 

 

 
(ca. 1928)#**# – View looking northeast at the Hollywood Hills and the ‘Hollywoodland Sign’ from McCadden Place south of Yucca Street.  

 

 

 

 
(ca. 1928)* - View looking north of the Hollywood Hills from the Hollywood Athletic Club on Sunset. The white structure in the upper right of the photo is the Mulholland Dam.  

 

 

 

 
(1929)* - Panoramic view of Hollywood and its surrounding areas. Partial view of the Hollywood Playhouse at 1735 N. Vine Street, is in the lower-left corner of this photo. The tall building at center-right, with several storefronts, is the Mountain States Building. The Mulholland Dam is in the far background (upper-right).  

 

 

 

 
(1928)* - Looking towards the Art Deco style Mountain States Building (now Yucca Vine Tower), located at 6305 Yucca Street. Architect: H. L. Gogerty, 1928. The building to the left is a Piggly Wiggly market and the Mulholland Dam is visible in the upper-center.  

 

 

 

 
(1929)* - Front view of Mulholland dam in the Hollywood Hills, the most beautiful of a score of storage basins in Los Angeles' water system. The HOLLYWOODLAND sign can clearly be seen in the background.  

 

 

 

 

 
(ca. 1930)^^# – Photo by Hiromu Kira titled “The Thinker," showing a man sitting on the vast, elegantly curved wall of the Mulholland Dam.  

 

 

Click HERE to see more in Early Views of the Mulholland Dam and Hollywood Reservoir

 

 

 

 

 
(ca. 1929)* - An overview of the hills with a Mulholland Dam and Hollywood Reservoir off on the right, partially hidden by the steamshovel sitting at the top of the near hill. The back of the HOLLYWOODLAND sign and its supporting brackets can be seen in the bottom of the photo.  

 

 

 

 
(ca. 1929)* - Panoramic view of Hollywood and West Los Angeles, as seen from Mt. Lee. Lake Hollywood (Hollywood Reservoir) and “Hollywoodland” is in the foreground.  

 

 

 

Chateau Elysée

 
(1929)* - Exterior view of the French style Chateau Elysée, located at 5930 Franklin Avenue in Hollywood.  

 

Historical Notes

The Chateau Elysée was built as a luxury hotel/apartment house in 1929 by Eleanor Ince, the widow of Thomas H. Ince, the successful pioneer silent film producer.  Designed by eminent architect Arthur E. Harvey as a prominent seven story replica of a 17th Century French-Normandy castle, the Chateau Elysée remains as the most impressive of several Hollywood chateaux built during the area's booming 1920s.*^

 

 

 
(1929)* - Street view looking up toward the Chateau Elysée in Hollywood.  

 

Historical Notes

The Chateau Elysée Hotel provided a home for many of the artists that were then being drawn to Hollywood. Residents included some of the most famous names of the 1930s and 40s. Most notably Bette Davis, Errol Flynn (room 211), Edward G. Robinson (room 216), Carol Lombard (room 305), Edgar Rice Burroughs (room 408), Humphrey Bogart (room 603), Clark Gable (room 604), Ginger Rogers (room 705), Ed Sullivan (room 501), Gracie Allen and George Burns (room 609) along with Lillian Gish, Katharine Hepburn, George Gershwin, and Cary Grant.*^

 

 

 
(1951)* - Exterior view of the Chateau Elysée as it appeared in 1951.  

 

Historical Notes

In 1969 the building began being used as the Church of Scientology's home for its Celebrity Centre; since 1973 the building has been owned by the Church. Several floors are now hotel rooms (for church members only), with the building's topmost stories serving as offices. Free guided tours of the historic building are available to the general public.

The Château's conservatory building houses the acclaimed French rococo-styled restaurant, Renaissance.*^

On September 23, 1987, the City of Los Angeles declared the building as Historical National Monument No.329 (Click HERE to see complete listing).

 

 

Villa Carlotta

 
(1926)*** – View showing the Villa Carlotta Apartment Building located on the northwest corner of Franklin and Tamarind avenues.  

 

Historical Notes

The developer Luther T. Mayo built the 50-unit Spanish Colonial-style apartment house in 1926 from a design by architect Arthur E. Harvey, with rumored financing from William Randolph Hearst. Upon completion, it belonged to Eleanor Ince, widow of silent-film magnate Thomas Ince. According to legend, Hearst gave her the building as a gift after accidentally killing her husband on his yacht in 1924. The bullet, so the story goes, was intended for Charlie Chaplin, whom Hearst suspected was having an affair with his mistress, Marion Davies (Rosebud herself). Supposedly, Ince’s wife received the luxury residence hotel for her grief.**

 

 

 
(1929)* - Street view of the 4-story Spanish style Villa Carlotta apartment building, located at 5959 Franklin Ave. Pacific Electric streetcar tracks are visible on Franklin Avenue outside the building.  

 

Historical Notes

Edward G. Robinson, George Cukor, and Marion Davies were among its early celebrity tenants. Louella Parsons, the most famous gossip writer of the era, penned her column from a two-story apartment on the courtyard. A personal favorite of Hearst’s, Parsons was on the yacht the night of Thomas’s alleged shooting, and is said to have received The Carlotta’s finest apartment for her silence.**

 

 

 
(1929)* - Front view showing the main entrance of the 4-story Spanish style Villa Carlotta apartment building as seen from acroos the street.  

 

Historical Notes

The four-story building was designed by Arthur E. Harvey, who also designed the nearby Chateau Elysée located across the street.

 

 

 
(ca. 1929)#**# – Closer view of the Villa Carlotta apartment building at 5959 Franklin Avenue in Hollywood.  

 

Historical Notes

The building is a Churrigueresque wonder of late Spanish baroque and filled with detailing they just don’t do anymore.

 

 

 
(ca. 1928)*** – Close-up view showing the entrance to the Villa Carlotta apartment building.  Note the Baroque Churrigueresque design.  

 

 

 

 

 
(2015)** – Night view of the illuminated front entrance to the Villa Carlotta, 5959 Franklin Ave. Photo Courtesy Vanity Fair.  

 

 

 

 

 
(2015)*^ - The Villa Carlotta apartments, Los Angeles Historic-Cultural Monument 315, viewed from the southeast.  

 

Historical Notes

The Lesser family trust owned the building from the 1950s to 2014, when it was bought by investment firm CGI Strategies. The new owner is restoring and renovating the historic building with a focus on preserving its architectural heritage, including keeping and refreshing the features and fixtures that made it a special place for so many residents and visitors.*^

 

 

 

La Leyenda Apartments

 
(ca. 1929)^^^ – View looking southwest showing the La Leyenda Apartments located at 1737 Whitley Avenue in Hollywood.  

 

Historical Notes

Built in 1927, the 6-story La Leyenda Apartment Building is located in the residential neighborhood of Whitley Heights in the Hollywood Hills.

 

 

 

 
(1930s)^^^ -  View showing the 6-story La Leyenda Apartments with cars parked in front. The building is ornamented with decorative work.  

 

 

 

 
(ca. 1929)^^^ – Doorman stands by the front entryway to the La Leyenda Apartments.  Note the ornate Churrigueresque stone design.  

 

Historical Notes

The La Leyenda Apartment Building exhibits character-defining features of Spanish Colonial Revival architecture including stucco surfaces which predominate over the openings; low-pitched tile roof; limited number of openings; formal garden; use of decorative ironwork; ceramic tile walls and floors; and Churrigueresque cast stone detailing.^

 

 

 
(2015)*^ - La Leyenda Apartments as it appears today.  Click HERE to see a more contemporary Google Street View.  

 

Historical Notes

In 2005, the La Leyenda Apartment Building at 1735-1737 N. Whitley Avenue was dedicated as Los Angeles Historic-Cultural Monument No. 817.

 

 

 
(2009)^.^ – Close-up view of the top two floors of the La Leylenda Apartments with its Churrigueresque cast stone detailing. Photo Courtesy: 'Just Above Sunset Photography'  

 

 

 

Bancroft Junior High School

 
(1929)* - Aerial view of a neighborhood of Hollywood showing Bancroft Junior High School (the year it opened), located at 929 N. Las Palmas Avenue, and surrounding residences. Highland Avenue is seen in the background and Las Palmas is identified in the foreground. The school later came to be called Bancroft Middle School.  

 

Historical Notes

The Bancroft Middle School opened its doors in 1929 as Hubert Howe Bancroft Junior High School. When it first began, it had 700 students enrolled and was staffed with 16 teachers. Today, the school has grown to 1,400 – double its size – and has 55 teachers on staff.

Although the school is located in Los Angeles, it services many children from surrounding areas including West Hollywood.^*#

 

 

Hollywood-Vine Service Station

 
(1930)* - The Hollywood-Vine service station and parking garage, with free parking provided for nearby establishments, including Pig 'n Whistle, Dyas Restaurant, and Hertz car rentals. Not only did attendants park customers' car, they also took their laundry for dry-cleaning.  

 

 

 

 
(ca. 1930)* - Close-up view of the cashier for the Hollywood-Vine service station and parking garage.  This resembles today’s all-in-one gas stations and mini-markets. Click HERE to see more Early Views of LA Gas Stations.  

 

 

 

Pig Stand Drive-in

 
(ca. 1930)* - Night view of Pig Stand drive-in restaurant, with customers posing for the photo. The Broadway-Hollywood on Hollywood and Vine is in the background.
 

 

Historical Notes

We didn't quite invent the drive-in restaurant in Los Angeles -- the Pig Stand in Dallas beat us by a year -- but we did do more than anyone to perfect the concept and ensure its spread. After all, we were living in the most car-oriented part of the country, and we did set the standard for what was cool.^^#

A Dallas entrepreneur named Jessie G. Kirby built the first Pig Stand along a Dallas-Fort Worth Highway in October 1921. It was a hit with hungry drivers, and soon it became a chain. (The slogan: "America's Motor Lunch.") Kirby and his partners made one of the first franchising arrangements in restaurant history, and Pig Stands began cropping up everywhere. By 1934, there were more than 130 Pig Stands in nine states. (Most were in California and Florida.) Meanwhile, the chain kept innovating. Many people say that California's Pig Stand No. 21 became the first drive through restaurant in the world in 1931, and food historians believe that Pig Stand cooks invented deep-fried onion rings and chicken-fried steak sandwiches.*##

 

 

 
(ca. 1930)* - Exterior view of Pig Stand drive-in restaurant, with the carhops posing for the photo. The drive-in was located on the southeast corner of Sunset and Vine.  

 

Historical Notes

Wartime gasoline and food rationing hit the Pig Stands hard, and after the war they struggled to compete with newer, flashier drive-ins. By the end of the 1950s, all of the franchises outside of Texas had closed. By 2005, even the Texas Pig Stands were struggling to survive—only six remained in the whole state—and by the next year they had all disappeared.*##

Click HERE to see more Early Views of LA Drive-in Restaurants.

 

* * * * *

 

 

 

 

 
(ca. 1930)* - Looking north on Wilcox Ave. at Hollywood Blvd. Cars are lined up at both sides of Wilcox Ave. At the corner is the Innes Shoe Co.  

 

 

 

 

 
(ca. 1930)* - View looking west on Hollywood Boulevard at Cahuenga. Kress Drug Co. is visible in the lower right corner.  

 

 

 

 

 
(ca. 1930)**## – View showing Esther's Beauty Salon and Baths located at 1769 N. Cahuenga Blvd in Hollywood. Offering 'Messages' and 'Reducing'. Large sign on top of building reads: SULFORALL  

 

 

 

Musso and Frank(s) Grill

 
(ca. 1920)* – Frank’s Francois Café located at 6669 Hollywood Boulevard.  

 

Historical Notes

The restaurant opened in 1919 in the space just west of where it’s located today (currently Cabo Cantina) at 6669 Hollywood Blvd. as Frank's Cafe by founder Firmin "Frank" Toulet and his father-in-law, Robert Prachacq.

 

 

 

 
(1928)^#^^ – View of Hollywood Boulevard looking east between Las Palmas and Cherokee avenues.  At left is the Musso & Franks Grill, oldest restaurant in Hollywood, seen above after it moved one door east to 6667 Hollywood Blvd.  

 

Historical Notes

On September 27, 1919, The Hollywood Citizen ran an announcement about the opening of Frank Toulet’s new restaurant, Frank’s Café at 6669 Hollywood Blvd. In time, Toulet partnered with restaurateur Joseph Musso. The pair sold the restaurant in 1927 to two Italian immigrants, Joseph Carissimi and John Mosso, who years later moved The Musso & Frank Grill next door to 6667 Hollywood Blvd., where it still stands.*

 

 

 

 
(ca. 1930)#*^* - View of Musso and Franks Grill located at 6667 Hollywood Boulevard, between Cherokee and Las Palmas Avenues.  

 

Historical Notes

By the 1930s Musso and Frank was firmly established at the center of Hollywood's cultural life. Stanley Rose's essential bookstore was right next door to the restaurant, and many of the writers of the hard-boiled fiction that he preferred, who hung out in the back room of the bookstore, spent endless hours in the bar of Musso and Frank; e.g. James M. Cain, John Fante (who frequented the restaurant with famed journalist and historian Carey McWilliams), Raymond Chandler, and Nathanael West. Other literary regulars include William Saroyan, Dashiell Hammett, Erskine Caldwell, Dorothy Parker, William Faulkner, F. Scott Fitzgerald, Elliot Paul, and Donald Ogden Stewart. *^

 

 

 

 
(ca. 1940s)*#*^ - View of a woman walking in front of Musso and Frank Grill in Hollywood.  

 

Historical Notes

By the 1940s the restaurant was so firmly identified with the Los Angeles literary scene that aspiring writers, e.g. Charles Bukowski, would drink there in a conscious effort to imitate their role models. Eminent California historian Kevin Starr has said that a list of writers who frequented Musso and Frank resembles "the list of required reading for a sophomore survey of the mid-twentieth-century American novel." *^

 

 

 

 
(ca. 1954)^##* – View showing a Yellow Cab in front of Musso and Frank Grill, 6667 Hollywood Boulevard.  

 

Historical Notes

Musso and Frank has been essential in the social life of the Los Angeles film industry.  The restaurant kept a separate back room for its film industry clientele, which included not only screenwriters, but actors, producers and directors as well, including Tom Mix, Charlie Chaplin, Harry Warner and his brother Jack, Greta Garbo,  Humphrey Bogart, Marilyn Monroe, Douglas Fairbanks, Mary Pickford, Orson Welles, Rudolph Valentino, and Budd Schulberg.*^

 

 

 

 
(2007)*^ - View of Musso and Frank Grill in Hollywood as seen from across the street. On the roof of the restaurant is the name, plus the lettering: "Since 1919. Oldest in Hollywood".  

 

Historical Notes

Surrounded by the blight of tattoo parlors and cheesy knickknack shops following Hollywood’s decline and tourist trap transformation, Musso & Frank Grill literally has not changed. The waiters have been doing their thing for 25 years, and the booths are probably the same ones that Frank Sinatra, Edward G. Robinson, and Greta Garbo used.#^*^

 

 

 

 
(2016)* – Neon sign reads: Musso & Frank Grill – Oldest in Hollywood – Since 1919  

 

Historical Notes

The current operators of Musso and Frank are the descendants of earlier owners from the 1920’s. Frank Toulet and his family opened the restaurant, Frank’s Cafe in 1919. Later the name changed to Musso-Frank Grill. In 1927, John Mosso and Joseph Carissimi purchased the restaurant. When John Mosso died in 1974, his daughter, Rose, and Joseph Carissimi’s daughter-in-law, Edith, ran the restaurant.

Years later, in 2009, the Carissimi family sold their interest to the descendants of John Mosso. Today, John Mosso’s great-grandsons, Mark Echeverria and Jordan Jones are proprietors, while Mark is restaurant manager.*

 

* * * * *

 

 

 

Pantages Theatre

 
(1929)^^^ – View looking northeast showing the construction site for the Hollywood Pantages Theatre, located on the northwest corner of Hollywood Boulevard and Argyle Avenue.   

 

Historical Notes

The tallest peak in the distance is Mt. Hollywood, near where the Griffith Park Observatory would be built in 1933.

 

 

 

 
(1930)^^^ - View of the Pantages Theater still under construction in 1930, located on the northwest corner of Hollywood Boulevard and Argyle Avenue. The tall building to the west is the Equitable Building, located on the northeast corner of Hollywood and Vine.  

 

Historical Notes

The Pantages Theatre, formerly known as RKO Pantages Theatre was the last theater built by the vaudeville impresario Alexander Pantages. The palatial Art Deco theater opened on June 4, 1930, as part of the Pantages Theatre Circuit.*^

 

 

 

 
(1930)^^^ - View looking at the northwest corner of Hollywod and Argyle showing the newly completed Pantages Theatre.  

 

Historical Notes

The original plans for the Pantages were for a 12-story building: 2 floors dedicated to theater and 10 floors of office space. Completion of the 10 upper floors was halted due to the 1929 stock market crash during construction.*^

 

 

 

 

 
(1930s)^v^ - Street view looking west on Hollywood Boulevard from Argyle Avenue showing the Pantages Theatre.  

 

 

 

 

 
(1930)#**# – View showing the glitter and lights of the Pantages Theatre on what appears to be opening night.  We’re looking southwest at the back of the theatre with cars parked along Argyle Avenue. Note the Art-Deco bas relief designs on the side of the building.  

 

Historical Notes

The Pantages opened on June 4th, 1930 with MGM's “The Floradora Girl” starring Marion Davies.

 

 

 

 

 
(ca. 1930)^^^ –  Profile view looking toward Hollywood Boulevard at Argyle Avenue showing some of the Art Deco designs on the side of the Pantages building. Note the statues along the roof line.  

 

Historical Notes

Designed by B. Marcus Priteca at the epitome of the Art Deco era, from sidewalk to stage, the Pantages dazzles theater-goers with chevrons, zigzags, starbrusts, and exotic figures.^

 

 

 

 

 
(ca. 1930)^^^ - Close-up view of one of the many statues that run along the Pantages’ roof line.  They’re of a Mayan man with headdress.  

 

 

 

 

 
(1930s)^^ - View looking west on Hollywood Boulevard showing the Pantages Theatre on the right. One block to the west is the intersection of Hollywood and Vine where three taller buildings stand (Equitable Building, Taft Building, and Broadway-Hollywood Building).  

 

 

 

 
(1930)* - Exterior view of the Pantages Theatre located at 6233 Hollywood Boulevard shortly after it opened. Click HERE to see contemporary view.  

 

Historical Notes

The Pantages Theatre can hold claim to two “lasts”: the last movie palace to be built in Hollywood and the last venue erected by vaudeville circuit owner, Alexander Pantages.

 

 

 

 
(1930)* - View of the foyer at the Pantages Theatre with a close look at the ceiling.  

 

Historical Notes

Alexander Pantages sold the Hollywood landmark in 1932 to Fox West Coast Theaters. In 1949, Howard Hughes acquired the Pantages for his RKO Theatre Circuit and moved his personal offices to the building's second floor.

From 1949 through 1959, the theatre hosted the American motion picture industry's annual Academy Award Ceremonies.*^

 

 

 
(ca. 1930)* - Interior view of the Pantages Theatre's grand lobby. Notice the ornate, detailed workings throughout. Perhaps the most impressive of any Los Angeles theatre.  

 

Historical Notes

The grand lobby is a magnificent poly-chromatic fan-vaulted space, that is 110 feet wide and 60 feet deep. It is decorated in a zigzag geometric design in gold and henna shades. At each end is a 20 feet wide stairway, lined with vaguely Egyptian and Assyro-Babylonian styled statues, one of which depicts in an Art Deco style, a camera crew filming. The entire area was illuminated by three huge Moderne frosted glass chandeliers hanging from three star-shaped domes.^^*

 

 

 
(1930)* - View of the auditorium interior of the Pantages Theatre.  

 

Historical Notes

The auditorium was designed to seat 3,212, but it opened with extra legroom and wider seats to give more comfort for its 2,812 patrons.^^*

 

 

 
(1930)* - A partial view of the balcony seats inside the Pantages Theatre. Note the details of the ornamental Art Deco designs on the walls and ceiling.
 

 

Historical Notes

The crowning beauty of the dazzling Art Deco style decorations which cover almost every inch of the theatre interior, by interior designer/muralist Anthony B. Heinsbergen, is the double ceiling made in a series of ‘busy’ fretwork sunray effects which converge from the center, from which is hung a tremendous frosted glass and bronze chandelier.^^*

 

 

 
(1930)* - Close-up view of fans awaiting the arrival of celebrities attending gala opening premiere of "Florodora Girl", starring Marion Davies.  

 

Historical Notes

The Pantages Theatre was one of the first movie houses to be built after the advent of talking pictures and once boasted the most elaborate sound system in the world. It opened with Marion Davies in “The Floradora Girl” on screen, and “The Rose Garden Idea” a Franchon & Marco stage revue.^^*

 

 

 
(ca. 1930)^^^ - Nighttime view of the front entrance to the Pantages Theater. Frank Fink's Apparel Shop is seen on the left.  

 

Historical Notes

The Pantages Theater continued to be a major venue for road show movies into the 1970s. From 1965, it was operated by Pacific Theatres. It closed as a movie theater in January, 1977, and re-opened the following month with Bubbling Brown Sugar, the first of the many stage productions that have since become its regular fare.*^

 

 

 
(1931)* - The lighted marquee at night of the Pantages Theatre. The main feature is 'Tarnished Lady' with Tallulah Bankhead and Clive Brook.  

 

Historical Notes

Today, the Pantages Theater is operated by an arm of the Nederlander Organization and is one of Los Angeles' leading venues for live theater (the five highest-grossing weeks in L.A.'s theatrical history were all shows at the Pantages). The theatre has recently presented large-scale Broadway musicals such as Disney's The Lion King, which ran at the theatre for over two years, and hosted the long-running Los Angeles production of the Broadway musical Wicked.*^

 

 

 

 
(1936)+#+ – Life Magazine photo showing a crowd gathered across Hollywood Boulevard from the Pantages Theatre as Universal Pictures hold a whiz-bang premiere for “Show Boat”.  Notice how the marquee claims it is “The Greatest Picture Ever Made”.  

 

Historical Notes

Universal Pictures had filmed the part-talkie Show Boat which was released in 1929. Carl Laemmle, head of Universal, had been deeply dissatisfied with that film, and wanted to make an all-sound version of the musical. It was originally scheduled to be made in 1934, but plans to make this version with Russ Columbo as the gambler Gaylord Ravenal fell through when Columbo was killed that year in a shotgun accident, and production of the film was rescheduled. The film, with several members of the original Broadway cast, began principal photography in late 1935 and was released in 1936.

In 1996, this version of Show Boat was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant".*^

 

* * * * *

 

 

 

N/W Corner of Hollywood and Vine

 
(1929)*# – Panoramic view showing the northwest corner of Hollywood and Vine. Signboard on the one-story building reads: Universal Pictures - Carl Laemmle Presents  

 

Historical Notes

In 1915, at the northwest corner of Hollywood and Vine Street sat the home of early Hollywood pioneer and land speculator George Hoover. Hoover was part of the L.A. Pacific Boulevard and Development Company. He was also president of Hollywood's first bank - the Bank of Hollywood and was one of the builders of the fashionable Hollywood Hotel (located at Hollywood and Highland). 

In 1925 German immigrant and movie maker Carl Laemmle purchased the property from George Hoover for $350,000. Laemmle was president of Universal Pictures Corporation and had a very successful movie studio in the San Fernando Valley. In 1932, Carl Laemmle opened the one story CoCo Tree Café on this corner.

In 1940, restaurateur Sidney Hoedemaker of the Pig 'n' Whistle - Melody Lane chain, leased the northwest corner Hollywood and Vine transformed it into a Melody Lane Restaurant. This would be followed by Hody's Restaurant in 1954, Howard Johnson's in 1971, and the Brown Derby in the 1980s. The site became a slew of struggling retail and nightclubs such as; Premiere, Jack's Sugar Shack, the Deep, and finally the Basque nightclub. In April 2008 the building went up in flames and the lot has been empty since. #^**

 

 

Click HERE to see more of the N/W Corner of Hollywood and Vine

 

 

 

 

 
(1930)* - View looking west on Hollywood Boulevard showing the Equitable Building and its surrounding area. Pantages Theatre is seen further east.  

 

Historical Notes

Located on the northeast corner of Hollywood and Vine, the 12-story Equitable Building was built in 1929.  The Gothic Deco commercial tower was designed by Aleck Curlett.*^

 

 

 
(1937)* - Aerial view looking west down Hollywood Boulevard from the intersection with Argyle Avenue.  On the left is the Strother Funeral Directors building, and beyond it a Dodge Plymouth motor car dealer, and past that, the Taft Building. Going down the right side of the street we see the Pantages Theatre, and beyond that the Equitable Building and then the Guaranty Building.  

 

 

 

 
(1936)* - View looking west on Hollywood Boulevard showing the Pantages Theatre on the right. One block to the west is the intersection of Hollywood and Vine where three taller buildings stand (Equitable Building, Taft Building, and Broadway-Hollywood Building).  

 

 

 

 
(1936)^^ - Another view looking west toward the intersection of Hollywood and Vine showing the Pantages Theatre, Equitable Building, Taft Building, and Broadway-Hollywood Building.  

 

 

 

 
(1930s)* - View looking south on Vine Street toward the intersection with Yucca Street.  The Equitable Building can be seen in the distance on the northeast corner of Hollywood and Vine.  

 

 

 

 
(ca. 1930)* - View looking south on Vine Street showing the Equitable Building on the northeast corner of Hollywood and Vine with its large marquee hanging on the edge of the building. At left can be seen the sign of Pantages Theatre (also built in 1930) which stands just east of the Equitable Building and fronts Hollywood Boulevard. The 12-story Taft Building is across the street on the southeast corner.  

 

Historical Notes

The Equitable Building of Hollywood was the second high-rise office building built at the intersection of Hollywood and Vine and would be a symbol of the new money that was being invested in Hollywood. The Taft Building, across the street was the first (built in 1927).+**

 

 

 
(ca. 1937)^^^ - View looking at the northeast corner of Hollywood and Vine showing the 12-story Equitable Building. A portion of the Pantages Theatre is at far right.  

 

Historical Notes

When the Equitable Building was planned in 1927, it would be required to conform to a certain height limit of 150 feet on the NE corner which was for many years the site of a house and later a used auto lot. In 1926 a one-story bank building was built on the site and served the intersection there until the property was cleared for construction in 1929. +**

 

 

 
(1930s)*^^ - Birds eye view of Hollywood Boulevard at night, looking east from Highland Avenue. The Hotel Christie can be seen to the lower right.  

 

 

 

 
(1937)* -  The neon lights blaze in this night shot of Hollywood Boulevard, which includes the Egyptian Theatre, The Pig and Whistle Cafe, the Hotel Christie, and the Citizens Bank. The double bill on the marquee "Life Begins in College" and "Counsel for Crime" played at the Egyptian the second week of November in 1937.  

 

 

 

 
(ca. 1930)* - Aerial view of Hollywood Blvd. looking east. Grauman's Chinese Theatre, left, has a sign draped over the Boulevard that reads 'Big Shows Are Back'. Across from Grauman's is the Roosevelt Hotel. A few blocks up on the same side is the Hotel Christie.  

 

 

 

 
(ca. 1930)* - Aerial view of Hollywood Boulevard looking east. The intersection of Highland Avenue and Hollywood Blvd. is at lower right, with the First National Bank Building standing at the northeast corner. A sign, 'Hotel Christie' identifies the plain, brick facade of the hotel, also at lower right.  

 

 

 

 

 
(1930s)#**# - Postcard view looing west on Hollywood Boulevard during the Christmas season with the prominent First National Bank Building standing tall on the northeast corner of Hollywood and Highland.  Large sign at center-right is for brassieres and reads:  “Her Secret”.  

 

 

 

 

 
(ca. 1930)^^ – Panoramic view of Hollywood looking north showing a great number of well known buildings including (L to R):  Roosevelt Hotel, Grauman's Chinese Theatre, El Capitan Theatre, Hollywood United Methodist Church, and the First National Bank Building.  Hollywood High School can also be seen at lower-center of photo.  Highland Avenue runs up to the Hollywood Hills on the right.  

 

 

 

 

 
(ca. 1930s)*# – View looking southeast from the Hollywood Hills as seen from Fareholm Drive just above Laurel Canyon and Hollywood boulevards.  The First National Bank Building Tower (N/E corner of Hollywood and Highland) and Roosevelt Hotel can be seen at upper-right.  

 

 

 

 
(ca. 1930)* - View of Hollywood Boulevard looking east from the top of the Roosevelt HotelGrauman's Chinese Theatre is seen across the street (lower left). In the distance, the tallest building is the First National Bank.  

 

Historical Notes

The First National Bank Building was designed in Art Deco/Gothic style by architects Meyer and Holler and built in 1927. It is located on the northeast corner of Hollywood Blvd. and Highland Avenue.

Grauman's Chinese Theater was also designed by Meyer and Holler and it too was built in 1927. The theater is located at 6925 Hollywood Boulevard.*

 

 

 
(1930)##^* – Street level view looking east showing airplane banners over Hollywood Boulevard, promoting the movie Hell’s Angels playing at the Grauman’s Chinese Theatre (seen at left).  

 

Historical Notes

Hell's Angels is an American epic aviation war film, directed and produced by Howard Hughes, that stars Ben Lyon, James Hall, and Jean Harlow. The film, which was written by Harry Behn and Howard Estabrook, was released by United Artists. Originally shot as a silent film, Hughes retooled Hell's Angels over a lengthy gestation period. Most of the film is in black-and-white, but there is one color sequence, the only color footage of Harlow's career.

Controversy during the Hell's Angels production contributed to the film's notoriety, including the accidental deaths of several pilots, an inflated budget, a lawsuit against a competitor (The Dawn Patrol), and repeated postponements of the release date. Hell's Angels was one of the highest-grossing films of the early sound era, but despite this it still failed to recover its exorbitant production costs. It is now hailed as one of the screen's first sound action films. *^

 

 

 

 
(1930)##^* – Postcard view looking east on Hollywood Boulevard from La Brea Avenue.  

 

 

 

 

 
(1930)^^^ -  View looking east on Hollywood Boulevard showing a marching band with kilts celebrating Decoration Day. In the background can be seen the B. H. Dyas Building on the corner of Hollywood & Vine.   

 

Historical Notes

Decoration Day is the former name of the Memorial Day holiday.  Memorial Day began as "Decoration Day" in the immediate aftermath of the American Civil War. It was a tradition initiated by General John A. Logan, leader of an organization for Northern Civil War veterans.*^

 

 

 

 
(ca. 1924)^^^ – View showing Mosque-like Calmos Auto Service Station located on the southeast corner of Hollywood Boulevard and Alexandria Avenue.  

 

 

 

 
(ca. 1932)^^ - View looking at the southeast corner of Hollywood Boulevard and Alexandria Avenue showing a Union 76 Station with rooftop domes and minarets.  

 

Historical Notes

Click HERE to see more Early Views of LA Gas Stations.

 

 

 

 
(ca. 1932)^^ – View showing the Calmos Union 76 Service Station complete with three domes and two minarets located on the S/E corner of North Alexandria Ave and Hollywood Blvd. Note the tracks on Hollywood Boulevard.  

 

Historical Notes

Although the gas station has been razed to make room for a strip mall, the two minarets seen above are still standing today.

 

 

 

 

 
(2015)*### – Google Street View showing the strip mall at the southeast corner of Hollywood Blvd and Alexandria Ave. Still standing are the two minarets, once part of the original Union 76 Station that use to occupy the lot.  

 

 

 

 

 
(1930)* - Aerial view of Hollywood Blvd. and Vermont.  Vermont runs up and down (north/south) in this picture, while Hollywood Blvd. comes in from the left and veers down to the right corner of photo. The extension of Hollywood on the east side of Vermont is Prospect Ave. In the lower left is Barnsdall Art Park, home of the Frank Lloyd Wright designed Hollyhock House.  Los Feliz Elementary School is at center-left.  

 

 

 

 
(1930s)#**# - View of the Los Feliz Mart located on the west side of Vermont Ave south of Franklin Ave, at 1825 N. Vermont Ave. Today, the U.S. Post Office is located on this site.  

 

 

 

 
(1930s)^x^ – Aerial view looking down at the Greek Theatre with the still yet to be completed Griffith Observatory standing on a hill high above it.  

 

 

 

 

 
(ca. 1930)* - Exterior view of the Greek Theatre located at 2700 N. Vermont Avenue, Hollywood. The outdoor seating slopes up the hill.  

 

Historical Notes

The Greek Theatre, located in Griffith Park, was built in 1929. It was designed by architect Frederick Heath to resemble a Greek temple.*^

 

 

 

 
(ca. 1930)* - Aerial view of the Greek Theatre. The bare Hollywood Hills can be seen in the background.  

 

Historical Notes

The Greek Theatre was paid for with a donation from Griffith J. Griffith, who also donated the land for the park, named in his honor.*^

 

 

 
(1930)* - Shown is the first map to picture the location of the new $250,000 Greek Theatre in Griffith Park, issued by the Department of Parks on the eve of the gala inaugural attraction of the municipal playhouse on September 25, 1930.  

 

Historical Notes

The Greek Theatre’s opening performance was a double bill comprised of the grand operas, "Cavalleria Rusticana" and "Pagliacci."

The map indicates principal highways and the route of the special bus service, which connects on transfers with the yellow "V" line and intersecting red cars and Sunset busses. Parking areas adjoining and near the theater with accommodations for 3,250 automobiles, also are shown, as well as location of playgrounds, pool, picnic grounds and other centers of diversion which are stressed by the park board as constituting the Greek Theatre sector of Griffith Park as an ideal week-end rendezvous.*

 

 

 

 
(ca. 1930)#^*^ – Postcard view showing a performance at the Greek Theatre in Griffith Park.  

 

Historical Notes

The amphitheatre had a limited concert season during its first two decades and during World War II it was used as a barracks. In 1947, however, the theatre was used for the Broadway show Anything Goes for two weeks. During the 1950s, under the management of James Doolittle, a concert promoter, the amphitheater underwent a series of renovations that allowed the theater to compete with rival 1950s’ theaters.*^

 

 

 

 

 
(1931)* - Caption reads: View of the Griffith Park Greek Theatre. Theatre located in Vermont Canyon is the newest addition to Los Angeles' attractions and a very gem of outdoor playhouse. A gift to the city from the late Col. Griffith J. Griffith, it is the only municipally owned Greek theatre in America. Costing $205,000 and designed to accomodate all types of stage offering, Los Angeles is looking forward eagerly to some novel and inspiring productions during the coming summer months.  

 

 

 

 
(2007)*^ – View of the Greek Theatre as it appears today.  

 

Historical Notes

Although it is owned by the City of Los Angeles, the Greek Theatre is managed, operated and promoted by the Nederlander Organization. The theatre currently has a seating capacity of 5,700.*^

 

 

 

 
(1930)#^ - Aerial view of the Hollywood Bowl looking east. The neighborhood of Whitley Heights is at the center of photo. The serpentine Cahuenga Boulevard can be seen as it extends out of Cahuenga Pass (middle-left) toward Hollywood (upper-right).  

 

Historical Notes

Whitley Heights is a residential neighborhood in the Hollywood district named for Hobart Johnstone "HJ" Whitley, the "Father of Hollywood". Whitley Heights was added to the National Register of Historic Places in 1982.

In 1918, HJ Whitley commissioned architect A.S. Barnes to design Whitley Heights as a Mediterranean-style village on the steep hillsides above Hollywood Boulevard, and it became the first celebrity community. The neighborhood is roughly bordered on the north and east by Cahuenga Boulevard, on the west by Highland Avenue, and on the south by Franklin Avenue. It overlooks the tourist district of Hollywood, including the Hollywood Walk of Fame and Grauman's Chinese Theatre, and the Hollywood Bowl amphitheater. The neighborhood was bisected and some landmark homes destroyed when U.S. Route 101, a.k.a. the Hollywood Freeway, was built after World War II.

Among Whitley Heights' many famous residents have been Rudolph Valentino, Barbara Stanwyck, W.C. Fields, Jean Harlow, Carole Lombard, William Powell, Tyrone Power, Ellen Pompeo, Gloria Swanson, Rosalind Russell, Judy Garland, and Marlene Dietrich.*^

 

 

 

 
(1930s)^^ - View of Cahuenga Pass with the Pilgrimage Play parking lot in the foreground.  Cahuenga runs from the foreground at left towards the San Fernando Valley at upper center-right. The Hollywood Bowl is out of view to the left.  

 

 

 

 
(1931)* - Looking down into the construction site of the Pilgrimage Play Amphitheater, revealing the Cahuenga Pass and the Hollywood Bowl in the background. The new theatre will replace the original one that burned down in 1929.  

 

Historical Notes

John Anson Ford Amphitheatre was built in 1920 as the site of The Pilgrimage Play. The author, Christine Wetherill Stevenson, believed the rugged beauty of the Cahuenga Pass would provide a dramatic outdoor setting for the play. Together with Mrs. Chauncey D. Clark, she purchased this land along with that on which the Hollywood Bowl now sits. A wooden, outdoor amphitheater was built on this site and the play was performed by noted actors every summer from 1920 to 1929, until the original structure was destroyed by a brush fire in October 1929.*^

 

 

 

 
(ca. 1931)^^^ - Postcard view of the front entrance to the Pilgrimage Theatre in Hollywood.  

 

Historical Notes

A new Pilgrimage Theatre was built on the same site as the original and opened in 1931. The new theatre was constructed of poured concrete and designed in the style of ancient Judaic architecture to resemble the gates of Jerusalem. 

 

 

 

 
(ca. 1931)^^^ - Looking down into the Pilgrimage Play Amphitheater (renamed the John Anson Ford Theatre in the early 1970s) revealing some of the biblical-like structures on the hillside.  

 

Historical Notes

The Pilgrimage Play Amphitheater resembled the architecture of the Holy Land for the purposes of the play performed there. The religious-themed Pilgrimage Play, written by Christine Whetherill Stevenson, was performed every summer between 1920 to 1941.*

 

 

 
(ca. 1931)* - Postcard view of the Pilgrimage Play Theatre seating and stage.  

 

Historical Notes

During WWII the theater was deeded to Los Angeles County and converted into dormitories for servicemen. After the war, the play resumed until 1964, at which time it was legally ordered to close due to its religious content.*

 

 

 
(ca. 1931)^^^ - Close-up view of the front entrance to the Pilgrimage Play Theatre.  

 

 

 

 
(ca. 1937)* - View showing a Foster and Kleiser billboard for the Pilgrimage Play outside the Pilgrimage Theatre, later the John Anson Ford Amphitheatre (2580 Cahuenga Boulevard).  

 

Historical Notes

In 1941, the land was deeded to the County of Los Angeles. The Pilgrimage Play continued to be presented until a lawsuit in 1964 forced its closure because of its religious nature.

In 1976, the Pilgrimage Theatre was renamed the John Anson Ford Theatre in honor of the late L.A. County Supervisor's significant support of the arts. John Anson Ford (1883–1983) helped found the L.A. County Arts Commission, encouraged the Board of Supervisors to support the building of the Music Center and led the County's acquisition of Descanso Gardens, among many other achievements.*^

 

 

 
(ca. 1940)^^^ - View looking north showing the Hollywood Bowl and also the Pilgrimage Play Theatre located on the other side of Cahuenga Pass (right-center of photo). Click HERE to see more Early Views of the Hollywood Bowl.  

 

 

 

 
(1931)* - A banner advertising a Hollywood Bowl summer concert with conductor Alfred Hertz stretches over Broadway packed with pedestrians, streetcars and traffic. Boos Bros. Cafeteria and the Orpheum Theatre are in the middle, on the right.  

 

 

 

 
(1931)* - Jess Willard's Market in Hollywood at 1334 Vine Street on October 30, 1931. It was in an impressive Art Deco building and included a bakery, delicatessen, cafe and beauty shop. It was oriented toward pedestrian traffic, with no parking lot.
 

 

 

 

 
(1932)* - Hollywood Boulevard is a sea of cars as far as the eye can see. In the middle ground the marquee of the Pantages Theatre can just be identified. The view is to the east. On the light post are Christmas decorations.  

 

 

 

 
(1932)* – Claudette Colbert on a step ladder inspects a large photograph of herself surrounded by a Christmas wreath. In the background are the Mirror Theater at 1615 Vine Street and the Taft Building at 1680 Vine Street. In the upper-left is the Broadway-Hollywood Building located at the corner of Hollywood and Vine.  

 

Historical Notes

Claudette Colbert was a French-born American actress, and a leading lady for two decades. Colbert began her career in Broadway productions during the 1920s, progressing to film with the advent of talking pictures. Initially associated with Paramount Pictures, Colbert later gradually shifted to working as a freelance actor. She won the Academy Award for Best Actress in It Happened One Night, and also received Academy Award nominations for Private Worlds and Since You Went Away. With her round apple-face, Colbert was known as an expert screwball comedienne, but her dramatic range enabled her to easily encompass melodrama and to play characters ranging from vamps to housewives. During her successful career, Colbert starred in more than sixty movies. She was the industry's biggest box-office star in 1938 and 1942.

In the 1930s, Colbert alternated between romantic comedies and dramas, and found success in both: She Married Her Boss (1935) with Melvyn Douglas; The Gilded Lily (1935) and The Bride Comes Home (1935), both with Fred MacMurray; Under Two Flags (1936) with Ronald Colman; Zaza (1939) with Herbert Marshall; Midnight (1939) with Don Ameche; and It's a Wonderful World (1939) with James Stewart.*^

 

 

 
(1931)*# – Aerial view looking northeast from above Hollywood Boulevard and Ivar Avenue (lower-center).   The curved road at upper center-left is where Argyle turns into Yucca Street.  

 

 

 

 
(1932)* - View of Hollywood, looking north towards Vine (left) and Argyle (right). Middle foreground is Yucca, Franklin is beyond.  

 

 

 

 
(1928)* - Passengers are seen boarding busses for a real estate promotional tour in the Hollywoodland Tract. Local Pacific Electric jitney busses ran between Hollywoodland, Beachwood Canyon and Beverly Hills.  

 

 

 

 
(ca. 1930s)* - A realtor is pounding in a "sold" sign for lot 306 in a real estate development in a hilly area of Hollywood. Next to him is a man scratching his head, as if in unbelief. Note the two towers in the distance directly over the man scratching his head. They were the construction towers used to erect Mulholland Dam in the Hollywood Hills.  

 

Historical Notes

Mulholland Dam was built between 1923 and 1924 in the Hollywood Hills for the sole purpose of creating a water reservoir for the City of Los Angeles.

 

 

 
(1924)#^# - Aerial view showing the construction of Mulholland Dam and the Hollywood Reservoir,  

 

Historical Notes

The reservoir formed behind the dam was called the Hollywood Reservoir (later Lake Hollywood) and would hold up to 2.5 billion gallons of water from the Owens River Aqueduct System (LA Aqueduct) and from the groundwater of the San Fernando Valley.

Clcik HERE to see more in Mulholland Dam and Hollywood Reservoir.

 

 

 
(1926)##^* – View showing Charlie Chaplin sitting on a curb with the Hollywood Hills and "Hollywoodland" sign in the background.  

 

Historical Notes

Sir Charles Spencer "Charlie" Chaplin was an English comic actor and filmmaker who rose to fame in the silent film era. Chaplin became a worldwide icon through his screen persona "the Tramp" and is considered one of the most important figures of the film industry. His career spanned more than 75 years, from childhood in the Victorian era until a year before his death in 1977, and encompassed both adulation and controversy.*^

 

 

 

 
(ca. 1930s)* - "Hollywoodland" sign seen from road with passenger car and truck in foreground. Car seems to date from early 1930's. A large white building is seen below the sign.  

 

Historical Notes

Built in 1923 by Harry Chandler as a billboard for his Hollywoodland real estate development.

In 1949 the Hollywood Chamber of Commerce contracted to repair and rebuild the sign. The contract stipulated that “LAND” be removed to reflect the district, not the housing development.*

The Hollywood Sign located on the top of Mount Lee was declared Los Angeles Historic-Cultural Monument No. 111 in 1973.

 

 

 

 
(ca. 1930s)* - "Hollywoodland" sign with 4 homes in foreground set along a winding road.
 

 

 

 

 
(1932)* - Hollywoodland residences are climbing higher and higher. This home, encroaching on the domain of the Hollywoodland Sign, has a majestic 75 mile panorama for a front door.  

 

 

 

 
(ca. 1930s)#**# - More and more homes go up in the foothills below the Hollywoodland Sign.  

 

 

 

 
(ca. 1930s)* - View of residential homes in the Hollywood Hills area near the Hollywoodland sign. Partial view of the "Hollywoodland" sign may be seen on the mountain, left side of this photo.  

 

 

 

 
1930s)* - View of the Hollywood Hills filled with homes with the "Hollywoodland" sign in the upper right.  

 

 

 

 
(1930s)* - "Hollywoodland" sign in the upper center with Hollywood hills filled with homes in the foreground.  

 

 

 

 

 
(1931)^^ - View of Sunset Boulevard east of Serrano Avenue. At center, a wide paved road is separated by a dotted line through the center that extends into the distance. Homes, parked automobiles and palm trees line the street to either side.  

 

 

 

Carpenter’s Drive-in Restaurant

 
(1932)^** - Carpenter’s Drive-in Restaurant, Sunset and Vine, Hollywood, Los Angeles. Photo by ‘Dick’ Whittington   

 

Historical Notes

Carpenter’s Sandwiches drive-in was located at 6285 Sunset Boulevard between Vine Street and Argyle in Hollywood. For 30 cents you could enjoy a hamburger and wash it down with a cup of beer while sitting behind the wheel of your car (5 cents more for the premium beer).

 

 

 
(1933)* - Exterior view of Carpenter's Sandwich drive-in restaurant, with the carhops posing for the photo, in 1933. The drive-in was located at 6265 Sunset Blvd (near the N/E corner of Sunset and Vine).  

 

Historical Notes

Harry B. Carpenter founded the Carpenter's chain with his brother Charles and operated many locations in Los Angeles including: Sunset and Vine, Wilshire and Western, Wilshire and La Cienega, Wilshire and Vine, Pico and Vermont, Silver Lake and Glendale and Sunset and Virgil.*

 

 

 
(ca. 1930s)^ - Carpenter's Sandwich drive-in on Sunset and Vine. Two carhops are posing for the camera by the counter while another to the right appears to be serving food.  

 

 

 

 
(1930s)^^^^* – Nighttime view of Carpenter’s Sandwich at the N/E corner Sunset and Vine.  Signs read:  Ben Hur Delicious Drip Coffee, Sirloin Steak Sandwich - 25 Cents, Fried Oyster Sandwich - 20 Cents, Hot Fudge Sundae - 25 Cents, and “A Real Hamburger Sandwich” - 15 Cents.  

 

Historical Notes

Originally located near the northeast corner of Sunset and Vine (6265 Sunset Blvd), Carpenter’s would be torn down to make room for the new NBC Radio City building, constructed in 1938. Shortly thereafter, Carpenter’s was reincarnated across the street on the southeast corner of Sunset and Vine (6290 Sunset Blvd).

 

 

 

 
(1930s)#**# – View looking north from behind a neon sign for Eastside Beer located on the SE corner of Sunset and Vine.  Carpenter’s Sandwiches Drive-in can be seen across the street at a location that would become NBC Radio City.  A new Carpenter's would be built right here on the SE corner, where this picture was taken from.  In the distance can also be seen the neon signs for The Broadway-Hollywood and the Hollywood Plaza Hotel.  

 

 

Harry Carpenter's Drive-in (Sunset and Vine, SE Corner)

 
(ca. 1938)**## – View looking south showing the newly built Carpenter’s Drive-in Restaurant located on the southeast corner of Sunset Boulevard and Vine Street in Hollywood.  

 

Historical Notes

This Carpenter's Drive-in replaced the one located near the northeast corner of Sunset and Vine (6265 Sunset Blvd), which was torn down in 1938 to make room for the new NBC Radio City building.

 

 

 

 
(ca. 1938)**## – Life Magazine photo showing a carhop carrying a tray of food at Carpenter's Drive-in, with a 1936 Ford coupe seen on the left.  In the distance, across Sunset Boulevard, stands the recently completed NBC Radio Studios.  

 

Historical Notes

Carpenter’s was a chain of drive-in restaurants —there were six or seven locations—but this was probably the best known because it sat on the southeast corner of Sunset Boulevard and Vine Street in Hollywood, which put it across the street from the iconic NBC Radio Studios.

 

 

 

 
(1940s)##^* – Night view showing cars parked at the beautiful saucer-shaped Harry Carpenter's Drive-in, on the southeast corner of Sunset and Vine, 6290 Sunset Boulevard.  

 

Historical Notes

Between 1931 and 1961, three different drive-in restaurants occupied the southeast corner of Sunset and Vine:
•    1931 the Pig Stand BBQ Sandwich Drive-in restaurant goes up.
•    1937 Sept. Carpenter’s demolishes their existing building across the street, builds a new Carpenter's here
•    1951 Carpenter’s becomes a Stan's Drive-in
•    1961 Drive-in demolished for 20-story Sunset Vine Tower

Click HERE to see more Early Views of LA Drive-in Restaurants.

 

 

Griffith Park Observatory

 
(1933)* - A man sits on a steel girder on the half-completed dome of the Griffith Observatory as other construction workers are on scaffolds on the building behind the dome. Construction rubble is scattered around the Observatory's foundation.  

 

Historical Notes

3,015 acres of land surrounding the observatory was donated to the City of Los Angeles by Colonel Griffith J. Griffith on December 16, 1896. In his will Griffith donated funds to build an observatory, exhibit hall, and planetarium on the donated land.

Construction began on June 20, 1933, using a design developed by architect John C. Austin based on preliminary sketches by Russell W. Porter. *

 

 

 

 
(1934)* - The construction of Griffith Observatory in the final phases. The exterior domes can be seen here.  

 

Historical Notes

Griffith Observatory was shaped not only by the minds of scientists but also by the times in which it was built. A major earthquake in Long Beach in March 1933 -- just as construction plans were being finalized -- led the architects to abandon the planned terra cotta exterior in favor of strengthening and thickening the building's concrete walls. Lower-than-usual prices caused by the Great Depression enabled the selection of the finest materials of the day for the interior walls, floors, and finishes, making the building both beautiful and durable.^***

 

 

 
(1934)* - The Griffith Observatory and the main building, the planetarium, are seen from below and from the back. A hiking path has been cut into the hillside below, on the south side, but brush still covers much of the area.  

 

Historical Notes

Griffith Observatory's unique architecture and setting, compelling programmatic offerings, and cinematic exposure have made it one of the most famous and visited landmarks in Southern California.^***

 

 

 
(ca. 1934)^^^ - Profile view of the Griffith Park Observatory on the hillside.  

 

 

 

 
(1935)^^^ - The iconic Griffith Observatory stands out in its brilliance as it is illuminated in the Hollywood Hills.  

 

 

 

 
(ca. 1935)* - View of the Zeiss refracting telescope within one of the two smaller domes at the end of the Griffith Observatory.  

 

Historical Notes

Since opening in 1935, more than seven million people have put an eye to Griffith Observatory's original 12-inch Zeiss refracting telescope. More people have looked though it than any other telescope in the world.

The genesis of Griffith Observatory's public telescope occurred when Griffith J. Griffith was invited to visit to Mount Wilson Observatory, then home to the world's largest operating telescope, the 60-inch reflector. While there, he was given the opportunity to view a celestial wonder through the telescope. Profoundly moved by the experience, Griffith seized on the idea of constructing a public observatory with a telescope that could be used by all residents of Los Angeles. He specified in his will that the telescope was to be "at least 12-inches in diameter" and "complete in all its details" and was to be located "high and above the Hall of Science." In 1931, the Griffith Trust ordered the telescope from the Carl Zeiss Company of Jena, Germany; the $14,900 spent on the instrument was the first purchase of material for Griffith Observatory.^**^

 

 

 
(1930s)* - View of the Griffith Park observatory and planetarium with the Astronomers Monument. Several people are on the walks, coming and going to the planetarium (the central section of the building). The domes on the left and the right ends of the building contain the triple-beam solar telescope and the 12-inch Zeiss Refracting Telescope respectively.  

 

Historical Notes

Griffith Observatory opened its doors to the public on May 14, 1935.  In its first five days of operation the observatory logged more than 13,000 visitors.*

 

 

 
(ca. 1935)* - Three men gaze at the Foucault pendulum in the foyer of the Griffith Observatory. The pendulum demonstrates the rotation of the earth.  

 

Historical Notes

The first exhibit visitors encountered was the Foucault pendulum, which was designed to demonstrate the rotation of the Earth.*^

 

 

 
(ca. 1935)* - Audience viewing a performance at the planetarium at Griffith Observatory.  

 

Historical Notes

The Griffith Observatory also included a planetarium under the large central dome. The first shows covered topics including the Moon, worlds of the solar system, and eclipses. 

During World War II the planetarium was used to train pilots in celestial navigation. The planetarium was again used for this purpose in the 1960s to train Apollo program astronauts for the first lunar missions.

The planetarium theater was renovated in 1964 and a Mark IV Zeiss projector was installed.*^

 

 

 
(1938)* – Aerial view showing the symmetry of the beautiful art-deco Griffith Observatory.  

 

 

 

 
(1935)* - Aerial view of the top and front view of the observatory/planetarium. The Astronomers Monument, designed by Archibald Garner, is out front on the well manicured front lawn, and some parking with cars is seen around the back side (probably for the staff). Behind the planetarium are the tree covered hills and farther back the beginnings of buildings and homes in Hollywood.  

 

 

 

 
(1930s)*^^ - Women visiting the Astronomer’s Monument at a still unfinished Griffith Observatory, 1930’s. The Hollywoodland Sign can be seen in the background.  

 

Historical Notes

The Astronomers Monument on the front lawn of Griffith Observatory pays homage to six of the greatest astronomers: Hipparchus, Copernicus, Galileo, Kepler, Newton, and Herschel. Artist Archibald Garner designed the sculpture commissioned by the Public Works of Art Project (PWAP). Garner worked with five other artists (each responsible for sculpting one astronomer) including George Stanley responsible for the "Oscar" statuette. The monument was dedicated November 25, 1934, six months before the Observatory opened.*

 

 

 
(1935)* - Griffith Observatory on its opening day, May 14, 1935, as seen from an affluent neighborhood in northern Los Feliz.  

 

 

 

 
(ca. 1935)* - View of a large Spanish style home, located on Live Oak Drive, belonging to one of the Twentieth Century-Fox film players. In the background the Griffith Observatory is clearly visible.  

 

 

 

 

 
(1936)#^^^ – Postcard view showing the Griffith Observatory perched high above the city in the hills of the sprawling Griffith Park.  The peak to the right of the observatory is Mt. Hollywood.  

 

Historical Notes

The Griffith Observatory is 1,124 feet above sea level and is visible from many parts of the Los Angeles basin. Mt. Hollywood is 516 feet higher, at 1,640 feet above sea level.^***

 

 

 

Before and After

 
(ca. 1900)*# - Mt. Hollywood before homes and Observatory (1936)#^^^ - Mt. Hollywood with Observatory and homes.  

 

Historical Notes

Col. Griffith saw Mt. Hollywood as the obvious site for the observatory and Hall of Science that would bear his name. He envisioned a funicular railway--an elongated version of downtown L.A.'s Angel's Flight, perhaps--trundling passengers to the mountaintop from Vermont Canyon, location of his other great gift to the city, the Greek Theatre.

But the mountaintop observatory and funicular railway proved too costly, and the site had little room for parking. So the observatory was built on the south-facing slope of Mt. Hollywood, elevation 1,124 feet.*^^#

 

 

 

 
(1937)* - View of Griffith Observatory in Griffith Park, looking southeast with the city down below in the background. A woman is standing in the foreground looking down at the view.  

 

 

 

 

 
(1930s)*# – View of the Griffith Park Observatory on a clear day with the Los Angeles cityscape in the background.  Several cars are parked in front of the observatory.  

 

 

 

 

 
(1930s)* - Twilight view of the planetarium and observatory in Griffith Park as seen from the hillside.  

 

 

 

 
(ca. 1937)* - Sunset view of the wide lawns and Astronomers Monument from Griffith Observatory. The tall peak in the background is Mt. Hollywood.  

 

 

 

 

 
(1936)*# - Looking over Griffith Observatory and Los Angeles from Mt. Hollywood. Photography by Julius Shulman.  

 

Historical Notes

In 1976, the Griffith Observatory was designated Los Angeles Historic-Cultural Monument No. 168 (Click HERE for complete listing).

 

 

 

 
(ca. 1943)* - Seen from a nearby (trail to Mt. Hollywood) hillside is the front of the planetarium, the lawn and parking lot, and road leading down from the Griffith Observatory. Los Feliz, East Hollywood, Hollywood and greater Los Angeles is visible in the distance.  

 

Historical Notes

Since the observatory opened in 1935, admission has been free, in accordance with Griffith's will.*^

 

 

 
(2010s)+^# - A jogger is seen running up one of the hiking trails leading to Griffith Observatory with the downtown skyline in the background.  

 

Historical Notes

In 2002, the observatory closed for renovation and a major expansion of exhibit space. It reopened to the public on November 3, 2006, retaining its art deco exterior. The $93 million renovation, paid largely by a public bond issue, restored the building, as well as replaced the aging planetarium dome.*^

 

 

 
(ca. 2006)* - Panoramic view of Los Feliz, Hollywood and downtown Los Angeles, taken from outside of the Samuel Oschin Planetarium at Griffith Observatory.  

 

Historical Notes

For over 75 years, the planetarium has been used to present astronomical programs overseen by a lecturer. The view reveals a variety of buildings, homes and the numerous skyscrapers located in Downtown L.A. in the background. This photograph was taken not long after the observatory reopened on November 3, 2006, after having been closed since 2002 for an extensive renovation. John C. Austin and Frederick M. Ashley were the original architects of the Art Deco structure.*

 

 

Garden Court Apartments

 
(ca. 1920)^^^ – Postcard view looking east on Hollywood Boulevard showing the Garden Court Apartments located at 7021 Hollywood Boulevard.  

 

Historical Notes

Designed by architect Frank S. Meline in the Beaux Arts style and built in 1917, the classical structure consisted of 190 two and three room suites composed of hard wood and tile. The apartment building was intended to accommodate prominent members of the movie industry. Among its residents were Louis B. Mayer, Mae Murray, and John Gilbert.*

The Garden Court Apartments offered residents such special amenities as its own garage providing car service, a commissary, two ballrooms, billiard room, beauty parlor, daily maid service, two tennis courts, pergolas, trellises, and gardens. ##*

 

 

 
(1926)#**# – Aerial view looking down at the Garden Court Apartments with the Grauman's Chinese Theatre seen here still under construction. The Hollywood Hotel is further east, at top of photo.  

 

 

 

 

 
(ca. 1934)* - View of the northeast corner of Sycamore Avenue and Hollywood Boulevard showing the western side of the Garden Court Apartments. On the left on the hillside full of trees is the lower area of the property belonging to the Bernheimer brothers.  

 

Historical Notes

Movie magazine Photoplay called it the “largest and most beautiful apartment house in Hollywood,” drawing movie folk and celebrities to its elegant surroundings. Sam Fox, sheet music publisher, vacationed for months at the property with his family. Director King Vidor played tennis on its courts. Actress Julanne Johnston, theatre impresario Sid Grauman, photographer Frank S. Hoover, and director Sidney Franklin lived there in the 1920s, enjoying the Pryor Moore Dance Orchestra, along with classical concerts and voice classes. ##*

 

 

 

 
(ca. 1931)^^^ - Postcard view of the Garden Court Apartments. The building was built in 1919, and was the home to many showbiz personalities.  

 

Historical Notes

Businessmen C. E. Toberman and S. A. Hartwell leased the building for 99 years on Feb. 19, 1926, per the Los Angeles Times, retaining all staff. The new managers made few changes, but opened meeting rooms to more diverse uses, including rentals by groups offering Bhagavad Gita and yoga classes. Entertainers performed in its banquet room, with vaudeville performer Virginia Sale headlining her own sketch show in May 1933, which garnered fine reviews in Variety. By 1930, however, Toberman was forced to turn over the structure due to financial difficulties. ##*

 

 

 

 
(n.d.)*# - View of the front entrance to the Garden Court Apartments. A beautiful staircase leads to a fountain containing two figures holding up a bowl.  

 

Historical Notes

The Garden Court Apartments’ fortunes declined in the 1960s and 1970s along with those of Hollywood Boulevard in general. After being vacated in 1980, it was inhabited by homeless squatters and nicknamed "Hotel Hell".

The building was noted in the National Register of Historic Places in 1981, however, that did not prevent it from being razed in 1984.*^

 

 

 
(1976)^^^ - View of the Garden Court Apartments (Hotel) on Hollywood Blvd. Sign in front of building reads Motor Hotel. Note the decorative three-lamp streetlight in front of the building.  

 

Historical Notes

The hotel was given landmark status in April of 1981 in an attempt to save it from demolition. The owner, however, vowed to tear down the hotel in 1982, so he did everything he could to ruin the building even further than it already was -- and that is saying something. The city council eventually revoked its landmark status and in 1984, it was torn down.^*^#

 

 

Hillview Apartments

 
(1930)* - Looking east on Hollywood Blvd. from Hudson Avenue. Cars driving in the middle of the street are blurred because of motion. On the left side of the street is the Hillview Apartment Building, located at 6531 Hollywood Blvd.  

 

Historical Notes

The Historic Hillview Hollywood is considered Hollywood's first "artist's" high-rise. It was founded in 1917 by movie moguls Jesse L. Lasky, co-founder of Paramount Pictures, and his brother-in-law Samuel Goldwyn, co-founder of Metro-Goldwyn-Mayer, better known as MGM. It was one of Hollywood's only apartment buildings at the time willing to rent to aspiring actors since they were considered a financial risk by most apartment building owners. In fact, it catered specifically to actors.*^

 

 

 
(1930)* - Looking west on Hollywood Blvd. from Hudson, the hills can be seen in the far distance. On the right is the Hillview Apartment Building and beyond it the Roth Furniture building. The First National Bank Building can be seen in the background.  

 

Historical Notes

The Hillview became a Hollywood hot spot in the 1920s and 1930s. The vast basement housed a rehearsal space until Rudolph Valentino reputedly converted it to a speakeasy. Former big-screen residents include Mae Busch, Stan Laurel, and Viola Dana. Charlie Chaplin was once a proprietor of the Hillview. Clara Bow found her first home at the Hillview in 1923.*^

 

 

 
(n.d.)^*^# – View showing the Hillview Apartments with a photo of silent film star Evelyn Brent overlaid on it.  

 

Historical Notes

When silent film star Evelyn Brent first arrived in Los Angeles in 1922, she stayed at the Hollywood Hotel. A short time later, she and her new husband, Bernie P. Fineman, moved to the Hillview Apartments at 6531 Hollywood Blvd (now 6533).

One unusual story occurred in 1923, while Brent was filming "Held to Answer." Apparently, she had a nervous breakdown brought on from exhaustion. Because her work on the film had not been completed, Brent offered to return to the studio to finish production, but her physician, Dr. Leo Schulman, confined her to bed. So, what do you suppose happened next? The director, Harold Shaw, took a film crew to the Hillview Apartments and shot Evelyn Brent's remaining scenes in her bedroom.

Sadly, "Held to Answer" is a lost film.

Source: Evelyn Brent by Lynn Kear with James King.^*^#

 

 

 
(2005)* - Close-up view of a Hollywood Special streetlight embellished with five stars along the side of its lamp housing (Click HERE to see more in Early L.A. Streetlights). The building behind the streetlight is the Hudson Apartments (formerly The Historic Hillview Hollywood), a 54-unit apartment complex located at 6533 Hollywood Blvd.  

 

Historical Notes

Originally constructed in 1917 for silent screen actors, the Hudson Apartments (formerly the Historic Hillview Hollywood) were fully renovated in 2006 and include both residential and retail tenants.*

In October 2009 the corporation that owns the Hollywood Hillview Apartments filed for bankruptcy, and the Historic Hollywood Hillview was forced into foreclosure. The basement lounge club, the restaurant, and the gym have been closed since January 2009. The name was also changed to The Hudson Apartments.

In July 2010 Hollywood real estate investment group CIM purchased the building out of foreclosure for $13,000,000.*^

 

 

DWP Branch Office

 
(1932)* - Exterior view of the Municipal Light-Water-Power (later DWP) Hollywood branch office located at 1613 North Cahuenga Boulevard.  

 

Historical Notes

In 1902, Los Angeles formed its first municipal water utility and named it the Water Department. Nine years later the Bureau of Power and Light came along. A total of six different names have been used to refer to the two separate water and power organizations since that time. Not until 1937 did both organizations merge and become the Department of Water and Power. Click HERE to see more in DWP - Name Change Chronology.

 

 

 
(ca. 1937)* - A salesman is standing next to the electric range display at the Hollywood DWP Branch office on Caheunga.  

 

Historical Notes

For decades DWP was in direct competition with the Souhern California Gas Co. They promoted the use of electricity by putting on display electric ranges, electric refrigerators and smaller electric appliances in most of their commercial branch offices.

Click HERE to see more in Early DWP Branch Offices.

 

 

J. J. Newberry Co.

 
(ca. 1932)^^^ - View of the J.J. Newberry Co. Store on Hollywood Boulevard. Three young boys are seen looking at a display through the window.  

 

Historical Notes

J.J. Newberry's was an American Five-and-Dime store chain in the 20th century originally founded in Stroudsburg, Pennsylvania. The company was a family business. J.J. Newberry was joined in management by his brothers C.T. Newberry and Edgar A. Newberry in 1919, at which time there were 17 stores with yearly sales of $500,000.*^

 

 

 
(ca. 1932)^^^ - Nighttime view of the J. J. Newberry Co. 5-10-25 Cent Store located at 6600-04 Hollywood Boulevard.  

 

Historical Notes

Over the years, the Newberry chain acquired other stores including Hested in Wyoming, Missouri, North Dakota, Colorado, and Nebraska, and Lee Stores in South Dakota, Minnesota, and Iowa. At the time of founder J.J. Newberry's death (1954), the chain had 475 stores. By 1961, the company operated 565 stores with total yearly sales of $291 million. The chain also operated a larger department store called Britt's Department Store.

The Newberry chain was ultimately purchased by McCrory Stores, and then folded slowly as McCrory's downsized  and eventually entered bankruptcy. 300 McCrory stores, mostly Newberry's, closed in 1997.*^

 

 

 

 
(2010)^##* – View showing the Art Deco façade of the Newberry Building on Hollywood Boulevard. Photo by Bill Badzo  

 

Historical Notes

The architects of the Hollywood J.J. Newberry's, now Hollywood Toys and Costumes, created this colorful example of Art Deco at its best. The "Zig Zag" patterns of chevrons and squares in colorful aqua and gold highlight the over-sized industrial windows of the upper stories. #^^

 

 

 

 
(ca. 1932)^*# - Nighttime view showing the J. J. Newberry Co. 5-10-25 Cent Store located at 6600-04 Hollywood Boulevard.   (2008)^v^ – View showing the Celebrity 5 & 10 building on Disney’s Hollywood Boulevard at the Disney’s Hollywood Studios theme park near Orlando, Florida.

 

Historical Notes

The Walt Disney Imagineers were inspired by the 1928-built J.J. Newberry Building when they designed their Celebrity 5 & 10 building on Disney’s Hollywood Boulevard at the Disney’s Hollywood Studios theme park near Orlando, Florida.

 

 

Sardi's

 
(ca. 1934)* - An exterior view of Sardi's Restaurant and Night Club, located at 6313 Hollywood Blvd. The building was redesigned in the 1930s by Clifford A. Balch and R.M. Schindler specifically for the restaurant. Other businesses, including: Vanity Fair, Joseph Pollock and Sloat-Dennis Furniture are also visible. The Pacific Electric street car tracks are visible in the center of the image and in the background there is a billboard advertising the 1934 film, "I Give My Love", starring Paul Lukas and Wynne Gibson.  

 

Historical Notes

Sardi’s restaurant opened in 1932 and was the sister of New York’s Sardi’s. It was designed by the world-renowned architect Rudolph Schindler in International style with metal and glass. This was a favorite restaurant of many stars including Charlie Chaplin, Maurice Chevalier, Wallace Beery, Marlene Dietrich and Joan Crawford.^#^#

 

 

 
(ca. 1935)^^^ - Nighttime view of Sardi's on Hollywood Boulevard. The restaurant appears to be closed. The lit signboard to the right reads: "Carl Laemle Presents: __ "  

 

Historical Notes

Eddie Brandstatter was "Host of Hollywood" and catered to Hollywood stars in the 1920s and 1930s. He was owner and manager of the fashionable Montmartre Café, Embassy Club and Sardi's.*

 

 

 

 
(1936)^##*– View showing the filming of a movie in front of Sardi’s Restaurant on Hollywood Boulevard.  

 

 

 

 

 
(1937)* - View showing a woman getting out of a car in front of Sardi's Restaurant on Hollywood Boulevard. Neighboring businesses, include J. Hilliard Wright, Horton & Converse and Sloat-Dennis Furniture. Pacific Electric streetcar tracks run down the boulevard. Photo by Herman J. Schultheis.  

 

 

 

 

 
(ca. 1938)#**# – Night time view of Sardi’s Restaurant on Hollywood Boulevard. On the left is the Blue Room Cocktail Bar and to the right is the Horton & Converse Pharmacy.  

 

Historical Notes

Radio personality Tom Breneman was in Hollywood having lunch in 1940 with friends at Sardi's Restaurant when he realized the location's potential for a radio program. He quickly found an audience when he began broadcasting his Breakfast on the Boulevard January 13, 1941, on KFWB Los Angeles. Breakfast at Sardi's aired on the Blue Network from August 3, 1942, until February 26, 1943, when the title was changed to Breakfast in Hollywood, to avoid confusion with Sardi's in New York.*^

 

 

 

 
(1944)^^#* – Postcard interior view of Sardi’s Restaurant, located at 6313 Hollywood Boulevard.  

 

Historical Notes

Verso reads:  "In the heart of glorious Hollywood -- just a whisper away from Hollywood Blvd. and Vine St. -- stands Sardi's, mecca of Hollywood filmites and Southern California socialites. Here world-famous stars, producers, writers and studio executives gather daily for luncheon and dinner. For it's "Breakfast at Sardi's" national broadcast...the renowned restaurant plays host to Southern California visitors from the world over."

After Sardi’s closed, it later became a Chi-Chicago restaurant, and then in the 1950s it became Zardi's Jazzland. Today, the building is occupied by Le Sex Shoppe and the Cave Theater .

 

* * * * *

 

 

 

 
(1933)* - View looking west down Hollywood Boulevard from Van Ness Avenue. Various businesses, including Hollywood Furniture Company at 5816 (left), are present on both sides of the boulevard.  

 

Historical Notes

The intersection of Hollywood and Van Ness was drastically changed when the 101 Freeway was built; many of the structures seen here have since been demolished.*

 

 

 

 
(1934)##^* – Postcard view looking east on Hollywood Boulevard. The Warner Bros. Theatre is seen at left on the northeast corner of Hollywood Boulevard and Wilcox Avenue.  

 

 

 

 

 
(1930)* - A view looking east of Hollywood Boulevard from the pedestrian level with cars both parked and moving down the street, a pedestrian crossing in the middle and various businesses. A radio tower with "KFWB" on it, and Christmas tree decorations along the sidewalk can be seen.
 

 

Historical Notes

KFWB's history goes back to 1925, when it was launched by Sam Warner, a co-founder of Warner Brothers. The station launched the careers of such stars as Ronald Reagan and Bing Crosby. The station was the first to broadcast the annual Rose Parade in Pasadena.

The original KFWB studios and transmitter location were at the Warner Bros. Studios, which is now KTLA, at 5800 Sunset Boulevard. One of the two original towers still stands prominently out front. Due to RF interference getting into the movie studio's "talkies" sound equipment, the transmitter was moved in 1930 to the roof of the Warner Theater, now the Hollywood Pacific Theatre, at 6423 Hollywood Blvd. Eventually the studios were also moved to the Warner Theater. Those two towers are still there, as well.*^

 

Iris Theatre (today Fox Theatre)

 
(ca. 1930)* - View looking east on a busy Hollywood Boulevard near Wilcox Avenue. On the north side of the boulevard are the Innes Shoe Co., Warner Bros.Theatre and the Security Trust and Savings Bank; on the south side is the Iris Theater. Note: This view is prior to the installation of the KFWB towers on top of the Warner Bros. Theatre.  

 

Historical Notes

The Iris Theatre opened in 1918, as the second theatre on Hollywood Boulevard.  It was built by P. Tabor who employed architect Frank Meline, to design a Romanesque style theatre, with a brick façade.^^*

The distinction of being the first movie theater in Hollywood goes to the Idyl Hour Theater. Located at 6525 Hollywood Boulevard, it was established in either late 1910 or early 1911. During its first year the theater was little more than a converted store with chairs, a projector and a screen. The Idyl Hour Theater, whose name changed to the Iris Theater in 1913, moved to 6415 Hollywood Blvd. in 1914, and to a new 1000-seat theater at 6508 Hollywood Blvd. in 1918.^##^

 

 

 
(1934)* - Exterior view of the Iris Theater on July 31, 1934, located on Hollywood Blvd. west of Wilcox (6508 Hollywood Blvd). Its marquee announces an opening of J. Barrymore. Click HERE for contemporary view.
 

 

Historical Notes

The Iris theatre was redesigned by architect S. Charles Lee in July 1934 and was given an Art Deco style.  That survived until 1955, when the current façade was erected and the name was changed to Fox Theatre.^^*

Click HERE to see the Iris Theatre as it appeared in 1918 when it first opened.

 

* * * * *

 

YMCA (Hollywood)

 
(ca. 1934)* - Exterior corner view of the YMCA Spanish Colonial Revival style building located at 1553 N. Schrader Avenue in Hollywood. Bicycle racks are seen, as well as cars parked on the street, which is asphalt over brick paving.  

 

Historical Notes

The Hollywood Y was one of many popular men's clubs built in 1920s Los Angeles that encouraged social, moral and physical development through physical fitness (This group also included the Athletic Club on Sunset Boulevard.) Built in 1921 on the undeveloped Thomas Hudson property, the original much smaller Hollywood YMCA building was designed by the Los Angeles architectural firm Hunt and Burns.*^*^

The building was expanded in 1928, architect Paul Williams.

Click HERE for contemporary view.

 

* * * * *

 

 

 

 
(ca. 1935)* - View looking east on Hollywood Boulevard.  Trees and plants in the lower left are in front of the Hollywood Hotel.  Across Highland Avenue stands the iconic tower of the First National Bank.  In the distance at center of photo is the eight-story Christie Hotel which was considered Hollywood's first skyscraper when it opened in 1922. On the right is the El Capitan Theatre with a flag reading "The Show Off".  Next to it in the lower right is the Hollywood Masonic Temple.  

 

 

 

 
(ca. 1935)* - Looking west on Hollywood Blvd. from McCadden Place. This photo was made during Christmas and Christmas tree decorations can be seen on the light standards along the street. In the distance on the right is the First National Bank of Los Angeles, Hollywood Branch, designed by Meyer and Holler, architects at the Milwaukee Building Company.  

 

 

 

 
(1935)* - Northeast corner of Highland and Hollywood Blvd. showing the facade of the First National Bank of Los Angeles, Hollywood Branch which is topped by a tower decorated with sculptures in arched niches and a flagpole.  

 

 

Mar-Cal Theatre (later World Theatre)

 
(1935)* - View of the exterior of the Mar-Cal Theatre (later renamed the World Theatre), located at 6025 Hollywood Blvd. The film, Mighty Barnum, is presently showing.  

 

Historical Notes

Originally opened in 1925 as the Mar-Cal Theatre, it later was operated by Pacific Theatres as the World Theatre. In its later years the theater showed second-run features in a triple bill for bargain prices. It closed in the Summer of 1986. ^^*

 

 

 
(ca. 1926)* - Marquee of the Mar-Cal Theatre (later renamed the World Theatre) featuring "The Broken Gate" with Dorothy Phillips and William Collier Jr.  

 

Historical Notes

Today the much altered building is in use as a nightclub. Click HERE for contemporary view.

 

 

Vogue Theatre

 
(ca. 1935)^^^ - View of the Vogue Theatre located at 6675 Hollywood Boulevard.  

 

Historical Notes

Designed by noted theatre architect S. Charles Lee, the Vogue Theatre opened on July 16th, 1935 with a seating capacity of 897, all on one floor. The Vogue Theatre was run by Fox West Coast Theatres for many years until Mann Theatres took over in the early-1990’s.

One of the better mid-sized theatres on Hollywood Boulevard, the theatre is located on Hollywood Boulevard & North Las Palmas Avenue, across the next block from the Egyptian Theatre.^^*

 

 

 
(ca. 1935)^^^ - Interior view of the Vogue Theatre on Hollywood Boulevard with its unique oval ceiling fixture.  

 

Historical Notes

Legend has it this theatre is haunted by a former projectionist, named Fritz, who once worked at the theatre.
The Vogue Theatre closed in around 1995 and for a short time was used as a theatre for psychic performances. It then had occasional use as a film location space. In December 2001, the theatre fittings were stripped out and sold off.^^*

 

 

 
(ca. 1935)^^^- The Vogue Theater marquee is lit for business. Two early model cars are parked in front.  

 

Historical Notes

In 2009, the building was fitted out as live performance space named the Supper Club, which caters for an adult audience.^^*

 

* * * * *

 

 

 
(1936)* - View of a business district located on Vine Street in Hollywood. Cars are parked at the curb and establishments along the street include a bowling alley ("the only refrigeration air conditioned bowling"), Globe Investment Co., sporting goods, and florist shop.
 

 

 

 

 
(ca. 1930s)* - Hollywood Boulevard looking west toward Western Avenue. On the right is the Hotel Rector which sits on the northeast corner of Hollywood and Western. On the southwest corner of that intersection is the Hollywood-Western Building and further down the Gershwin Hotel (formerly the St. Frances Hotel).  

 

 

 

 
(1930s)* - Exterior view of the Hotel Rector located on the northeast corner of Hollywood and Western.  

 

Historical Notes

The Hotel Rector was built in the 1920s.  It provided rooms for stage and film actors and advertised daily rates at $1.50 to $2.*

 

 

 
(1928)^#^ - The grand opening of the Hollywood Western Building, 5500 Hollywood Blvd, on December 8th, 1928.  

 

Historical Notes

The S. Charles Lee designed Hollywood Western Building, 5500-5510 Hollywood Blvd, was built in 1928. The building was financed by Louis B Mayer and Irving Thalberg for the Motion Picture Association of America (MPAA), including the Hays Office. The building also housed Central Casting.**##

 

 

 
(1940s)* - Exterior view of the four-story Hollywood-Western Building housing the Central Casting Corp. and various retail shops located on the southwest corner of Hollywood Blvd. and Western Avenue. Newman Drug Co. is on the corner.  

 

Historical Notes

In 1988, the Hollywood Western Building was designated LA Cultural-Historic Monument No. 336 (Click HERE to see complete listing).

 

* * * * *

 

 

West-Way Super Service Station

 
(1933)^^ – View showing the West-Way Super Service Station located at on the southwest corner of Western Avenue and Harold Way in Hollywood.  

 

Historical Notes

This gas station, located at 1535 N. Western Avenue, was initially run by the partnership of John A. Jordan and Milton E. Jaeckel. They previously were operating two gas stations at 5873 Hollywood Boulevard and 1353 N. Western Avenue. They opened this facility either in 1931 or 1932. The West-Way Super Service Station went out of business by sometime in 1936. ^++

 

 

 

 

 
(1933)^^ - Two attendants provide full service on a 1932 Ford V-8, five window coupe at the pump of the West-Way Super Service Station at 1535 N. Western Avenue.  

 

Historical Notes

Three different types of gasoline where sold at the facility: Signal Ethyl Purr Pull, which was dyed purple, Signal Regular, and low-priced Signal Peerless that sold for ten gallons for a dollar. ^++

 

 

 

 

 
(1933)^^ - Close-up view showing the four pumps at the West-Way Super Service Station, dispensing three grades of Signal fuel.  

 

 

Click HERE to see more Early Views of LA Gas Stations

 

 

 

 

 
(1928)*# - Panoramic view looking east on Melrose Avenue at Western Avenue.  Cars share the road with a streetcar.  

 

 

Paramount Studios

 
(1930s)* - Aerial view, looking northeast, of Paramount Studios and sound stages located at 5555 Melrose Ave.  Melrose runs east-west at bottom of photo.  Van Ness Avenue runs south-north at upper right.  The Hollywood Memorial Cemetery is seen at top. Paramount's main office building is seen at bottom-center on the north side of Melrose.  

 

Historical Notes

Paramount Pictures dates its existence from the 1912 founding date of the Famous Players Film Company. Founder Hungarian-born Adolph Zukor, who had been an early investor in nickelodeons, saw that movies appealed mainly to working-class immigrants. With partners Daniel Frohman and Charles Frohman he planned to offer feature-length films that would appeal to the middle class by featuring the leading theatrical players of the time (leading to the slogan "Famous Players in Famous Plays". By mid-1913, Famous Players had completed five films, and Zukor was on his way to success.*^

 

 

 
(ca. 1916)* - Entrance to the Famous Players-Lasky Corporation West Coast Studios located at 5555 Melrose Avenue before Paramount was added.  

 

Historical Notes

In 1916, Adolph Zukor maneuvered a three-way merger of his Famous Players, the Lasky Company, and Paramount. The new company Lasky and Zukor founded, Famous Players-Lasky Corporation, grew quickly, with Lasky and his partners Goldwyn and DeMille running the production side, Hiram Abrams in charge of distribution, and Zukor making great plans. Famous Players-Lasky and its "Paramount Pictures" soon dominated the business.*^

 

 

 
(1925)#* – View showing the construction of the Famous Players-Lasky gate, later becoming the iconic Paramount Studios gate.  

 

Historical Notes

In September 1927, Famous Players-Lasky was reorganized under the name Paramount Famous Lasky Corporation, later becoming the Paramount Pictures Corporation (now a division of Viacom).*^

 

 

 
(1930)^^ - View of the Paramount Famous Lasky Corporation Studios at 5451 Marathon Street in Hollywood. The main entrance is through an elaborately carved stone archway in the foreground at left, and a sign above the entryway bears the name of the studio. A line of dark vehicles is parked along the side of the street in front of the building, and many pedestrians can be seen as well. The studio entrance gates can be seen at center-right.  

 

Historical Notes

Zukor signed and developed many of the leading early stars, including Mary Pickford, Marguerite Clark, Pauline Frederick, Douglas Fairbanks, Gloria Swanson, Rudolph Valentino, and Wallace Reid. With so many important players, Paramount was able to introduce "block booking", which meant that an exhibitor who wanted a particular star's films had to buy a year's worth of other Paramount productions. It was this system that gave Paramount a leading position in the 1920s and 1930s, but which led the government to pursue it on antitrust grounds for more than twenty years.*^

 

 

 
(ca. 1930s)* - View of the Paramount-Famous-Lasky Corporation West Coast Studios building.  

 

Historical Notes

Paramount films emphasized stars; in the 1920s there were Swanson, Valentino, and Clara Bow. By the 1930s, talkies brought in a range of powerful new draws: Miriam Hopkins, Marlene Dietrich, Mae West, W.C. Fields, Jeanette MacDonald, Claudette Colbert, the Marx Brothers (whose first two films were shot at Paramount's Astoria, New York, studio), Dorothy Lamour, Carole Lombard, Bing Crosby, band leader Shep Fields, famous Argentine tango singer Carlos Gardel, and Gary Cooper among them. In this period Paramount can truly be described as a movie factory, turning out sixty to seventy pictures a year.*^

 

 

 
(1936)* - View looking west on Melrose Avenue showing the Paramount Studios corporate office building at center-left and one of the entrance gates in the foreground.  

 

Historical Notes

In 1933, Mae West would also add greatly to Paramount's success with her suggestive movies She Done Him Wrong and I'm No Angel. However, the sex appeal West gave in these movies would also lead to the enforcement of the Production Code, as the newly formed organization the Catholic Legion of Decency threatened a boycott if it was not enforced.*^

 

 

 
(1940)^^ – Street view showing the front gates to Paramount Studios at 5555 Melrose Avenue.  Several people stand just outside the large archway of the gated entrance to the studios. The top of a Paramount water tower can be seen over the roof in the center distance.  

 

 

 

 
(1957)* - View of the elaborately carved stone archway entrance to Paramount Studios in Hollywood.  

 

 

 

 
(n.d.)#**# – Night view showing the Paramount Pictures gate with spotlights accentuating its many features. The lighting shows the texture of the columns, and decorative motifs over the arch. Note how the light at the back projects the intricate ironwork of the gates onto the walls of the arch.  

 

 

 

 
(n.d.)#^* - View of the entrance gates to Paramount Pictures with the current addition of palm trees and fountain.  

 

Historical Notes

Paramount is the fifth oldest surviving film studio in the world behind Universal Studios, Nordisk Film, Pathé, and Gaumont Film Company. It is the last major film studio still headquartered in Hollywood.*^

 

 

 

Ravenswood Apartments

 
(1930s)*# - View looking southeast showing the Ravenswood Apartments (570 S. Rossmore Ave) as seen from Clinton Street. Caption reads: "Mae West's Apartments". The lighted Ravenswood sign and the giant revolving "R" (now gone) were visible from Hollywood and Vine.  

 

Historical Notes

Throughout the years, the Ravenswood Apartments housed several movie stars, including Mae West, Ava Gardner and Clark Gable.

 

 

 

 
(1936)^*^^ – Postcard view showing the Art Deco Ravenswood Apartments at 570 S. Rossmore Ave.  Caption reads:  “Home of Mae West, Ravenswood Apts., Hollywood, California”  

 

Historical Notes

Mae West moved into Apartment #611, a 2 bedroom, 2 bath unit, shortly after her arrival in Hollywood in 1932. The apartment had been reserved for her by Paramount and she liked it so much she never left. Offered a lifetime lease, she eventually had a share in the building when she lent the owners some money and they used the building as collateral. West lived there until her death in 1980.*^

 

 

 

 
(2003)*^ – View of the Ravenswood Apartments on Rossmore Avenue just south of Clinton Street.  

 

Historical Notes

The Ravenswood is a historic apartment building at 570 North Rossmore Avenue in Hollywood. Designed by architect Max Maltzman and built by Paramount Pictures in 1930, it is considered a landmark Art Deco masterpiece. It has been declared a Historic-Cultural Monument (No. 768) by the City of Los Angeles (Click HERE to see complete listing).*^

 

 

Grauman's Chinese Theater

 
(1934)#*^# – Close-up postcard view showng the entrance to the Chinese Theatre with the box office installed in the forecourt.  Now Playing:  "The White Parade" with Loretta Young and John Boles  

 

Historical Notes

The White Parade is a 1934 film that was nominated for the Academy Award for Best Picture. It was written by Rian James, Jesse Lasky Jr., Sonya Levien and Ernest Pascal, from the novel by Rian James. The film was directed by Irving Cummings.

Dedicated to "the memory of Florence Nightingale", the plot concerns the travails and romances of young women as they study to become nurses. It stars Loretta Young and John Boles.

The only surviving print is located at the UCLA film archive, and can be viewed at the Instructional Media Lab, Powell Library, after making an appointment.

This is one of two Best Picture nominees that have never been released on home video. The other is East Lynne (1931 film). with Loretta Young and John Boles.*^

 

 

 

 
(1935)#**# – View showing Shirley Temple at age 6 leaving her hand-and-footprint at a ceremony outside the Grauman’s Chinese on March 14, 1935.  

 

Historical Notes

Shirley Temple was, without a doubt, the biggest child star ever.  She was the number-one box-office star from 1935 through 1938. She once said her Mom took her to Bullocks Wilshire to meet Santa Claus. She stopped believing when she sat on his lap and Santa Claus asked her for an autograph. #**#

Temple began her film career in 1932 at the age of three. In 1934, she found international fame in Bright Eyes, a feature film designed specifically for her talents. She received a special Juvenile Academy Award in February 1935 for her outstanding contribution as a juvenile performer to motion pictures during 1934, and film hits such as Curly Top and Heidi followed year after year during the mid-to-late 1930s. Licensed merchandise that capitalized on her wholesome image included dolls, dishes, and clothing. Her box-office popularity waned as she reached adolescence. She appeared in a few films of varying quality in her mid-to-late teens, and retired completely from films in 1950 at the age of 22.

As an adult, now Shirley Temple Black, she entered politics and became a diplomat, serving as United States Ambassador to Ghana and later to Czechoslovakia, and as Chief of Protocol of the United States.*^

 

 

 
(1936)* - A marching band in the 1936 Welcome Military Parade on Hollywood Boulevard passes in front of Grauman's Chinese Theater.
 

 

 

 

 
(1937)^##* - View of the Hollywood Caravan to Spain in front of Grauman’s Chinese Theatre.  

 

Historical Notes

Riette Kahn is shown at the wheel of an ambulance donated by the American movie industry to the Spanish government in Los Angeles, California, on Sept. 18, 1937. The Hollywood Caravan to Spain will first tour the U.S. to raise funds to “help the defenders of Spanish democracy” in the Spanish Civil War.^##*

 

* * * * *

 

Hollywood Police Station

 
(1936)* - Exterior view of the Hollywood police station, Division 6, located at 1358 No. Wilcox Ave., with the receiving hospital next door at right. Three uniformed officers stand in front, next to parked police cars. A flag flies above the entrance.  

 

 

 

 
(ca. 2000s)* - Exterior of Los Angeles Police Dept. Station, Div. 6, located on the southwest corner of Wilcox and De Longpre avenues.  Photo by Tom LaBonge  

 

Historical Notes

A new police station building stands at this site today. Click HERE for contemporary view.

 

Hollywood Post Office

 
(1937)^^ - View showing the opening of the Hollywood Post Office (Hollywood Station) at 1615 Wilcox Avenue with a parade out front.  

 

Historical Notes

In 1937, renowned Art Deco architect Claud Beelman, a partner at Curlett and Beelman, was commissioned by the Works Progress Administration (WPA) to design the Hollywood Post Office Building. A wooden bas-relief inside, titled "The Horseman", was carved by artist Gordon Newell as a WPA commission and still stands above a door.

Claud Beelman was a self-trained draftsman turned "moderne" architect in the early 20th century. He designed the Los Angeles County Fair Gallery, also commissioned by the WPA in 1937.*^

 

 

 
(1937)^^ - A man is seen standing behind a podium and giving a speech to a crowd on the steps of the new Art Deco Hollywood Station.  The post office is located on the northwest corner of Wilcox and Selma avenues.  

 

 

 

 
(1939)* - Exterior view of the Hollywood Post Office, located at 1615 No. Wilcox Avenue in Hollywood.  

 

Historical Notes

The post office is one of the few governmental and historical structures left unscathed in Hollywood. It was dedicated as a LA Historic-Cultural Monument in 1985.  Today, the building is also a “dead letter repository for love letters to such Hollywood luminaries as Clark Gable, Judy Garland, and others”. *^

Click HERE for contemporary view.

 

* * * * *

 

Hollywood Citizen-News Building

 
(1934)* – View looking north on Wilcox Avenue from near Sunset Boulevard showing the Hollywood Citizen-News Building at Exterior view of the Hollywood Citizen-News building on Selma and Wilcox, in Hollywood.  

 

Historical Notes

Constructed in 1930, the  art deco structure designed by architect Francis D. Rutherford was the production headquarters for the Hollywood Citizen News. The newspaper operated under various owners from the 1930s to the early 1970s. ^^#

 

 

 
(1930s)* - Night view of the exterior of the Hollywood Citizen-News building near the corner of Wilcox and Selma avenues, Hollywood.  

 

 

 

 
(2014)^^# – View showing the Citizen-News Building at 1545 N. Wilcox Avenue. Click HERE to see a more contemporary view.  

 

Historical Notes

The building, which is located between Hollywood and Sunset boulevards, underwent a multimillion-dollar renovation in 2006 to cater to the tastes of tenants in the media and entertainment industries. It has high ceilings, skylights, operable windows and patios on the second floor.^^#

 

* * * * *

 

 

 

 
(ca. 1937)*# – Ben-Hur Coffee: ‘The Starbucks of the 1930s’.  View of a market on the northeast corner of Vine and Romaine streets with an oversized sign on top of its roof reading: “Ben-Hur Coffee – Delicious Drip – It Agrees”  

 

 

 

 
(1937)^** - A slightly elevated view of property in Hollywood bordered by Sunset, Vine, Selma, and Argyle. The foreground is occupied by the Luger used car lot. Other businesses visible along the street are auto loan companies, a paint company, a drug store, and a chop suey company.   

 

 

 

 
(1937)* - View of the open air Safeway market with its Spanish tiled roof located on 5509 Sunset Boulevard near Western. Just behind the Safeway market on the upper right can be seen the sign board for the more modern Sam Seelig Market at 1515 N. Western.  

 

Historical Notes

Sam Seelig Company was founded in April 1912 by Sam Seelig, who had come to California from Arizona in 1911. Seelig opened a single grocery store in Los Angeles at the corner of Pico and Figueroa streets. The chain had grown to 71 stores by 1922. After World War I, the firm became deeply indebted to its main grocery wholesaler, a firm owned by W.R.H. Weldon. In a swap of stock for debt, Weldon assumed control of the chain, leaving Seelig in charge of retail operations. Seelig then left the company in 1924 to enter the real estate business, forming Sam Seelig Realty.

As a result of Seelig's departure, the company held a contest in 1925 to develop a new name, the result of which was Safeway. The original slogan was "an admonition and an invitation" to "Drive the Safeway; Buy the Safeway.” The point of the name was that the grocery operated on a cash-and-carry basis; it did not offer credit, as had been traditional for grocers. It was the "safe way" to buy because a family could not get into debt via its grocery bill (as many families did, especially during the Great Depression). By 1926, Safeway Stores had 322 stores centered in Southern California.*^

 

 

Hollywood Boulevard

 
(1936)^*^^ – Postcard view looking west on Hollywood Boulevard towards Highland Avenue where the 13-story First National Bank Building stands on the northeast corner.  

 

 

 

 

 
(1936)^x^ - Hollywood & Highland, looking east towards Vine.  The Hotel Christie (6724 Hollywood Blvd) is seen on the right, now more recently serving as the Church of Scientology Information Center.  On the left, on the northeast corner, is the First National Bank Building. Note the semaphore signal on the corner.  

 

 

 

 

 
(1936)#^* – View looking west on Hollywood Boulevard from Highland Avenue with the entrance to the 13-story First National Bank Building seen at left.  The Hotel Christie can be seen in the upper-right.  Note the long streetcar passing through the middle of the intersection.  

 

 

 

 

 
(1937)**## – Postcard view looking east along Hollywood Boulevard at Highland Avenue. On the north side of Hollywood can be seen the 13-story First National Bank Building, Montmartre Café, and the new J.C. Penney. Across the street is the Hollywood Theatre showing “Captain Courageous” with Spencer Tracey. On the N/E corner (out of view) stands the Hollywood Hotel.  

 

 

 

 
(ca. 1939)##^* – View looking east on Hollywood Boulevard at Cherokee Street (3 blocks east of Highland).  

 

 

 

Hollywood Hotel

 
(ca. 1937)* - The Hollywood Hotel, located on the northwest corner of Hollywood Boulevard and Highland Avenue.  

 

 

 

 
(ca. 1937)#**# – Close-up view showing two women standing under the archway in front of the Hollywood Hotel near the NW corner of Hollywood and Highland.  

 

 

 

 

 
(1938)*^#* – Front view of the Hollywood Hotel with early model car parked in front.  

 

 

 

 

 
(1940)##^* – Postcard view showing the Hollywood Hotel located on the northwest corner of Hollywood and Highland.  The hilltop Japanese estate and gardens of brothers Charles and Adolph Bernheimer can be seen in the upper right corner.  

 

Historical Notes

Though the Hollywood Hotel housed many of the great stars in its day, it was razed in August 1956 to make way for a $10 million development, with a twelve story office building for the First Federal Savings & Loan Association of Hollywood, a shopping center and parking lots. In 2001, the Hollywood and Highland entertainment complex, which includes the Hollywood and Highland Center, the current home of the Academy Awards, was constructed on the site.*^

After WWII, the Bernheimer home was remodeled and converted into apartments. Soon thereafter, Thomas O. Glover purchased the property and began the restoration of what was to become the Yamashiro restaurant.*

 

 

Hollywood Boulevard

 
(1937)* - View of Hollywood Boulevard looking west from one and a half blocks east of the intersection of Hollywood and Vine Street on July 21, 1937. There are a few cars on the street, as well as streetcar tracks. The Taft Building is at left, and the Equitable Building and Pantages Theatre at right.  

 

 

 

 
(ca. 1938)##^* – View looking west on Hollywood Boulevard at Argyle Avenue showing a streetcar heading east across the street from the Pantages Theatre.  

 

 

 

 
(ca. 1938)^^ - View looking west on Hollywood Boulevard showing the Pantages Theatre on the right. One block to the west is the intersection of Hollywood and Vine where three taller buildings stand (Equitable Building, Taft Building, and Broadway-Hollywood Building).  

 

 

 

 

 
(1936)#**# – Life Magazine photo showing a crowd gathered across Hollywood Boulevard from the Pantages Theatre as Universal Pictures hold a whiz-bang premiere for “Show Boat”.  Notice how the marquee claims it is “The Greatest Picture Ever Made”.  

 

 

 

 

 
(ca. 1938)#**# – View looking east on Hollywood Boulevard at Sycamore Avenue with the Roosevelt Hotel seen in the background.  

 

 

 

 
(1937)* - Hollywood Boulevard looking east from Sycamore Ave. In the background are First National Bank Building, the Roosevelt Hotel and the Chinese Theatre. First National Bank Building was designed by Meyer and Holler.
 

 

Historical Notes

The thirteen story First National Bank Building with Gothic/Renaissance elements a la Art Deco is one of a handful of structures in the city that is adorned with gargoyles. It was the tallest building in Los Angeles from 1927 to 1932.*

 

 

 

 
(ca. 1939)^^^ - Postcard view of Hollywood Boulevard looking east.  Two streetcars are seen passing each other in front of the Chinese Theatre.  The Art Deco First National Bank Building stands on the northeast corner of Hollywood Boulevard and Highland Avenue. A very large American Flag flys above its Gothic-style tower.  

 

 

 

 

 
(1937)*^## - Looking north on Highland Avenue near Sunset Boulevard. Hollywood High School can be seen at far left, and in the center distance are the Hollywood United Methodist Church and the Hollywood First National Bank Building.^^  

 

 

 

 

 
(1937)* - View showing a 1936 Packard 120 Straight Eight Coupe making a right turn onto Hollywood Boulevard from Cahuenga. Photo by Herman Schulteis  

 

Historical Notes

Packard was an American luxury automobile marque built by the Packard Motor Car Company of Detroit, Michigan, and later by the Studebaker-Packard Corporation of South Bend, Indiana. The first Packard automobiles were produced in 1899, and the last in 1958.

According to many people the introduction of the Packard 120 (seen above) was Packard's savior in the '30's during the final years of the Great Depression.*^

 

Currie's Ice Cream

 
(ca. 1936)#**# – View looking north on Highland Avenue toward Sunset Boulevard.  Currie’s Ice Cream parlor is seen on the northeast corner with its Mile High Cone sign on the roof.  

 

Historical Notes

People still fondly remember the Currie’s chain and its “mile-high cone” whose replica was often displayed billboard-style on roofs. The chain was started in 1927 by three brothers named Kuhns. After WWII they sold it to the Good Humor Company who later sold it to Lipton in the 1960s. In 1964 the chain opened its 87th store, in North Hollywood. Although Currie’s anticipated launching units in every community in Southern California, only three outlets were listed in the 1967 Los Angeles phone book and the chain had disappeared by the 1980s. +##+

 

 

 
(1937)* - A 1936 Auburn Cord 812 Westchester stops on Highland at the intersection of Sunset in front of Currie's Ice Cream shop, which is located on the NE corner at 6775 Sunset Boulevard. A dimensional sign that looks like a soda with two straws seems to illustrate the claim that the store featured "mile high cones."  

 

Historical Notes

Cord was the brand name of an American automobile company from Connersville, Indiana, manufactured by the Auburn Automobile Company from 1929 through 1932 and again in 1936 and 1937.*^

 

 

 
(ca. 1940s)* - Close-up view of Currie's Ice Cream parlor on the northeast corner of Sunset Boulevard and Highland Avenue across the street from Hollywood High School.  An enormous piece of metal in the shape of an ice cream cone is displayed on the roof. Signs above the awnings read, "Jumbo malts", Mile high cones", "Malts .10 cents" and "Cones .5 cents". The shop next door has a sign that reads, "Furs by Harry Alpert", and the one next to that is a delicatessen. The northeast corner of Sunset and Highland is now a mini mall.  Click HERE to see contemporary view.  

 

Historical Notes

Most of the buildings that housed Currie's Ice Cream had the larger than life cone on top of the building. These “hey-you-can’t miss-me!” buildings (referred to as Novelty or Programmatic Architecture) were made to pull automobile drivers right off the road.

Click HERE to see more examples of Programmatic Architecture.

 

 

 
(n.d.)^.^ - Interior view of Currie’s.  40 cents for a quart of ice cream and they're apologizing for having to raise the prices. Yikes!  

 

* * * * *

 

 

Hollywood and Vine

 
(1936)*# - View showing some filming in front of the CoCo Tree Café on the northwest corner of Hollywood and Vine with the Equitable Building in the background.  

 

Historical Notes

Carl Laemmle’s vision was to build a 900 seat theatre and office tower on this corner.  However, the depression thwarted his plan so he opened the CoCo Tree Café and used the top of the building to advertise his Universal Pictures.

Click HERE to see more in N/W Corner of Hollywood and Vine.

 

 

 

 
(1938)* - Traffic signal at Hollywood and Vine, looking northeast, with the Equitable Building in the background. An ornate two-lamp streetlight is at the upper-right of photo. Click HERE to see more in Early L.A. Streetlights.  

 

 

* * * * *

 

 

Ivar and Yucca

 
(1938)#**# – View looking south on Ivar Avenue from Yucca Street towards the Hotel Knickerbocker.  The iconic windmill of the Van de Kamp’s coffee shop dominates the S/W corner of Ivar and Yucca. The Glen-Holly Hotel once stood where the Van De Kamp's is seen above. It was the 2nd hotel to be built in Hollywood (1895). Click HERE to see contemporary view.  

 

Historical Notes

Theodore J. Van de Kamp and brother-in-law Lawrence L. Frank were the owners and originators of the Van de Kamp Bakeries. Fondly known as the "Taj Mahal of all bakeries". Van de Kamp and Frank also founded both the Tam O'Shanter's (1922) and Lawry's Prime Rib Restaurant (1938) restaurants.

The bakery was sold by the Van de Kamp family and acquired by General Baking Co. in 1956. The company was sold to private investors in 1979, and closed in bankruptcy in 1990.

Former Los Angeles County District Attorney John Van de Kamp is a grandson of the baker's founder. *^

Click HERE to see Van de Kamp's 1st Windmill Bakery Shop.

 

 

Hotel Knickerbocker

 
(1938)* - View of the Hollywood Knickerbocker Apartment Hotel, located at 1714 Ivar Avenue.  

 

Historical Notes

In 1923 E. M. Frasier built this 11-story hotel in Spanish Colonial style, which catered to Hollywood's film industry and was home to many stars throughout the years. This historic building began life as a luxury apartment building that was at the heart of Hollywood back in the 1920s, before becoming a hotel later in its history; its slogan was "Your home for a year or a day".

The building has been linked with tragic deaths and because of this, it is considered haunted by some. Some unfortunate occurrences: D.W. Griffith died of a stroke on July 21, 1948 under the crystal chandelier of the lobby; a costume designer named Irene Gibbons jumped to her death from a hotel window; William Frawley, who lived at the hotel for decades, died of a heart attack on the sidewalk in front of the Knickerbocker. Other stars that frequented the hotel with better luck were: Rudolph Valentino, Elvis Presley, Marilyn Monroe and Joe DiMaggio, Frank Sinatra, Lana Turner, Mae West, and Cecil B. DeMille among many, many others.

In 1970 a renovation project converted the hotel into housing for senior citizens.*

 

 

 

 

 

Historical Notes

Before it became the allegedly haunted apartment complex it is today, this Hollywood hotel was a revolving door of A-list movie stars. Marilyn Monroe and Joe DiMaggio used to rendezvous at the hotel bar, and Elvis shacked up here while shooting his first film, “Love me Tender.” *#*

 

 

 

 

 

 

 

(1956)*# - An Elvis sighting at the Hollywood Knickerbocker Hotel.    

 

 

* * * * *

 

 

Street Flooding

 
(1938)**^** – View looking west on Franklin Avenue from Bronson Avenue.  The Western and Franklin Avenue streetcar is stalled due to street flooding.  On the right is Haig’s Market and a radio store.  

 

Historical Notes

More than six inches of rain fell on March 2, 1938 throughout Southern California, causing widespread flooding throughout Los Angeles County. Rain continued intermittently for several days.

Click HERE to see more Views of Flooding in Early L.A.

 

 

Highland and Cahuenga

 
(1937)*#^ - Panoramic view looking toward the southeast corner of Cahuenga (left) and Highland Ave (right).  Streetcars and automobiles share the road at this busy intersection. A Texaco service station stands on the corner with the Hollywood Roosevelt Plaza Hotels behind it (Note: this hotel is not related to the famous Roosevelt Hotel on Hollywood Boulevard).  

 

Historical Notes

This little nestle of buildings was known as the French Village. It was set on a triangular plot of land at the point where Highland Avenue and Cahuenga Boulevard converged as they entered the Cahuenga Pass. This puts it roughly across the street from the front entrance of the Hollywood Bowl. It opened in 1920, and throughout the 1920s, 30s, and 40s, the French Village was home to a revolving community of actors, writers, costume designers, dance instructors and singing coaches. #^^#

In 1937, to relieve traffic congestion at this busy Cahuenga and Highland intersection, a tunnel was bored under Highland Avenue. Note: A large construction boring tractor can be seen at center of photo.

 

 

 

 
(1937)* - View looking southeast toward Whitley Heights showing the construction of a tunnel (Cahuenga Tunnel) under Highland Avenue. Cahuenga Boulevard veers off to the left and would become the location of the Hollywood Freeway in the early 1950s.  

 

 

Highland-Cahuenga Tunnel

 
(ca. 1938)++^ - View looking southeast showing the Cahuenga and Highland intersection shortly after a tunnel was bored to relieve congestion. US 101 traffic took the tunnel. Highland Ave traffic went to the right.  

 

 

 

 
(1938)^^ - Looking southeast at Whitley Heights across the intersection of Cahuenga Boulevard shortly after the construction of the new underpass to Highland Avenue. The entrance to the Hollywood Bowl is just beyond the shoulder of the hill on the right.  

 

Historical Notes

The seriously complicated solution to the traffic pattern was largely eliminated in the coming years through the realignment and widening of Caheunga.

 

 

 
(1940s)#^^ - View looking northwest showing Cahuenga Pass as it heads toward the San Fernando Valley.  The tunnel at center-right (since closed) extended Highland Boulevard to the north, under the Freeway. The Hollywood Bowl is on left (out of view) on the other side of the freeway.  

 

Historical Notes

This entire area would change pemanently with the construction of the Hollywood Freeway. The first segment of the Hollywood Freeway built was a two mile stretch through the Cahuenga Pass. That segment opened on June 15, 1940. It was then known as the "Cahuenga Pass Freeway." Pacific Electric Railway trolleys ran down the center of this freeway until 1952.

 

 

 
(ca. 1951)* - Bird's eye view of the Hollywood Freeway through the Cahuenga Pass, looking towards the Valley. The Cahuenga Tunnel under Highland Avenue can be seen at lower center-left. The "Muse of Music" Statue at the entrance to the Hollywood Bowl is visible just to the left of the tunnel as is part of the Hollywood Bowl shell (center-left).  

 

 

 

Before and After

 
 
(1938)^^ vs. (1953)* - View is looking south, with bottom photo showing how the final link of Hollywood Freeway will connect up with the south end of Cahuenga Pass. Tunnel (3) will be eliminated, and a new bridge constructed (broken lines). (1) Shows detour for southbound traffic from Cahuenga Pass to Highland Avenue (2) and on around bridge construction work (left background).  

 

Historical Notes

In 1953, the Cahuenga Tunnel would be demolished and built over for the construction of the Hollywood Freeway Extension (Cahuenga Pass to Downtown LA).

Click HERE to see more in Early Views of Cahuenga Pass.

 

 

Hollywood Bowl

 
(ca. 1930s)#**# - View showing newly paved driveway at the entrance to the Hollywood Bowl, with large wooden sign on the dirt embankment.  

 

 

 

 

 
(ca. 1940)^^^ - Postcard view of the entrance to the Hollywood Bowl showing the "Muse of Music" statue and the Gruen Watch signboard.  

 

Historical Notes

In 1939, the Hollywood Bowl’s “Muse of Music” entrance statue was erected by the WPA at a cost of $100,000. It was designed by sculptor George Stanley, most noted for his design of the “Oscar” statuette.*

 

 

 

 
(ca. 1940)^^^ - Postcard view of the Hollywood Bowl Entrance at dusk.  

 

 

 

 

 
(ca. 1940)* - Evening view of the Hollywood Bowl hillside seating area, without the shell.
 

 

Historical Notes

Over the years, the Hollywood Bowl shell would go through a series of design modifications all in an effort to improve the acoustics. However, in the early years (1926-1929) the shell configuration was dramatically changed four times.*^

 

 

Click HERE to see more in Early Views of the Hollywood Bowl

 

 

 

 

 
(ca. 1939)*# - View looking northwest across an empty parking lot toward the intersection of Hollywood and Vine from Selma Ave just west of Argyle Ave. Signboards can be seen everywhere including (l to r): Western Air Lines, Brown Derby, Plaza Hotel, The Broadway-Hollywood, Miller High Life Beer, and the Taft Building.  

 

 

 

 
(ca. 1939)* - View of Vine Street looking north from Sunset Boulevard. The Tropics Restaurant and Hollywood Recreation Center Bowling are on the left, with the Broadway Hollywood in the distance. There are no cars on the street. The bowling sign features a ball rolling toward the pins.  

 

 

 

 
(1939)^^ - View looking north on Vine Street toward Hollywood Boulevard and the Hollywood Hills showing several pedestrians walking along the sidewalk.  Some of the legible signs include (left to right):  Bowling, Bank of America, Plaza Hotel, The Broadway-Hollywood, Canadian Club, and The Brown Derby. Photo by 'Dick' Whittington  

 

 

 

 
(1938)^x^ - View showing a parking lot a block south of the Hollywood and Vine corner where people could park for The Brown Derby, Broadway-Hollywood Department Store, and Al Levy's Tavern (a popular tavern in the 30s and 40s, which would later become Mike Lymon’s Hollywood Grill.)  

 

 

Brown Derby (Hollywood)

 
(1939)* - View looking north up Vine Street at Selma Avenue, towards the Hollywood Hills. The Taft Building (S/E corner of Hollyood and Vine) stands in the background.  The Brown Derby Restaurant at 1628 N. Vine Street is seen at center-left.  

 

Historical Notes

The Brown Derby chain was started by Robert H. Cobb and Herbert Somborn (a former husband of film star Gloria Swanson). Bob Cobb is known as the inventor of the California Cobb Salad. He was also part owner of the Hollywood Stars baseball team. Click HERE to see more in Baseball in Early L.A.*^

 

 

 
(1928)^***^ – View showing the future home of the Hollywood Brown Derby Restaurant located at 1628 N. Vine Street.  

 

Historical Notes

The Hollywood Brown Derby Vine Street building was originally designed and constructed as a studio office for Cecile B. Demille.

 

 

 
(ca. 1938)^ - Exterior view of the Brown Derby Restaurant located at 1628 North Vine Street. The Derby is shown from the front, a long awning extending over the sidewalk that leads to its entrance. At right, a hat-shaped sign for the Derby is visible extending from the second story of a Spanish Revival-style building, below which a second sign reads "Hiram Walker's 'Canadian Club'". At left, an automobile is parked in front of the Eddie Cantor gift shop.  

 

Historical Notes

Despite its less distinctive Spanish Mission style facade, the second Brown Derby, which opened on Valentine's Day 1929 at 1628 North Vine Street in Hollywood, was the branch that played the greater part in Hollywood history. Due to its proximity to movie studios, it became the place to do deals and be seen. Clark Gable is said to have proposed to Carole Lombard there. Rival gossip columnists Louella Parsons and Hedda Hopper are recorded as regular patrons.*^

 

 

 

 
(1930s)^^^ - Postcard view of "The Brown Derby Restaurant" - 1628 N. Vine Street - Hollywood, Calif.  

 

 

 

 

 
(n.d.)#**# - Interior view of the Vine Street Brown Derby, which opened in 1928. Note the pictures on the wall.  

 

Historical Notes

The walls were covered with famous caricatures drawn by an artist whose name was so long and complicated, he shortened it to Vitch. He originally approached the owners of the Brown Derby asking if he could draw the caricatures of diners in exchange for a bowl of hot soup and a cup of coffee. They became very popular and soon it became a “thing” to sit at the Brown Derby below your portrait. #**#

 

 

 

 
(ca. 1930s)##^* – View showing a group of men standing in front of the Brown Derby at 1628 N. Vine Street.  

 

Historical Notes

There were four* Brown Derby restaurants: Beverly Hills, Los Feliz, Wilshire , and this, the most famous, on Vine Street in Hollywood.

* Technically the Brown Derby had a 5th location. In the late 1980s, after a fire destroyed the 1628 N. Vine Street building seen above, the Brown Derby re-emerged on the northwest corner of Hollywood and Vine but only for a very shrot time. Click HERE to see more in History of the N/W Corner of Hollywood and Vine.

 

 

 
(ca. 1940s)* - View showing pedestrians walking past the entrance to the Brown Derby. On top of the next building is a prominent sign reading "Western Air Lines".  

 

Historical Notes

The Hollywood Brown Derby became part America's Culture industry.  Stars received fan mail addressed simply to:  The Brown Derby, Hollywood and Vine.

 

 

 
(ca. 1940s)#**# – Life Magazine photo showing the interior of the Vine Street Brown Derby.  The waiters are bustling around the restaurant, tending to well-dressed patrons huddled in booths, while Eddie Vitch’s caricatures fill every square inch of the walls. Note the ornate chandeliers.  

 

 

 

 
(ca. 1950s)*^^* - The Brown Derby on Vine was featured in that legendary episode of "I Love Lucy" where Lucy Ricardo accidentally covers William Holden in food after gawking at the actor from an adjacent booth.  

 

Historical Notes

The Brown Derby in Hollywood is where stars usually frequented, and was the place to see and be seen. Humphrey Bogart, Groucho Marx, Cecille B. Demille and other Hollywood legends could be seen eating here.

 

 

 
(1947)*^^^* - Entertaining caricature map of Post-World War II Los Angeles, which graced the cover of the dinner menu for the famous Brown Derby Restaurant.  Image courtesy of Barry Lawrence Ruderman Antique Maps (RareMaps.com)  

 

Historical Notes

The Brown Derby chain included restaurants in Hollywood, Beverly Hills, L.A. (Wilshire) and the Los Feliz area. The Los Feliz Brown Derby at 4500 Los Feliz Blvd is the last remaining branch of the chain still extant and in operation.*^

 

 

 
(ca. 1949)^x^ - View showing the Brown Derby as seen from across the street with the Western Air Lines office on the right.  

 

 

 

 
(1944)*^^ - The Brown Derby at night, located at 1628 N. Vine Street. Not quite a still life: the long exposure reveals the blurred spectral figure of a man to the left of the entrance awning.  

 

Historical Notes

The Brown Derby building was largely destroyed by fire in 1987. Only a small fragment of the restaurant's facade remains, and is being incorporated into a new W Hotels development. In the nineties, the building was home to a family of punk squatters.*^

After the fire, the Brown Derby re-emerged on the N/W Corner of Hollywood and Vine, but would be there for only a short period of time.

 

* * * * *

 

 

 

 
(ca. 1939)* - Night view of Vine Street looking north from Sunset Boulevard. The Brown Derby neon sign can be seen at right-center. The Tropics Restaurant and Hollywood Recreation Center Bowling are on the left, with the Broadway-Hollywood in the distance. There are barely any cars on the street. The neon bowling sign features a ball rolling toward the pins.  

 

 

 

 
(1940s)* - Night view of the south side of Hollywood Boulevard looking east from Cosmo. The Broadway-Hollywood is on the left at the corner of Vine. Seen also, with neon-lighted signage, are Nancy's, Thrifty, Hollywood Beauty College, Schwabs, Western Union, Hollywood Citizen Stationery Store, and Dinel's.   

 

 

 

 
(ca. 1938)^ - Night view of a market on Hollywood Boulevard circa 1938.  

 

 

 

 

 
(1938)^^^ - Postcard view looking west down the center of Hollywood Boulevard during the Hollywood Christmas Parade. From left to right can be seen the Hotel Christie, Egyptian Theatre, Roosevelt Hotel, First National Bank Building and the Vogue Theatre.  

 

Historical Notes

The Hollywood Chamber of Commerce created the Hollywood Christmas Parade in 1928 to boost shopping. Originally called the Santa Claus Lane Parade, the inaugural event featured only Santa Claus and the actress Jeanette Loff.

The parade continued to grow in scale with the help of local businesses and the community. In 1931 Santa Claus rode a truck-pulled float instead of the reindeer-pulled carriage of previous years. American Legion Post 43 marched with a color guard, drum line and bugle corps.*^

 

 

Florentine Gardens Nightclub

 
(ca. 1939)**## – View showing the Florentine Gardens nightclub located at 5951 Hollywood Boulevard.  

 

Historical Notes

On December 28, 1938 businessman Frank Bruni opened a glamorous dinner theatre on Hollywood Blvd’s easternmost edge. Catering to Hollywood’s elite along with its working classes, the Florentine Gardens charged a $1.25 cover charge or $2.50 to dine and dance. The building was designed by architect Gordon Kaufmann whose other notable achievements were the Los Angeles Times building, Greystone Mansion in Beverly Hills, and Hoover Dam. The original structure, which cost $500,000 to build, was designed to resemble a Moorish palace and proclaimed itself as having the finest dance floor on the Pacific Coast.^

 

 

 

 

 
(1945)* - Cover of folder containing souvenir photographs from the Florentine Gardens restaurant.  

 

Historical Notes

Various performers made appearances at the Florentine Gardens including such big acts as the Mills Brothers and Sophie Tucker. Yvonne DeCarlo, or more famously known as Lily Munster, from the 1960s television show The Munsters, started as a chorus girl at the Florentine Gardens.^^

 

 

 

 

 
(n.d.)* - Front view of the Florentine Gardens nightclub--2 palm trees at the front, a timeclock by Gruen and a flag reading "Girl Revue" above the building.  

 

Historical Notes

The Florentine Gardens nightclub could hold 500 people, as much as Earl Carroll’s. It was a popular club featuring Italian food and an often risqué floorshow. By the late 40s/early 50s it had become known more for its scantily clad girlie shows. Probably its biggest claim to fame is that in 1942 Marilyn Monroe and Jim Dougherty held their wedding reception here.

The building is still there, complete with the same name, but now appears to be a Latin club.  Click HERE for contemporary view.

 

 

 

Earl Carroll Theatre

 
(ca. 1938)* - A photographic postcard showing the Earl Carroll Theater, located at 6230 Sunset Boulevard, as seen from across the street at night. Mark C. Bloome, located just east of the theater, can be seen in the distance.
 

 

Historical Notes

Earl Carroll Theatre was the name of two important theaters owned by Broadway impresario and showman Earl Carroll. One was located on Broadway in New York City and the other on Sunset Blvd in Hollywood.

Earl Carroll built his second famous theatre at 6230 Sunset Blvd. in Hollywood that opened on December 26, 1938. As he had done at the New York theatre, over the doors of the entrance Carroll had emblazoned the words "Through these portals pass the most beautiful girls in the world." *^

 

 

 

 

 
(ca. 1938)*^^* - View showing the Earl Carroll Theater revolving stage under construction.  What appears to be Earl Carroll is reviewing plans with designers and others while the chorus line girls position themselves on the yet to be completed revolving stage.  

 

Historical Notes

An "entertainment palace," the glamorous supper club-theatre offered shows on a massive stage with a 60-foot wide double revolving turntable and staircase plus swings that could be lowered from the ceiling.*^

 

 

 

 
(n.d.)**## – Interior view of the Earl Carroll Theater as seen from the revolving stage.  

 

 

 

 
(1939)***# - View of the front of the Earl Carroll Theatre with a woman's face in neon outline above the entrance.  

 

Historical Notes

The Earl Carroll Theatre's facade was adorned by what at the time was one of Hollywood's most famous landmarks: a 20-foot high neon head portrait of entertainer Beryl Wallace, one of Earl Carroll's "most beautiful girls in the world," who became his devoted companion.

 

 

 

 
(2016)^^^# – Close-up view of the Earl Carroll Theatre neon sign that reads:  ‘Thru These Portals Pass The Most Beautiful Girls In The World’. Photo by Sandi Hemmerlein  

 

Historical Notes

The Earl Carroll Theatre's sign had long since vanished by the 1960s, but a re-creation made from photos is today on display at the Museum of Neon Art in Glendale, as part of the collection of historic neon signs from the Museum of Neon Art.

 

 

 

 
(1947)^*^^ – Postcard night view of the Earl Carroll Theatre on Sunset Boulevard near Vine.  

 

 

 

 

 
(1940s)#^^^ – Postcard view showing the “Wall of Fame”,  Earl Carroll’s Theatre-Restaurant, Hollywood.  

 

Historical Notes

Another major feature at the Earl Carroll Theatre was its "Wall of Fame" where many of Hollywood's most glamorous stars had inscribed personal messages on individual concrete blocks, which were mounted on an outside wall of the building.*^

 

 

 

 
(ca. 1940)* - Exterior view of the Earl Carroll Theatre, located at 6230 Sunset Boulevard in Hollywood. Plaques affixed to the building reveal signatures from some of the top performers of the day; from left to right, Edward G. Robinson, Miriam Hopkins, Jean Hersholt, Binnie Barnes, Charles Laughton, Elsa Lanchester, Bob Hope, Nelson Eddy, Ginger Rogers, and Mickey Rooney. A banner on which most of Jimmy Durante's name is visible hangs a foot or so away from the building.  

 

Historical Notes

Over time, hundreds of movie stars inscribed their signatures on the building’s concrete blocks. One of the great Hollywood mysteries is the fate of all those signed slabs.

 

 

 
(1940s)^^*^* – Postcard view looking southeast showing a couple crossing Argyle Avenue with the Earl Carroll Theatre seen across Sunset Boulevard.  

 

 

 

 
(1948)^##* – View looking west on Sunset Boulevard at N. El Centro Ave.  The Earl Carroll Theatre can be seen in the distance, with Mark C. Bloome Tires on the left.  

 

Historical Notes

The Earl Carroll Theater was sold following the 1948 deaths of Earl Carroll and Beryl Wallace in the crash of United Airlines Flight 624. It continued to operate but by the early 1950s it was falling on hard times.*^

 

 

 

 
(ca. 1953)^^*^* –  Night view showing the Frank Sennes Moulin Rouge shown here with the original 20-foot high neon head portrait and also ‘Wall of Fame’ still on the building. Note the Mark C. Bloome sign at left.  

 

Historical Notes

In 1953, Las Vegas showman Frank Sennes reopened the theater as a nightclub under the name "Moulin Rouge". The popular TV contest show Queen for a Day was broadcast from the Moulin Rouge during part of the show's 1956–1964.*^

 

 

 

 
(1966)^^*^* – View showing the Hullabaloo Rock and Roll Club.  

 

Historical Notes

In late 1965 the theater became the "Hullabaloo", a minors-welcome rock and roll club, capitalizing on the popularity of the television variety show Hullabaloo.

For several months in 1968 it was the "Kaleidoscope" and featured many top West Coast rock acts, with an emphasis on local bands such as The Doors.*^

 

 

 
(1970)^^*^* – View showing the Aquarius Theater, two years after it was painted for the opening of "Hair” Photograph courtesy Richard Wojcik.  

 

Historical Notes

In late 1968, the venue was redecorated in the psychedelic art style, renamed the "Aquarius Theater", and rededicated as the home of a long-running Los Angeles production of the Broadway musical Hair. It was still sometimes used for rock concerts on Mondays, when the Hair company had its day off, and as a result the Aquarius is famous as the place where The Doors performed on July 21, 1969, making live recordings that were later issued commercially.

In 1983, the Pick-Vanoff Company purchased the property and converted it into a state-of-the-art television theater that for nine years was the taping site of Star Search.  The Pick-Vanoff Company also owned Sunset-Gower Studios, formerly the home of Columbia Pictures. For many years, it was used for the annual Jerry Lewis MDA Telethon.  In the fall of 1993, the theater was the venue for Fox Network's The Chevy Chase Show under the name "The Chevy Chase Theater". The talk show was a disaster and was cancelled after five weeks; the theater reverted to its previous name soon after.*^

 

 

 
(2011)*^ – View showing Nickelodeon on Sunset at 6230 Sunset Boulevard, once the Earl Carroll Theatre. Photo by Matthew E. Cohen  

 

Historical Notes

In the late 1990s, the name of the theater was changed to "Nickelodeon on Sunset" and it became the headquarters for Nickelodeon's West Coast live-action television production after the theater was acquired by the cable television channel Nickelodeon. Some of the shows filmed there for Nickelodeon include the ten-season run of All That, The Amanda Show, Drake & Josh, and more recently iCarly and Victorious.

In 2004, it was sold to a private equity firm as part of a larger parcel of property. As of September 2007, the City of Los Angeles Historic Preservation Board was working to assure that the theater is protected.*^

 

* * * * *

 

 

 
(1942)^##* – View showing the Mark C. Bloome Service Station located at 6210 Sunset Boulevard in Hollywood.  This service station was on the S/W corner of Sunset and El Centro Avenue, just about opposite the Hollywood Palladium. The Earl Carroll Theatre is just to the right (west) of the station.  

 

Historical Notes

Mark C. Bloome immigrated to Southern California from Canada in 1924 and parlayed a 15-cent-a-gallon Richfield gasoline station into one of the nation's largest chain of tire stores.  He survived the Depression years by offering glassware giveaways and other free premiums at his expanding chain of stations and at one point even had women on roller skates speeding among the pumps dispensing gasoline.

By the 1950s, Bloome's stations numbered an even dozen and they were selling a broad range of tires from nearly all manufacturers. Customers were waiting in air-conditioned rooms while their cars were being serviced in giant bays a few feet away, a system that was a forerunner of the modern tire store.

In 1972, the family sold the business to Petrolane Inc. and Bloome retired. In 1986, Goodyear purchased it. ^^#

Today you'll find a strip mall, which includes a Discount Tire Centers, where the Mark C. Bloom Service Station and Tire Shop once stood. Click HERE for Google Street View.

Click HERE to see more Early LA Gas Stations.

 

 

* * * * *

 

 

 

 
(ca. 1936)#+#+ – View looking south across Sunset Boulevard showing the Sunset Medical Building located at 6642 Sunset Boulevard, Hollywood.  Photo by Julius Shulman  

 

Historical Notes

From the building records, it looks like 6642 was built as a residence in 1921. The description of the Shulman photos names Rudolph M Schindler as architect, and it's his name that appears on the 1936 alteration permit. There also seems to be a demo permit dated as early as 1967. *#

The lot is empty today.  Click HERE to see contemporary view.

 

 

 

 
(ca. 1936)#+#+ – Interior view of the Sunset Medical Building on Sunset, showing the latest in dental equipment.  Photo by Julius Shulman  

 

* * * * *

 

 

Chili Bowl

 
(ca. 1937)* - One of the six Chili Bowl restaurants, located at 801 N. La Brea Avenue. The neon sign mounted on the roof reads, "Get the Chili Bowl Habit!"  Photo by Herman Schultheis  

 

Historical Notes

Art Whizin established the Chili Bowl restaurant chain in Los Angeles in 1931, known for its distinctive shape in the form of a chili bowl. Whizin was a 25-year-old former amateur boxer when he established the business on Crenshaw Boulevard near Jefferson Boulevard with funding raised by selling "his wife's wedding ring and his roadster." Other businesses at the time were also modeled with architecture featuring eye-catching architectural depictions of the goods sold including ice a cream cones and coffee kettles. These are knows as Programmatic Architecture.

Chili Bowl restaurants were arranged with 26 stools around a circular counter (no tables) and employed college "kids" as burger flippers. The specialty dish was an open-faced burger smothered in chili and there were 22 restaurants within a decade of the eatery's opening.  After WWII many of the stores were converted into Punch & Judy Ice Cream Parlors that were later closed, and Whizin also built a mall in Agoura Hills that still bears his name.*^

 

 

 
(1961)* - Exterior of Theater Ninety, located at 972 Vine Street at Willoughby Avenue (lower left). A Texaco service station is on the far right. This structure's shape and size give away its former life as a Chili Bowl restaurant; it has since been demolished.  

 

Historical Notes

Four Chili Bowl structures survive, one in Huntington Park, Long Beach that is now the Guadalajara Nightclub, another became Kim Chuy Chinese restaurant on Valley Boulevard in Alhambra, the one on Pico Boulevard (that remained open 24 hours during the war effort for nearby workers), is now Mr. Cecil's California Ribs, and the one on San Fernando Road in Glendale is a used-car dealership.*^

Click HERE to see more examples of Programmatic Architecture.

 

* * * * *

 

Radio Center Market

 
(ca. 1939)#**# - Spotlights greet customers to the opening of the Radio Center Market at 1334 Vine Street, Hollywood, not far from the Sunset and Vine corner where the NBC and CBS radio studios were located.  Note the sign above the corner entrance reads:  'TRUMP' Cleaners – Tailors.  The building still stands today, although modified.  Click HERE for contemporary view.  

 

* * * * *

 

 

 

 
(ca. 1931)^** – Panoramic view showing the the Sunset Medical Building (aka “Crescent Heights Shopping Center”) located on the south side of Sunset at Laurel.  The Crescent Heights Market is on the right, and further to the right (out of frame) is Schwab's Pharmacy. On the left is Haverfield Drugs. West Hollywood is west of Crescent Heights.  

 

Historical Notes

The beautiful 1920s 'French Norman revival' building was located on the southeast corner of Sunset Blvd. and Crescent Heights Blvd., just east of the Garden of Allah apartments. The structure faced Sunset Blvd.

 

 

 

 
(1928)#**# – View showing Haverfield Drugs at the northeast corner of Sunset and Laurel Canyon Blvd., across the street from the Crescent Heights Market and Schwab’s Pharmacy.  The building is still standing today and a UPS Store now occupies the corner store.  Click HERE for contemporary view.  

 

 

 

Then and Now

 
 
(ca. 1930)^** vs. (2016)*### - View looking southeast from the corner of Laurel Canyon and Sunset Boulevard.  

 

Historical Notes

Today, the 8000 Sunset Strip Shopping Center stands at the southeast corner of Sunset and Crescent Heights. The center includes Trader Joe's, CB2 (Crate & Barrel), Sundance Cinema, Crunch Fitness, Subway and several offices.

 

 

Schwab's Pharmacy

 
(1940s)*^^* – Postcard view looking at the south side of Sunset east of Crescent Heights showing “Movieland’s Drug Store” (Schwab’s Pharmacy).  

 

Historical Notes

Schwab's Pharmacy was a popular hangout for movie actors and movie industry dealmakers from the 1930s through the 1950s. Like many drug stores in the United States throughout the mid-twentieth century, Schwab's sold medicines and had a counter serving ice cream dishes and light meals.

 

 

 

 
(1940s)^x^ – Close-up view of Schwab’s Pharmacy at 8024 Sunset Boulevard in West Hollywood.  

 

Historical Notes

Opened in 1932 by the Schwab brothers, Schwab's Pharmacy in Hollywood became the most famous and longest operating outlet of their small retail chain.*^

 

 

 

 
(1940s)^x^ - View showing Sidney Skolsky, a gossip columnist, in front of Schwab’s Pharmacy on Sunset Blvd.  

 

Historical Notes

Sidney Skolsky, a syndicated Hollywood gossip columnist for the New York Daily News who was the first journalist to use the nickname "Oscar" for the Academy Award in print, made Schwab's famous in the 1930s. He used the drugstore as his office, and called his column in Photoplay, the premiere movie magazine in the U.S. at the time, "From A Stool At Schwab's".

 

 

 

(ca. 1960s) ##^* - View showing Schwab's Pharmacy after it was enlarged and given a new facelift.

 

 

 

 

 

 

 

Historical Notes

A persistent Hollywood legend has it that actress Lana Turner was "discovered" by director Mervyn LeRoy while at the soda counter at Schwab's. While the 16-year-old Turner was indeed discovered at a soda counter, the actual location was not Schwab's but another Sunset Boulevard establishment, the Top Hat Cafe, and the person who discovered her was not LeRoy but Hollywood Reporter publisher William Wilkerson.*^

 

 

 

 
(1980)* - Exterior of Schwab's Pharmacy at 8024 Sunset Boulevard, in West Hollywood.  

Historical Notes

Schwab's closed its doors in October 1983. Five years later, on October 6, 1988, Schwab's was demolished to make way for a shopping complex and multiplex theater.*^

 

 

Googie's Coffee Shop

 
(1950s)*# - View showing Schwab’s Pharmacy and Googie’s Coffee Shop near the corner of Sunset Boulevard and Crescent Heights. Note the signboard on the right advertises the sport of Jai Alai at the Fronton Palace in Tijuana, Mexico.  

 

Historical Notes

The origin of the name Googie dates to 1949, when architect John Lautner designed the West Hollywood coffee shop Googies, which had distinct architectural characteristics.  The name "Googie" had been a family nickname of Lillian K. Burton, the wife of the original owner, Mortimer C. Burton.*^

 

 

 

 
(1952)##^* - View showing Schwab’s Pharmacy and its neighbor, Googie’s Coffee Shop near the corner of Sunset Boulevard and Crescent Heights.  

The Origins of Googie Architectrue

Alan Hess, the author of Googie: Fifties Coffeeshop Architecture, traces Googie back to three Coffee Dan's restaurants designed by John Lautner in the early forties.

"He selected the vaults and glass walls and trusses and angles of his buildings to fit the original, often unusual, concepts of space he favored," writes Hess.

Lautner originated the style that would be refined and reinterpreted by many others. Unintentionally, he also gave the style a name when, in 1949, he designed Googie's coffee shop at the corner of Sunset Boulevard and Crescent Heights in Los Angeles.

Professor Douglas Haskell of Yale was driving through Los Angeles when he and architectural photographer Julius Shulman came upon Googie's. "Stop the car!" Haskell yelled. "This is Googie architecture." While Haskell was dubious about the style, he made the name "Googie architecture" stick by using it in a 1952 article in House and Home magazine.***##

 

 

 
(ca. 1957)^#^^ – View looking east on Sunset at Crescent Heights in West Hollywood as seen from the passenger seat of a long nose V8 bomb sight Buick.  On the right is the original high style Googie's Coffee Shop and landmark Schwabs Drug Store.  

 

 

 

 
(1950s)##+ – Picture of James Dean in front of the Googie’s Coffee Shop at Sunset and Crescent Heights.  

 

 

 

West Hollywood

 
(2016)+++ - Map of West Hollywood (WeHo). West Hollywood is bounded on the north by the Hollywood Hills neighborhood of Los Angeles, on the east by the Hollywood district of Los Angeles, on the southeast by the Fairfax district of Los Angeles, on the southwest by the district of Beverly Grove, and on the west by the city of Beverly Hills.  

 

Historical Notes

West Hollywood, colloquially referred to as WeHo, was incorporated in 1984 and is home to the famous Sunset Strip.  The irregular boundary of the town is featured in the city logo, and was largely formed from the unincorporated area that had not become part of the surrounding cities (Los Angeles and Beverly Hills).*^

 

 

 

 
(ca. 1931)^^ - Aerial view of West Hollywood looking northeast. The wide street running from lower-left to upper-right is Santa Monica Boulevard. In the right-center is the Sherman train yard where the Pacific Design Center stands today.  

 

Historical Notes

West Hollywood owes its existence to one of Southern California's first interurban electric railways, the Pasadena and Pacific. Assembled by Moses H. Sherman and his brother-in-law Eli P. Clark from failed and fragmentary predecessors, the Pasadena and Pacific connected the booming city of Los Angeles with the beach town of Santa Monica. Along the way, it crossed a sprawling coastal plain dotted with marshes, tar pits, and citrus groves. Today's Santa Monica Boulevard traces the railway's route across what was then called the Cahuenga Valley.^^^#

 

 

 

 
(n.d.)*^* - View of the Pacific Electric's Sherman rail yard, current location of the Pacific Design Center.  

 

Historical Notes

In 1896, Sherman and Clark built a rail yard and power plant at roughly the midpoint between Los Angeles and Santa Monica, where today's Santa Monica and San Vicente boulevards intersect.^^^#

 

 

 

 
(ca. 1933)^^ -  View looking southwest on the 8500 block of Santa Monica Boulevard, between San Vicente and La Cienega boulevards, in West Hollywood. Railroad tracks run down the center of the street.  

 

Historical Notes

The tracks running down the center of Santa Monica Boulevard became part of the Pacific Electric Railway in 1911 and carried red cars until 1941. They then remained largely unused for decades, serving the occasional Southern Pacific freight train through the 1970s. It was not until 1999 that the West Hollywood segment of the tracks were dug up and replaced by a landscaped median.^^^#

Click HERE to see same view in 2016.

 

 

 
(1933)^^ - Blow-up view of previous photo showing the Art Deco building at 8572 Santa Monica Boulevard with large sign reading: Molins & Son Draperies. Tenant also includes Fearless Camera Co. & Cinema Sound Co.  

 

 

 

 
(1929)^^ – Richfield Service Station at 7786 Santa Monica Boulevard, West Hollywood (2 blocks East of Fairfax). Note the pedestal-mounted racecar on the right.  

 

Historical Notes

Gas Stations used to be called service stations ... they would rush to your car, check the water and oil, put air in your tires, wash your windows, and pump your gas.

Click HERE to see more Early Views of LA Gas Stations.

 

 

 

 
(1929)^^ - Closer view showing the pumps at the Richfield Service Station located on the southeast corner of Santa Monica Boulevard and Ogden Avenue in West Hollywood. Today, a parking lot occupies this space.  

 

 

Sunset Boulevard

 
(ca. 1935)^^ – View of the Venetian Studio Furniture Store located at 8811 Sunset Boulevard (north side of Sunset between Larrabee Street and Horn Ave). The clapboard store at center is a rundown structure with light-colored walls and a flat roof. Large rectangular windows can be seen along the front side of the building. Several tables and chairs are in front of the building. An early automobile can be seen parked at right near a service station. Legible signs include, from left to right: "Repairing Refinishing Upholstering", "Venetian Studio", "Hand Made Period Furniture", "Lubrication", "Batteries, Tires and Ignitions". Click HERE to see contemporary view of 8811 Sunset Blvd.  

 

 

Sunset Tower

 
(1930s)^*^# – View looking through a Eucalyptus Tree down toward the Sunset Tower. The Art Deco apartment building is located at 8358 Sunset Boulevard.  

 

Historical Notes

Designed in 1929 by architect Leland A. Bryant, opened in 1931, the Sunset Tower  is considered one of the finest examples of Art Deco architecture in the Los Angeles area..*^

 

 

 
(ca. 1930s)*^^* - View, looking northwest, of the Sunset Tower Apartment Building in the Hollywood Hills.  

 

Historical Notes

The Art Deco Sunset Tower Hotel has served as the residence for many celebrities, including Frank Sinatra, Howard Hughes, Elizabeth Taylor, Zasu Pitts, Bugsy Siegel, Errol Flynn and Marilyn Monroe. Additionally, it has appeared in a number of films and books.*

 

 

 
(ca. 1930)***^ - View of the Sunset Strip in the early 1930s. The Sunset Tower Apartment Building is the tallest building in the area. Click HERE to see contemporary view.  

 

 

 

 
(1933)^^ - Sunset Tower Apartments at 8358 Sunset Boulevard as seen from a gas station across the street.  

 

Historical Notes

Originally operated as a luxury apartment hotel, it was one of the first high-rise reinforced concrete buildings in California. When it was completed in August 1931 at a cost of $750,000, the Los Angeles Times reported: "What is described to be the tallest apartment-house in Los Angeles County, rising 15 stories or 195 feet, was completed last week at Kings Road and Sunset Boulevard by W.I. Moffett, general contractor, for E.M. Fleming, owner." *^

 

 

 
(n.d.)* - An art deco masterpiece, the Sunset Tower Apartments, located at 8358 Sunset Boulevard.    

 

Historical Notes

In 1933, the Los Angeles Times ran an article about the trend toward luxurious penthouse apartments in the city and noted that Sunset Tower boasted the city's highest penthouse: "It is the highest in the city and due to the location of the fifteen-story structure that supports it, its tenants live on a level with the tower of the Los Angeles City Hall. Imagine the view!" John Wayne, Howard Hughes, Frank Sinatra, Jerry Buss and novelist James Wohl lived in the penthouse at different times, and Hughes reportedly also rented some of the lower apartments for his girlfriends or mistresses. Other former residents include Clark Gable, Errol Flynn, Marilyn Monroe, Michael Caine, Quincy Jones, Roger Moore, Zsa Zsa Gabor, Billie Burke, Joseph Schenck, Paulette Goddard, Zasu Pitts, George Stevens, Preston Sturges, and Carol Kane.*^

 

 

 
(ca. 1933)^^^ - Close-up view of the Sunset Tower Apartments showing the details of the bas-relief near the top of the building.  

 

Historical Notes

The building is decorated with plaster friezes of plants, animals, zeppelins, mythological creatures and Adam and Eve.*^

 

 

 
(1940s)*# – View looking up at the Sunset Tower Apartments from the De Longpre Avenue side of the building.  

 

 

 

 
(1955)***^ - Full view of the Sunset Tower Apartments showing the Art Deco design details, especially at the top of the building.  

 

 

 

 

 
(1979)* - Looking out upon West Hollywood from a balcony at the Sunset Hyatt Hotel (later Andaz West Hollywood), showing the neighborhood and the iconic Sunset Tower; Downtown Los Angeles is partially visible through the haze on the right.  

 

Historical Notes

The Sunset Tower Apartment building was added to the National Register of Historic Places in 1980.

After a period of decline in the early 1980s, the building was renovated and has been operated as a luxury hotel under the names The St. James's Club, The Argyle, and most recently the Sunset Tower Hotel.*^

 

 

 

 
(2005)*^ – View showing the Sunset Tower Hotel located at 8358 Sunset Boulevard in West Hollywood.  

 

Historical Notes

The building was saved from deterioration and possible demolition when it was purchased in 1985 from architect David Lawrence Gray, FAIA by Peter de Savary who promised to "lovingly restore" the building to its former glory by spending $25 million to convert the building into the first American branch of his luxury hotel chain, the St. James's Club.

The Lancaster Group purchased the hotel from de Savary in 1992, renaming it the Argyle.

In 2004, Jeff Klein purchased the hotel.  Klein hired designer Paul Fortune to renovate the hotel, adding more modern amenities, and restored its original name. *^

 

* * * * *

 

 

Club Casanova

 
(ca. 1936)* - View of Sunset Boulevard in the city of West Hollywood showing the Casanova Club located at 8383 Sunset Blvd. A large castle-like tower can be seen in the distance (center-top). This is the famous Chateau Marmont Hotel, located at 8221 Sunset Blvd.  

 

Historical Notes

Sunset Boulevard, a long winding thoroughfare that begins in downtown Los Angeles and runs westward over 20 miles, ends at the Pacific Ocean near Malibu. The best-known portion of the boulevard is the mile and a half stretch between Hollywood and Beverly Hills, known as "The Sunset Strip".*

The Chateau Marmont Hotel was a great castle on the hill inspired by the architecture of the Loire Valley in France was built in 1927, opened in 1929 as an apartment house, and was changed to a hotel in 1931, becoming the "Hotel to the Stars".*

 

 

 
(ca. 1936)**## – Close-up view showing the Club Casanova located at 8383 Sunset Boulevard on the Sunset Strip.  

 

Historical Notes

The Club Casanova opened in August 1936 and lasted only 16 months.  In 1937, it became U-Gene’s Bagdad Café, then two years later, Bow’s Inn.

Today, the Saddle Ranch Chop House stands at this location, on the N/E corner of Sunset and N. Kings Rd.

 

 

Players Nightclub

 
(ca. 1940)*#*# - View showing the Players Nightclub at 8225 Sunset Boulevard, opened by director Preston Sturges during the Summer of 1940. The Chateau Marmont is on the right.  

 

Historical Notes

In 1940 Preston Sturges, successful Hollywood writer and director, opened Players Nightclub. Stars and writers made it their home base. Humphrey Bogart, Dorothy Parker, Robert Benchley, George S. Kaufman (writer of several Marx Brothers movies), and Donald Ogden Stewart (screenwriter of 1938’s Marie Antoinette and 1940’s The Philadelphia Story) all got smashed on The Players’ drinks, which were said to be the most potent in town.

Barbara Stanwyck (Sturges’ leading lady in The Lady Eve), Orson Welles (who stayed next door at the Chateau Marmont when he first came to Hollywood), Joel McCrea (who starred in three of Sturges’ pictures), Rudy Vallee, director William Wyler, and writer William Faulkner were all regulars at their friend’s establishment. Multi-millionaire Howard Hughes became a regular guest. He often dined on the top floor, frequently preferring to eat alone.**##

 

 

 

 
(1940s)^#^^ - Closer view of Players Nightclub on the Sunset Strip with homes perched on hillside in the background. Sign on front balcony reads: "Preston Sturges Presents"  

 

Historical Notes

At its peak during WWII, The Players was a three-level extravaganza with a restaurant on each floor. There was a barbershop on the mezzanine level. Sturges also built a dinner theatre/dance floor with a revolving, hydraulic stage. Later still, he added a burger stand  for the tourist trade.

The Players never broke even and, by 1953, the burger stand was the only part of The Players still open for business.**##

Over time, Player’s Club became the Imperial Gardens, the Roxbury and Miyagi's. In 2012 Harry Morton, oil-slick heir of Hard Rock Café founder Peter Morgan, chose the site for the second location of his Mexican restaurant chain The Pink Taco. During renovations his work crews discovered the revolving stage, the dance floor and the infamous secret tunnel connecting to the Chateau Marmont.^^^#

 

 

Chateau Marmont Hotel

 
(1940s)^^^ – Photo showing the Chateau Marmont Hotel located at 8221 Sunset Boulevard.  

 

Historical Notes

In 1926 Fred Horowitz, a prominent Los Angeles attorney, chose the site at Marmont Lane and Sunset Boulevard to construct an apartment building. Horowitz had recently traveled to Europe for inspiration and returned to California with photos of a Gothic Chateau along the Loire River. In 1927 Horowitz commissioned his brother-in-law, European-trained architect Arnold A. Weitzman, to design the seven-story, L-shaped building based on his French photos. When deciding upon a name for the building, Chateau Sunset and Chateau Hollywood were rejected in favor of Chateau Marmont, a name conceived by the small street running across the front of the property.

On February 1, 1929, Chateau Marmont opened its doors to the public as the newest residence of Hollywood. Local newspapers described the Chateau as “Los Angeles’s newest, finest and most exclusive apartment house ... superbly situated, close enough to active businesses to be accessible and far enough away to insure quiet and privacy.”

Due to the high rents and inability to keep tenants for long-term commitments during the depression, Fred Horowitz chose to sell the apartment building to Albert E. Smith for $750,000 in cash. The following year, Chateau Marmont was converted into a hotel. The apartments became suites with kitchens and living rooms. The property was also refurbished with antiques from depression-era estate sales.*^

 

 

 
(ca. 1995)* – View of the Chateau Marmont Hotel as seen from the Hollywood Hills.  

 

Historical Notes

Designed and constructed to be earthquake proof, Chateau Marmont survived major earthquakes in 1933, 1953, 1971, 1987 and 1994 without sustaining any major structural damage. Nine Spanish cottages were built next to the hotel in the 1930s and were acquired by the hotel in the 1940s. Craig Ellwood designed two of the four bungalows in 1956, after he completed Case Study Houses.*^

In 1976, Chateau Marmont was dedicated LA Historic-Cultural Monument No. 151 (Click HERE to see complete listing).

 

 

 
(2006)*^ - View showing the Chateau Marmont Hotel located on the Sunset Strip, 8225 Marmont Lane and 8221 Sunset Boulevard.  

 

Historical Notes

When celebrities visiting Los Angeles want to be seen, they often go to the Beverly Hills Hotel. When they wish to keep out of the limelight they often stay at the Marmont.

The fact that tourists rarely discover the hotel is one of the reasons why stars like Marilyn Monroe, Nicole Kidman, Robert DeNiro, Josh Hartnett, Scarlet Johansson, Lindsay Lohan, Warren Beatty, Dustin Hoffman, John Lennon and Yoko Ono, Ringo Starr, Bob Dylan, Mick Jagger, Greta Garbo, Keanu Reeves, Leonardo DiCaprio, Matthew McConaughey, Sarah Jessica Parker, and the Eagles have all stayed for extended periods. ^^+

 

 

Club Seville

 
(ca. 1938)#**# – Life Magazine photo showing Club Seville (later Ciro's and today The Comedy Store) located at 8433 Sunset Boulevard.  The apartment building seen on the left is currently the Andaz West Hollywood Hotel.   

 

Historical Notes

The Club Seville opened New Year’s Eve 1935 and featured a crystal dance floor with subsurface fish, fountains and colored lights in its Crystal Marine Room.  In 1940, the building got a face-lift and became known as Ciro’s Nightclub (1940 – 1957).  Click HERE for contemporary view.

 

Ciro's Nightclub

 
(ca. 1940)^#*#^ – Panoramic view showing Ciro’s Nightclub located at the T-intersection of Sunset Boulevard and N. Olive Drive.  

 

Historical Notes

Ciro's (later known as Ciro's Le Disc) was a nightclub in West Hollywood located at 8433 Sunset Boulevard, on the Sunset Strip. It opened in January 1940 by entrepreneur William Wilkerson. Herman Hover took over management of Ciro's in 1942 until it closed its doors in 1957.

Co-founder Wilkerson also opened Cafe Trocadero, in 1934, and the restaurant La Rue, both on the Strip, and later originated The Flamingo in Las Vegas, only to have control of the resort wrested from his control by mobster Benjamin "Bugsy" Siegel.*^

 

 

 

 
(1942)^##* – View showing the entrance to Ciro's Nightclub with a Yellow Cab Co. taxi (’42 Pontiac) in the parking lot.  

 

 

 

 
(1952)* - Celebrating the upcoming marriage of Nancy Davis (left) to Ronald Reagan, are Jeanne (Biegger) Martin and Dean Martin (right) at Ciro's Nightclub on the Sunset Strip on February 23, 1952. Ain't that a kick in the head!  

 

Historical Notes

Ciro's combined a luxe baroque interior and an unadorned exterior and became a famous hangout for movie people of the 1940s and, 1950s. It was one of "the" places to be seen and guaranteed being written about in the gossip columns of Hedda Hopper, Louella Parsons and Florabel Muir.*^

 

 

 
(1950s)#**# – Interior view of Ciro’s Nightclub showing tables, dance floor, and stage.  High caliber performers appeared here which drew in the top Hollywood celebrities.  

 

Historical Notes

Among the galaxy of celebrities who frequented Ciro's were Marilyn Monroe, Humphrey Bogart and Lauren Bacall, Frank Sinatra, Ava Gardner, Sidney Poitier, Anita Ekberg, Lucille Ball and Desi Arnaz, Joan Crawford, Betty Grable, Marlene Dietrich, Ginger Rogers, Ronald Reagan, Dean Martin, Mickey Rooney, Cary Grant, George Raft, George Burns and Gracie Allen, Judy Garland, June Allyson and Dick Powell, Mamie Van Doren, Jimmy Stewart, Jack Benny, Peter Lawford, and Lana Turner (who often said Ciro's was her favorite nightspot) among many others. During his first visit to Hollywood in the late 1940s, future President John F. Kennedy dined at Ciro's.*^

 

 

 
(1950s)##^* - View showing the front of Ciro's Nighclub. Marquis reads: "Will Mastin Trio starring Sammy Davis Jr. featuring the World Famous Ciro's Girls."  

 

 

 

 

 
(1954)*^#^* - Night view showing Ciro's Nightlcub. Billboard reads: Nat King Cole  

 

Historical Notes

In the 1960s, Ciro's became a Sunset Strip rock and roll club, and was the only major venue on the Strip to make such a transition while keeping its original name. The Byrds got their start there in 1964. Accounts of the period (reproduced in the sleeve notes to The Preflyte Sessions box set) describe a "church-like" atmosphere, with interpretive dancing. The club also served as the host during the recording of the 1965 Dick Dale album "Rock Out With Dick Dale: Live At Ciro's"

The site of Ciro's became The Comedy Store in 1972.*^

 

 

The Comedy Store

 
(1991)* - Picture taken from across the street showing The Comedy Store on the Sunset Strip. At one time this was Ciro's Nightclub.  

 

Historical Notes

The Comedy Store was opened in April 1972 by comedians Sammy Shore and Rudy DeLuca. The building was formerly the home of Ciro's, a popular Hollywood nightclub owned by William Wilkerson, and later a rock and roll venue, where The Byrds were discovered in 1964.

When the venue reopened as The Comedy Store in 1972, it included a 99-seat theatre, where Johnny Carson was one of the first comics to perform. As a result of a divorce settlement, Sammy Shore's ex-wife Mitzi Shore began operating the club in 1973, and she was able to buy the building in 1976. She immediately renovated and expanded the club to include a 450-seat main room.*^

 

 

 
(2006)*^ - Close-up view showing The Comedy Store, 8433 W. Sunset Blvd., West Hollywood.  Photo by Mike Dillon  

 

Historical Notes

The Comedy Store has featured performances from every important comedian. The names of its headliners are vaunted on its outside walls.

This was once the site of Ciro’s, one of Hollywood’s most popular nightclubs during the 1940s and 1950s.

The building is supposedly haunted. TV’s “Access Hollywood” once brought in a psychic, billed her as a “spiritual journalist,” and had her talk about angry mobsters still supposedly trapped in the building’s basement. ^^+

 

* * * * *

 

 

The Strip

 
(1957)^^ – Nighttime view of 'The Strip' with the Chateau Marmont Hotel seen in the distance.  

 

 

 

 
(n.d.)#**# - A wall decoration in Disney Hollywood Studios Florida showing a map of West Hollywood in the 1930s.  Highlighted names along "The Strip" include:  Chateau Marmont, Garden of Allah, Sunset Tower, Clovera Club, La Maze, Villa Nova, Little Hungary, The Cock and Bull, Trocadero, Ted Snyder, Phil Selznick, Ray Hallers and Eddie Cantor*.  

 

Historical Notes

*Eddie Cantor, born Edward Israel Iskowitz, was a comedian, dancer, singer, actor, and songwriter.  He is also known for being the second president of the Screen Actors Guild, serving from 1933 to 1935. He invented the title "The March of Dimes" for the donation campaigns of the National Foundation for Infantile Paralysis, which was organized to combat polio. It was a play on the The March of Time newsreels popular at the time. He began the first campaign on his radio show in January 1938, asking listeners to mail a dime to President Franklin D. Roosevelt. At that time, Roosevelt was the most notable American victim of polio. Other entertainers joined in the appeal via their own shows, and the White House mail room was deluged with 2,680,000 dimes—a large sum at the time.*^

 

Cafe Trocadero

 
(ca. 1936)* - Exterior view of the famous Cafe Trocadero located on the Sunset Strip. A second sign below the nightclub name reads, "Phil Ohman's Music."  

 

Historical Notes

The Cafe Trocadero was the center of jitterbug in the 1930s. A black tie French-inspired supper club, the original Trocadero, now demolished, was considered the jewel of the Strip in the 1930s and became synonymous with stars, starlets, movie producers, and fun.*^

 

 

 
(ca. 1937)* - Night view of the Cafe Trocadero, located at 8610 Sunset Boulevard in what is now West Hollywood.  

 

Historical Notes

Originally known as the La Boheme from 1929 to 1933, the Café Trocadero was opened by William R. Wilkerson in 1934. Wilkerson was the successful publisher of The Hollywood Reporter who also owned other nightclubs nearby on the Sunset Strip like Ciro's and LaRue.*^

 

 

 
(1936)***^ - Patrons at the Cafe Trocadero before the nightclub was remodeled. Note how the awnings drape around the post of the ornate dual-lamp streetlight. Click HERE to see more in Early Views of LA Streetlights.  

 

Historical Notes

Among the celebrities who frequented the Trocadero were Fred Astaire, Bing Crosby, Cary Grant, Myrna Loy, Jackie Gleason, Henry Fonda, Judy Garland, Lucille Ball, Desi Arnaz, Jean Harlow, and Norma Shearer. The Trocadero was featured in the 1937 movie A Star is Born starring Janet Gaynor and Fredric March.*^

 

 

 
(1938)* - Exterior view of the Cafe Trocadero shortly after it underwent extensive remodeling. Note the art designs on the wall and above each of the doors.  

 

Historical Notes

The building was remodeled in 1938 by new owners Bugsy Siegel and Mickey Cohen.*

 

 

 
(ca. 1945)* - Exterior view of Cafe Trocadera as seen from where Sunset Plaza Drive (foreground) meets Sunset Boulevard.  

 

Historical Notes

After years of serving as one of Hollywood's best evening destinations, the "Troc" closed in 1946.*

Today, a "new" Trocadero stands as a nightclub at 8610 Sunset Boulevard on the Sunset Strip.*^

 

Sunset Plaza

 
(1946)^##* - View looking east of Sunset Plaza located on the 8600 block of W. Sunset Boulevard, West Hollywood  

 

Historical Notes

Sunset Plaza is an exclusive shopping complex on the Sunset Strip in West Hollywood that draws an A-list clientele to its designer boutiques and chic sidewalk cafes and restaurants. It is located on both sides of Sunset Boulevard between La Cienega and San Vicente at Sunset Plaza Drive.

 

 

Then

 
(1940s)*– View looking north on Sunset Plaza Drive from Sunset Boulevard.  A Christmas tree stands on the island in the middle of Sunset Plaza. A sign below the tree reads, "Sunset Plaza - Merry Christmas".  

 

Now

 
(2016)*### - View looking north showing the intersection of Sunset Plaza Drive and Sunset Boulevard as it appears today.  

 

 

 

 

 
(2011)#+++ – View showing people dining at the Le Petit Four Restaurant on the Sunset Strip in the Sunset Plaza of West Hollywood.  

 

Historical Notes

Today, the Sunset Plaza is a two-block cluster of hip outdoor cafes, boutiques, hair salons, and other stores whose prices rival those of Rodeo Drive’s. It is one of the best people watching places in West Hollywood. ^^+

 

 

 

 
(2016)^++ – View looking east on Sunset Boulevard at Sunset Plaza showing people dining at Le Petit Four seen in the foreground.  

 

 

 

 

 
(2010)+#+# - A landmark of a sign for the eastbound driver, The Sunset glows like its namesake with a rainbow of plastic-faced, LED lighting. Photo by Joshua Barash.  

 

 

Villa Nova Restaurant

 
(1953)*^^* - View of the Villa Nova Restaurant located at 9015 Sunset Boulevard on the Strip.  

 

Historical Notes

This restaurant was originally called the Mermaid Cafe built in the late 1920's. In 1933 it premiered as The Villa Nova and taken over by film director Vincente Minnelli and silent film actor-director Allen Dale.

Marilyn Monroe went on her first blind date with Joe DiMaggio here in 1953 and Vincent proposed to Judy Garland at the Villa Nova in 1945. When Elmer Valentine, Lou Adler and Mario Maglieri took it over in 1972, they originally wanted to call it "Over The Rainbow" in their honor - but the city would not allow the sign to reach a certain height, so they shortened it to, "The Rainbow".*^^*

 

Rainbow Bar and Grill

 
(2011)^^## – View showing the Rainbow Bar and Grill (previously the Villa Nova) located on the Sunset Strip in West Hollywood.  

 

Historical Notes

The Rainbow Bar and Grill was founded in early 1972 by Elmer Valentine, Lou Adler, Mario Maglieri and others, opening on April 16, 1972, with a party for Elton John.  At the time, the word "rainbow" signified peace and freedom. It quickly became known as a hangout for celebrities of all types. John Belushi ate his last meal (lentil soup) at table No. 16. *^

 

 

 
(ca. 1980)##^* – View looking west on Sunset Boulevard showing the Rainbow Bar and Grill (previously the Villa Nova) at center of photo.  Bank of America and Gazzarri's Nightclub are on the left with The Roxy at lower-right.  

 

Historical Notes

The Rainbow became known as a hangout for rock musicians and their groupies. Notable regulars at the Rainbow in this period include Keith Moon, Alice Cooper, Micky Dolenz, Harry Nilsson, John Lennon, Ringo Starr, and Neil Diamond. Elvis Presley was known to have occasionally visited the Rainbow. The group of musicians calling themselves the Hollywood Vampires made the Rainbow their home away from home in the mid-1970s. In the last two decades of his life, Motörhead frontman Lemmy was a daily fixture at the Rainbow whenever the band was not on tour, and often played a video poker machine at the end of the bar table.

Los Angeles songwriter Warren Zevon referenced the scene at the Rainbow in the last verse of his 1976 song "Poor Poor Pitiful Me".

The musical group Rainbow was named after this club.*^

 

Roxy Theatre

 
(1980)* - A long line of customers wait on the sidewalk outside the Roxy to get in a see a live rock show. The sign for the neighboring restaurant, Rainbow Bar & Grill, is visible on the left.  

 

Historical Notes

The Roxy was opened on September 23, 1973, by Elmer Valentine and Lou Adler, along with original partners David Geffen, Elliot Roberts and Peter Asher. They took over the building previously occupied by a strip club owned by Chuck Landis called the Largo. (Adler was also responsible for bringing the stage play The Rocky Horror Show to the United States, and it opened its first American run at The Roxy Theatre in 1974, before it was made into the movie The Rocky Horror Picture Show the next year. *^

 

 

 
(1975)^+++ – Front view of the Roxy Theatre at 9009 W. Sunset Boulevard.  Billboard reads:  “An Evening with Bruce Springsteen & E Street Band”  

 

Historical Notes

Neil Young and his band The Santa Monica Flyers played the Roxy for the first week it was open. Only three months later, the original Genesis lineup with Peter Gabriel played several consecutive days at the Roxy, a run that some band members and many fans consider to be amongst their finest performances (due partially to the intimate atmosphere and good acoustics of the venue, as well as the legendary reputation of "Hollywood" amongst performers around the world).

Paul Reubens, then a struggling comedian, introduced his Pee-wee Herman character in a raunchy revue here in 1981 that included other aspiring comics including Phil Hartman and Elayne Boosler. *^

 

 

 

 
(n.d.)#* – Nighttime view of the Roxy Theatre with the Rainbow Bar and Grill on the left.  

 

Historical Notes

The small On the Rox bar above the club has hosted a wide variety of debauchery in its history. The bar was a regular hangout for John Lennon, Harry Nilsson, Alice Cooper and Keith Moon during Lennon's "lost weekend" in 1973-74 and hosted parties arranged by Heidi Fleiss in the 1980s. *^

 

 

 

 
(1991)^^# - People gather outside the Roxy Theater on the Sunset Strip, 9009 Sunset Boulevard.  (Mike Meadows / Los Angeles Times)  

 

Historical Notes

The Roxy Theatre/Nightclub with a capacity of 500 is owned by Lou Adler and Nic Adler. *^

 

* * * * *

 

 

Doheny Drive

 
(1938)##^* - View of Doheny Drive north of Santa Monica Boulevard.  Doheny Rd. branches off to the left at the black billboard. The white building at center is still standing. Luckman Plaza now occupies the block to the right.  

 

Historical Notes

Doheny Drive, named after the early 20th Century oil tycoon – Edward L. Doheny, is a north–south thoroughfare mostly through Beverly Hills and West Hollywood.  It starts a few blocks south of Pico Boulevard in the city of Los Angeles, and travels northwards, crossing Wilshire Boulevard, Santa Monica Boulevard, and other east/west streets, and ends after crossing Sunset Boulevard.

 

 

 

 
(ca. 1938)* – View Looking west on Sunset Boulevard with Doheny Road running to the right and Cory Avenue running south.  

 

 

 

 

Then and Now

 
 
(1938 vs. 2015)*### - View looking west on Sunset Boulevard at Doheny Road and Cory Avenue.  

 

 

 

Bit of Sweden Smorgasbord

 
(ca. 1936)#**# – Postcard view showing the Bit of Sweden Smorgasbord Restaurant located on the N/E corner of Sunset Boulevard and Doheny Drive.  

 

Historical Notes

The word “smorgasbord” is something we take for granted these days, but back in 1936 when a Swedish restaurant called ‘Bit of Sweden’ opened at the corner of Sunset Boulevard and Doheny Drive, it introduced the concept of the smorgasbord to curious Angelinos. #**#

 

 

 

 
(1940s)^** - View of the Bit of Sweden Restaurant located at 9051 Sunset Boulevard in West Hollywood with Quintino & Davidson Tailors, Trio Fashions, Bernard of Hollywood, and other shops next door.  

 

 

Simon's Drive-in

 
(ca. 1938)* - Cars circle this colonial style Simon's, located at 8801 Sunset Boulevard at the corner of Horn Avenue in West Hollywood. The drive-in features fried chicken, barbecue.  

 

Historical Notes

This was a Simon’s Drive-in from 1935 until 1945 when Dolores’ Drive-in took over.  It became Jack’s on the Strip Drive-in sometime in the 1950s.  The building stood until the mid-1960s when it was demolished to make way for a succession of music stores, Muntz Stereo and then Tower Records (1971).

Click HERE to see more Early Views of LA Drive-in Restaurants.

 

Café La Maze

 
(1937)^***^ – View of the Café La Maze, located at 9039 Sunset Boulevard. The popular restaurant had a lounge area called The Key Club.  

 

Historical Notes

In 1935, Marcel Lamaze, founded the original Café La Maze on Sunset Boulevard.  Marcel was a legendary and influential Restaurateur & Maître D in the Los Angeles area during the Golden Age of Hollywood. The Hollywood location was a Movie Star Hangout, where Marcel was well connected with the movie star crowd. Marcel was known to be a good friend of Jimmy Durante and loved to Play Poker with the Marx Brothers.^**^

 

 

 
(ca. 1937)##^* – View looking southeast toward the south side of Sunset Boulevard from the front entry to the Café La Maze. Across the street can be seen the Crosby Building at right, home to the Finlandia Baths.  

 

Historical Notes

In the 1940s the Café La Maze would become Sherry's Restaurant.

 

 

 
(1949)^^ - View showing Sherry's Restaurant (previously Café La Maze) located at 9039 Sunset.  A group of men surround a car in front of the restaurant that was the scene of a shooting. An arrow points to bullet holes in the rear fender of a car parked across the street.  

 

Historical Notes

During the 1940s Sherry’s was popular with L.A.’s mafia element. On July 20, 1949 gangster Mickey Cohen and 3 others were ambushed at 3:45 a.m. in front of the restaurant on the Sunset Strip. Mickey's car drove up to the curb and gunmen (hiding across the street under an advertising sign – out of view) opened fire with shotguns. The gunmen then sped away in a gray auto, tossing out the guns a block away. Mickey was the least seriously wounded.*#

Sherry’s later became the famous rock club Gazzari’s on the Strip.

 

 

 
(1950)#**# – View showing a 1949 Cadillac Series 62 Convertible Coupe heading west on Sunset Boulevard.  There is a closing out sale at Mickey Cohen men’s clothing store on the south side of Sunset.  

 

Historical Notes

Mickey Cohen was a well-known mobster with close ties to the Mafia (circa 1940s.) As a front, Cohen operated a men’s clothing store at 8804 Sunset Blvd (on the Strip). His office was in the back of the store where he took care of…ahem…“business.” Cohen always insisted he was simply a small businessman selling men’s clothes. Apparently even Cohen gave up pretending when he closed his store in January 1950.

 

Gazzarri's

 
(1970s)#^* - View of Gazzarri’s on the Strip (previously Sherry's Restaurant and the Café La Maze). Marquis reads:  Dance Contest – Real Don Steele Show  

 

Historical Notes

Gazzarri's nightclub on the Sunset Strip was most notable as the location where The Doors and Van Halen were featured house bands for long stretches before being discovered. It was also the LA club featured in Huey Lewis and the News MTV video for their hit "The Heart of Rock and Roll."

The club reached its peak of popularity in the late 1960s, featuring Jim Morrison's young new group, along with other LA talent such as The Bobby Fuller Four, Buffalo Springfield, and The Walker Brothers. It then achieved major LA relevance again in the late 70's, featuring the David Lee Roth-led Van Halen nightly for months on end, and then into the 1980s thru the early 90's as one of the top LA glam metal nightclubs. It was owned and operated by the "Godfather of Rock and Roll", Bill Gazzarri. Gazzarri himself was known for dressing up as a Chicago-style gangster and frequenting the club on performance nights. Located near the corner of Doheny and Sunset Boulevard in West Hollywood, and just several dozen yards from both the Rainbow Bar and Grill and The Roxy Theatre, Gazzarri's became famous as a launching pad for future rock and roll stars.*^

 

 

 
(1980)* - Exterior view of Gazzarri's nightclub on the Sunset Strip, with a sign which reads, "Every Sunday battle of the bands."   

 

Historical Notes

Bill Gazzarri died in 1991 and the club closed down in 1993. In 1994, the building suffered irreparable damage from the Northridge earthquake. It was torn down in 1995 and a new club called Billboard Live was built on the former Gazzarri's site. It opened in 1996. Billboard Live became The Key Club in 1998 (which was the lounge name of the original Café La Maze).*^

 

* * * * *

 

 

 

 
(ca. 1935)^^ - View of the offices of Hoffman-Schlager, Inc. and David C. Werner, Inc. at 8776 Sunset Boulevard with early-model automobiles parked in front.  

 

 

 

 
(ca. 1939)* - View of cars parked in front of a row of shops at 8774 (left) to 8788 Sunset Boulevard in West Hollywood; a sign for a florist is seen on the far left. Holloway Drive runs south on the far right.  

 

Historical Notes

Today, Palm Drive runs where 8788 Sunset Boulevard is located, but the other two structures are still standing.* 

 

 

 
(1939)* - Sunset Strip looking north-west, west of La Cienega.  

 

 

 

Then and Now

 
(1936)#**# – View of the 9100 block of the Sunset Strip showing a couple of charming tudor-style office buildings.  

 

 

 

 
(2016)*### – Google Street View looking west on Sunset Boulevard showing the 9100 block of the Sunset Strip.  

 

 

Finlandia Baths

 
(1946)^##* - Exterior view of the Crosby Building, located at 9028 Sunset Boulevard. The entrance to the famous (or infamous) Finlandia Baths can be seen on the left.  

 

Historical Notes

The Finlandia Baths were downstairs in the basement of the Crosby Building where a virtual who's who of closeted gay and straight male stars went for a bake or to rub the kinks out or have them rubbed out, as the case may be. Regulars apparently included Kirk Douglas, Cornel Wilde, Humphrey Bogart, Tony Curtis, Hugh O'Brien, Rock Hudson and the Crosby brothers and many others. The building is still there albeit somewhat folded, spindled and mutilated but the bones are still good and still visible. Finlandia Baths have predictably morphed into a tattoo parlor.^##*

 

 

 
(2015)*### – Google Street View showing the Crosby Building as it appears today.  Tenants include: Shamrock Tattoo, LA Guitar Sales, and Orphic.  

 

 

 

Crescendo Nightclub

 
(ca. 1958)***^^ – View showing the Crescendo Nightclub located at 8572 Sunset Boulevard on the Sunset Strip.  The Marquis reads:  Opening Friday – Dave Brubeck and Mort Sahl  

 

Historical Notes

Gene Norman owned the Crescendo Nightclub (also the Interlude) on the Sunset Strip during the 1950s and 1960s featuring popular music and jazz. He also formed the GNP label which used many live recordings directly from the Crescendo Club.

Norman featured virtually every record and cabaret star such as Johnny Mathis, Duke Ellington, Louis Armstrong, Count Basie, Bob Newhart an Ella Fitzgerald. The typical Crescendo show was Mort Sahl, The Dave Brubeck Quarter, June Christy and the Stan Kenton Band. During all that time he was producing jazz albums, both in clubs and in the studio.*^*^^

 

 

 

(1961)#^#* - Chubby Checker, originator of 'The Twist', dancing with audience member at the Crescendo Nightclub, Hollywood.

 

 

 

 

 

 

 

Historical Notes

Chubby Checker (born Ernest Evans) is widely known for popularizing the twist dance style, with his 1960 hit cover of Hank Ballard's R&B hit "The Twist". In September 2008 "The Twist" topped Billboard's list of the most popular singles to have appeared in the Hot 100 since its debut in 1958, an honor it maintained for an August 2013 update of the list. He also popularized the Limbo Rock and its trademark limbo dance, as well as various dance styles such as the fly.*^

 

 

Dino’s Lodge

 
(1962)##^* - View of Dino’s Lodge, located at 8532 Sunset Boulevard.  

 

Historical Notes

The address of 8532 Sunset had been home to an auction house in the nineteen forties, one that specialized in wooden furniture. By the early fifties the space had been renamed, remodeled and opened as a dining spot called the Alpine Lodge. The family restaurant had a loosely defined wooden shoe concept and was not particularly successful. Described as "an attractive Swiss restaurant which fell on hard times," the owners soon dropped the word Alpine and replaced it with the name Dino, while leaving much of its decor intact.

Dino's Lodge had its grand opening in the spring of 1958. When the strange sketch that became the memorable sign was raised to the sky, its base cemented to the ground and the switch turned on, most assumed this meant it was Dean Martin's restaurant. Of course, this is exactly what the owners of the former Alpine wanted. "Contrary to report," explained an April 1958 edition of the Los Angeles Times, "Dean Martin does not own the restaurant on the Strip ... They just use his name and give him a percentage." It was a large percentage. Fifty percent. #^^#

 

 

 

 

(1960s)#### - View showing Dean Martin and 'Kookie' (Ed Byrnes), one of the stars of the TV show 77 Sunset Strip, in front of Dino's Lodge.

 

 

 

 

Historical Notes

Dino's Lodge restaurant lasted twenty years. It is primarily remembered by fans of the television series 77 Sunset Strip. By the early seventies, this restaurant that had once hosted parties for Frank Sinatra, was part of a cornball travel agency package that advertised a two-hundred and forty-dollar "guided tour of a motion picture studio, a full day at Disneyland and dinner at Dino's Lodge." #^^#

 

 

 

(ca. 1960s)#^## - View showing the cast of the popular TV series 77 Sunset Strip that ran between 1958 and 1964. (l to r):  Rex Randolph (Richard Long), Stu Bailey (Efrem Zimbalist Jr.), Suzanne Fabray (Jacqueline Beer), Jeff Spencer (Roger Smith), ‘Roscoe’ (Louis Quinn), and ‘Kookie’ (Edd Byrnes).

 

 

Historical Notes

The series 77 Sunset Strip revolved around two Los Angeles private detectives, both former government secret agents: Efrem Zimbalist, Jr. played Stuart ("Stu") Bailey and Roger Smith played Jeff Spencer, also a former government agent, and a non-practicing attorney. The duo worked out of a stylish office at 77 Sunset Boulevard (colloquially known as "Sunset Strip"), between La Cienega Boulevard and Alta Loma Road on the south side of the Strip next door to Dean Martin's real-life lounge, Dino's Lodge. Suzanne, the beautiful French switchboard operator played by Jacqueline Beer, handled the phones.*^

 

 

 

Sea Witch Club

 
(ca. 1965)##^* – View showing the Sea Witch Club located at 8516 W. Sunset Boulevard, just a couple of doors east of Dino's Lodge. The sign by the front door reads: "Straight Jackets", which was the house band from 1964 to 1965.  

 

Historical Notes

The Sea Witch was designed all out of raw wood and was supposed to look like a ship.  Size wise, it was a very small club when compared to others on the Strip and always crowded. It had a capacity of maybe 60-70 people.

 

* * * * *

 

 

Santa Monica and Doheny

 
(1937)* - View looking east on Santa Monica Boulevard from Doheny Drive. Note the tracks running down the center of Santa Monica Boulevard.  

 

Historical Notes

The tracks running down the center of Santa Monica Boulevard were part of the Pacific Electric Railway since 1911 and carried red cars until the 1940s. They then remained largely unused for decades, serving the occasional Southern Pacific freight train through the 1970s. It was not until 1999 that the West Hollywood segment of the tracks were dug up and replaced by a landscaped median.^^^#

 

 

 
(ca. 1946)##^* - An early model Cadillac meets up with PE car No. 5120 at the intersection of Santa Monica Boulevard and N. Doheny Drive.  

 

 

 

 
(1948)*^^* – View looking east on Santa Monica Boulevard at N. Doheny Drive.  

 

Historical Notes

That brick building on the left is still there and billboards STILL advertise on top of it. The Troubadour would eventually become that second white building. And check out the railroad tracks in the middle of the road!

 

 

 
(2014)*### – Google street view looking east on Santa Monica Boulevard at Doheny Dr.  

 

 

 

Before and After

 
(1948)*^^* - Intersection of Santa Monica Blvd. and Doheny Dr. looking east.   (2014)*### - Intersection of Santa Monica Blvd. and Doheny Dr. looking east.

 

Historical Notes

The second white building on the left would become the Troubadour Nightclub in 1957.

 

 

 

Santa Monica and La Cienega

 
(ca. 1942)#+#+ - View looking northeast showing streetcar and tracks running down the center of Santa Monica Boulevard  at La Cienega Boulevard.  The La Cienega Lanes bowling alley (built in 1940) is seen on the N/E corner.  

 

 

 

 

 
(n.d.)##^* - Night view showing the front entrance to Art Linkletter's La Cienega Lanes on the N/E corner of Santa Monica and Lacienega boulevards.  

 

Historical Notes

In 1946, radio and television personality Art Linkletter and his associates acquired the bowling alley on the northeast corner of Santa Monica Blvd and La Cienega Blvd and called it Art Linkletter’s La Cienega Lanes. In the 1970s, it became a roller disco called “Flippers”. #**#

Art Linkletter was a radio and television personality who hosted several TV and radio shows for over 25 years (House Party, People Are Funny, and Kids Say the Darndest Thigs).  He was famous for interviewing children on his shows, which led to a series of books quoting children.*^

 

 

 
(ca. 1965)##^* – View showing the La Cienega Lanes bowling alley, now with automatic pinspotters.   

 

Historical Notes

La Cienega Lanes lived during a popular time for bowling, when the LA Times even had a regular bowling column.

The lanes survived into the 1970s, but bowling began to lose its popularity.  Adapting with the times, the building transformed into the next hottest thing: a late-70s roller disco. +++

 

 

 

  (ca. 1980)+++# - View showing Flipper's Roller Derby Palace on the N/E corner of La Cienega and Santa Monica boulevards.

 

Historical Notes

Flipper's Roller Boogie Palace opened up in July 1979.  The owners were Denny Cordell, Nicholas Cowan and Flipper (a mysterious Englishman named Flipper). The property was partly owned by Berry Gordy, Motown's head man.

Flipper's was a posh and exclusive nightclub for skaters. It was also a private club. However, one didn't have to be rich and famous to join. Membership was limited to 1,000. A 5-man membership committee chose the members who paid $200 annually plus a $7 entrance fee. It was open 8pm  'til late. +++#

 

 

 

 
(ca. 1980)##^* - Close-up view showing sign above the front entrance to Flipper's Roller Derby Palace.  

 

Historical Notes

Flipper's had a bar, restaurant and a custom skate shop. It was decorated to look like a plush exotic tropical fantasy paradise. It had mirrors, disco balls, mural and private booths. Rather than wood, the skating floor was made of polyurethane. +++#

 

 

 
(ca. 1981)##^*- View showing 1967 Dodge Coronet at the intersection of Santa Monica and La Cienega, with Flipper's Roller Derby Palace on the N/E corner.  

 

Historical Notes

In 1983 the site became a Esprit De Corps. - a woman's apparel retail shop.

Today a CVS drug store occupies the site.

 

 

 
(2016)*### – Google street view showing the N/E corner of Santa Monica and La Cienega boulevards where a CVS Pharmacy now occupies the building which once housed the La Cienega Lanes.  

 

 

 

Troubadour Nightclub

 
(1957)##^* - View of the Troubadour Nightclub shortly after its opening in 1957.  Located at 9081 Santa Monica Boulevard, West Hollywood, it is just east of Doheny Drive and the border of Beverly Hills.  

 

Historical Notes

Opened in 1957 by Doug Weston, the Troubadour was originally a coffee house located on La Cienega Boulevard. It then moved to its current location shortly after opening and has remained open continuously since. It was a major center for folk music in the 1960s, and subsequently for singer-songwriters and rock.

The Troubadour played an important role in the careers of Elton John, Linda Ronstadt, James Taylor, the Eagles, The Byrds, Love, Joni Mitchell, Hoyt Axton, Carole King, Bonnie Raitt, J.D. Souther, Jackson Browne, Van Morrison, Buffalo Springfield and other prominent and successful performers, who played performances there establishing their future fame.*^

 

 

 
(2006)*^ - View of Doug Weston's Troubadour nightclub in West Hollywood. Other than the paint color, the exterior hasn’t changed much since it opened in 1957.  

 

Historical Notes

In 1962, comedian Lenny Bruce was arrested on obscenity charges for using the word "schmuck" on stage; one of the arresting officers was Sherman Block, who would later become Los Angeles County Sheriff. On August 25, 1970, Neil Diamond (who had just recorded his first live album at the Troubadour) introduced Elton John, who performed his first show in the United States at the Troubadour. In 1974, John Lennon and his friend Harry Nilsson were ejected from the club for drunkenly heckling the Smothers Brothers. Randy Newman started out at the club and comics Cheech & Chong and Steve Martin were discovered there. In 1975, Elton John returned to do a series of special anniversary concerts. In November 2007, James Taylor and Carole King played a series of concerts commemorating the nightclub's 50th anniversary and reuniting the two from their 1970 performance.*^

 

 

Doheny Drive

 
(1962)##^* – View looking north on Doheny Drive between Sunset Blvd. and Santa Monica Blvd.  

 

Historical Notes

Doheny Drive forms the western end of the Strip, which ends at Crescent Heights Boulevard to the east.  It is named for Edward L. Doheny, a Los Angeles oil tycoon.*^

 

Whisky A-Go-Go

 
(1964)#^* – View showing people waiting in line to get into the Whisky A-Go-Go in West Hollywood. Now playing: Johnny Rivers. Photo by Julian Wasser  

 

Historical Notes

The Sunset Strip Whisky was founded by Elmer Valentine, Phil Tanzini, Shelly Davis, and attorney Theodore Flier and opened on January 16, 1964.  Though the club was billed as a discothèque, suggesting that it offered only recorded music, the Whisky a Go-Go opened with a live band led by Johnny Rivers and a short-skirted female DJ Rhonda Lane, spinning records between sets from a suspended cage at the right of the stage.*^

 

 

 
(1964)##^* - Whisky a Go Go’s dancers in a suspended cage above the dance floor.  

 

Historical Notes

The Doors were the nightclub's house band in the years after the Whisky made discotheque and go-go dancers a national craze.

 

 

 
(1967)##^* - View of the WHISKY A-GO-GO, located at 8901 Sunset Boulevard, on the Strip.  Now playing: "The DOORS" & "The BYRDS"  

 

Historical Notes

The Whisky played an important role in many musical careers, especially for bands based in Southern California. The Byrds, Alice Cooper, Buffalo Springfield, Smokestack Lightning and Love were regulars, and The Doors were the house band for a while—until the debut of the "Oedipal section" of "The End" got them fired. Van Morrison's band Them had a two-week residency in June 1966, with The Doors as the opening act. On the last night they all jammed together on "Gloria". Frank Zappa's Mothers of Invention got their record contract based on a performance at the Whisky.

The Turtles performed there when their newest (and biggest-selling) single "Happy Together" was becoming a hit, only to lose their new bassist, Chip Douglas (who had arranged the song), to the Monkees; guitarist Michael Nesmith invited him to become their producer. (He returned to the Turtles a year later, to produce them.) Neil Diamond also played at the Whisky on occasion.*^

 

* * * * *

 

 

 

 

(1967)##^* - 'THE DOORS' band members atop their billboard on Sunset Strip as workers finish installation.

 

 

 

 

 

 

Historical Notes

The Doors rock band formed in 1965 in Los Angeles, with vocalist Jim Morrison, keyboardist Ray Manzarek, drummer John Densmore and guitarist Robby Krieger. The band took its name from the title of Aldous Huxley's book The Doors of Perception, which itself was a reference to a William Blake quote: "If the doors of perception were cleansed everything would appear to man as it is, infinite." They were among the most controversial, influential and unique rock acts of the 1960s and beyond, mostly because of Morrison's wild, poetic lyrics and charismatic but unpredictable stage persona. After Morrison's death on 3rd July 1971, aged 27, the remaining members continued as a trio until disbanding in 1973.*^

 

 

 

 
(ca. 1970)##^* – View looking at the southeast corner of Sunset and San Vicente boulevards as seen from the 2nd floor of the Whisky A-Go-Go building.  Shown here is The Music Hall (Record Store) with signboards on top and on the side of building.  Click HERE to see contemporary view.  

 

 

 

 

 
(1964)##^*- Night view looking at the Sunset Strip from the corner of Sunset Boulevard and Horn Avenue. Texaco Gas is going for 28.9 cents per gallon!  

 

 

 

 

 
(1960s)*# – View looking west on Sunset Boulevard at the intersection with N. San Vicente Boulevard. North of Sunset, San Vicente turns into Clark Street. On the southwest corner on the left is a Richfield Gas Station selling gas for 32.9 and 35.9 cents per gallon!    

 

Historical Notes

After a bit of a slump in the 1950's, the Sunset Strip was revived in the 1960s with the opening of teen clubs Pandora's Box in 1962, Whisky A-Go-Go in 1964, modeled after the Chicago club of the same name, and Rose Deitch's Galaxy the same year. The Roxy Theatre and The London Fog opened in 1966. ###*

This one block (seen above) was the throbbing heart of it all in the 1960s. Here, in between Clark and Hilldale, people were openly selling grass and acid. Love, on the Forever Changes album, have a song called, "Between Clark and Hilldale."

 

 

 

 
(1968)^#^^ - View looking west on the Sunset Strip between Clark Street and Hildale Avenue. A '68 two-tone Rambler Marlin is parked directly in front of the Whisky A-Go-Go on the far right.  

 

Historical Notes

On the far right, the building with the striped square awning is the Whisky A-Go-Go on the northwest corner of Sunset and Clark. The building with the arched awning to its left was Sneeky Pete's Night Club. The London Fog was the next building over (the Doors played there too). The next building over was the Galaxy with large sign and then on the next building, corner of Sunset and HIldale, stood the original Hamburger Hamlet. Further up the block you can see a sign for the Largo which is now The Roxy Theatre! Behind that was the Villa Nova - today The Rainbow.^#^^

By 1966, there were over a dozen music clubs on the Sunset Strip. The density of clubs on this short stretch of Sunset Boulevard resulted in late night crowds of young people that disturbed the neighbors and backed up traffic resulting in LA County Sheriffs enforcing a long-ignored 10 pm curfew for teens under 18, which had been on the books since 1939. ###*

 

 

 

 
(1968)^^ - Looking east down Sunset Boulevard (Hollyway Drive and Santa Monica Boulevard) at Doheny Road. Sunset veers to the left at center of photo. View is from above the northeast portion of West Hollywood just east of Beverly Hills.  

 

 

Gene Autry Hotel

   
(1966)* - View showing the 14-story Gene Autry Hotel on the Sunset Strip, located at 8401 Sunset Boulevard.    

 

Historical Notes

The hotel opened in 1963 as the Gene Autry Hotel. Sold in 1967, it was renamed the Continental Hyatt House. In 1976 it became the Hyatt on Sunset until February 1997 when the hotel was renamed the Hyatt West Hollywood. In January 2009 the hotel was renovated and renamed the Andaz West Hollywood.*^

Click HERE to see contemporary view.

 

 

PJ`s Nightclub

 
(1960s)##^* – View showing PJ’s Nightclub located on the northwest corner of Santa Monica and Crescent Heights Blvd in West Hollywood.  Note the sculptures along the roofline.  

 

Historical Notes

PJ's opened in 1961 as a late night hot spot that nightclub performers and other Hollywood celebrity types went to after the other clubs closed down.  It hosted such acts as The Bobby Fuller Four, The Standells, Rufus Thomas, and Trini Lopez who recorded live albums there. The manager was Elmer Valentine before he left to found the Whisky A-Go-Go.

 

 

 

 
(1968)##^* – View of a train passing by PJ`s Nightclub located at 8151 Santa Monica Boulevard. Southern Pacific freight trains ran down the middle of Santa Monica Blvd until the mid 70`s.  

 

Historical Notes

The tracks running down the center of Santa Monica Boulevard were largely unused for decades, serving the occasional Southern Pacific freight train through the 1970s. It was not until 1999 that the West Hollywood segment of the tracks were dug up and replaced by a landscaped median.^^^#

 

 

 
(1960s)##^* – Night view showing the entrance to P.J.’s Nightclub featuring “les Pupees de Paris”.  

 

Historical Notes

Les Poupées de Paris (The Dolls of Paris) was a musical puppet show created, produced and directed by Sid and Marty Krofft, that toured the United States throughout the 1960s.

By 1966 PJ's had been bought by an organized crime figure, Eddie Nash and reputed organized crime figure Dominic Lucci, and was managed by Gary Fontenot (not an organized crime figure) for many years. In 1973, after Nash bought out Lucci's ownership interest in the club, it became The Starwood. It closed in 1981, torn down by the City, after too many citations for underage drinking and noise abatement issues. Before it was demolished it caught fire, though not burning totally. This occurred while unexplained fires befell other Nash-owned properties at the time.*^

Subsequently the structure was torn down, and a mini-mall (Crescent Heights Plaza) was built on the site. Click HERE for contemporary view.

 

Pandora's Box

 
(1960s)++^^ – View showing Pandora’s Box Nightclub, located at the corner of Sunset Boulevard and Crescent Heights Boulevard.  It was at the center of the Sunset Strip curfew riots in the mid-1960s.  

 

Historical Notes

Pandora’s Box Nightclub was located at 8118 Sunset Boulevard, at the corner of Sunset Boulevard and Crescent Heights Boulevard. In 1962, the club was bought by deejay and Shindig! host Jimmy O'Neill. O'Neill's trendsetting booking policy made Pandora's Box the center of the Sunset Strip youth scene. *^

 

 

 
(1966)###+ - The Sunset Strip curfew riot AKA the hippie riots, outside Pandora’s Box. Photograph: Michael Ochs Archives/Getty Images  

 

Historical Notes

In 1966, annoyed residents and business owners in the district had encouraged the passage of a strict 10:00 pm curfew and loitering law to reduce the traffic congestion resulting from crowds of young club patrons. This was perceived by young, local rock music fans as an infringement on their civil rights, and on Saturday, November 12, 1966, fliers were distributed along the Strip inviting people to demonstrate later that day. *^

 

 

 
(1966)###+ - About 1,000 young music fans gathered at the Pandora’s Box club on Sunset Strip to protest against a 10pm curfew imposed by local residents on November 12, 1966. Photograph: Michael Ochs Archives/Getty Images  

 

Historical Notes

Hours before the protest, one of L.A's rock 'n' roll radio stations announced there would be a rally at Pandora's Box. The Los Angeles Times reported that as many as 1,000 youthful demonstrators, including such celebrities as Frank Zappa, Sonny and Cher, Jack Nicholson and Peter Fonda (who was afterward handcuffed by police), erupted in protest against the perceived repressive enforcement of these recently invoked curfew laws. *^

 

 

 
(2016)*### – Google street view showing the spot where Pandora’s Box once stood.  Today, it is a traffic island.  

 

Historical Notes

In November 1966, the Los Angeles City Council voted to acquire and demolish the club. The club was demolished in early August 1967 and today, the site exists as a traffic island.

The 1967 film Riot on Sunset Strip is a fictionalized depiction of the events. Buffalo Springfield's 1967 hit single, "For What It's Worth (Stop, Hey, What's That Sound)," was written by group member Stephen Stills in response to the riot. *^

 

Canyon Country Store

 
(1968)##^* - View looking north on Laurel Canyon Blvd at Kirkwood Drive showing the Canyon Country Store on the northeast corner.  

 

Historical Notes

The Canyon Country Store has been the makeshift cultural center of Laurel Canyon for a full century. Immortalized in the Doors song "Love Street," this deli-market is not a venue, but it's got historical music importance to spare, and continues to be -- as Jim Morrison put it -- the "store where the creatures meet."

Known for its winding narrow streets and terrifying mudslides, Laurel Canyon became a part of the city of Los Angeles in 1923. Its close proximity to Hollywood and ample unused hillside attracted the film industry's elite "photoplayers" including Clara Bow, Errol Flynn and Harry Houdini. #+

 

 

 
(2015)*### - View looking north on Laurel Canyon Blvd at Kirkwood Drive showing the Canyon Country Store on the northeast corner. Same view as above but 47 years later.  

 

Historical Notes

Throughout the '60s and '70s, the Laurel Canyon Country Store acted as a meeting place for musicians to write songs together and jam on the market's front patio. Joni Mitchell wrote Ladies of the Canyon and Nash wrote CSNY's "Our House" about the neighborhood.

On what was the main connecting road between the San Fernando Valley and Hollywood, the artists hung out in the open. Mama Cass Elliot of the Mamas and the Papas lived in the shop's basement (now a fancy wine cellar) for a spell, where she penned "Twelve Thirty," better known by its chorus "Young girls are coming to the Canyon." #+

 

 

Yellow Submarine

 
(1979)**^# – View of showing Yellow Submarine located on the northwest corner of Santa Monica Boulevard and N. Harper Avenue in West Hollywood.  

 

Historical Notes

The Yellow Submarine was a favorite hangout for Fairfax High School kids in the 1970s. Also known for its Avacado sandwiches.

 

 

 
(1982)^#^^ - View looking at the northwest corner of Santa Monica Boulevard and N. Harper Avenue showing the Yellow Submarine with the Old Barn to its left. The corner is now occupied by a Mexican restaurant. Click HERE for contemporary view.  

 

 

Ben Frank's Coffee Shop

 

(1967)##^* – Andy Worhol on Sunset Strip with Ben Frank's Coffee Shop in the background.

     

Historical Notes

For many years, Ben Frank's was an 'in' dining spot on the Sunset Strip in West Hollywood. It was casual and comfortable. It had a great location with plenty of parking. It was close to the clubs on the Sunset Strip where people were always milling about all hours of the day and night. And Ben Frank's was open 24 hours 7. #^**

 

 

 

 
(1972)##^* – View of Ben Frank’s Coffee Shop (now Mel's Drive-in) located at 8585 Sunset Boulevard, West Hollywood.  

 

Historical Notes

Ben Frank's was founded by Arthur Simms and his son Thomas Simms. Arthur Simms moved to Los Angeles after serving in WW2. For a time Simms ran the commissary at MGM Studios. Simms was a dashing and flamboyant man, given to wearing pink sport coats. He opened his first restaurant in 1952 with partner Bob Ehrman, a coffee shop called Ben Frank's. Two more Ben Frank's would open in the Los Angeles area. Frank Zappa would often hang out at Ben Frank's. #^**

Ben Frank's would become Mel's Drive-in in 1997.

 

Mel's Drive-in

 
(2011)*^*^* - View of Mel's Drive-In Coffee Shop, formerly Ben Frank's Coffee Shop. Despite the Drive-In name, Mel's doesn't actually provide car-hop service. Click HERE to see contemporary view.  

 

Historical Notes

Mel's Drive-Ins were born in the San Francisco Bay Area in 1947, created by Mel Weiss and Harold Dobbs, who at one time ran 11 drive-ins. In 1972 the craze had died out and George Lucas used the last remaining original Mel's Drive-In as the set for American Grafitti, after which it was demolished. In 1985 Mel's son Steven resurrected the nostalgic diners, now operating four in the Bay Area and four in the Los Angeles area, including this one on the Sunset Strip in West Hollywood.

The 50s-feel diner sports table-side jukeboxes and a traditional burger and fries menu in a "Googie"-style building that was once Ben Frank's restaurant, a popular 24-hour coffee shop where rockers frequently gathered after gigs on the Strip.

It's rumored that musicians Stephen Stills and Richie Furay were driving down Sunset Blvd with producer Barry Friedmen when they spotted Neil Young's Pontiac hearse driving the other direction. They flagged him down and they all pulled into the parking lot of Ben Frank's where they discussed forming the band that was to become Buffalo Springfield.^*^*^

Click HERE to see more Early Views of LA Drive-in Restaurants.

 

 

Garden of Allah Hotel

 
(ca. 1930)#**# – Panoramic view looking southeast showing the Garden of Allah Hotel and complex as seen at lower-center.  Sunset Boulevard runs diagonally from center-bottom to lower center-left with Crescent Heights on this side of the three apartment towers at center-left.  

 

Historical Notes

The Garden of Allah was a famous hotel in Hollywood at 8152 Sunset Boulevard between Crescent Heights and Havenhurst, at the east end of the Sunset Strip. It was originally a 2.5 acre estate called Hayvenhurst^ that was built in 1913 by real estate developer William H. Hay as his private residence. *^

^Originally named Hayvenhurst, it was built for $30,000 in 1913 by William H. Hay, developer of the Crescent Heights neighborhood, which was bounded by Sunset and Santa Monica blvds, to the north and south, Fairfax (then called Crescent Ave.) to the east and Havenhurst (originally spelled "Hayvenhurst") to the west. Hay and his second wife lived in Hayvenhurst briefly before building an even grander home down the street (where the Directors Guild building is now) and then finally retiring to a large house at 4400 Hayvenhurst Avenue in Encino, another neighborhood Hay owned and developed. After the Hays moved out, Hayvenhurst stood empty for a few years before Alla Nazimova acquired it, including during World War I, when the Hays allowed the Red Cross to use it as its Westside headquarters. Nazimova ... leased Hayvenhurst in November 1917.... She purchased it outright for $65,000 in August 1918.

 

 

 

 
(1930s)^^ – Closer view looking South-Southeast across Sunset Boulevard showing the Garden of Allah hotel complex in the middle of photo.  Crescent Heights is on the left and Havenhurst Drive at right.  

 

Historical Notes

Silent screen star Alla Nazimova acquired the property in 1918 and then, in 1926, converted it into a residential hotel by adding 25 villas around the residence. The hotel opened in January 1927 as the Garden of Alla Hotel (no final "h" on Alla). By 1930, new owners had changed the name to the Garden of Allah Hotel. Over the next two decades, the property went through a succession of owners, the last of whom was Bart Lytton, owner of Lytton Savings & Loan, who demolished the hotel in 1959 and replaced it with his bank's main branch.*^

 

 

 

 
(ca. 1936)^##* – View looking west on Sunset Boulevard toward Havenhurst Drive, just on the other side of the Garden of Allah (seen on the left).  In the distance can be seen the confluence of Sunset which bends to the left and Marmont Lane which runs essentially straight forward. The Chateau Marmont Hotel stands formidably on the right.  

 

 

 

 

 
(n.d.)##^ - Scaled miniature model of the Garden of Allah Hotel showing the new bungalows that now surrounded the main hotel.  

 

Historical Notes

In the mid-1920s owner Alla Nazimova proceeded to spend a small fortune, adding 25 two-story bungalows built throughout the grounds. Known initially as “The Garden of Alla” (no final “h”). Unfortunately for Nazimova, the investment proved to be her financial undoing. Within a year of the opening she was bankrupt and in 1928 she sold her shares in the property. The hotel however was a huge and instant success. It attracted many people lured by Hollywood’s promise of fame and fortune and quickly became one of the places people stayed when they first arrived in Hollywood before making their way up the ladder.*^^

 

 

 
(ca. 1930s)^.^ – View looking north showing villas at the Garden of Allah Residential Hotel and part-time home to most of Hollywood’s glitterati until 1959.   

 

 

 

 
(1930s)^x^ – View looking south from Sunset Boulevard showing the Garden of Allah Hotel.  

 

 

 

 
(1940)##^ – View showing the Garden of Allah Hotel 'Main House' located at 8152 Sunset Boulevard.  

 

Historical Notes

The 'Hotel / Main House,' frequently described as the "big house," contained eight guest rooms a restaurant, the kitchen and staff quarters ... and the bar, where even during the War years one could get a drink.*^^

Within walking distance from The Garden were; Ciro's, the Mocambo, the Trocadero, La Rue, the Players, and of course Schwab's Drugstore, just across Crescent Heights.

 

 

 
(ca. 1940s)#**# - View, looking north, of the swimming pool situated directly behind the ''Hotel / Main House”, with the Hollywood Hills in the background.  

 

Historical Notes

For sometime, this was the largest swimming pool in town. It was built to remind Nazimova of her home in Yalta. Paramount Studios had bestowed Nazimova with the home and grounds when the star was at her apex so that she could enjoy a glamorous retreat in the burgeoning Hollywood community. A 1959 LA Times article discusses those early years: To garnish the gift, Nazimova built Hollywood’s largest swimming pool—65 x 45 ft.—and had it shaped like the Black Sea of her girlhood. The pool hung like a dewy sapphire around the heart of her garden.+#+#+

 

 

 
(1951) ^x^– View showing a man and woman sitting on a wall in front of the Garden of Allah Hotel.  The man is lighting his pipe while the woman is checking her stocking.  

 

Historical Notes

For decades, the Garden of Allah was not so much a hotel as one very long house party — one where every vice was allowed to flower. And it's easier to say who didn't check in at the Garden rather than who did. Humphrey Bogart, Frank Sinatra, Laurence Olivier, Greta Garbo and Orson Welles were among the actors who lived there. Writers included F. Scott Fitzgerald, W. Somerset Maugham, Dorothy Parker and Ernest Hemingway. Marlene Dietrich liked to swim naked in the pool, while Errol Flynn would pounce on every beauty who so much as dipped her toe in it. ##^

 

 

 
(1950s)##^* – View looking at the southeast corner of Sunset Boulevard and Havenhurst Drive showing the Garden of Allah Hotel Restaurant (after expansion).  Sign reads:  Now Leasing – Apts – Bachelors – Villas.  

 

Historical Notes

As Hollywood grew, the studio era began to wane and the city eventually surrounded the Garden of Allah. The real estate it was built on became more valuable as commercial property than the hotel itself. The hotel became seedier and the new stars, such as Montgomery Clift and James Dean, stayed at the nearby Chateau Marmont, which afforded more privacy and less chance of encounters with the less stylish transients who increasingly occupied the neglected villas at the Garden of Allah.

In 1959, the Garden of Allah came to its official end.  Lytton Savings and Loan had bought the property, and had plans to turn the corner of Sunset and Crescent Heights into a business center, anchored by a bank. +#+#+

 

Lytton Savings and Loan

 
(1960)#+#+ – View looking southeast toward the intersection of Sunset Boulevard and Havenhurst Drive showing the Lytton Savings and Loan Building on the left (S/E corner).  On the right and across the street stands the Plush Pup Restaurant (S/W corner) with Colonial House on Havenhurst Drive behind it. Click HERE to see contemporary view.  

 

Historical Notes

Lytton Savings occupied the former site of the Garden of Allah. The storied Hollywood inn with surrounding villas was purchased by Lytton Savings in 1959 and razed to make way for the firm’s new home office. *^

 

 

 
(1960)#+#+ - View looking northwest showing the back of the Lytton Savings and Loan Building (today a Chase Bank) with the Hollywood Hills in the background.  

 

 

 

 
(1979)* – View looking east on Sunset Boulevard toward Crescent Heights showing the Lytton Savings and Loan building, occupied above by Great Western Savings and Loan, and today by Chase Bank. Click HERE to see contemporary view.  

 

 

 

 

 
(1970s)##^* – View looking east on Sunset Boulevard showing part of a Richard Pryor billboard being hoisted.  Lytton Savings and Loan is seen across the street.  

 

 

 

 

Then and Now

 
 
(ca. 1930)#**# vs. (2016)*### - Aerial view showing the Garden of Allah Hotel site near Sunset and Crescent Heights.  

 

 

 

Spago Hollywood

 
(1980s)^##^ – View looking at the northeast corner of Sunset Boulevard and Horn Avenue showing the world famous Spago Restaurant.  

 

Historical Notes

This was the original Spago, located at 8795 Sunset Boulevard (entrance at 1114 Horn Avenue) on the Sunset Strip in West Hollywood.  It opened in 1982, and closed in 1997 when the Beverly Hills location opened. *^

The original Spago attracted almost everyone who was anyone in Hollywood, from producers to politicians to major movie stars.

 

 

 
(n.d.)^x^ - View showing Spagos Hollywood located at 8795 Sunset Boulevard in West Hollywood.  

 

Historical Notes

In 1975, Wolfgang came to Los Angeles and very quickly garnered the attention of the Hollywood elite as chef of Ma Maison in West Hollywood.  From Ma Maison, Wolfgang went on to create his first flagship restaurant, Spago, in West Hollywood on the Sunset Strip.

From its opening day in 1982, Spago was an instant success and culinary phenomenon. Wolfgang and Spago earned many accolades during its popular eighteen years in West Hollywood, including winning the prestigious James Beard Foundation Award for Outstanding Chef of the Year, twice, in 1991 and 1998, and the James Beard Foundation Award for Restaurant of the Year in 1994. Wolfgang is the only chef to have won the Outstanding Chef of the Year Award multiple times.

After 15 successful years in West Hollywood, Wolfgang moved Spago to Canon Drive in Beverly Hills.^*

 

 

 
(2016)*### – Google street view showing the northeast corner of Sunset and Horn, location of the original Spago Restaurant. Tower Records can be seen across the street.  

 

Historical Notes

Little known fact: That unassuming building that was occupied by Spago once housed the legendary Café Gala which was significant for its association with the history of the LGBTQ community in West Hollywood. It was one of the first supper clubs with an openly gay clientele. Run by the eccentric Baroness Catherine d’Erlanger and Johnny Walsh, the Venetian-themed club saw a co-mingling of straight and gay patrons. At Café Gala, gay and lesbian stars did not have to worry about being caught up in a police raid. Regular guests included Cole Porter, Judy Garland, and Lena Horne. Pianist Bobby Short started out here, and when Dorothy Dandridge made her debut performance, it was one of the hottest tickets in town. By the 1960s, the property was occupied by Russian-Armenian restaurant. From 1982 to 2001, it was the home of Spago.^*

 

 

Rocky and Bullwinkle

 

(ca.1975)##^* – Rocky and Bullwinkle on the Sunset Strip, 8200 W. Sunset Boulevard.

 

Historical Notes

From 1961 to 2013, this 15-foot-tall cartoon statue stood beside the former home of Jay Ward Productions, the company that created Rocky the Flying Squirrel and his pal Bullwinkle. The erstwhile squirrel and moose once faced a billboard ad for a Las Vegas hotel featuring a bathing-suit-clad showgirl, and every time her suit changed, Bullwinkle's shirt got painted to match. #++

 

 

Sunset Strip's Billboards

 
(1980)* - View looking west from the northern side of Sunset Boulevard near Chateau Marmont at night. It is a part of the famous "Sunset Strip", the mile and a half stretch of Sunset Boulevard passing through West Hollywood. Large billboards for the "Jazz Singer", "Popeye", "Ordinary People", and Marlboro cigarettes are present on both sides of Sunset Boulevard. Shown in the distance is the yellow neon sign of Imperial Gardens Restaurant, later demolished, located at 8225 Sunset Boulevard.  

 

Historical Notes

In the 1970s, the Sunset Strip became known for its prolific billboard advertising, especially by musicians and record companies promoting new albums, according to Robert Landau’s “Rock ‘n’ Roll Billboards of the Sunset Strip.”

 

 
(1970)##^*- Linda Ronstadt billboard atop Liquor Locker at 8161 Sunset on the Sunset Strip.  

 

 

 

 
(1983)* - A view of Sunset Boulevard showing Carneys Diner, located at 8351 Sunset Blvd with large billboard advertising Hustler Magazine in the background.  

 

Historical Notes

Carneys first opened its doors in 1968. John Wolfe Sr., a local radio executive, decided to build his burger joint from two aging Union Pacific rail cars. Carneys quickly became a landmark on the Sunset Strip, specializing in Hot Dogs and Hamburgers.*^^^^

 

 

 
(1984)##^* – View showing a bicycle parked in front of Carneys Diner on Sunset Boulevard with the Sunset Tower in the background.  

 

 

 

 
(2001)*^ - A potpourri of billboards surround Carneys Diner on the Sunset Strip in West Hollywood.  

 

 

 

 
(1984)^^^^ – View looking northeast showing traffic on Sunset Boulevard. In the background can be seen three large billboards advertising performing artists: (left to right) Eddie Money, Cher, and Judy Collins.  In 1984 West Hollywood became an incorporated city. Photo Courtesy of Robert Landau  

 

Historical Notes

By 1984, the arrival of new businesses and new residents had transformed West Hollywood. Gays and lesbians sought refuge from the regressive policies of Los Angeles and other cities in the island of county-administered land. There they joined Russian Jewish immigrants and a large concentration of seniors.

Soon a coalition—composed of residents concerned by out-of-control development, tenants anxious about the imminent expiration of Los Angeles County's rent control law, and gays and lesbians troubled by the possibility of annexation to L.A.—coalesced around the idea of cityhood. On Election Day 1984, with a population consisting of approximately 85 percent renters and perhaps 50 percent gays and lesbians, West Hollywood voted for incorporation and elected a majority of openly gay city council members. On November 29, 1984, the town born of a rail yard became the City of West Hollywood. – Nathan Masters^^^#

 

 

 
(1980s)^*^# – Only in Hollywood!  View showing a scantily clad woman carrying a grocery bag walking west on Sunset Boulevard toward the 70-foot Marlboro Man.  

 

 

 

 

 
(1985)##^* – View looking northwest on Sunset Boulevard toward the Hollywood Hills showing billboards for Rocky IV, KIIS FM, and the Marlboro Man.  Part of the roofline for Great Western Savings and Loan can be seen on the left.  

 

 

 

 

 
(1990s)*# – View looking northwest on Sunset Boulevard from Crescent Heights showing McDonalds, Great Western Bank, and the iconic Marlboro Man.  

 

Historical Notes

In 1999 the 70-foot Marlboro Man on the Sunset Strip was dismantled.  This was the beginning of the phasing out of tobacco billboards across Los Angeles. The billboards were banned as part of a $206-billion agreement that cigarette makers signed to settle state lawsuits.^^#

 

 

 

 
(2004)^^+ – View looking northeast showing the Sunset Strip with the Hollywood Hills in the background.  Further back are the San Gabriel Mountains with snow-capped Mt. Baldy at upper-right.  

 

 

 

 

 
(2010s)++^^ - Night view of the Sunset Strip looking northeast. Tower Records can be seen in the lower left.  

 

 

 

Tower Records

 
(1970s)^^^^ - Tine-lapsed night photo showing Tower Records and its full parking lot on the Sunset Strip. Photo Courtesy of Robert Landau  

 

Historical Notes

In 1971, Tower Records moved into the building located at 8801 Sunset Boulevard. It was the first Southern California location for the Sacramento-based Tower chain and quickly became its flagship store thanks to its proximity to the music industry which had migrated to Los Angeles from New York in the 1960s.*#*#*

Before Tower Records opened, the building was a music store and showroom for "Madman" Muntz's Stereo Paks, the first successful car stereo system "and a popular hangout for teenagers in the '60s." (In addition to inventing 4-tracks, Muntz popularized the nickname "TV" for television.)^#^#^

Prior to the construction of the Muntz Stereo Building, there was a succession of three drive-in restaurants located on this lot (NW corner of Sunset and Horn):  Simon's Drive-in, Dolores’ Drive-in, and Jack’s on the Strip Drive-in.

 

 

 
(1970s)##^* – View showing Tower Records on the north side of Sunset with the Hollywood Hills in the background.  

 

Historical Notes

Celebrities sightings at Tower were common. The Seeing Stars website reported that Elton John made Tower Records his first stop upon arrival in Los Angeles. Ben Affleck, Michael Jackson, Leonard Nimoy and Jackson Brown were all spotted there as well.*#*#*

 

 

 
(ca. 1980)* - Record albums are promoted outside a Tower Records music store on the Strip near San Vicente Boulevard. Sunset's Strip enclave was a nucleus for album production and promotion for America's popular music buffs.  

 

 

 

 
(ca. 1970s)*#*#* - Interior view of Tower Records on Sunset Boulevard in West Hollywood.  

 

Historical Notes

The 1974 “Guinness Book of World Records” listed the Tower Sunset location as the “largest record store in the world.” Known for its deep inventory of records – not just current albums, but older albums as well as obscure albums – Tower Records became a destination for music lovers. People were known to spend hours going through the bins.*#*#*

 

 

 
(1988)**^^^ – View of the iconic Tower Records Building at 8801 Sunset Boulevard with an image of Michael Jackson on its front face.  

 

Historical Notes

Tower Records became the place where record companies debuted albums, frequently holding album release parties on site with artists signing autographs. Sometimes, artists would perform concerts in the store or in the parking lot.

In 2006, the Tower chain declared bankruptcy and the Tower Sunset location closed. The clothing and gift store, Live! on Sunset operated out of the building for five years after that, closing in November 2012.*#*#*

 

* * * * *

 

 

 

 
(1935)^*^# – View showing two Hollywood tour guides at work. The address on the sign reads 9200 Sunset Boulevard, which happens to be the address of the BOA Steakhouse today.  

 

Historical Notes

Southern California is renowned for its many celebrity estates, and driving through Hollywood, West Hollywood, and Beverly Hills looking for the stars' homes is now a time-honored tradition and a favorite pastime of tourists.

 

 
(1938)^^++ – Life Magazine photo showing a tour guide looking at what appears to be a map while sitting in front of his office booth at 9211 Sunset Boulevard, near Doheny Rd.  

 

 

 

 
(1939)* - Looking up the palm tree-lined residential area of Normandie and Franklin Avenue. The Planetarium located at the Griffith Park Observatory may be seen in the far background, on the mountain, on a very clear day. Several homes in the Los Feliz area can be seen scattered on the mountain, and numerous automobiles are parked along both sides of the road. Architects John C. Austin and Frederick M. Ashley built the Observatory in 1935; it is located at 2800 E. Observatory Road in Griffith Park.  

 

 

 

 
(ca. 1938)* - This panoramic view taken from behind the Hollywoodland Sign captures the structure of the letters as well as Lake Hollywood on the right. Click HERE to see more Early Views of Lake Hollywood and Mulholland Dam.  

 

 

 

 
(ca. 1938)* - View of the back of the Hollywoodland Sign capturing the structural supports of each individual letter and the curving mountain roads below.  

 

 

 

 
(ca. 1938)* - Three people hike on a trail below the Hollywoodland Sign. Photo by Herman J. Schultheis  

 

 

 

CBS Columbia Square

 
(1938)*# - Grand Opening of CBS West Coast Headquarters on Sunset Boulevard.  

 

Historical Notes

CBS Columbia Square, opened on April 30, 1938, was built for KNX and as the Columbia Broadcasting System's West Coast operations headquarters on the site of the Nestor Film Company, Hollywood's first movie studio. The Christie Film Company eventually took over operation of Nestor Studios and filmed comedies on the site, originally the location of an early Hollywood roadhouse. Prior to moving to Columbia Square, KNX had been situated at several Hollywood locations.*^

 

 

 
(1938)^^^ - Daytime view looking toward the northeast corner of El Centro Ave and Sunset Boulevard showing the newly constructed CBS Columbia Square.  

 

Historical Notes

CBS Columbia Square was designed by Swiss-born architect William Lescaze in the style of International Modernism and built over a year at a cost of two million dollars — more money than had ever been spent on a broadcasting facility.*^

 

 

 
(1939)* - Exterior view of the CBS Columbia Square building located at 6121 Sunset Boulevard in Hollywood.  

 

Historical Notes

In early 2009, CBS Columbia Square Studios were designated as a historic-cultural monument by Los Angeles Cultural Heritage Commission.*^

 

 

 
(1947)^*^^ – Looking west on Sunset Boulevard from Gower Street showing the CBS Studios.  

 

 

 

 
(1939)* - The Los Angeles Philharmonic Orchestra performs on a stage to an audience at the CBS Columbia Square building for a KNX radio broadcast.  

 

 

 
(ca. 1939)* - Man sitting at the master control point of CBS, Hollywood Radio Center. Woman is operating the teleplex, an electric typewriter.  

 

Historical Notes

The five-story CBS Columbia Square complex was home to radio stations KNX 1070 and KCBS 83FM, as well as CBS Channel 2 television station.*^

 

 

 

(n.d.)#**# - KNX Radio Control Room at CBS Columbia Square

 

 

 

.

 

Historical Notes

Radio broadcasts had studio audiences. They presented engineers and performers in a theatrical environment including lighting.  The CBS studio was lit for atmosphere. #**#

 

 

 
(1939)* - A night view, with neon signs lit, of the exterior of the studio of CBS radio and its L.A. affiliate KNX.  

 

Historical Notes

In 2005, KNX moved into new studios in the Miracle Mile neighborhood on L.A.'s Wilshire Boulevard which it shares with CBS Radio stations KFWB, KTWV, and KRTH. KNX was the last radio station to operate in Hollywood.

In 2007, KCBS-TV and KCAL-TV also left the building and moved their operations to the CBS Studio Center in Studio City, thus ending Columbia Square's status as a broadcast facility.*^

 

NBC Radio City

 
(ca. 1938)^^^ - Postcard view looking north on Vine Street at Sunset Boulevard. On the northeast corner stands the newly constructed NBC Radio City. Visible signs in the background include (L to R): Tropics, Hollywood Recreation Center Bowling, Plaza Hotel, The Broadway-Hollywood, Taft Building, and the Brown Derby.  

 

 

 

 

 
(1938)* - An exterior view of NBC's studio, Hollywood Radio City, located in Hollywood on the northeast corner of Sunset Blvd. and Vine St. The art deco station was designed by John Austin and built in 1938.  

 

Historical Notes

The West Coast Radio City opened in 1938, the same year as the CBS Columbia Square. It served as headquarters to the NBC Radio Networks' (Red and Blue) West Coast operations and replaced NBC's radio broadcast center in San Francisco, which had been around since the network's formation in 1927.*^

 

 

 
(ca. 1940)#* - Interior view of the front entrance to the studios at NBC Hollywood Radio City. The floor-to-ceiling glass tile windows allows natural light to fill the very large open spaced lobby.  

 

 

 

 
(ca. 1938)***# - View of the lobby of NBC’s Hollywood Radio City dominated by 25 x 40 ft. mural painted by Ed Trumbull of New York. Beneath mural is the master control room.  

 

 

 

 
(1938)* - Engineer's control room in NBC's Hollywood Radio City.  

 

Historical Notes

NBC’s West Coast Radio City building had 8 large individual studios, four of which had capacity for several hundred people.  The technical facilities included the most modern RCA equipment.*^

 

 

 
(1939)* - Studio "D" in NBC's Hollywood Radio City viewed taken from the back of the stage facing the auditorium.  

 

Historical Notes

In the 1930’s, 40’s, and 50’s the NBC studio complex, coupled with CBS Columbia Square (located just down the street), was home to all the major radio studios that broadcast coast to coast.  It’s where the great personalities of the day, including Bing Crosby, Bob Hope, Jack Benny, Burns and Allen, Al Jolson and many more assembled to entertain America.**^^

 

 

 
(ca. 1939)* - A crowd stands in line waiting to attend the taping of a program at the huge NBC studio complex, located on the northeast corner or Sunset Boulevard and Vine Street.  

 

Historical Notes

The National Broadcasting Company originally used the phrase Radio City to describe their studios at Rockefeller Center in New York City.  When NBC opened their new Hollywood studios at Sunset and Vine in 1938, they placed the words Radio City prominently on the front of their new building.  However, the area between Hollywood Boulevard and Sunset Boulevard on Vine Street became known as Radio City for tourists and locals alike who visited the many radio studios and radio themed cocktail lounges and businesses in the area.**^^

 

 

 

 
(1939)^*^^ – Postcard view looking at NBC Radio City on the northeast corner of Sunset and Vine, Hollywood.  

 

 

 

 

 
(1940s)*# - Dusk view looking at the northwest corner of Sunset and Argyle Avenue showing a lit-up NBC Hollywood Radio City building.  

 

 

 

 

 
(1940s)^##* - View of a man walking on Sunset Blvd toward Vine St in front of the Streamline Moderne NBC Radio City building.  

 

Historical Notes

The beautiful Streamline Moderne building was designed by Architect John C. Austin, who also designed many other impressive buildings including City Hall, Griffith Observatory, Hollywood Masonic Temple, and the Shrine Auditorium.

 

 

 

 
(ca. 1939)^^^ - View looking northeast at the intersection of Sunset Boulevard and Vine Street. NBC's Radio City stands on the corner. Note the ornate dual-lamp streetlight at the bottom of photo. Click HERE to see more in Early Views of LA Streetlights.  

 

 

 

 

 
(ca. 1940)^##* – View looking east on Sunset Boulevard at Vine Street with NBC's Radio City on the N/E corner.  

 

 

 

 

 
(1940s)^** – View showing heavy traffic at the intersection of Sunset Boulevard and Vine Street with the Radio City NBC studio at center and the Music City record store at left.  Signs for "Vine St." and "California US 101" are seen at far right.   

 

Historical Notes

Music City record store opened in 1940 on the N/W corner of Sunset and Vine.

 

 

 

 

(1942)#**# – View showing a STOP/GO semaphore traffic signal at the corner of Sunset and Vine in the heart of Hollywood, with what looks like a half-chewed stop sign at the bottom, and a glimpse of Wallichs Music City in the background.

     

 

 

 

 

 
(1942)^##* - Looking northeast across the intersection of Sunset Boulevard and Vine Street with a 1937 Plymouth crossing the intersection and the NBC Studio in the background.  

 

 

 

 

 
(1940s)* - View looking north on Vine Street at Sunset Blvd showing the NBC studio complex located at the northeast corner.  In the background can be seen: The Hollywood Recreation Center Bowling Alley, Broadway-Hollywood, Hollywood Plaza Hotel, and the Taft Building can be seen in the background.  

 

 

 

 
(1940s)#**# – View looking northwest on Vine Street from the front entrance to NBC radio studios. Some of the businesses seen along the west side of Vine include:  the Tropics restaurant, the Globe Investment Company (1529 Vine), the Health Spot Shoe Shop (1531 Vine), the Travelknit Shop (1533 Vine), Ambassador Florists (1535 Vine) and the Hollywood Recreation Center Bowling Alley (1539 Vine).  

 

 

 

 

 
(1947)^** – View looking toward Hollywood Boulevard showing the stores along the west side of Vine Street as seen from the front of the NBC studio complex.  Business signs on Vine Street read Beni Gerson, Alexander Stationers, Tom Breneman's Restaurant (at 1539 North Vine Street), Hollywood Empire Restaurant, with the Plaza Hotel and the Broadway Building visible at the intersection of Hollywood and Vine. Note how the streetlights have changed (see prrevious photos).  

 

 

 

 

 
(1949)#**# - View looking east on Sunset Boulevard at Vine Street showing the NBC radio studios on the southeast corner.  

 

Historical Notes

The NBC studio complex stood until 1964 and then demolished to make room for a Home Savings and Loan bank (now Chase Bank).^##*

 

 

 

 
(1949)^** – View looking north on Vine Street toward Sunset Boulevard with the NBC Radio City studio for KNBH television channel 4 on the corner. Also visible are the Hollingsworth Taft Building, Broadway-Hollywood Building, Plaza Hotel, ABC Studio, and Music City television corner, and Radio City Pharmacy. Signs read "Miller High Life Beer" and "Coca-Cola."  

 

Historical Notes

KNBH Television was launched by NBC in 1949 and the change of the call letters KNBH to KRCA in 1954. ^**

 

 

 

 
(1948)^** – Panoramic nighttime view looking north on Vine Street with the intersection of Sunset Boulevard in the foreground.  Visible buildings include Radio City NBC Studio, Brown Derby, Western Air Lines, Capitol Records, Tom Breneman's Restaurant, the Broadway-Hollywood department store building, and Plaza Hotel.  

 

 

 

Carpenter’s Drive-in Restaurant

 
(1940s)##^* – View looking northwest toward the intersection of Sunset and Vine from the front of Carpenter’s Drive-in Restaurant located on the S/E corner.   NBC Radio City is across the street on the N/E corner and Wallichs Music City is on the N/W corner.  

 

Historical Notes

Originally located near the northeast corner of Sunset and Vine (6265 Sunset Blvd), Carpenter’s would be torn down to make room for the new NBC Radio City building, constructed in 1938. Shortly thereafter, Carpenter’s was reincarnated across the street on the southeast corner of Sunset and Vine (6290 Sunset Blvd).

 

 

 
(1940s)##^* – View showing cars parked at Harry Carpenter's Drive-in Restaurant on the southeast corner of Sunset and Vine, 6290 Sunset Boulevard.  

 

Historical Notes

Harry B. Carpenter founded the Carpenter's chain with his brother Charles and operated many locations in Los Angeles including: Sunset and Vine, Wilshire and Western, Wilshire and La Cienega, Wilshire and Vine, Pico and Vermont, Silver Lake and Glendale and Sunset and Virgil.*

Click HERE to see more Early LA Drive-in Restaurants.

 

Crossroads of the World

 
(ca. 1937)*  –  View of the Cross Roads of the World neon sign located in front of the first outdoor mall in Hollywood.  

 

 

 

 
(1936)**## - Front view of Crossroads of the World, the world’s first planned outdoor shopping mall located at 6671 Sunset Blvd.  

 

Historical Notes

Crossroads of the World has been called America's first outdoor shopping mall. Located on Sunset Boulevard and Las Palmas in Los Angeles, the mall features a central building designed to resemble an ocean liner surrounded by a small village of cottage-style bungalows. It was designed by Robert V. Derrah and built in 1936.*^

 

 

 
(ca. 1939)* - Postcard view of Crossroads of the World in Hollywood. Shops at the other end of the building from the tower are in the Spanish Colonial, Tudor, and French Provincial architectural styles.  

 

Historical Notes

Once a busy shopping center, the Crossroads now hosts private offices, primarily for the entertainment industry. It has been used for location shooting in many films, including L.A. Confidential and The Adventures of Ford Fairlane, in TV shows including Dragnet and Remington Steele, and in commercials by McDonald's, Ford and Mattel. A reproduction of Crossroads' iconic tower and spinning globe can be seen just inside the entrance to Disney's Hollywood Studios at Walt Disney World in Florida.*^

 

 

 
(1939)* - Entrance to the Crossroads of the World shopping center designed to look like a Streamline Moderne ship. It has a tall, open tower that is topped with a lighted globe. In the foreground is the John Macsoud shop, located at 6671 Sunset Boulevard in Hollywood.  

 

 

 

 
(n.d.)*# - Day & Night view of the Cross Roads globe tower.  

 

 

 

 
(1954)#**# – View looking north across a wet Sunset Boulevard toward Crossroads of the World.  

 

Historical Notes

The Crossroads can be seen in the 2012 movie Argo when Tony Mendez (Ben Affleck) and Lester Siegel (Alan Arkin) go to an office there to buy the script for the movie Argo.*^

In 1974, Crossroads of the World was dedicated Los Angeles Historic-Cultural Monument No. 134 (Click HERE to see complete listing).

 

 

 

 
(2004)*^ - View showing Crossroads of the World located at 6671 Sunset Boulevard in Hollywood, now a buisness office complex.   (2008)^v^ - View showing the entrance to Crossroads of the World at Disney’s Hollywood Studios near Orlando. Note the eye-catching tower is topped by Mickey Mouse

 

Historical Notes

Today, the real Crossroads is the creative home of a variety of music publishers and producers, television and film script writers, film and recording companies, novelists, costume designers, publicists and casting agencies.

 

 

Max Factor Building

 
(ca. 1930s)^^^ - Exterior view of the Max Factor Building, the "Jewel Box of the Cosmetic World", located at 1666 North Highland Avenue, in Hollywood.  

 

Historical Notes

Max Factor & Company was founded during 1909 by Maksymilian Faktorowicz, Max Factor, a Polish-Jewish cosmetician from Poland. After immigrating to the United States in 1904 Max Factor moved his family and business to Los Angeles, seeing an opportunity to provide made-to-order wigs and theatrical make-up to the growing film industry. Besides selling his own make-up products he soon became the West Coast distributor of both Leichner and Minor, two leading theatrical make-up manufacturers.*^

In 1928 Max Factor purchased the four-story Max Factor Building, formerly the Hollywood Fire Safe Building, known as the Jewel Box of the Cosmetic World and began manufacturing his world-famous make up on the upper floors while transforming the ground floor into a grand salon where fashionable women and celebrities came to see and be seen, as well as to purchase his make-up.^

 

 

 
(ca. 1938)^##* – View showing the Max Factor Buildings on the west side of Highland.  Hollywood First National Bank can be seen on the northeast corner of Hollywood and Highland.  

 

Historical Notes

Famed architect S. Charles Lee designed the building in the so-called Hollywood regency art deco style. Lee was celebrated for his design of many of the grand motion picture theaters in Los Angeles as well as hotels and other signature buildings in the city and elsewhere in California and in Hollywood. #^*#

 

 

 
(ca. 1939)* - Two women are seen walking in front of the Max Factor Make Up Studio located on Highland Avenue just south of Hollywood Boulevard.  

 

Historical Notes

In 1935, Max Factor opened the Max Factor Make Up Studio adjacent to his main four-story building. It was fondly nicknamed The Pink Powder Puff.*

 

 

 
(1930s)*^*# – View of a fashionably dressed woman walking in front of the Max Factor Building on the east side of Highland Avenue.  The Hollywood First National Bank stands tall in the background on the northeast corner of Highland Avenue and Hollywood Boulevard.  

 

Historical Notes

By 1914 Max Factor had perfected the first cosmetic specifically created for motion picture use — a thinner greasepaint in cream form, packaged in a jar, and created in 12 precisely-graduated shades. Unlike theatrical cosmetics, it would not crack or cake. It was worn for the first time by actor Henry B. Walthall, who served as the model for screen tests.

In 1925 the company received its biggest order to date when it had to complete a rush order to supply 600 gallons of light olive makeup to the set of the movie "Ben-Hur" to ensure that the skin color of the extras used in filming undertaken in America would match that of the darker skinned Italian extras in the scenes filmed in Italy.*^

 

 

 
(ca. 1950)*# – View showing the Max Factor Building with signs in front reading:  HAIRDRESS – WIGS - TOUPEES  

 

 

 

 

 
(1975)^.^ - View looking east across Highland Avenue showing the Max Factor Builidng.  

 

Historical Notes

Today, the four-story Max Factor Building can be found at Universal Studios Orlando, while the one-story part has a counterpart at Disney’s Hollywood Studios. In the real Hollywood, the four-story part of the Max Factor Building is now Hollywood Museum, and the one-story part is now Mel’s Drive-In, a retro diner.  Click HERE for contemporary view.

 

 

 

 
(ca. 1930s)^^^ - View showing the Max Factor Building, the "Jewel Box of the Cosmetic World", located at 1666 North Highland Avenue, in Hollywood.   (2008)^v^ - View showing a version of the four-story Max Factor Building found at Universal Studios Orlando.

 

 

 

 

 
(2010)*# -  View of the landmark Max Factor Building, currently The Hollywood History Musum, located at 1666 N. Highland Avenue.  

 

Historical Notes

Declared L.A. Historic Cultural Monument No. 593 on April 26, 1994, this building eventually became The Max Factor Museum of Beauty. It closed its doors in 1996 but reopened in 2002 as The Hollywood History Museum. It is located at 1666 N. Highland Ave. just one half-block south of Hollywood Boulevard.*

Click HERE to see complete listing of L.A. Historic Cultural Monuments.

 

* * * * *

 

Gotham Deli

 
(ca. 1939)+### – View looking at the southwest corner of Hollywood Boulevard and N. Sycamore Avenue showing the Gotham Delicatessen with the Sycamore Apartments on the 2nd floor.  Buffalo Wild Wings Grill & Bar along with a 12-story office building stand on the site today. Click HERE to see contemporary view.  

 

Historical Notes

The Gotham Delicatessen was a favorite spot for New York transplants ever since it opened in 1924. During the 1940s, when radio networks were located all throughout Hollywood, many of the radio stars would drop in for dinner.

Across the street from Gotham’s was the Hollywood Professional Building where the Screen Actors Guild was located (8th floor).  After late-night sessions at the Guild headquarters, Ronald Reagan and other board members would often walk over to Gotham to eat and drink and discuss Guild business. 

In Bob Thomas's biography on William Holden, actor Dana Andrews recalled one occasion when he joined Holden and Reagan for dinner at Gotham. "After a meeting, Bill, Ronnie and I went to the Gotham to continue our discussion. All three of us ordered drinks, and after we had talked for a while, the waiter came to the table and Bill and I ordered another round. Ronnie said with surprise, 'Why do you want another drink? You just had one.' See what happened: Bill and I became alcoholics and Ronnie became President of the United States." +###

 

* * * * *

 

 

Hollywood Boulevard

 
(ca. 1940)^##* – View looking east on Hollywood Boulevard at Ivar Avenue.  On the corners can be seen Thrifty and Nancy's. In the distance, at Hollywood and Vine, is the Broadway-Hollywood. Click HERE to see contemporary view.  

 

 

 

 
(ca. 1940)^^^ - View looking east on Hollywood Boulevard.  The Warner Bros. Theatre with its two KFWB roof-mounted transmitter towers can be seen on the northeast corner of Hollywood and Wilcox.  

 

Historical Notes

The original KFWB studios and transmitter location were at the Warner Bros. Studios, which is now KTLA, at 5800 Sunset Boulevard. One of the two original towers still stands prominently out front. Due to RF interference getting into the movie studio's "talkies" sound equipment, the transmitter was moved in 1928 to the roof of the Warner Theater, now the Hollywood Pacific Theatre, at 6423 Hollywood Blvd. Eventually the studios were also moved to the Warner Theater. Those two towers are still there, as well.*^

 

 

 
(1940)* - BEFORE SMOG CHECKS - Three cars are driving east from Wilcox on Hollywood Blvd., while on the opposite side two streetcars are coming west past Warners movie theater.
 

 

Historical Notes

The first “Smog Check” program in California wasn't implemented until 1984.

Click HERE to see more in Smog in Early Los Angeles.

 

 

 

 
(1940s)#**# – View looking west on Hollywood Blvd toward Cahuenga Blvd with the Security Trust and Savings Bank (Security Pacific Bank) at right (NE corner).  The two KFWB roof-mounted transmitter towers can be seen in the distance.  

 

Historical Notes

The rectangular area it the middle of the street (at center-left) is where you waited for the streetcar.  It was called the “safety zone”.

 

 

Highland Avenue

 
(1944)* - Approaching Franklin while traveling north on Highland Avenue. Seen north of Franklin Avenue are the Highland Tower apartment building, an Art Deco commercial building (occupied by a cleaners, Wonder Super Market, and Cut Rate liquors), homes in the Hollywood Hills, and a Foster and Kleiser billboard for Sun Maid raisins; south of Franklin Avenue is a Mobil service station.  

 

 

 

 
(ca. 1940s)#**# – View looking north on Highland near Sunset Boulevard.  In the distance, past the Red Car, you can see the tower of the Hollywood First National Bank Building on the Northeast corner of Hollywood Blvd at Highland.  

 

 

 

 
(ca. 1940s)* - A group of people boarding the Pacific Electric Railway on Highland near Hollywood High School for the Subway Terminal Building via Santa Monica Boulevard.  

 

* * * * *

 

 

 

 
(ca. 1940)* - Panoramic view of Hollywood looking northwest toward the Cahuenga Pass. The Hollywood Freeway and Cahuenga Pass are visible at the top of the photo, with the San Fernando Valley far off in the distance.  

 

Historical Notes

The first segment of the Hollywood Freeway built was a one and a half mile stretch through the Cahuenga Pass. That segment opened on June 15, 1940. It was then known as the "Cahuenga Pass Freeway." Pacific Electric Railway trolleys ran down the center of this freeway until 1952.*^

The cluster of buildings in the middle portion of this urban jungle are: KNX and CBS Radio Playhouse (short, windowless building mid-photo); Hollywood Plaza Hotel; Broadway-Hollywood Building; Hotel Knickerbocker - which are all along the left side of Vine St.; and the Taft Building - across the street on the right side of Vine Street. The three large white buildings running in an east/west direction along Sunset Blvd. are: CBS Television (long horizontal windows on lower right); the famous Hollywood Palladium (semi-domed white roof, lower middle); and NBC Studios (white building with three long, vertical windows) located on the corner of Sunset and Vine.*

 

 

Palladium

 
(1940)*^^* - Exterior view of the Hollywood Palladium, located at 6215 West Sunset Boulevard.  

 

Historical Notes

Los Angeles Times publisher Norman Chandler funded the construction of the art deco Hollywood Palladium at a cost of $1.6 million in 1940. It was built where the original Paramount lot once stood by film producer Maurice Cohen and is located between Argyle and El Centro avenues. The style dance hall was designed by Gordon Kaufmann, architect of the Greystone Mansion, the Los Angeles Times building and the Santa Anita Racetrack in Arcadia. He was also the architect for the Hoover Dam and early Caltech dorms.*^

 

 

 
(1940)* - Marquee at the Palladium shows premiere opening of Tommy Dorsey and his orchestra.  

 

Historical Notes

The ballroom opened October 31, 1940 with a dance featuring Tommy Dorsey and his Orchestra and band vocalist Frank Sinatra.  It had six bars serving liquor and two more serving soft drinks and a $1 cover charge and a $3 charge for dinner.*^

 

 

 
(1940s)^#^^ - Hollywood Palladium during WWII. The dance floor is fiilled to capacity.  

 

Historical Notes

During WWII, the Palladium hosted radio broadcasts featuring Betty Grable greeting servicemen’s' song requests. Big Band acts began losing popularity in the 1950s, causing the Palladium to hold charity balls, political events, auto shows, and rock concerts. In 1961, it became the home of the long-running Lawrence Welk Show.*^

 

 

 
(1950s)^^ - Night view of the Palladium Theater located in Hollywood at the corner of Sunset Boulevard and Argyle Avenue.  Marquee reads:  Tonight and Saturday – The Lawrence Welk Champagne Music Makers  

 

 

 

 
(ca. 1950s)*^^* - View of Lawrence Welk at the Palladium conducting his 'Polka Music' orchestra.  

 

Historical Notes

The Lawrence Welk Show started in 1951 as a local program on KTLA-TV in Los Angeles. The original show was broadcast from the since-demolished Aragon Ballroom at Venice Beach. The show made its national TV debut on July 2, 1955, and was initially produced at the Hollywood Palladium, moving to the ABC studios at Prospect and Talmadge in Hollywood shortly afterwards. For 23 of its 27 years on the air, the show would originate there. The only seasons not produced there were 1965–66, 1976–77 at the Hollywood Palace and CBS Television City from 1977 to 1979.*^

 

 

 

 
(ca. 1950)^** – Postcard view looking towards Sunset Boulevard from the intersection of El Centro Avenue in Hollywood, with the Palladium theater at center, Radio City NBC Studios at far left and the Broadway Building in the distance at right. The Palladium marquee reads "Jerry Gray and his Orchestra" next to a storefront with a sign for Photostats - Music Prints"  

 

 

 

Hollywood Bowl

 
(n.d.)* - Postcard view of the Hollywood Bowl.
 

 

 

 

 
(1941)* - Photo captions read: "Hollywood Bowl--getting face lifted for July 14 opener: It's pictured in night scene; Bowl enthusiasts will find new 'Meet Me There' circle and other innovations." "Picturesque Hollywood Bowl, home of the 'Symphonies Under the Stars,' will be the scene of a new series between July 15 and Sept. 7. The bowl is shown above with its beautiful panorama of light, color and music."
 

 

 

 

 
(1940)^^ - Panoramic view of the Hollywood Bowl at night, showing spectators.  

 

 

 

 

 

 

 

 

(1943)**** - Frank Sinatra's Hollywood Bowl debut on August 14, 1943 was the first appearance by a pop singer with the Los Angeles Philharmonic.

 

 

 

 

 

 

 

 

 

 
(ca. 1940)**** - View of the Santa Claus Lane Parade in front of Grauman's Chinese Theatre.  

 

 

 

 
(1939)##^* – View of the stands in front of Grauman's Chinese Theatre during the premier of ‘The Wizard of Oz’ on August 15, 1939.  

 

Historical Notes

The Wizard of Oz film was produced by Metro-Goldwyn-Mayer and is the most well-known and commercial adaptation based on the 1900 novel The Wonderful Wizard of Oz by L. Frank Baum. The film stars Judy Garland; Terry the dog, billed as Toto; Ray Bolger, Jack Haley, Bert Lahr, Frank Morgan, Billie Burke, Margaret Hamilton, with Charley Grapewin and Clara Blandick, and the Singer Midgets as the Munchkins, with Pat Walshe as leader of the flying monkeys. Notable for its use of Technicolor, fantasy storytelling, musical score and unusual characters, over the years it has become one of the best known of all films and part of American popular culture. It also featured in cinema what may be for the time the most elaborate use of character make-ups and special effects.

It was not a box office success on its initial release, earning only $3,017,000 on a $2,777,000 budget, despite receiving largely positive reviews.  The film was MGM's most expensive production at that time, and did not recoup much of the studio's investment until subsequent re-releases.  It was nominated for six Academy Awards, including Best Picture but lost to Gone with the Wind. It did win in two other categories including Best Original Song for "Over the Rainbow." The song was ranked first in two lists: the AFI's 100 Years...100 Songs and the Recording Industry Association of America's "365 Songs of the Century".*^

 

 

 

 
(1940)**** - Mickey Rooney and Judy Garland at Grauman's Chinese Theatre in Hollywood.  

 

Historical Notes

When “The Wizard of Oz” (1939) was released, Judy and Mickey toured together to promote that film as well as their “Babes in Arms” musical. Mickey would present Judy with her very special Oscar for Best Juvenile Performance that year. They were at Grauman’s Chinese Theatre together when Judy set her hands and feet in cement in 1940.^#*#

 

 

 

 

Hollywood Canteen

 
(1943)* - Postcard view of the Hollywood Canteen for Service Men, located at 1451 N. Cahuenga Boulevard.  

 

Historical Notes

The Hollywood Canteen operated between 1942 and 1945, as a club offering food, dancing and entertainment for servicemen, usually on their way overseas. A serviceman's ticket for admission was his uniform, and everything at the canteen was free of charge.*^

 

 

 

 
(1942)#^^^ - Abbot and Costello performing one of their routines at opening night of the Hollywood Canteen.  

 

Historical Notes

The driving forces behind its creation were Bette Davis and John Garfield, along with Jules Stein, President of Music Corporation of America. The Canteen was operated and staffed completely by volunteers from the entertainment industry. Stars volunteered to wait on tables, cook in the kitchen and clean up. One of the highlights for a serviceman was to dance with one of the many female celebrities volunteering at the Canteen. The other highlight was the entertainment provided by some of Hollywood's most popular stars, ranging from radio stars to big bands to novelty acts.*^

 

 

 

 
(1940s)#**# - Louis Armstrong entertaining the troops at the Hollywood Canteen during WWII.  

 

 

 

 

 
(1944)* - A soldier goes weak in the knees after being asked for a dance by Linda Darnell at the Hollywood Canteen.  

 

Historical Notes

The studios loved the Canteen concept because it put them in a good, patriotic light. The stars themselves were keenly aware of the positive PR their evenings at the establishment added to their images. An awful lot of people contributed several evenings of their week, every week for four long years, providing a touch of glamour to the lives of young men far from home and on their way to even farther places, dangerous places, from which many would not return. This kind of commitment from those serving at the Hollywood Canteen was no small thing. They were not donating a few hours to a Telethon and then back to their lives. They were giving of their time continuously without thought of reward or recompense for years! It was a unique moment in history that we shall never see again.*

 

 

 

 

 
(1943)#^^^ - View of a long line of servicemen waiting outside the Hollywood Canteen on Cahuenga Blvd. The tall building in the background is the Hollywood Athletic Club on Sunset Blvd.  

 

Historical Notes

On September 15, 1943, the one millionth guest walked through the door of the Hollywood Canteen. The lucky soldier, Sgt. Carl Bell, received a kiss from Betty Grable and was escorted in by another beautiful star, including Marlene Dietrich.*^

 

 

 

 

 
(1944)^##* - Looking south on Cahuenga Boulevard at the Hollywood Canteen, showing a long line of servicemen waiting to get in.  

 

 

 

 

 
(1940s)^.^ – A group of soldiers hang out in front of the Hollywood Canteen at 1451 North Cahuenga Boulevard.  

 

 

 

 

 
(1943)* - Marlene Dietrich, Bob Hope and Bette Davis discuss the Hall of Honor which was unveiled at the Hollywood Canteen's first birthday party. Photo dated: November 3, 1943  

 

Historical Notes

A Hall of Honor at the Hollywood Canteen had a wall of photos which honored the film actors who served in the military.

 

 

 

 
(ca. 1943)*# – Five uniformed soldiers sit in a car parked in front of the Hollywood Canteen.  

 

Historical Notes

By 1944, the Canteen had become so popular that Warner Bros. made a movie titled Hollywood Canteen. Starring Joan Leslie and Robert Hutton, the film had scores of stars playing themselves. At the time the Canteen closed its doors, it had been host to almost three million servicemen.*^

 

 

 

 
(1943)* - Photo of The Hollywood Bond Calvacade parading down the street. A long line of jeeps carries a multitude of stars who wave and smile at the crowds.  

 

Historical Notes

During World War II, major Hollywood celebrities participated in many war bond drives, both in Southern California and on major national tours. The Hollywood Bond Calvacade was a 21 day nationwide tour for the Third War Loan drive.*

 

 

 

 
(1943)^^# - Hollywood celebrities leave for Washington to help in the Third War Loan campaign, Sept. 4, 1943.  

 

Historical Notes

From left: Judy Garland, Fred Astaire (face visible), Greer Garson, Dick Powell, Betty Hutton, Mickey Rooney, Kay Kyser and Lucille Ball.

 

 

 

 
(1944)*^^ - Spotlights abound at a War Bonds event at the Hollywood Bowl.  

 

Historical Notes

On June 14th, 1944, radio actors and actresses performed at the Hollywood Bowl during a war bond program.  CBS broadcast the event.^

 

 

 

 
(1945)* - Panoramic view showing smokers lined up in front of the Owl Drug store at Santa Monica and Western upon hearing that cigarettes were finally available after a prolonged shortage in March, 1945.  

 

Historical Notes

During World War II, Congress mandated that a certain amount of cigarettes per soldier/sailor/marine be sent to the various military units. Those who didn't smoke usually traded their allotment with others in uniform for food, guard duty, etc. At the same time, the number of people involved in the harvest of tobacco and manufacture of its products was greatly reduced because so many were in uniform. And "Lucky Strike Green has gone to war" was a major advertising slogan promising that when peace was restored cigarettes would again be easily available (until the Surgeon General's report, but the 1940s knew nothing of that).

 

(1948) – View looking east on Santa Monica Boulevard at N. Doheny Drive.

 

 
(ca. 1940s)^^ - Photograph of an exterior view of Thrifty Drug Store and A&P Market. The one-story Art Deco-style building is pictured on the southwest corner of Sunset Boulevard and Fairfax Avenue. At left, the sidewalk is lined by palm trees. In the right foreground, a motorcyclist makes his way past two parked automobiles.  

 

 

Historical Notes

Today, a Rite Aid occupies the building on the southwest corner of Fairfax and Sunset.

Thrifty PayLess Holdings, Inc. was a pharmacy holding company that owned the Thrifty Drugs and PayLess Drug Stores chains in the western United States. The combined company was formed in April 1994 when Los Angeles-based TCH Corporation, the parent company of Thrifty Corporation and Thrifty Drug Stores, Inc., acquired the Kmart subsidiary PayLess Northwest, Inc.  At the time of the merger, TCH Corporation was renamed Thrifty PayLess Holdings, Inc. and Thrifty operated 495 stores, PayLess operated 543 stores.

In 1996, Rite Aid acquired 1,000 West Coast stores from Thrifty PayLess Holdings, creating a chain with over 3,500 drug stores.*^

 

 

 
(ca. 1940)^^ -  Exterior view of the A & P Market and Thrifty Drug Store at Sunset and Fairfax as seen from across the street. This light-colored art deco building has a small overhang with rounded edges below a sign that shows a large "A & P" inside a circle. Above, another large sign faces toward the left with the same A & P sign accompanied by a Thrifty Drug Store sign. At center, the inside of the market is barely visible through the large opening.  

 

Historical Notes

The A&P stores evolved from the Great Atlantic and Pacific (A&P) Tea Company, founded in the 1800s in New York by George Hartford and George Gilman. In 1912, John Hartford, son of the co-founder, came up with the idea of expanding and forming the A&P Econonmy Store chain which would rely on a business model that included standarization of layout and elmination of credit accounts and delivery.

The format was wildly successful, and the chain had grown from 585 stores in 1913 to more than 4500 stores by 1920, and to over 15,000 stores all over the east coast and Midwest by 1930. In the early 1930s, the first California stores were opened, adding some credibility to the company name.

By the 1960s, A&P stores were stale, sales were flat, and the midwestern and west coast divisions were struggling. A well-publicized corporate reorganization in 1968 and 1969 did little to stem the decline, and the next two decades were defined by declining sales, closing stores, and failed format changes. Among the stores closed were the entire Southern California operation, in 1969, which eliminated A&P as a contender in the fastest-growing market in the country. #^#^

 

 

 
(ca. 1943)* - Looking west on Santa Monica Boulevard at Formasa Ave with a view of the Samuel Goldwyn Studios. The Red Post Cafe's sign (later Formosa Cafe) is seen on the southeast corner.  

 

Historical Notes

The 18-acre property on the corner of Santa Monica Boulevard and Formosa Avenue was originally owned by Jesse Durham Hampton, and then became known as the Pickford-Fairbanks Studios. As United Artists began to lure independent producers away from the major studios, many of the producers like Samuel Goldwyn and Joseph Schenck rented offices and stages on the property.

In the early 1920s, the “lot” was renamed the United Artists Studio and in 1939 it was renamed again the Samuel Goldwyn Studio.**+

 

Formosa Cafe

 
(n.d.)*##^ - Exterior view of the Formosa Cafe located on the southeast corner of Santa Monica Blvd and Formosa Avenue.  

 

Historical Notes

The Formosa was founded in 1925 by 1920s prize-fighter Jimmy Bernstein. Bernstein operated his establishment initially in a Red Car trolley located just east of The Lot Studios. In 1945, Lem Quon went into partnership with Bernstein, taking full ownership in 1976 when Berstein died. The restaurant remains in the family with Quom's grandson, Vince Jung, managing it.

Generations of movie stars such as Humphrey Bogart and Clark Gable have eaten meals at The Formosa. Frank Sinatra is reputed to have spent many nights at the Formosa in the 1950s, pining over Ava Gardner.
The interior and exterior of the Formosa Cafe can be seen in the movie L.A. Confidential. Other movies shot here include The Majestic starring Jim Carrey and Still Breathing starring Brendan Fraser.

In the past, the building housing the Formosa has been described as an "unimpressive, brick-red building with white & black striped awnings, it sits in a particularly faded section of Hollywood, near the corner of Santa Monica & La Brea Boulevards - a corner where hookers have been known to peddle their services even in broad daylight." The City of West Hollywood has since cleaned up the area and a new shopping complex, West Hollywood Gateway, opened in 2004 on the same block.*^

Click HERE to see contemporary view.

 

* * * * *

 

 

 

 
(1940s)* - Spotlights draw attention to a film premiere taking place at Grauman's Chinese Theatre, located at 6925 Hollywood Boulevard.  

 

 

 

 
(1940s)^^ - Looking east down Hollywood Boulevard towards Vine Street and the Broadway-Hollywood Building.  

 

 

 

Santa Claus Lane

 
(ca. 1930s)* - Mary Pickford in a publicity shot changing sign in preparation for the Santa Claus Lane parade.  

 

Historical Notes

Beginning in 1928, Hollywood merchants transformed a one-mile stretch of Hollywood Boulevard into "Santa Claus Lane" to boost shopping. Part of the promotion was a daily parade featuring Santa Claus and a film star.  Originally called the Santa Claus Lane Parade, the inaugural event featured only Santa Claus and the actress Jeanette Loff.*^

 

 

 

 
(ca. 1940s)* - View looking west on a holiday-infused Hollywood Boulevard from Argyle Ave. The Pantages Theatre is in the foreground on the right and the Taft Building in the distance on the left.  

 

Historical Notes

The Hollywood Christmas Parade continued to grow in scale with the help of local businesses and the community. In 1931 Santa Claus rode a truck-pulled float instead of the reindeer-pulled carriage of previous years. American Legion Post 43 marched with a color guard, drum line and bugle corps.*^

 

 

 

 
(1937)^** – Postcard view looking west on Hollywood Boulevard showing "Santa Claus Lane".  Crowds of people line the street as they await for the parade to begin. Electric Christmas tree and star decorations are seen along the boulevard. Also seen are the: Vogue Theatre, Egyptian Theatre, Hotel Christie, Roosevelt Hotel, and First National Bank Building (with illuminated tower) in the distance. An electric sign hanging over the boulevard reads "Navy Blue-Gold" and movie banners read "Eddie Cantor 'Ali Baba Goes to Town,' " and "Jungle Princess Dorothy Lamour and Ray Milland."  

 

 

 

 

 
(1945)* - A view looking down upon Hollywood Blvd. from the east on the eve of the annual Santa Claus Lane Parade (now called the Hollywood Christmas Parade). Christmas decorations can be seen on the festively lit boulevard.  

 

Historical Notes

The Parade was suspended from 1942 to 1944 due to World War II, but reopened in 1945 with record attendance.
In 1946 Gene Autry rode his horse in the parade and was inspired by the children yelling "Here comes Santa Claus, Here comes Santa Claus," to write the song "Here Comes Santa Claus" along with Oakley Haldeman.*^

 

 

 

 
(1945)* - Cars driving along the street in Hollywood called Santa Claus Lane at Christmas time.  

 

Historical Notes

The parade continued to grow throughout the 1950s, '60s, and '70s, adding floats, animals, bands and celebrities. By 1978, the parade had been renamed the Hollywood Christmas Parade in order to attract more celebrities, and was broadcast locally on KTLA-TV with the help of Johnny Grant. This change also coincided with the shift of the parade being held on Thanksgiving Eve to the Sunday after Thanksgiving.*^

 

 

 

 
(1946)^** - Postcard view looking east showing a well-lit Hollywood Boulevard during the Holiday Season.  Card reads “Santa Claus Lane”.  The Broadway Building and Kress building are in the distance, and Shaw's can be seen at right.   

 

 

 

 

 
(ca. 1940s)^^ - View showing Santa Claus Lane in Hollywood at night. The road is wet, and the images of surrounding buildings are reflected in the glossy surface. Shops can be seen lining both sides of the road, and Christmas tree-shaped decorations hang on light posts. A streetlight can be seen hanging over the street at center. Legible signs include, from left: "Tailors", "Platt Music Co.", and "Stoner's Shoes".  

 

 

 

* * * * *

 

 

Hollywood and Highland

 
(ca. 1945)* - Looking east on Hollywood Blvd from Highland Ave during the holiday season. Christmas tree decorations can be seen on the light standards lining the sidewalks and bell and star decorations hang across the street at regular intervals on this portion of Hollywood Blvd, which is known as Santa Claus Lane. The Hollywood First National Bank Building, First Federal Savings of Hollywood, and J.C. Penney Co. are visible on the left. Pacific Electric streetcar tracks run in both directions down the center of the boulevard.  

 

Historical Notes

The parade continued to grow throughout the 1950s, '60s, and '70s, adding floats, animals, bands and celebrities. By 1978, the parade had been renamed the Hollywood Christmas Parade in order to attract more celebrities, and was broadcast locally on KTLA-TV with the help of Johnny Grant. This change also coincided with the shift of the parade being held on Thanksgiving Eve to the Sunday after Thanksgiving.*^

 

 

 
(1945)^*## – View looking east on Hollywood Boulevard at Ivar Avenue.  The Broadway-Hollywood Building can be seen on the right on the southwest corner of Hollywood and Vine. The Guaranty Building stands at left on the northeast corner of Hollywood and Ivar, and the Equitable Building is in the distance on northeast corner of Hollywood and Vine.  

 

Historical Notes

The 12-story Guaranty Building is a Beaux Arts office building built in 1923 and designed by John C. Austin.  It was added to the National Register of Historic Places in 1979.  The building is currently owned by the Church of Scientology.*^

 

 

 

 
(1940s)^^^ – Postcard night view looking southeast from the Hollywood Hills showing the glittering lights of Hollywood, at the Hollywood and Vine District.  

 

 

 

Hollywood and Vine

 
(1945)* - Postcard view of a crowd looking at the electric billboard on the Taft Building. The view is from the north-west corner of Hollywood and Vine looking south-east. An early traffic sign is in the foreground and in the background the distinctive "hat" of the Brown Derby sign is visible.   

 

 

 

 

 
(1945)^##* – Crowds at Hollywood and Vine celebrating surrender of Japan, ending World War II -  VJ Day (Aug. 14, 1945).  

 

 

 

 

 
(1945)#**# - VJ Day marking the end of the war on the corner of Hollywood and Vine.  

 

 

 

 

 
(ca. 1948)^^^ - Postcard view of Vine Street looking south from the front of The Broadway-Hollywood on southwest corner of Hollywood and Vine. The Brown Derby Restaurant can be seen down the block on the east side of Vine.  

 

 

 

 

 
(1940s)^^ - View of the Taft Building at 1680 N. Vine Street, S/E corner of Hollywood and Vine. The Owl Drug Company occupies the street level corner space. An early model bus is pulling through the intersection as pedestrians are crossing the street.  

 

Historical Notes

A.Z. Taft, Jr. purchased the Hollywood Memorial Church on the southeast corner of Hollywood and Vine, tore it down, and built the 12-story Taft Building.  Completed in 1923, the Classical Revival Style building was designed by Percy A. Eisen and Albert R. Walker. All the movie studios had offices in the building as well as actors Charlie Chaplin and Will Rogers. The Academy of Motion Picture Arts and Sciences also resided there. Even Clark Gable's dentist was located in the building.*^

In 1999, the Taft Building and Neon Sign were designated Historic-Cultural Monument No. 666 (Click HERE to see complete listing).

 

 

 

   
(2015)^^# - View looking up at the Taft Building after it was renovated. Photo by Gary Friedman / Los Angeles Times  

 

Historical Notes

Opened in 1927, the building was designed in Neo-Renaissance style by prominent architects Percy A. Eisen and Albert R. Walker, who are also known for designing the Fine Arts Building and the James Oviatt Building in downtown Los Angeles and the Beverly Wilshire Hotel in Beverly Hills.

In 2014-15 the Taft Building got a $15-million makeover with a renovation that shored up its seismic strength and uncovered historic architectural details that were under wraps for decades.^^#

 

 

 

 
(1940s)*^* - Postcard view of the intersection of "World Famous" Owl Drug Store on the ground floor of the Taft Building, southeast corner of Hollywood and Vine.  

 

Historical Notes

The intersection of Hollywood Boulevard and Vine Street in Hollywood  became famous in the 1920s for its concentration of radio and movie-related businesses.

An historical marker plaque placed at the site by The Broadway-Hollywood Department Store reads:

Hollywood was given name by pioneers Mr. and Mrs. Horace H. Wilcox. They subdivided their ranch in 1887 and called two dirt cross-roads Prospect Avenue and Weyse Avenue. Prospect Avenue, the main artery, was renamed Hollywood Boulevard and Weyse Avenue became Vine Street. This was the origin of "Hollywood and Vine."

The streets were renamed in 1910, when the town of Hollywood was annexed by the City of Los Angeles

 

 

 

 
(1940)^^ - Looking north from the Owl Drug Store at 6290 Hollywood Boulevard.  California Bank and the Equitable Building can be seen across the street.  

 

 

 

 

 
(1940s)^^^ - Postcard view looking east down Hollywood Boulevard at Vine Street. Visible from left to right are: The Equitable Building, Pantages Theatre, Taft Building, Owl Drug Store, and the Broadway-Hollywood.  

 

 

 

 

 

 

(1944)**** - The corner of Hollywood and Vine. This location is noted for being the "DISCOVERY OF MOVIE STARS" location. The Owl Drug Store can be seen in the background (S/E Corner).

 

 

 

 

 

Historical Notes

It's been touted as the world's most famous intersection. Radio station KFWB boasted that it broadcasted from the corner, and gossip columnist Hedda Hopper popularized it as a prime location for celebrity sightings.

 

 

 

(1944)*# – View showing a woman in a fashionable dress walking west on the south side of Hollywood Boulevard just west of Vine Street (same location as previous photo).

 

 

 

Historical Notes

Note the sign pointing south down Vine to the Hollywood Victory House. Like the Victory House in Pershing Square, a central place to buy and sell war bonds. It opened in the forecourt of Graumann’s Chinese in May 1942, then moved near Hollywood & Vine.*#

Also note the Pilgrimage Play sign.  Click HERE to see more of the Pilgrimage Play Theatre (later the John Ford Theatre) located across from the Hollywood Bowl.

 

 

 

 
(ca. 1945)*- View looking west on Hollywood Boulevard at Vine Street showing a Pacific Electric Railway heading east.  The Broadway-Hollywood Building can be seen on the left (S/W corner).  

 

Historical Notes

Streetcars ran in both directions down Hollywood Boulevard until 1953. #*##

 

 

 

 
(1947)* - View from northwest corner of Hollywood and Vine looking south. The man with the hat in the lower right is standing on the northwest corner. An early traffic sign is in the foreground and in the background the distinctive "hat" of the Brown Derby sign is visible. The